A PROJECT REPORT ON

COMPANY PROFILE
PARLE

SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE

DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION

SUBMITTED BY –
SHASHANK SONKAR
BBA-1ST SEMESTER
Y22180544

UNDER THE GUIDANCE OF

DR.BABITA YADAV
(ASSISTANT PROFFESSOR)

DEPARTMENT OF BUSINESS MANAGEMENT

DR. HARI SINGH GOUR UNIVERSITY
SAGAR (M.P)
 DECLARATION

I,shashank sonkar (Y22180544) hereby declare that the

project work entitled “parle industry.
industry .submitted to DR. Babita Yadav,assistant professor,
BACHELORS OF BUSINESS administration is my original work
and the dissertation has not formed the basis for award of any
degree, associate ship, fellowship or any similar title to the best
of my knowledge.

PLACE: SAGAR

SHASHANK SONKAR

BBA 1ST SEMESTER

(Y22180544)
 Certificate

This is to certify that MR.Shashank sonkar of

Business Administration has submitted his financial
project titled, “ PARLE INDUSTRY ” for the year
2022- 2023 in a partial fulfillment of DR.HARI SINGH
GOUR UNIVERSITY Bachelor of Business
Administration.

SIGNATURE OF SUPERVISOR SIGNATURE OF EXAMINER

SIGNATURE OF HEAD OF THE DEPARTMENT

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 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to my university as well as

My STP project guide DR.Babita Yadav,assistant professor, department of business
management,DR.Hari Singh Gour University Sagar (MP) who found me eligible and
Give me the golden opportunity to do this wonderful project on the topic “parle
industry” which encouraged me to do a reserch task and provided me to gain
knowledge and information about new topics.
Secondly,I would also like my dear friends who helped me a lot in finishing this
project in the given stipulated time.

Thanks you
Shashank sonkar
BBA 1ST SEMESTER
(Y22180544)

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 PREFACE

THE PROJECT HAS BEEN MADE BY MY OWN WFFORTS USING THE

KNOWLADGE AND SKILLS THAT I HAVE LEARNT DURING THIS RESEARCH
PERIOD.THIS PROJECT IS BASED ON THE “PARLE” THERE MAYHAVE
FAULTS IN THIS PROJECT AS I AM A FRESHER IN LEARNING . SINCE,I HAD
ACQUISED ASUFFICIENT AMOUNT OF KNOWLEDGE ON THIS TOPIC,I TRIED
OUT MY BEST TO PRESENT THIS ENOUGH FOR LARGE ORGANISATION BUT
I THINK THAT IT WILL BE HELPFUL FOR NEW TRAINEES AS WELL AS MY
JUNIORS WHO WANT TO HAVE READYMADE INFORMATION VARIETY OF
SOCIAL METWORKING SITES,GOOGLEAND MANY OTHER BOOKS.

SHASHANK SONKAR

BBA 1ST SEMESTER

(Y22180544)

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 TABEL OF CONTENT
1. INTRODUCTION OF THE COMPANY
2. OBJECTIVE
3. COMPANY PROFILE
4. HISTORY
5. MISSION
6. AWARDS
7. VISION
8. PRODUCTS
9. BUSINESS STRATEGY
10. MARKETING STRATEGY
11. SWOT ANALYIS
12. FINCIALS
13. CONCLUSION
14. BIBLIOGRAPHY

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 INTRODUCTION OFTHE COMPANY

It’s a brand that has held its price line at Rs 4 for 25 years now -- the
price was last raised in 1994 by 25 paise. So, it’s not for nothing that Parle-
G is the world’s largest-selling biscuit by volumes

Regular customers would have noticed the number of biscuits in a

pack come down from16to15 even aseach biscuit became lighter, but
they seemed to understand thecost pressures on the firm. The gamble paid
off: Parle was able to sustain its volumes.

Many ofthePa nfectioneries, are market

leaders in their catego m at the Monde Selection,
since 1971. With a 40 uit market and a 15% share of
the total confectionar has grown to become a multi-
million dollar compan t’s a beacon of faith and trust,
competitors lookupo marketing brilliance.

Filled with the goodness of milk and wheat, Parle G is not just a treat
forthetaste buds, but a source ofstrength for both body and mind.Tear
over a packet of Parle G to experience what has nourished Generations of
Indians since last sixty five years, making it truly Hindustan Ki Taakat.

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 objective

The m a i n objective is in crea si ng its reve nue margin fro m

10% to 15-20% and maintaining it in the Parle-G brand for the parle
company.

10
 Company profile

• Name of the company Parle Products Pvt ltd.

• Established in the year 1929

• Chairman Sharad Chauhan

• Directors i) Anup Chauhan

ii) Amol Chauhan

• Address of head office V.S. Khandekar marg,

VILE PARLE(East),

Mumbai-400057.

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VARIOUS UNIT OF COMPANY

There are five mother units and thirty-one contact manufacturing units in
India. The main difference between mother units and contact units is that mother
units produce more than one product that is PARLE G, MONACO, KRACK JACK,
SIXER, andHIDE AND SEEK etc. while contact unit manufacture only Parle-G.

Mother units are as follows:-

& Mumbai (Maharashtra)

& Bahadurgarh (Haryana)
& Neemrana (Rajasthan)
& Bangalore and K

IMPORTANT PEOPLE OFTH

CHAIRPERSON HAUVAN

DIRECTOR : MR. ANUP CHAUVAN

EXECUTIVE DIRECTOR : MR. AJAY CHAUVAN

COMMERCIAL MANAGER : MR. AMOL

FACTORY MANAGER : MR. NIVATIA

PRODUCTION MANAGER : MR. RAJESH RAUL

STORE MANAGER : MR. DIXIT

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 GLORIOUS HISTORY OF PARLE-G

Parle-G has been a strong household name across India. The great
taste, high nutrition, and the international quality, makes Parle-G a winner.
No wonder, it’s the undisputed leader in the biscuit category for decades.
Parle-G is consumed by people of all ages, from the rich to the poor, living
in cities & in villages. While some have it for breakfast, for others it is a
complete wholesome meal. For some it’s the best accompaniment for chai,
while for some it’s a way of getting charged whenever they are low on
energy. Because of this, Parle-G isthe world's largest selling brand of
biscuits.
Launched in theyear 1939, it was one of the first brands of Parle
Products. It was called Parle Glucose Biscuits mainly tocue that it was a
glucose biscuit. It was manufactured at the umbai factory, Vile Parle and
sold in units ofhalf an
Parle-G wasthe was always in short supply. It
was heading towards eat brand of biscuit. Parle-G
startedbeingadvertis vertised mainly through press
ads. The communicat c benefits of energy and
nutrition. In 1989, Pa commercial, which wenton
tobecome one ofthe ials for Parle-G. The
commercial was run for a period of 6 years.
In the year 1997, Parle-G sponsored the tele-serial of the Indian
superhero, Shaktimaan that went on to become a huge success. The
personality of the superhero matched the overall superb benefits of the
brand. Parle extended this association with Shaktimaan and gave away a
lot of merchandise of Shaktimaan, which was supported by POS and press
communication.The children just could not get enough of Parle-G and
Shaktimaan.
MISSION

Hindustan Ki Taakat.”

For over 65 years, Parle G has been a part of the lives of every Indian.
From the snow capped mountains in the north to the sultry towns in the south,
fromfrenetic citiestolaidback villages,ParleG hasnourished, strengthened
and delighted millions. Various people have various reasons to consume it,
some consume it forthevalue it offers while others consume it for sheer taste,
For someit isa mealsubstitute for othersit isa tastyhealthy nourishing snack.
Patronised by millions for all this qualities, it is much more than just a biscuit
brand.Littlewonder thanwhyisit the Largest sellingBiscuit brandintheWorld.

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VISION

The main vision of Parle-G toConcentrate on consumer tastes and

preferences, the Parle brand has grown from strength to strength ever since its
inception. For fulfilling its vision they do every batch of biscuits and
confectioneries are thoroughly checked by expert staff, using the most modern
equipment hence ensuring the same perfect quality across the nation and
abroad.

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 AWARDS

Almost all of our products

are market leaders and as
recognition of their quality,
have won us 111 gold 26
si
M
si

Parle products have been shining with the golds and silvers consistently at
the Monde Selection ever since they were first entered in 1971. Monde Selection
is an international institute for assessing the quality of foods and is currently the
oldest and most representative organization in the field of selecting quality foods
worldwide.

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 PARLE PRODUCTS

MONACO BITES KISMI BAR

FUN CENTRE MANGO BITE

HIDE &SEEK MELODY

JEFFS MAGIX

KRACK JACK ORANGE CANDY

MARIE CH
POPPINS

MONACO
ROL-A-COLA

Parle-G TOFFES

SIXER MILK SHAKTI

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 Product mix

Parle-G

There are always some kids who seem smarter than the rest. Ever wonder
how they got to be that way? If you had to think real hard for the answer, then
probably you’ve never eaten Parle-G. Parle-G is the new generation’s official
power supply. Providing kids with the vitalvitamins and minerals necessary for all
round mental and physical development.

Krackjack

A little sweet - A little salty... That’s what makes Krackjack very, very
delicious! This delightful biscuit is acclaimed in India and across the world for its
controversial sweet and salty taste. Krackjack has won 11Gold, 3 Silver and 1
Bronze award at the ’Monde oyKrackjack any timeplain or
with a host of beverages like

More and more people are now discovering the pleasures of a cup of hot
steaming tea. Or so it seems. In reality they are actually using (misusing) tea as a
ready excuse to indulge in another packet of Parle Marie Choice. Whatever the
reason, Parle Marie Choice has fast become a preferred teatime accompaniment.
Find out for yourself over a cup of tea. After all , chai toh hai bahana.

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BUSINESS STRATEGY

Anin-depthunderstandingoftheIndianconsumer psyche hashelped

Parle evolve a marketing philosophy that reflects the needs of the Indian
masses. With products designed keeping both health and taste in mind, Parle
appeals to both health conscious mothers and fun loving kids. The great
tradition oftaste andnutrition isconsistent inevery pack onthestore shelves,
even today. The value-for-money positioning allows people from all classes and
age groups to enjoy Parle products to the fullest.

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 MARKETING STRATEGY

If you thought that a typical family run Indian company cannot top the
worldwide charts, think again. The homegrown biscuit brand, Parle G, has proved
the belief wrong by becoming the largest selling biscuit brand in the world.

Ajay Chauhan, executive director of Parle Products, told Buslness Standard:

"The more than 50-year-old brand, Parle G, has been rated as the largest selling
glucose biscuit brand inthe whole world interms ofvolumes. This came asa
surprise to us when we were made to understand that we have topped the
worldwide charts of the global biscuits industry. This was recently revealed by the
US based Bakery Manufacturers’ Association."

The other global biscuit brands include Oreo from Nabisco and McVities
from UK-based United Biscuits among others. According to ORG-MARG reports,
Parle G commands a good 6 in the domestic biscuit
market. The glucose biscuits ated at Rs 15 billion. The
Parle G brand faces competi er brand of biscuits.

The company’s flagsh butes more than 50 per cent

tothecompany’s total turno n the Parle Products’ basket
includes Monaco,Krack Jack eeslings, Jeffs, Sixer and Fun
Centre. SaidChauhan: "The pany inthe biscuit category
will include only Parle G, Monaco and Krack Jack. The other brands will not be
aggressively supported by us in themarket."

"Thisisbecause these three brands contribute substantially toour topline,"

Chauhan added.

The confectionery business, which is the other division of Parle Products,

currently contributes only 15 per cent to the company’s total turnover.
Interestingly,the company started operations withthe confectionery business in
1929.

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 SWOT Analysis

Strength

1. Low cost

2. Good advertising and visibility

3.Celebrity brand ambassadors

4. Most trusted brand having high brand loyalty

5.Top of the mind biscuit brand

WEAKNESSES

The Company takes a lot of time in handling the UCA (Supply Chain
Company) claims of the authorized wholesalers; this !eads to demotivation
Warehousing norms are not followed, which accounts for high breakage
The semi-sweet category accounts for the maximum turnover in the mass
market- the Tiger Anytime being a member of this category is perceived as a
tow quality product; this may liquidate ParleG'sbrand equity in the mass
market
Parle G has positioned it's Tiger range on health and taste, but my findings
show that health consciousness in the mass market is low, which means that
the brand is under-positioned, since the market doesn't consider "health1 as
an important benefit inbiscuits
Parle G 's strength is in mid, premium mid super-premium category; this
market is approaching a saturation point

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 ADVERTISMENT

PARLE —G SPON AKTIMAN IN 1997

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 Financials of Parle Products Private Limited

Parle Products Pr ivate Limited is an unlisted private company incorporated on 09 December,

1950. It is classified as a private limited company and is located in Mumbai, Maharashtra. It's
authorized share capital is INR 3.73 cr and the total paid-up capital is INR 1.94 cr.

Parle Products Private Limited's op erating revenues range is INR 100 cr - 500 cr for the financial
year ending on 31March, 2022. It's EBITDA has increased by 3.55 % over the previous year. At
the same time, it's book networth has increased by 5.67 %. Other performance and liquidity ratios
 conclusion

Itwas a great experience tovisit such a reputed company “PARLE G.” This help to know
about various products they produce and their qualities. It was also a great experience to
prepare this report because this helped me to study more deeply about the company.

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Bibliography

Web Bibliography:-

1. info@parleproducts.com

2. http://www.parlepro ml

3. http://www.parlepro ml

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