Executive Summary

Light & Scent is owned by ____________. She became the heir of her

Great Grandfather’s candle’s business that was stopped when he died but

fortunately risen up by her great granddaughter for his legacy.

Our mission as a new candle making company is to build a brand

synonymous with quality. This will be achieved by ensuring our products pass

a stringent quality control test. This is aimed at endearing us to our target

market. While focusing on quality, we will ensure our products are well within

the reach of everyone.

Light & Scent’s Products are affordable Candles with therapeutic scent

such as vanilla, eucalyptus and lavender that are suitable for people who use

candles for every necessity. Most people buy candles at one point or another,

making them a great product for you to create and sell. To start a business,

you first need to learn the appropriate skills for candle making. You also need

to make your business legal and figure out where you are going to sell your

candles to the public.

 Candles are a great business to start as people buy candles for

varying reasons and for this reason, you can go into it as an entrepreneur and

make loads of money. There are two ways candles can be made, which are

container candles and mold candles. Deciding on what kind of candles you

intend to go into is a decision you would have to make alone.

Other decisions that you would need to make before starting your

candle business is deciding what kind of wax you want to work with. While

there are several types of waxes available, each comes with pros and cons;

so it’s best you know which wax would be best for your business in the long

run. You can also find out from competitors that are far from you, what waxes

are best for starting your business.

Candle making is big business. This is because people buy candle

products for a variety of reasons. If you have considered becoming a

participant in this industry, this candle making business plan sample will be of

immense benefit. By using this sample, you get the best guidance possible on

how to write a working plan for your candle business. It strips away the non-

essentials and goes straight to the point

Business Industry/Overview
 The candle products of Light & Scents are a great product offered to

both wealthy and people. Because candle is useful for both type of people.

Starting up any business would require an idea, if you have carefully decided

on venturing into candle making business, you should understand to an extent

what starting up a candle business entails. Candles are on high demand in

residential places as they’re used as decorations in homes, churches and

walkways. It should not be difficult picking out a suitable work place.

People use candles for a host of reasons. We are equal to the task as

we produce assorted varieties of fragranced candles. These include widely

available and popular fragrances as well as new ones which are constantly

formulated by our R&D department. A few include floating candles, birthday

candles, utility candles, liturgical candles, tapers, votives and outdoor candles.

In addition to these, we will also provide services such as training, formulation

and sale of candle fragrances as well as consultancy services.

What many people do not know is candles still remain popular even

today despite the fact they were primarily introduced for illumination purposes.

Candles have been there for centuries and used in different civilizations and
cultures. Even with the introduction of electricity, the role of candles has been

redefined and they still continue to be an important item in any home or

business. The candle making business will be registered under the name Light

& Scent and will be situated in__________________. The business will be

owned by ______________.

Candle making is one of the oldest professions which have a great net

present value today. If you are planning to start a business of your own at a

small investment with a great profit margin, then your outline is perfect. Let us

look at the contents of this article and elaborate on every step which is

required to start a profitable candle making business. Candles have high

demand in the market especially during religious festivals, which increases the

demand for candles in the market. The major selling season of candles is

October and November.

One of the best things about candle making business is that it is very

easy and affordable. The production cost is very low as all you require is

different kinds of wax and thread. The profitability of this business depends on

your market research. A huge distribution system can ensure the effectiveness

of this business.
Market Analysis and Competition

Candles are used by a vast majority of individuals. These products are

used in occasions, for lighting, to obtain a certain feeling etc. Our target

market is varied and includes households, churches, singles and married, as

well as other religious organizations. We have put in place a world class

marketing department consisting of highly qualified professionals.

These have achieved tremendously and contributed to the growth of

many businesses. This department will embark on a series of marketing

campaigns that will include the use of social media platforms, road shows, an

incentivized referral program and paid adverts in dailies and electronic media.

You can also contact wholesalers who can buy in bulk from you and

sell them in the market.

This can be a very good opportunity for your business. Some

examples of such wholesalers could be local retail owners or distributors. You

need to have a chat with them and fix a price so that your profit margin

remains decent.
 Having a vision of your business plan is of great importance. You

should invest more time in making yourself a business plan than perusing it. A

business plan will help you to make better decisions. It acts as a roadmap

towards the path of success.

One of the most important decisions you should make is to identify the

scale of your business. You should decide whether you are starting making

candles form home or you are going to plant a manufacturing unit. If you are

planning to start making candles from home, your business decisions will

differ from setting up a plant.

Business Competitor A Competitor B My Business

Annual Income Php1,000,000 Php1,250,000 Php1,200,00
Employees 8 12 10
Price Average High Average
Quality High High High

Sales Marketing and Plan

 One of the best ways to market your product is through social media.

Basically, you set up business accounts on major social media websites. You

can then friend people or use hashtags to attract customers.

It's important to engage with your customers and other people in

the industry. If you just throw products at them, you're likely to turn customers

off. However, if you build relationships, you'll be more likely to gain customers.

That means offering value outside of your products (such as tutorials or funny

content), talking with customers, and engaging with other people who are in

the community. If you want people to promote your content, you should be

promoting others, as well. When someone shares your picture, try sharing

something in return. Share quality content. Quality content will get other

people to share it as well. That means taking good pictures and being

professional in everything you do.

One way to help people find your product is to use keywords and

hashtags to your advantage. When you're selling on a crafting website, you

need to find the right keywords to help your product stand out. That means

picking keywords that are unique to your product but that are also trendy.

Think about what you would use to search for your product.
 The same can be said of hashtags. On certain social media sites,

hashtags are used to group pictures and content. By using the right hashtags,

you'll find customers who will connect to your product. For instance, if you

make 100 percent pure beeswax candles, you can use the hashtag

#Light&Scents to help others find you.

Generally, if you own a small business without customers who visit

your place of business, you can run it out of your home. However, you should

always check with your city first to see what laws they have around home

businesses. Craft websites are becoming more and more popular. Generally,

you set up your own mini site through the larger site, creating a virtual store

front. The website handles the transactions for you, and then you mail the

product where it needs to go.

Ownership and management

The ownership of Light & Scents Candle is a sole proprietorship it referred to

as a sole trader or a proprietorship, is an unincorporated business that has

just one owner who pays personal income tax on profits earned from the
business. A sole proprietorship is the easiest type of business to establish or

take apart, due to a lack of government regulation.

The Business has 10 personnel and employees, 7 for the making, 1 for

designing and 2 for delivering and for inquiries.

Figure 1. Organizational Chart

The Owner

Designer

Employees

Maker Deliveries
The chart shows that employees are divided assigned for making and delivery

above the two, designer are also the overall look out of the business next to

the owner.

Operating Plan

Every week the company must produce 70000 pieces of Candles which is

bundled as 10 per pieces, so basically 7000 bundles must be produce per

week and delivered to hundreds of stores in the municipality of compostable.

Per day they must produce 1000 bundles or 10000 pieces so met the

expectation.
Financial Plan

By Month (November)

Income:

70000 pcs of candle

Php4.00 price

= 280,000 per week

4 months

= Php 1,112, 000/MONTH Gross income

Expenses:

Capital – Php200,000

Personnel/Employee – Php350 a day x 27 days (no. of work days) x 10

workers = Php94,500

-----------------------------

Php 294,000 Total expenses

 Php1, 120,000 - Gross Income

- Php494,500 - Expenses

Php626, 000 – Net Income

Appendices and Exhibits

ABOUT THE OWNER