A PRODUCT PROJECT REPORT ON

PARLE - G COMPANY

submitted by
ISHA FICHADIYA
TY BBA

GUIDED BY
PROF.CHARMI BADANI

SUBMITTED TO
SAURASTRA UNIVERSITY
RAJKOT -360006

SHRI SADGURU MAHILA COLLAGE OF ARTS & COMMERCE

ACADEMIC YEAR-2022-23

DECLARATION
 I, undersigned ISHA FICHADIYA student of the BBA SEM -6 here by declare that
the project work presented in this report is my own and has been carried out under the
supervision of my guide charmi badani of m j kundaliya collage rajkot.

I further declare that the work reported in this project has not been submitted for the
award of any other degree or diploma in any other university.

DATE SIGNATURE

ISHA FICHADIYA

ACKNOWLEDGEMENT
The success and final outcome of this project required a lot of guidence and
assistance from many people and i m extremly privileged to get this all for the completion of my
project all that i have a done is only due to such a supervision and assistance and i would not
forget to thank them.

I m also extremly thankful to our project guide charmi badani ma'am who took keen
intrest in my project and guided us all along,till the completion of my project work by providing
all the neccessary information for developing a good system.

I am also thankful to my family members for providing me neccessary guidence and

support to complete my project .

INDEX
SR NO. PARTICULARS PAGE NO.
1 INTRODUCTION
2 PRODUCT DETAIL
RAW MATERIAL
REQUIREMENT
PROCUREMENT OF
DEPARTMENT
3
 INTRODUCTION OF LARGE SCALE COMPANY

In to day's era whare global competition exists, there is a need for professional
management in every sector. Hence, the economists always say that the S.S.I is only base or
pillar of the Indian economy. Most of the business carried out in india are on a small scale.

The S.S.I is enjoying the success of department economy because it is the main part of
the economy. It also provides the platform and opportunity to the new entrepreneur. It provides
the e

INTRODUCTION OF PARLE G COMPANY

A cream colored yellow stripped wrapper with a cute baby photo containing 10 – 12 biscuits
with the company’s name printed in Red and you know these are Parle G biscuits. Times
changed, variety of biscuits did come and go but nothing has changed with these biscuits. Yes,
the size of their packing has definitely changed but for the consumers good as these are money
savers pack. The Parle name conjures up fond memories across the length and breadth of the
country. After all, since 1929, the people of India have been growing up on Parle biscuits &
sweets.

Initially a small factory was set up in the suburbs of Mumbai city, to manufacture sweets and
toffees. The year was 1929 and the market was dominated by famous international brands that
were imported freely. Despite the odds and unequal competition, this company called Parle
Products, survived and succeeded, by adhering to high quality and improvising from time to
time.

A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and
toffees. Having already established a reputation for quality, the Parle brand name grew in
strength with this diversification. Parle Glucose and Parle Monaco were the first brands of
biscuits to be introduced, which later went on to become leading names for great taste and
quality.

For around 75 years, Parle have been manufacturing quality biscuits and confectionery products.
Over the years Parle has grown to become a multi million- dollar company with many of the
products as market leaders in their category. The recent introduction of Hide & Seek chocolate
chip biscuits is a product of innovation and caters to a new taste, being India’s first ever
chocolate-chip biscuits.
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All Parle products are manufactured under most hygienic conditions. Great care is exercised in
the selection and quality control of raw material and standards ensured at every stage of the
manufacturing process.

Parle Products has 4 manufacturing units for biscuits and confectionaries at Mumbai, Haryana,
Rajasthan and Karnataka. It also has 14 manufacturing units for biscuits & 5 manufacturing units
for confectioneries, on contract.

All these factories are located at strategic locations, so as to ensure a constant output & easy
distribution.

Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total
confectionary market, in India.

The marketing mix of Parle for this project has been studied from the point of view of Parle
biscuits; mainly Parle-G and Parle hide & seek.

PARLE G - THE EVOLUTION !!!

Parle-G has been a strong household name across India. The great taste, high nutrition, and the
international quality, makes Parle-G a winner. No wonder, it's the undisputed leader in the
biscuit category for decades. Parle-G is consumed by people of all ages, from the rich to the
poor, living in cities & in villages. While some have it for breakfast, for others it is a complete
wholesome meal. For some it's the best accompaniment for chai, while for some it's a way of
getting charged whenever they are low on energy. Because of this, Parle-G is the world's largest
selling brand of biscuits. Launched in the year 1939, it was one of the first brands of Parle
Products. It was called Parle Glucose Biscuits mainly to cue that it was a glucose biscuit. It was
manufactured at the Mumbai factory, Vile Parle and sold in units of half and quarter pound
packs.

The incredible demand led Parle to introduce the brand in special branded packs and in larger
festive tin packs. By the year 1949, Parle Glucose biscuits were available not just in Mumbai but
also across the state. It was also sold in parts of North India. The early 50s produced over 150
tones of biscuits produced in the Mumbai factory. Looking at the success of Parle-G, a lot of
other me-too brands were introduced in the market. And these brands had names that were
similar to Parle Glucose Biscuits so that if not by anything else, the consumer would err in
picking the brand. This forced Parle to change the name from Parle Glucose Biscuits to Parle-G.
Originally packed in the wax paper pack, today it is available in a contemporary, premium BOPP
pack with attractive side fins. The new airtight pack helps to keep the biscuits fresh and tastier
for a longer period. Parle-G was the only biscuit brand that was always in short supply. It
was heading towards becoming an all-time great brand of biscuit. Parle-G started being
advertised in the 80's. It was advertised mainly through press ads. The communication spoke
about the basic benefits of energy and nutrition. In 1989, Parle-G released its Dadaji commercial,
which went on to become one of the most popular commercials for Parle-G. The commercial was
run for a period of 6 years. Parle-G grew bigger by the minute. Be it the packs sold, the areas
covered or the number of consumers. It became a part of the daily lives of many Indians. It
wasn't a biscuit any more. It had become an icon. The next level of communication associated
the brand with the positive values of life like honesty, sharing and caring. In the year 1997,
Parle-G sponsored the tele-serial of the Indian superhero, Shaktimaan that went on to become a
huge success. The personality of the superhero matched the overall superb benefits of the brand.
Parle extended this association with Shaktimaan and gave away a lot of merchandise of
Shaktimaan, which was supported by POS and press communication. The children just could not
get enough of Parle-G and Shaktimaan. In the year 2002, it was decided to bring the brand
closer to the child

who is a major consumer. A national level promo - `Parle-G Mera Sapna Sach Hoga' was run for
a period of 6 months. The promo was all about fulfilling the dreams of children. There were over
5 lakh responses and of that, over 300 dreams were fulfilled. Dreams that were fulfilled
ranged from trips to Disneyland at Paris & Singapore; free ride on a chartered plane; 20
scholarships worth Rs 50,000; a special cricket coaching etc. The year 2002 will go down as a
special year in Parle-G's advertising history. A year that saw the birth of G-Man - a new
ambassador for Parle-G. Not just a hero but also a super-hero that saves the entire world,
especially children from all the evil forces. A campaign that is not just new to the audiences but
one that involves a completely new way of execution that is loved by children all over the world
– Animation To make the brand much more interesting and exciting with children, it was decided
to launch a premium version of Parle-G called Parle-G Magix in the year 2002. Parle-G Magix is
available in two exciting tastes - ‘Cocoh’ and ‘Cashew’. The year 2002 also witnessed the launch
of Parle-G Milk Shakti, which has the nourishing combination of milk and honey, especially
launched for the southern market. PARLE GOLU GALATA CONTEST – 2007

India's favourite biscuits & confectionery maker turns India's corporate partner. As part of its
corporate social responsibility to give back to the very country that built it, Parle Products
introduced the now famed Golu Galata contest in 2005. First a little bit about the practice.

An old tradition from the households of Tamil Nadu, the kolu is the essence of Navaratri
celebrations. It is also followed in many Asian countries, especially Sri Lanka and Japan. The
Japanese version is known as Hina Masturi.

In Tamil Nadu, on the Amavasya day, women first finish the ritual

4
'tarpana' - keep the Kalash filled with rice, toor dal haldi sticks, betel leaves and nuts or mango
leaves with a coconut on it.

The right muhurtam is chosen before placing the Kalash and the dolls for worship, with which
the Kollu festival begins. The dolls are given to the girl from her parents during her marriage and
are called "Marapachi Bommai" (wooden dolls). From this day she starts collecting dolls and
observes the ceremony annually.

The household women also decorate clay dolls (gods and goddesses painted in bright colours)
and display them on the specially prepared kolupadis or steps made of wood and covered with a
thick cloth. The number of steps was always an odd number - three, five, seven or nine. The
more the steps, the merrier! Often a variety of dolls are displayed artistically and arranged
beautifully on the steps.

A well decorated tableau, often this display is enjoyed by friends and relatives. However a
recent study found that due to hectic schedules, this tradition is slowly getting restricted to a
select few households.

Thus, to revive a grand tradition, Parle created a novel promotion called Parle Golu Galata
contest. Golu means Doll & Galata means Dhammal.

In 2005, 5000 households participated and in 2006, it was 10,000 households who participated.
This year we hope to see over 10,000 households, across 7 cities join in this joyous occasion.

At the end of the celebration, the winners will be felicitated at a gala prize distribution
ceremony.