Executive summary:

PC Repair will provide computer and technical consulting (repairs,

training, networking and upgrade service) to local small businesses as
well as home PC users. PC Repair is the answer to an increasing
demand of PC problem or error. We depend on our computers. Finding
reliable expertise is a problem for anybody who doesn’t have a direct
channel via a company, employer, friend, or relative. We solve that
problem. The company will focus on marketing, responsiveness,
quality, and creating and retaining customer relations.

This business plan is prepared to obtain financing in the amount of

P500,000 this is the supplemental financing is required to begin work
on site preparation and modifications, equipment purchases, and to
cover expenses in the three years of operations.

Objectives:
Dumdum PC Repair shop objectives for the first three years of
operation include:

 Keeping up with Technology

 Providing Timely and Improved Services
 Finding New Customers
 Hire the Best, When Needed

Mission:

PC Repair has decided to focus mainly on the small business market,

as these customers typically don’t have a full-time IT person, but have
full-time IT needs. PC Repair will offer an affordable, on-demand service
for these customers. We can also offer maintenance agreements that
generate additional monthly income. For our residential customers,
we will offer a very affordable and helpful service with a very flexible
schedule to meet their needs. 
Key to success:

 Establishing a brand identity and generating brand recognition

through marketing. 
 Responsiveness: being an on-call computer paramedic with fast
response time.
 Quality: getting the job done right the first time, offering 100%
guarantee.
 Relationships: developing loyal repeat customers–retainers.

Risks

 It's not enough just to have the technical knowledge and skills. 
 Marketing your business is always expensive
 You will need to purchase and maintain your own tools and
testing equipment.

 You may need to be a business license to perform repair services.

Company Summary

Dumdum PC Repair shop, is located at Culianan, Zamboanga city,

owned by aeron jay mendoza. With a small 3-year loan, PC Repair will
grow in one year from a one-man, home-office based repair shop to a
profitable, 3-person business in a leased location.

Company Ownership

Dumdum PC Repair shop, is located at Culianan, Zamboanga city,

owned by aeron jay mendoza.

Start-up Summary

We are treating this equipment as assets because we expect it to last at

least three years, and to have some resale value when we are through
with it; we will buy additional expensed equipment in years two and
three. We also need start-up inventory which includes RAM, spare hard
drives, cables, and cases.
Although we will keep expenses to a minimum for the first three
months, before we move, we will also need cash at start-up, to see us
through the next several months with a positive cash balance.

Company location and facilities

A site has been chosen at zone 6-j mendoza drive Culianan, Zamboanga
city. This site was chosen for various reasons including;

Proximity to the residential area, zone 6-j mendoza drive Culianan and
highway passer

Services

Our services will be second to no one and our prices will be very
reasonable for the high-quality service we offer. By providing superior
service, word of mouth alone will bring in many new clients. The
satisfaction our consumers find will keep them coming back.

Market Segmentation

The existing computer service market is so extensive that categorizing it

is rather difficult. We have broken our potential market down into two
groups, based on their needs: home PC users and small business
clients.

Target Market Segment strategy

We have broken our potential market down into two groups, based on
their needs: home PC users and small business clients.

 Home PC User
Our home PC user market includes non-tech-savvy residents of
the local area (15-mile radius), generally between the ages of 30
and 70, with at least one home computer. We are not expecting
income from users below 30, who tend to be more comfortable
with technology and willing to attempt repairs and upgrades on
their own, without seeking professional assistance. Such home
 users generally own a computer to do email, play games, write
letters, scan and print photos, and occasionally to do bookkeeping
or taxes. Home PC users with more sophisticated applications
generally have enough tech savvy, from tech experience at work,
to do their own repairs and upgrades. Their hardware needs will
include the computer itself, monitors, keyboards, mouse, printer,
and scanner.
 Small Business Users
Small business users will provide the majority of our business
revenue. The small business market will be defined as customers
within a 15-mile radius, with 2 or more computers or a network
which they use for business purposes at least 25% of the
time. Their business use may include minor usage, such as
updating a business website for a brick-and-mortar store, keeping
the books, designing graphics or ad campaigns, and writing copy
for press releases. It may also be more extensive, incorporating
inventory tracking, POS systems, customer databases, online
product/service delivery, or product development. The more
intensive their computer usage for business, the more critical it is
to them that their technology work well and reliably, and that
quality repairs and support are available in a crisis. Their
hardware needs will include the same items as home users, plus
servers, backup systems, data storage, and wireless networking.

Service Business Analysis

Secondary market research shows computer service customers tend to

be very loyal to providers that do-good work and satisfy their needs. An
analysis of PC Repair’s main competitors shows no overwhelming
strengths that would be significant barriers to entry into the market, as
our local competitors have serious weaknesses.

Service business analysis

PC repair will set the standard for on-site computer solutions through
fast, on-site service and response. Our customers will always receive
one-on-one personal attention at a very affordable price. Our
customers will receive the highest quality of customer service available. 

Service description

Much of our diagnostic equipment is portable, and we will remove a PC

to our workshop only when the problem requires more detailed
diagnosis or repair. We will also offer free pick-up and delivery of PCs
needing repair. To meet the growing demand for this service, we will
purchase a company vehicle in the third month.

We will also offer extended maintenance contracts, so that business

clients can deal with technical support and repair needs as a single line-
item expense, rather than having to plan for unexpected crashes and
problems with a rainy-day fund they may never use. Maintenance
contracts yield a high gross margin for us, and provide peace of mind
for the customer.

Competitive comparison

Dumdum PC Repair shop will be the first PC Repair in Culianan,

Zamboanga city

Market Analysis Summary

PC Repair will provide computer support in both a consulting and

technical capacity to small business owners as well as home PC users.
Since PC Repair is currently a one-man operation, its growth in the first
three months will be limited by the owner’s capacity to complete work.
Personal market research by the owner indicates an attractive market
niche for our services, of which PC Repair will take full advantage.

The very nature of the computing industry, with its extraordinary rate
of technological development, creates a constant need for businesses
skilled in updating and advising customers on computer-related issues.

Strategy and implementation summary

Our marketing strategy will aggressively exploit our competitors’
weaknesses. During the start-up phase, we will run ads in the business
section of the local newspaper, asking, "Are you fed up with poor
customer service for your computer needs?" These ads will focus on
our advantages, including on-site service, competitive rates, and quick
response and turn-around times. They will announce our opening date,
and include a coupon for free diagnostic service for the first 20
customers.

Management summary

Dumdum PC Repair shop is owned and operated by aeron jay

mendoza. being small in nature, requires a simple organizational form
calls for the owner, to make all of the major management decisions in
addition to monitoring all other business activities

Accounts payable: Dumdum PC Repair shop acquired a P500,000 loan

from a bank at a 7.5% interest rate per annum. the loan will be paid
back at /Month over the next three years.

FINANCIAL ASPECT

The capital will go to two things: first are the tools and materials. The
second would be the monthly operating expenses. The first thing to
do is decide on the SCALE of operations. Based on feedback, reports,
of my own feasibility studies, experience and it's best to start with at
least some common tools and material Starting with less will mean
less income and you won't be able to recoup or head to that sweet
spot — the R.O.I or Return on Investment. Why? Because the number
of seats will be finite. Meaning, you will never be able to cope up with
demand whenever you have a lot of "waiting" customers.
So, how much capital is “enough”? Startup costs for a computer repair
business range from 200,000 to 600,000. The low end assumes that
you’re already a certified technician with a reliable computer, and
costs will be mainly a website, tools, and marketing. The high end
includes the cost of a computer as well as training. All scenarios
assume you’ll start a mobile computer repair business from home

You’ll need a handful of items to successfully launch your computer

repair business, including:
  Screwdrivers-500

 Tweezers-200

 Multi-testers-250

 Power supply testers-700

 Crimper pliers-550

 Thermal paste-1800

 Multi-meter-500

 Soldering iron-1,000

 Computer vaccum-3,000

 Other material-11,500

ITEM UNIT UNIT COST SUB TOTAL

tool and materials 1 P20,000 P20,000
Shop rental 1 P3,000 P3,000
Business licenses and 1 P7,500 P7,500
permits
Business cards and 1 P10,000 P10,000
brochures
Computer, monitor, USB 2 P50,000 P100,000
drive
Shop extension 1 P300,000 P300,000
Website setup 1 P10,000 P10,000
Total=P450,500
monthly year
Gross income P20,000 P240,000
Less expenses P8,000 P96,000
Net income P 12,000 P144,000
capital P500,000
ROI in Months= 500,000/12,000= 41.66
I will get back my investment in around 3 years and 6 months