About NESTLE

NESTLE’s relationship with India dates back to 1912,when it began

trading as the NESTLE anglo-Swiss Condensed Milk Company
ltd,importing and selleing finished products in indian market.
After India’s independence in 147, the economic policies of Indian
government emphasized the need for local production .NESTLE
responded to India’s aspiration by forming a co. in India and set up its
first factory in 1961 at moga,Punjab,where the govt. wanted NESTLE to
delevope the milk economy.
Since then NESTLE has been a partner in India’s growth for over a
century now and has built a very specialrelationship of trust and
commitment with the people of India.the co. activities in India have
facilitated direct abd indirect emoloyement and provides livelihood to
about 1million people inculuding farmers ,suppliers of packing
materials,servicesand other goods. The company continuously focuces
its efforts to better understand the changing lifestyles of India and
anticipated consumer needs in order to provide taste,nutrition,helath and
wellness through its product offerings.

Products of NESTLE
NESTLE india manufactures products of truly international qualitity
under famous brand names such as
NESCAFE,MAGGI,MILKBAR,kITKAT,MILKMAIDand NESTEA
and in recent years the company has introduced products of daily
consumption and use as NESTLE milk,NESTLE SLIM milk,etc.
NESTLE india is a responisleble org. and facilitates initatevies that help
to improve the qualility of life in the communities where it operates.
Mission and Vision

Vision statement:

“Nestle aim is to meet the various needs of the consumer everyday by

marketing and selling food of a consistently high quality.The
confidences that consumers have in our brands is a result of our
company’s many years of knowledge in marketing research,and
development,as well as continuity –consumers related to this and feel
they can trust our products”.

In particular,they vision to;

 Lead a dynamic ,motivated and professional workforce-proud of

our heritage and positive about the future.
 Deliver shareholder value through profitable long term
gowth,while continuing to play a significantand responsible role in
the social economic and environment sectors .
Mission;

“Nestle is dedicted to providing the beast foods to people throughout

their day,thought their lives,throughtout the world.With our unique
experience of anticipating consumers’needds and creating
solutions,Nestlecontributes to yourwell being and enhances your
quality of life”.

Nestle is not only Switzerland’s largest industrial company,but it is also

the world’s largest food co. The mission statement emphasizes on the
fact that nestle products are available in nearly every country around
the world.Wherever one may live,only nestlecan provide the best and
most reliable food and beverage products to meet his needs
throughout thedday ,throughout life.

Segmentation,Targeting,Positioning of
Nestle.
Nestle is global company of milk products and nutrtion
,chocolates,beverages

Catering and many type of confectionary goods.it has its millions of

curst omers worldwide.Today Nestle India ltd is on goods positioned
togrow through its business policy of constant innovation and
renovation ,concentrating on its core competencies and commitment
to better and quality with the aim of availability to best quality food to
people of India.

Marketing Stategies:

The Strategic plan provides the co. overall mission and objectives and
new hopes to achieve company’s views,through market
segmentation,positioning,targeting the co. takes decisions which
customeers it will provide and how.the co. also makes from other.

Segementation provides the firm togood satisfy the needs od its major
customers.

1.Clearer understanding of the requirements and needs of selected

customer groups.

2.More effective positioningin thisplace.

3.Greater precision in selecting promotional Transportation vechicles
and techniques.

Users markets can be divided on the basis of these customer

characteristics.

 Geographic area
 Demographic area
 Psychographic area
 Behavioural area

Geographic:

Nescafe Ice;a coffee which may be counsume with ice.During

warm season consumers makingthis coffee with normal.chilled or
cold water mixing ice cube to bring freshness in their body.

Demographic area;

Nestle segmented market area for its main products based on the
generation,For the products Cerelacc,Lecttogen , Koko
Krunch,Nido,Nestle divided the market area segment for new born
baby and children of different ages.

Nido

It is nutritious milk specially makes for childers 2 yrs onwards.it inculeds

25 minerals and vitamins D which helpschilds growth

Cerelac

Nestle also provide cerelac for new aged baby.It contains milk and rice
mix for less than one yr baby.It fulfllis baby’s proper nutrition foods.
Nesquick,Koko Krunch

Abive are chocolate milk for babies . Nesquick and Koko Krunch
contains childs requried growth .

Lactogen

Nestle India brings full cream milk powder in the country . It gives baby
required nutrition .Lactogen one is for chils whose age not more than 6
months and Lectogen 3 is for babies whose age is below 1 year.

Psychograpich:

Life style and personality ;Nestle India provides KIT KAT these people
who really want to taste and enjoy chocolate.Nestle Nescafe 3 in 1 is
for specially those users and customers who are really in activity and do
not have more time.

Behavioral:

Based on benefits nestle India segmented their market in an effeicient

way.So they make available cerelac for Those customers who want
more profit from the product.Cerelac inculeds a high nutrition for
baby’s whose age is less than 1 yr .two very imp. Things rice and milk
remain added in Cerelac .Onthe other part,cerelac inculeds
vitamin,more mineral and all major useful nutriritous elements for
babies.