DIRE DAW UNIVERSITY

COLLEGE OF MEDICINE AND HEALTH SCIENCES

DEPARTMENT OF MIDWIFERY

INDIVIDUAL ASSIGNMENT OF ENTREPRENEURSHIP

TITLE: BUSSINESS PLAN

NAME RIYAD MOHAMMED

ID NO: 1204206

Business plan computer repair center

Table of content

Contents page

Introduction -----------------------------------------------------------------1

name & Address of the company----------------------------------1

Name and Address of partners------------------------------------1

Nature of the company-------------------------------- ------------1

Statement of financial need----------------------------------------2

Statement of confidentiality of report--------------- -------------2

2. Executive summary-------------------------------------------------------2

2.1 Mission-----------------------------------------------------------------3

2.2 Objectives--------------------------------------------------------------3

2.3 Keys to Success----------------------------------------------------------3

Industry Analysis----------------------------------------------------------4

3.1 Future outlook and trends-------------------------------------------4

3.2 Analysis of competitors------------------------------------------------------4

3.2.1 Strength of competitors----------------------------------------------------4

3.2.2 Weakness of competitors -------------------------------------------------5

3.3 Market Segmentation--------------------------------------------------------5

3.3.1 Home PC User-----------------------------------------------------------------------------------------------5

3.3.2 Small Business Users -----------------------------------------------------5

3.3.3 Industry forecast -----------------------------------------------------------6

4. Description of venture----------------------------------------------------------6

4.1 Product and service Description-----------------------------------------6

4.2 Size of business-------------------------------------------------------------7

4.3 Office Equipment and Personnel--------------------------------------------7

4.4 Background of entrepreneur -----------------------------------------------9

5. Production plan------------------------------------------------------------------9

6. Marketing plan------------------------------------------------------------------10

6.1 Pricing-----------------------------------------------------------------------10

6.2 Promotion----------------------------------------------------------------10

6.3 Distribution-----------------------------------------------------------------10

6.4 Controls-----------------------------------------------------------------------10

7. Organizational plan---------------------------------------------------------- 10

7.1 From of owner ship------------------------------------------------------11

7.2 Authority of partners -------------------------------------------------------11

7.3 Management team background-------------------------------------------11

8. Assessment of risks----------------------------------------------------------12

9. Financial plan-----------------------------------------------------------------13

9.1 Cash flow projections-------------------------------------------------------13

9.2 Pro forma balance sheet----------------------------------------------------14

Break-even Analysis-----------------------------------------------------15

1. Introduction

Name & Address of the company : BUSSINESS PLAN

Name and Address

BROTHERHOOD COMPUTER REPAIR CENTER

DIRE DAWA, ETHIOPIA

Nature of the company

The business plan that plan is Ethiopia computer repair center. The plan will be found in eastern
Ethiopia in Dire dawa city. The reason that why we select this is that the site is the center of many
customers, the weather to live is good, and the living standard of the people is not expensive when
comparing with Addis Ababa and any other cities for ourselves. The company will firstly (initially) form as
a cooperation of partnership by the friends. The founders of the business live in around the business
center in Dire dawa city, the business required at the starting is no more difficult for us. In cooperation
with our friends with a small enterprise with at least 50,000 paid up capital and micro workers enough.
We are very certain that very confident that the businesses will be more attractive and more profitable
organization.
Statement of financial ፦ Ethiopia computer repair center provide enterprise planned to construct and
establish a company with capital of 50,000 birr, the business requirements of acquiring initial capital by
borrowing from financial institution personal capital and from close relatives.

Statement of confidentiality of report

The owners of Ethiopia computer repair centers spend money time, resources, and experience also
different things from thinking up on preparing this business plane which is the result of all partners’
effort for this reason that should not be transferred or copied to another Individual or company.

Executive summary

As we mentioned above Brotherhood computer repair center is located in Dire dawa city. We will target
people who place great importance in their entertainment equipment and own higher-end maintenance
where repairing them would be more cost effective that replacing them. The company will provide
computer and technical consulting (repairs, training, networking and upgrade service) to local small
businesses as well as home personal computer uses. The company will focus on marketing,
responsiveness, quality, and creating and retaining customer relations. The company is owned and
managed by Dawit is computer science profession and Samson is a graduate in Economics degree in
Jimma University.

2.1 Mission

Our goal is to set the standard for on-site computer solutions through fast, on-site service and response.
Our customers will always receive one-on-one personal attention at a very affordable price. Our
customers will receive the highest quality of customer service available. Our employees will receive
extensive training a great place to work fair pay and benefits, and incentive to use their own good
judgment to solve customers’ problems

2.2 Objectives

To provide the best service available to the community at an affordable price.

To generate substantial market share so topic Repair is a common name

Constant growth in sales from start up through year three.

To generate customer satisfaction so the at leans 100% of our customer base is repeat business

2.3 Keys to Success

Establishing a brand identify and generating and recognition through racketing

Responsiveness being an on-call computer paramedic with fast response time.

Quality setting the job done right the first time offering 100% guarantee.

Relationship developing loyal repeat customers-retainers

Industry Analysis

3.1 Future outlook and trends

Future products and service that BROTHERHOOD computer repair center will prepare to provide
computer and technical consulting (repairs, to being networking and upgrade service) to local small
businesses as well as home personal computer, I VCRs and stereos, and repair / sale of microwave
ovens. We also investigate the possibility of offering a new product line of home entertainment cabinets
at some future date.

3.2 Analysis of competitors

The computer repair industry is highly competitive. Customers choose computer repair and assistance
services based on reputation, previous experience, and price. They may choose to return to a mediocre
provider with whom they’re familiar, rather than try out a new unknown company about whom they’ve
heard nothing. Large stores, especially the service departments of national chains, have a great
advantage simply in their affiliation with an established brand. Establishing our brand identifies and a
great reputation in the first few months is critical to our success. Once we have broken in to the local
market, our great service will turn new clients into permanents clients.

Our services will be second to no one and our prices will be very reasonable for the high quality service
we offer. By providing superior service word of month alone will being in many new clients. The
satisfaction our customers find will keep them coming back.

3.2.1 Strength of competitors

The major strength of our competitor is strong business network and have excess capital because of this
they have high transportation cost and many branch in the region.

3.2.2 Weakness of competitors

The weakness of our competitor is high quality production and high price for the local market.

3.3 Market Segmentation

The existing computer service market is so extensive that categorizing it is rather difficult. We have
broken our potential market down into two groups, based on their needs: home PC users and small
business clients.

3.3.1 Home PCUser

Our home PC user market includes, generally between the ages of 30 and 70, with at least one home
computer. We are not expecting income from users below 30, who tend to be more comfortable with
technology and willing to attempt repairs .

On their own, without seeking professional assistance. Such home users generally own a computer to do
email, play games, write letters scan and print photos, and occasionally to do bookkeeping or taxes.
Home PC users with more sophisticated applications generally have enough tech savvy, from tech
experience at work to do their own repairs and upgrades. Their hardware needs will include the
computer itself, monitors, keyboards, mouse, printer and scanner.

3.3.2 Small Business Users

Small business users will provide the majority of our business revenue. The small business market will be
defined as customers within a 15 mile radius, with 2 or more computers or a network will be defines
purposes at least 25% of the time. Their business use may include minor usage, such as updating a
business websites, keeping the books, designing graphics and writing copy for press releases it may also
be more extensive incorporating inventory tracking customer databases, online product/service delivery
or product development the more intensive their computer usage for business. The more critical it to
them that their technology work well and reliably, and that quality repairs and support are available in a
crisis. Their hardware needs will include the same items as home users, plus servers, backup systems,
data storage, and wireless networking.

3.3.3 Industry forecast

The sales strategy is a prediction of controllable growth for the first year. PC Repair will focus on quality
and attention to detail to avoid some potential pitfalls encountered by many new businesses. The
predicted growth is moderate in the home PC market and in the small business arena. However, with
aggressive advertising and word of mouth, this will increase. Our aggressive TV advertising will increase
our residential and small business customer base as well as word of mouth within the first year. Within a
few months we will have the need for additional employees to handle the work load. At that time, we
will move into a leased space with additional square footage, and buy a company vehicle to help with
the on-site calls.

4. Description of venture

4.1 Product and service Description

Personal computer Repair will offer computer repairs, training, and networking and upgrade service to
clients in two major categories home PC users and small business users. As PC Repair and the client
demands grow we will offer software development to our business clients.

From the very first day we will offer on-site repair and consulting services, so that our clients don’t need
to take time out of their busy days to haul a computer into our workshop. Much of our diagnostic
equipment is portable and we will remove a PC to our workshop only when the problem requires more
detailed diagnosis or repair. We will also offer free pick-up and delivery of PCs needing repair. To meet
the growing demand for this service, we will purchase a company vehicle in the third month.

We will also offer extended maintenance contracts, so that business clients can deal with technical
support and repair needs as a single line-item expense, rather than having to plan for unexpected
crashes and problems with a rainy-day fund they may never use. Maintenance contracts yield a high
gross margin for us, and provide peace of mind for the customer.

4.2 Size of business

The owner of the computer repair company will invest 50,000 in the company of BROTHERHOOD
computer repair center. We will also invest an additional 70,000 when operation takes off in the April
year 2. In the seconded year we suggest to invest 90,000 birr.

4.3 Office Equipment and Personnel

There will be only one employee for the first few months; his salary is directly related to the success of
the business, and will never exceed 18% of sales revenue. In the third month, we will move to a leased
office space and hire a second employee, with a third hire planned for August, if projections are on
target. We plan to hire additional part-time employees in the second year, to better handle the
increasing sales.

Our employees will be skilled professionals, with equally strong technical and people skills. It is very
important to the employee that they be paid salaries commensurate with their abilities and dedication-
happy tech support people make for happy customers. To that end, our full-time employees will receive
health benefits (Premiums split between the employee and PC Repair),

Paid holidays, and sick time. Those benefits are included in the payroll totals listed below.

Office equipment’s and personnel

The following explained in Ethiopia

The following explained in Ethiopia

Requirements, start up expense, legal 3000

Stationary etc 300

Rent 1000

Start up inventors 15000

Leased Equipment 1500

Start up equipment 20000

Other 0

Total start-up Expenses 40800

Start up asset

Cash Required 9200

Other current Assets 0

Long-term Assets 100,000

Total Assets 109,200

Total Requirements 150000

4.4 Background of entrepreneur

The member’s rich experience in search which will significantly contribute to the successful
establishment and operation of repair computer center.

4.5 Location of business

Our company BROTHERHOOD computer repair center takes place in the town located in Dire Dawa city.

5. Production plan
 Computer centre is envisioned to be the low cost leader in repair training, networking and upgrade
service and home stereo repair for the area that will also be able to making it the local leader in
comprehensive computer services.

The company will be partenership registered in Dire Dawa city administration and owned by the
Ethiopia Company especially by Dawit and Samson. The firm will have facilities on 530 W. prince Ave.
The initial facilities will contain a sales area, repair room in the back of the shop, office space and storage
for parts and equipment.

The company is seeking a loan in order to finance the start of operations for the company. The owners
will be putting up additional capital of their own as equity.

6. Marketing plan

6.1 Pricing

This company will give all services for its customer in fair price. This low payment can differentiate it
from other pc repairing company.

6.2 Promotion

With aggressive advertising and word of mouth their product can be increase. That means our
aggressive IV advertising will increase our residential and small business customer base as well as word
of mouth within the first year. Within a few months we will have the need for additional employees to
handle the work load. At that time, we will move into a leased space with additional square footage, and
buy a company vehicle to help with the on-site calls.

6.3 Distribution

As a retail establishment employee people to handle sales transactions. Computer literacy is a

requirement for employee does not possess basic computer skills when they are hired, they are trained
by our full-time technician is also available for customers in need of assistance commitment to friendly,
helpful service giving computer training for customer is one of the key factors that differentiate from
other computer repair centre.

6.4 Controls

We will control our company to be competitive from other company by decreasing the price of service
which we give to our customer.

7. Organizational plan

7.1 From of owner ship

Computer Repair centre was initially proposed as partnership in the owner’s home however, recent
feedback from our marketing outreach has suggested a much higher sales potential than originally
imagined. This change will provide additional legal protection for the owner, and will also streamline the
financial operations of the company as we expand the personnel vehicles and cell phones.

They have 3years of experience in the fields of technical support, networking and computer training and
repair. Will also spent the first three years as the of a custom computer building and repair store, and
understand the computer needs of small businesses

7.2 Authority of partners; As explained before this company will be established by partnership they have
different authority in the activities of the company mainly participate in controlling the whole activities
and they will control the material supply and management activities.

7.3 Management team background

The management team will also containAyichew. Now he lives in town. He graduate from Debre Berhan
University in economics and he have experience in maintenance service for 3years.

Roles and responsibility of members of organization

Name

Position

Authority

Background

Alemayehu

First degree

Owner general management programmer

He will graduate from Debre berhan university by computer science in this year

Ayichew

First degree

Financial manager
He is graduated from Debre birhan university 2009 and now he is working in different electronics
company especially in Debre birhan

8. Assessment of risks

We have built this flexibility and expertise into business model in two primary ways:

Diversified income stream including both retail and wholesale sales the following is a discussion of
several scenarios that we have developed to help be prepare in assessment of risks.

Low sale

Significant cost increase

High sales risk

key personnel loss risk

Equipment failure risk operation is dependent on equipment, and equipment does break down.
Strategy: have developed long-term relationships with reliable maintenance firms over the last nine
years of operation. In the few times that have had problems,

Technologies

The technological revolution in computers has enhanced abilities to diagnose and repair client’s home
computers. Ethiopia Computer repair center will remain on the cutting edge by instituting the use of
computer diagnostic equipment in its shop. The company will continue to seek new ways to provide a
better service through technology.

9. Financial plan

The following is the financial plan for Ethiopia computer repair center service.

9.1 Cash flow projections

Our projected cash flow is outlined in the follo

Mo Mo Mo Mo Mo Mo Mo Mo Mo Mo Mo Mo
nth nth nth nth nth nth nth nth nth nth nth nth
Pro forma 1 2 3 4 5 6 7 8 9 10 11 12

Cash flow

Cash sales 130 160 190 200 210 220 200 200 220 210 210 200
00 00 00 00 00 00 00 00 00 00 00 00

Sub Total 130 160 190 200 210 220 200 200 220 210 210 200
sales from 00 00 00 00 0 00 00 00 00 00 00 00
operations

Total Cash 130 160 190 20, 21, 22, 20, 20, 22, 21, 21, 200
Received 00 00 00 000 000 000 000 000 000 000 000 00

Expenditures 13, 16, 19, 20, 21, 22, 20, 20, 22, 21, 21, 20,
000 000 000 000 000 000 000 000 000 000 000 000

Cash 13, 16, 190 20, 21, 22, 20, 20, 22, 21, 21, 20,
spending 000 000 00 000 000 000 000 000 000 000 000 000

Subtotal 13, 16, 19, 20, 21, 22, 20, 20, 22, 21, 21, 20,
cash spent 000 000 000 000 000 000 000 000 000 000 000 000

Net cash 13, 16, 19, 20, 21, 22, 20, 20, 22, 21, 21, 20,
flow 000 000 000 000 000 000 000 000 000 000 000 000

Cash balance 13, 16, 19, 20, 21, 22, 20, 20, 22, 21, 21, 20,
000 000 000 000 000 000 000 000 000 000 000 000
ESSAY ABOUT COMPUTER REPAIRING

1) despite this all, the situation creates entrepreneural opportunities for those who can grab it properly
so as entreprunership students we have to pin point our answers to the following questions.

1.1 what ideas do you think would add values to your community?

I will to promote advertise and expand texhnology through the role of data to emerging technology
enabling devices and networks for technologies (programmable device). Human to machine interaction
(HCI)and future trends of technologies are discussed. I want to able my own society through develop
knowledge about the era of industrial evolutions identify the technological advances that made the
industrial revolition possible

analysing the changing conditions created by the industrial revolution in south europe and the united
states

identifies and understand the programmable device develop general knowledge about emerging
tecnologies

understand concepts relating to the design of human computer interfaces in ways making computer
based systems comprehensive ,friendly and usable.

2) How these ideas are considered worth while to your community?

firstly these ideas creating to owr community by maturing its own intllectual ability and examining its
own peeformance to tecnology and computer.

All of those my ideas able to worth full generation through technological evolutions and that create
cognitive, comprehensive and open-minded society or community.

At the middle of my opinion the other sources of worth full ideas to create owr community ongoing to
globalization in so many and diffrent basic kinds in computer tecnology. These are above 30% of our
society or community are directly or indirectly use internet computer these shows our community
developing through step by step and entes to our global world.
The other thing is that computer and computer related bussinesses are expanded through time to time
such as in Ethiopia there are many internet users. E.g by the help of wifi they use twitter, instagram,
telegram and other existing or emerging technologies body.

Finally computer repairing expanded like computer users expanded.

3)what is needed to change these ideas into effect?

In my personal opinion i will be able to work and practically active in computer repairing and expanding
tecnological systems that renew the computer and computer systems. I want to access the unavailability
of computer using rural areas in the future. I want to promote and acess the use and advantage of
computer using in technological ways.

I want to study many rural and urban childrens training in computer using and advantages of computer
sience in global world.

I want to contunued the existing technology by advertising in mass media and social media.

I want to use currently emerged technologies

1)artificial intelligence

2) block chain

3)augmented reality and virtual reality

4)cloud cimputing