Business Plan John Dave Ponting

BUSINESS PLAN
DAVE’S COMPUTER REPAIR SHOP &

INTERNET CAFÉ
Purok 6, Paulog Ligao City
JOHN DAVE M. PONTING
JULY 2021
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Executive summary
The one who will manage the shop named John Dave M. Ponting has been involved as a
technician for years after he graduated in College as a Computer Engineer and NCII holder for
several years. He had worked as a technician in a some shops here in Ligao, proof that his works
in repairing computers are in good quality. One day when the time that the money he saves can
start a small business in his barangay. It motivated him to start and try.
Dave’s mission to produce quality of service to satisfy his costumers needs. If they are looking
for an affordable repair shop and a relaxing Internet Café. You should visit the shop around Purok
6 Paulog, Ligao City. He also want to help consumers if they are looking for a reliable expertise is
a problem with anybody who doesn’t have a direct channel via a company, employer, friend, or
relative Dave’s Computer Repair Shop is there to solve the problem.
If you are looking for relaxing Internet Café, All the Unit and Equipment’s are brand new and
high quality with fastest internet connection. The service for providing access to the methods of
communication and volumes of information is available on our shop, also you can access at a cost
that you can afford in such a way that the service is not socially, economically, or politically
isolated. Because the Goal is to provide the community with a social educational, atmosphere for
a worldwide communication.
Company description
Dave’s Computer Repair Shop & Internet Café mission to produce quality of service to
satisfy his costumers needs and provide the community with a social educational, atmosphere for
a worldwide communication. It is where you will find the solution for your laptop/desktop etc.
problem. The shop will assure you that we will fix the issue in a quality service and affordable
cost. The will also offer a relaxing internet café with fast interne service and brand new unit and
equipment that you can enjoy while renting inside the shop.
Market analysis
Dave’s Computer Repair Shop & Internet Café intends to cater to people who want a guided
tour on their first spin around the Internet Café also to experienced users eager to indulge their
passion for computers in a social setting. Furthermore, The internet shop will be a magnet for
local and traveling professionals who desire to work or check their email messages in a
friendly atmosphere. These professionals will either use PCs, or plug their notebooks into
Internet connections. The shop target market covers a wide range of ages: from members of
Generation X who grew up surrounded by computers, to Baby Boomers who have come to
the realization that people today cannot afford to ignore computers.
The very nature of the computing industry, with its extraordinary rate of technological
development, creates a constant need for businesses skilled in updating and advising
customers on computer-related issues. In town, the majority of potential customers are
dissatisfied with existing options, creating an attractive niche for an innovative start-up. Small
business PC users will provide the majority of our business revenue. Business Week expects
the computing industry to grow at a rate of 12% and the processor speeds to continue to
expand for years to come, providing a rich resource for sales.
Secondary market research shows computer service customers tend to be very loyal to
providers that do good work and satisfy their needs. An analysis of PC Repair’s main
competitors shows no overwhelming strengths that would be significant barriers to entry into
the market, as our local competitors have serious weaknesses.
The computer maintenance and repair industry is fragmented, with a few large, national
players and hundreds of small, local stores. While most computers are actually repaired in-
store, near the customer, parts for the repair come from major manufacturers and distributors;
delays in receiving necessary parts can significantly slow down the repair process. Large
chains have solved this problem by keeping vast amounts of inventory in stock at all times,
while local stores offer customers the trade-off of personal interaction and trust that may make
up for some delay.
PC Repair has established a relationship with a local distributor to do rapid special-
ordering; although this capability is more expensive than normal channels, it will enable us to
quickly establish a reputation as efficient and responsive to customer needs, particularly for
our small business users. We will leverage this customer loyalty into great word of mouth
marketing and steady growth
PC Repair has decided to focus mainly on the small business market, as these customers
typically don’t have a full-time IT person, but have full-time IT needs. PC Repair will offer an
affordable, on-demand service for these customers. We can also offer maintenance agreements
that generate additional monthly income. For our residential customers, we will offer a very
affordable and helpful service with a very flexible schedule to meet their needs. Our target
market will focus on Ramsford-on-Bitstream and the surrounding areas. Market research
indicates there is an abundance of business for a small company such as PC Repair.
The main competitors in the retail coffee segment are Cafe Paradisio, Full City, Coffee
Corner and Allann Bros. These businesses are located in or near the downtown area, and
target a similar segment to Dave’s Computer Repair Shop & Internet Café (i.e. educated,
upwardly-mobile students and business people).
PC Repair has decided to focus mainly on the small business market, as these customers
typically don’t have a full-time IT person, but have full-time IT needs. PC Repair will offer an
affordable, on-demand service for these customers. We can also offer maintenance agreements
that generate additional monthly income. For our residential customers, we will offer a very
affordable and helpful service with a very flexible schedule to meet their needs. Our target
market will focus on Ramsford-on-Bitstream and the surrounding areas. Market research
indicates there is an abundance of business for a small company such as PC Repair.
Service offerings
Based on your analysis of the local computer repair market, you will ideally identify
customer needs and service gaps that your business can fill. A typical computer repair
shop might offer services such as:
 hardware or software error diagnostics

 laptop or desktop tune-ups, including disk defragmentation, registry cleaning, and
software removal
 virus and malware removal
 computer wipes and operating system reinstallations
 data recovery
As a computer repair company owner, you will be responsible for your customers’
expensive equipment and should purchase the appropriate insurance policies to protect
your business from unexpected events.
Like most small IT businesses, computer shops typically carry general liability insurance,
which covers client property damage and injuries to third parties. Errors and omissions
insurance – also known as professional liability insurance – is also important, as it will
help pay for lawsuit costs if a client sues you for unsatisfactory or incomplete work.
Identifying your ideal customer is an essential part of a business plan. Decide whether
you want to offer services to consumers, small businesses, nonprofits, large corporations,
or some combination of markets.
Use your technical abilities and skills to help further define your target market. For
example, if you have experience working on computers used for multimedia projects, you
might market your repair services to photographers and videographers.
Organization and management
JOHN DAVE M. PONTING

Owner/ Technician
. NOAH EMMA .
Computer shop attendant
Financial projections
We plan on getting more than 500,000 sales in year 1 and nearly 1,000,000 sales in year
3. We will have earnings year 2 and year 3
Financing Needed
Our financing has already been secured as follows:
1. P 500,000 of personal savings from owner John Dave Ponting

2. and P 200,000 in the form of short-term loans
Appendix
This is where the appendix would start if there was one. Appropriate material for
appendixes include owner(s) resume, a processing flowchart, a management hierarchy diagram
(if the business has multiple employees, sales staff, etc.), letters of intent to purchase from
buyers, advertisement materials, copies of training completion certificates, etc
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Business Plan John Dave Ponting

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BUSINESS PLAN

DAVE’S COMPUTER REPAIR SHOP &

JOHN DAVE M. PONTING

 hardware or software error diagnostics

Organization and management

JOHN DAVE M. PONTING

Computer shop attendant

Our financing has already been secured as follows:

1. P 500,000 of personal savings from owner John Dave Ponting

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