Professional Documents
Culture Documents
Sl No Topic
1 Introduction
2 History
3 Reason for candle making business
4 License and Registration Required
5 Business Profile
6 Vision and Mission
7 Swot Analysis
8 Market Potential
9 Products
10 Raw Materials required
11 Installed capacity
12 Manufacturing process
13 Requirement of plant and machinery
14 Location
15 Variable cost
16 Human Resource Planning
17 Market planning
18 Financial planning
19 Exit strategy
20 Conclusion
1) Introduction
People lighten candle not only for religious purpose but
also as a decor item. Apart from the traditional long white candle,
there is also a very potential market for scented and decorative
candles.
2) History
Candles have been used for light and to illuminate
man's celebrations for more than 5,000 years, yet little
is known about their origin It is often written that the
first candles were developed by the Ancient Egyptians,
who used rush lights or torches made by soaking the
pithy core of reeds in melted animal fat. However, the
rush lights had no wick like a true candle. The
Egyptians were using wicked candles in 3,000 B.C.,
but the ancient Romans are generally credited with
developing the wicked candle before that time by
dipping rolled papyrus repeatedly in melted tallow or
beeswax
Historians have found evidence that many other
early civilizations developed wicked candles using
waxes made from available plants and insects. Chinese
candles are said to have been moulded in paper tubes,
using rolled rice paper for the wick, and wax from an
indigenous insect that was combined with seeds. In
Japan, candles were made of wax extracted from tree
nuts. In India, candle wax was made by boiling the
fruit of the cinnamon tree. Candles have come a long
way since their initial use. Although no longer man's
major source of light, they continue to grow in
popularity and use.
Today, candles symbolize celebration, mark
romance, soothe the senses, define ceremony, and
accent home decors — casting a warm and lovely glow
for all to enjoy
5) Business Profile
Name of company Candle
Type of company Partnership
Type of business Candle manufacturing
Area of operation Wonder CandleS
Category Small scale
Phone number 9845100108
e-mail id candlewonders@gmail.com
6) VISION AND MISSION
VISION:-
To enlighten the each and every family.
MISSION:-
To become a dominant player in the chosen field
7) SWOT ANALYSIS
Strengths
Availability of Low Cost and Skilled Manpower
provides competitive. Advantage
Growing Economy and Potential Domestic.
Weakness
Competition with others candle manufacturing
Opportunities
Large Market.
Threats
Now days many are not going to buy and give more
important to the candle.
8) Market Potential
Presently, the demand for aromatic and decorative
candles is on the rise. These candles are being
used by many households, restaurants, event
parties in brightening up their interior.
Mainly two types of candles that we can produce.
One is a white color simple long candle with
different height and size.
Another category is decorative candles like colorful,
scented, spiral, birthday type, tapered, spiral,
fluted, LED, pillar candles
1. End product :-Coloured scented candles, long and
thick candles
2. End users :- Low, Middle & upper class,
Decorators
3. Suitability and strength of selecting particular
product :- Innovative, there are not many players
4. Product life cycle and present status :
Introduction Stage
5. Past demand pattern: High
6. Anticipated future demand : Higher
7. Buying criteria and influencing factors: Value
for money pricing will influence customers
9) Products
Scented Candle
Long thin candles
Long Thick candles
Spiral candles
Glass candles
Colour candles
Design Candles
Item Rate
.
Paraffin wax Rs 60/kg
Wick Rs 300/kg
Electricity Rs 150/hr
Labour Rs 500/day
Rs 2/kg
16) Human Resource Planning
Table 3
Role of HR
Manager:
Performs supervisory roles over other heads of departments and also
works hand in hand with them to ensure that the operations in the
company runs smoothly
The Manager is responsible for ensuring that feedbacks are gotten from
the staff
Helps to translates the vision and mission statement of the company to
the staff so that everyone are aware of what is needed to be done
Helps resolves conflicts, as well as motivate employees
Sales Manager:
Responsible for creating strategies that will address the need of target
segments
Responsible for drafting an effective marketing plan, which would
cover promotion and the right pricing
Works with manager to ensure that the sales and marketing strategies
meet with the overall strategies of the company
Ensures that the company’s image is projected positively in the course
of meeting target market requirements
Interacts with customers and pass feedbacks back to the appropriate
department
Packing manager:
Selecting good package for packing
Responsible for proper packing
Labelling the product
Accounting manager:
Maintains the books of account
Enter day to day transactions
Fixes cost
Provide fund to all other department
Labour:
Responsible for creating and introducing new varieties of candles into
the market
Works closely with fragrance and coloring manager to identify
marketable varieties
Responsible for cleaning and maintaining the facilities in the company
Marketing Mix
Product
Features good quality with low price.
Price
Reasonable Price
Promotion
1. Our product is promoted through:
2. Advertisements in local news paper.
3. Bill boards and hoardings.
Place
1. Local shops
2. rural area (village)
3. Decorates and parties
4. Church
Sl no Item Value/ Rs
1 Machinery (Table 1) 1,45,000
2 Building (location, advance) 72,000
Total 2,17,000
Variable Cost
Table 5
Sl no Item Rs/kg candle Total/ month
(265kg/day) (25 days)
1 Wax 60 3,97,500
2 Wick 10 66,250
3 Electricity 2 13,250
4 Labour (2) 4 26,500
5 Packaging 0.5+1 9,938
6 Transportation 3 19,875
Total 80.50 5,33,313
Capital invested
6 partners – Rs 1,35,000 each
Total investment – Rs 8,10,000
Fixed assest investment – 2,17,000
[One month Variable cost – 5,33,313
6 months rent – 36,000
Cash in hand – 23,687]
(partnership deed has been enclosed)
Table 6
Calculation of Contribution
Particulars Rs/kg Rs / year
Sales 110 87,45,000
- Variable cost ( table 5) (80.50) (63,99,750)
Contribution 29.50 23,45,250
Fixed cost (table 4) - 2,17,000
Rent (6000*12) - 72,000
Particulars Rs Particulars Rs
To purchases 61,21,500 By sales 87,45,000
To manufacturing 1,04,940 By c/s stock 6,16,125
exp
To wages 3,49,800
To gross profit 27,84,885
93,61,125 93,61,125
To packing exp 1,31,175 By Gross 27,84,885
profit
To transportation 2,38,500
exp
To salary 21,60,000
To advertisement 50,000
To rent 72,000
To depreciation 7,250
To net profit 1,25,960
27,84,885 27,84,885
9,35,960 9,35,960
= 15.55%
Particulars Rs Particulars Rs
To opening stock 6,16,125 By sales 99,00,000
To purchases 61,21,500 By c/s stock 4,18,500
To manufacturing 1,04,940
exp
To wages 3,49,800
To gross profit 31,26,135
1,03,18,500 1,03,18,500
To packing exp 1,31,175 By Gross 31,26,135
profit
To transportation 2,70,000
exp
To advertisement 50,000
To salary 21,60,000
To rent 72,000
To depreciation 7,250
To net profit 4,35,710
31,26,135 31,26,135
1,00,10,085 1,00,10,085
13,71,670 13,71,670
Calculation of ROI 2nd year
Particulars Rs Particulars Rs
To opening stock 4,18,500 By sales 1,00,10,000
To purchases 61,21,500 By c/s stock 1,43,375
To manufacturing 1,04,940
exp
To wages 3,49,800
To gross profit 31,58,635
1,01,53,375 1,01,53,375
To packing exp 1,31,175 By Gross 31,58,635
profit
To transportation 2,73,000
exp
To advertisement 1,00,000
To salary 21,60,000
To rent 72,000
To depreciation 7,250
To net profit 4,15,210
31,58,635 31,58,635
1,07,60,670 1,07,60,670
16,93,505 16,93,505
= 51.26%
Calculation of Payback period (pbp)
(a) 1,25,960
(b) 4,35,710
(c) 1,45,000
Pbp = (b)-(a) / (b)-(c)
= (43,5710-1,25,960)
/ (43,5710-1,45,000)
= (3,09,750/ 2,90,710)
= 1.065 years
i,e. 1 year 23 days
19) Exit Strategy
Rules
1) Profit and loss of firm will be equally shared among the
partners
2) All partners are working partners and have their
responsibility which they need to fulfil
3) Partners will get salary of Rs.30,000 per month
4) No interest will be provide on capital invested
5) Interest of 12% per month will be availed for drawing of
amount
6) New entry of partner is not allowed till any exit of partner
among existing
7) Exit of partner will get back his capital amount only after
when new partner joins in the firm as a partner
8) And exit partner will get the profit it the date of his leave
9) If the firm is winding up then the capital invested will be
returned back only after all the due payments are cleared
10) If any due payment left during winding up then partners
should bring amount equally to due payment, if firm have
no amount left to pay
Date: Signature: 1) 4)
2) 5)
3) 6)