Immaculate Conception Academy of Manila

2212 Del Rosario Street, Gagalangin, Tondo, Manila

BUSINESS PLAN
“IZZAWAP”

In partial fulfillment
Of the requirements for the subject
ENTREPRENEURSHIP

Submitted by:
Alia Macy Caballero
Alliyah Tudara
James Denver Coralde
Bien Lois Groyon
Vynz Kryztofer Tavarez

Submitted to
Ms. Mayrafe L. Reyes
Subject Teacher

Date:
April 18,2022
 I. INTRODUCTORY PART

During the two years of high prohibitive developments, there were a tons of
foundations, particularly in the food area which loses shop. Today, presents an incredible
chance for the foundation of a shop which will be receptive to the present
requests of clients who are social and versatile than their past ages. Everyone knows that Filipinos love
to eat with and without celebration. And also, Filipinos loves to eat affordable foods. IZZAWAP will be
operated by:
 Alia Macy B. Caballero, the initial business owner, resides at 309 Trinidad Rizal St. F. Varona Tondo,
Manila
 Alliyah T. Tudara who resides at 2426 Callejon J, Fidel Street, Gagalangin, Tondo, Manila
 James Denver D. Coralde who resides at 105-C Banahaw Street Balut, Tondo, Manila
 Bien Lois C. Groyon who lives in 2212 S. del Rosario St, Gagalangin, Tondo, Manila
 Vynz S. Tavares of 443 Callejon C, S del Rosario Street, Gagalangin, Tondo, Manila

It will be located at 2121 Varona St. Tondo, Manila. IZZAWAP is a food cart and it’s part of Micro
Enterprise which only 9 employees or less and 3 million pesos and below. IZZAWAP will be set up on the
street to prepare and sell food to passers-by.
II. EXECUTIVE SUMMARY

IZZAWAP’s bubble waffle is different unlike the other waffle business. The waffle has a different shape
and it has a different combination of syrups from inside and outside. All of the Ideas will be execute by
the help of each other. The estimation of the income is Php 11,000.00 – Php 17,000.00 per day because
it has a wide covered in area. And lastly, for the people whos working this business.

III. ENVIRONMENTAL AND INDUSTRY ANALYSIS

Since the lockdown started in Manila, the business is affected due to health and safety protocols from
the government to lessen and stop the spread of virus in Manila City but still operate the business just to
follow the safety protocols like proper wear of face mask, hand sanitation, social distancing, and
disinfecting the area to keep our business clean and virus-free and the food cart to secure the
cleanliness and for the sake of the customers. The high inflation rate that we still experience can’t affect
the customers budget price so they can still meet their expectations from the price to the quality taste
of the food that served in every Manileños. IZZAWAP’s location is the most populated area, and it has
food park that opens every 4 p.m. on the afternoon where in everyone can come and buy our delicious
foods. During lockdown many people spend their time through social media and many people are
avoiding physical contact due to safety protocols that's why people in Manila increased online shopping
behavior.
 IV. DESCRIPTION OF THE BUSINESS

Izzawap is a micro enterprise business that will be all about food products which will be selling
Hot Malaysian Coffee and Hot Malaysian Choco, Bubble Waffle that can be with or without Ice
Cream and Soft drinks. Our mission statement is to provide high quality food and services while
maintaining a safe and clean place for the customers to relax and enjoy. Our core values are
holding our responsibility to be accountable for results, respecting the customers to be able to
create a free and happy environment, making the best foods for customer satisfaction and being
honest in terms of money.

Izzawap will be located in the Ugbo Avenue Tondo Manila. Its major physical asset is that food
cart shall be surrounded by more food carts and also indoor and outdoor restaurants. The place
will be spacious and can accommodate up to 15 customers. A lot of business operates from 4 in
the afternoon until 11:30 in the evening where the weather is not that hot.

Izzawap will be managed by 5 people. Alia Macy B. Caballero who graduated from Lasalle
Benilde College as a Multimedia Artist that has experience of food tasting job because of her
sharp flavor sense, James Denver D. Coralde who graduated from University of the Philippines
that is expert in finance and also worked in Starbucks as a Barista that is professional in coffee
making, Bien Lois C. Groyon who graduated from University of Santo Tomas that now works as a
Seaman who have experience or has trained in food service, Alliyah T. Villanueva who graduated
Lyceum with a Degree of Bachelor of Science in Business Administration Major in Management
and now works as an Administration Manager at Okada Manila and the last person is Vynz S.
Tavares who graduated from Ateneo De Manila University having the course of Hotel Restaurant
Management and now works in a 4-star hotel as a Food Business Operator.

V. PRODUCTION PLAN

Izzawap will be manufactured through batch processing. The physical plant consists of 4 steps.
First, planning for everything that includes the internal and external assets, layouts, menu
planning and facilities. Second, buying machinery and equipment. Third, training the people and
preparing for the opening of the shop and lastly, opening the shop. The machinery and
equipment includes bubble waffle pan machine, LPG tank, electric pot, electric mixer, stainless
mixing bowl, spatula mixing bowl, spatula, measuring cups, weight scale, glass canister, plastic
gloves, whisk, spork, paper cups, stainless cart, scissor and knife. We will get the ingredients
from our supplier which is the Creative Company and the ingredients are waffle mix flour, syrup
such as chocolate, strawberry and caramel, toppings that includes mini marshmallows, sprinkles,
crushed oreos and choco sticks, vanilla extract, etc. The future capital equipment needs will be
the upgraded machines and equipment.

VI. OPERATIONS PLAN

I. METHOD
  Sourcing of Goods: Izzawap is a food cart business wherein they sell food desserts and snacks in
different varities of food and flavors which means that they would go through a manufacturing
process. So they buy the things they need and they also have a supplier named Creative
Company.

 Distribution of Goods: The distribution method of Izzawap has dual distribution, which means
the product is being distribute directly and indirectly to their customers.
 Direct- If Izzawap customers avail the products directly contacting through their social
media or website, then the products is directly deliever to them or to their house. Their
direct distribution has two ways; the customers will go to the store, or a worker will
directly deliever it to them.
 Indirect- If Izzawap customers bought the product through grab or foodpanda, and this
two would be the intermediaries wherein it makes it inderect distribution.

 Payment Process- IZAWAP provides flexible and easy payment method. The payment methods
are the following:

 Cash: This payment method will happen on direct distribution, wherein the buyer will
personally handle the money or the payment.
 Online Transaction: The business will avail its own Gcash account for the customers that
ordered indirectly.

II. MANPOWER

a) Job Description: IZZAWAP is a small business which means it only need less than 9 workers. So
here is the list of workers and descriptions of their works:
 Business Owner/Supervisor: Will be the one to lead, manage, and supervise the
overall operation of the business.
 Marketing and Sales Manager: Is the one resonsible for the marketing and
implementation of the sales plan.
 Direct Seller: Will be responsible for direct sales of the product to the customers,
they would also be the one responsible for receiving and managing the money or
the payment. Also be working under the Marketing and Sales Manager.
 Indirect Seller: Would be responsible for indirect sales they would also be
responsible and manage the online transactions. Also be working under the
Marketing and Sales Manager.
 Delivery Man: Would be responsible for the direct distribution of the product that
contact in social media or website. Also under supervision of Marketing and Sales
Manager.
 Accountant: Will be responsible for managing, recording, and presenting of the
business transactions.
  Quality Control Officer: Will be responsible for the necessary actions after the
suppliers deliever the supplies to the warehouse like quality control, recording of
inventory, recounting, and more.

b) Employee Qualification: The following are the qualifications to be an worker or employee of

Izzawap:

 Supervisor: Qualifications for Supervisor should be has previous leadership

experience,Excellent communication skills, Eye for detail and accuracy, Reliable, with
high integrity and strong work ethic, Ability to work as part of a team, Professional
appearance and attitude, Computer literacy, Proactive organizational skills, High school
diploma, and Ability to keep a positive attitude in a fast-paced environment.

 Marketing and Sales Manager: Qualification for Marketing and Sales Manager should
be has a bachelor's degree in marketing, mathematics, business administration, or
related field, 3-5 years experience in marketing or sales, Experience in management
may be advantageous, Understanding and knowledge of sales and marketing, Strong
analytical, organizational, and creative thinking skills, Excellent communication,
interpersonal, and customer service skills, Knowledge of data analysis and report
writing, The ability to understand and follow company policies and procedures, and the
ability to work under pressure.

 Direct Seller: Qualification for Direct Seller should has high school diploma, Bachelor's
degree in marketing, business administration or related field is advantageous, Proven
sales experience, The ability to retain important information, Sound consultative selling
skills, Excellent networking skills, Strong negotiation skills, Effective communication
skills, and exceptional customer service skills.

 Indirect Seller: Qualification for Indirect Seller should has high school diploma,
Bachelor's degree in marketing, business administration or related field is
advantageous, Proven sales experience, The ability to retain important information,
Sound consultative selling skills, Excellent networking skills, Strong negotiation skills,
Effective communication skills, and exceptional customer service skills.

 Delivery Man: Qualification for Delivery Man should be high school diploma or
equivalent, Valid driver's license issued by the state where you intend to work, Clean
driving record, Special licenses may be required to operate certain vehicles, Experience
may be required or preferred, Willingness to adhere to assigned routes, schedules,
safety procedures, and transportation laws, Strong time management and customer
service skills, Ability to walk, drive, and lift and carry heavy items for extended periods,
and attention to detail.
 Accountant: Qualification for Accountant should be bachelor’s degree in Accounting or
related field, More education or experience may be preferred, Special licenses or
 certification may be required, Strong analytical, communication, and computer skills,
Understanding of mathematics and accounting and financial processes, Ethical behavior,
and attention to detail.

 Quality Control Officer: Qualification for Quality Control Officer should be a bachelor's
degree in science or business-based programs, Previous experience in production or
manufacturing, Experience in business administration may be advantageous, Strong
attention to detail, observation, organizational, and leadership skills, In-depth
knowledge of quality control procedures and legal standards., Strong knowledge of
mathematics, data analysis, and statistical methods, Excellent communication and
listening skills, and good technical and IT skills.

c) Selection of Job Applicants: The applicants will have to pass their resume that contain enough
information about themselves, and they would also undergo one-one interview. After some
careful deliberation, the business owner will be deciding who and if the applicant/s are accepted
or not.

d) Job Offer: The following are the offers for each job
 Marketing and Sales Manager: The workers would receive Php 700 per day. The food
expenses during work hours will be shouldered by the business. Social Security System
(SSS) is also provided.
 Direct Seller: The workers would receive Php 500 per day. The food expenses during
work hours will be shouldered by the business. Social Security System (SSS) is also
provided.
 Indirect Seller: The workers would receive Php 500 per day. The food expenses during
work hours will be shouldered by the business. Social Security System (SSS) is also
provided.
 Delivery Man: The workers would receive Php 500 per day. The food expenses during
work hours will be shouldered by the business. Social Security System (SSS) is also
provided.
 Accountant: The workers would receive Php 700 per day. The food expenses during
work hours will be shouldered by the business. Social Security System (SSS) is also
provided.
 Quality Control Officer: The workers would receive Php 500 per day. The food expenses
during work hours will be provided by the business. Social Security System (SSS) is also
provided.
 e) Emloyee Development: All emplyees will receive proper training before and during employment
from experts of the specific job/field. The trainers will be hired outside the business, and could
be a regular worker of Izzawap.

f) Organizational Chart

Business
Owner/Supervisor

Accountant
Marketing and Quality Control
Sales Manager Officer

Direct Seller Indirect Seller Delivery Man

III. MACHINES

a) Equipment and other Physical Facilities

 Bubble Waffle Machine
 Electric Pot and Mixe
 Weight Scale
 Measuring Cups
 LPG Tank
 Stainless Mixing Bowl
 Spatula
  Whisk
 Glass Canister
 Plastic Gloves
 Spork
 Paper Cups
 Stainless Cart
 Scissor
 Knife
 Pick-up Car for delieries
 Mini Warehouse for Stocks
 Disifectant Equipments

b) Telecommunications and Information technology

 Computers for office work that is used for accounting and marketing
 Landline Telephone and mobile phone for communication
 Social Media Accounts, Online Store Account, and Website for promotion
 Mobile Wallet Account for online transactions
 Map applications like waze and google maps for delieveriess

IV. MATERIALS

 Suppliers: The suppliers of the product, which are flour, syrups, topping, and vanilla extract,
would be coming from Creative Company.
 Supplies: Some of Izzawap supplies are flour, syrup, toppings, and vanilla extract.

VII. Marketing Plan

Business Name: Izzawap

a. The Product or Service Offering

 Hot Malaysian Coffee
 Hot Malysian Choco
 Bubble Waffle (with or without ice cream)
 Softdrinks
b. The Value Proposition and Unique Selling Proposition

Value Proposition:
 Izzawap aims to provide high quality food while maintaing a safe and clea place for the
customets to relax and enjoy.

Unique Selling Proposition

 Izzawap offers bubble waffle and it’s your choice if you want it with or without ice
cream. If you buy two bubble waffle you’ll get a free hot malaysian coffee or hot
malaysian choco.

c. The Seven P’s of Marketing

1. Product
• The business will offer bubble waffle (with or without ice cream), hot Malaysian Coffee,
and Hot Malaysian choco. As mentioned two bubble waffle of your choice with or without ice
cream will come with Hot Malaysian coffee or Hot Malaysian choco.

2. Place
• The business will be located wherein it will be surrounded by more food carts and
indoor and outdoor restaurant The business will also be located in a spacious place wherein it
can accommodate 15 customers, especially not hot since the store starts from when the sun is
about to set

3. Price
• The Food will cost Php 60 with and without ice cream on your bubble waffle.

4. Promotion
• The business owners will promote their products by using social media sites such as
Facebook, Instagram, and TikTok. In particular, one of the business owners, Alliyah Villanueva,
will use her TikTok account to upload the teaser videos about the business and the product
teaser.

5. Packaging
• The business will pack the bubble waffle in a paper cup with a customize logo of the
business that highlights the business name and the logo of the business. On the other hand, the
Hot Malaysian Coffee and Hot Malaysian Choco will be placed in a mug that will hold the
hotness of the Hot Malaysian Coffee and Hot Malaysian Choco for a long time.

6. People
• The business will target general masses, the business is more focused on teens and
people that are working and looking for snacks in the afternoon, for them to enjoy the whole
bubble waffle.
7. Process

1. Given in the diagram the business shall follow the workflow: Acquiring Ingredients from
the Suppliers, Delivering the Ingredients from the warehouse to the store location,
Producing Bubble Waffle, Hot Malaysian Coffee, and Hot Malaysian Choco, selling of
produced Bubble Waffle, Hot Malaysian Coffee and Hot Malaysian Choco, and
Processing of Profit, and Evaluating the Progress of the Business and Feedback of
Customers. The cycle or the workflow will repeat until the business operations and
activity stopped.

Product
 The business will offer bubble waffle (with or without ice cream), hot malaysian cofee,
and hot malaysian choco. As mentioned two bubble waffle of you choice with or without
ice cream will come with hot malaysian coffee or hot malaysian choco.

2. Place
 The business will be located wherein it will be surronded by more food carts and indoor
and outdoor restaurant The business will alsp be located in a spacious place wherein it
can accomadate 15 customers, especially not hot since the store starts from when the
sun is about to set

3. Price
 The business will charge Php 10 if you want to have ice cream on your bubble waffle.

4. Promotion
 The business owners will promote their products by using social media sites such as
Facebook, Instagram, and TikTok. In particular, one of the business owners, Alliyah
Villanueva, will use her TikTok account to upload the teaser videos about the business
and the product teaser.

5. Packaging
 The business will pack the bubble waffle in a paper cup with a customize logo of the
business that highlights the business name and the logo of the business. On the other
hand, the Hot Malaysian Coffee and Hot Malaysian Choco will be placed in a mug that
will hold the hotness of the Hot Malaysian Coffee and Hot Malaysian Choco for a long
time.
 6. People
 The business will target general masses, the business is more focused on teens and
people that are working and looking for snacks in the afternoon, for them to enjoy the
whole bubble waffle.

7. Process

II. Delivering the Ingredients

I. Acquiring Ingredients
from the warehouse to the
from the Suppliers
store location

IV. Selling of produced Bubble III. Producing Bubble

Waffle, Hot Malaysian Coffee and Waffle, Hot Malaysian
Hot Malaysian Choco, and Coffee, and Hot Malaysian
Processing of Profit Choco

V. Evalutaing the Progress of

the Business and Feedback of
Customers

Given in the diagram the business shall follow the workflow: Acquiring Ingredients from the Suppliers,
Delivering the Ingredients from the warehouse to the store location, Producing Bubble Waffle, Hot
Malaysian Coffee, and Hot Malaysian Choco, selling of produced Bubble Waffle, Hot Malaysian Coffee
and Hot Malaysian Choco, and Processing of Profit, and Evaluating the Progress of the Business and
Feedback of Customers. The cycle or the workflow will repeat until the business operations and activity
stopped.

d. Sales Forecast

Year 1 Year 2 Year 3 Year 4

Izzawap 400,000 480,000 624,000 873,000
 These are the sales projection for the next 4 years of Izzawap business with an extensive
marketing effort being implemented:
 The sales will increase in 20% in year 2.
 The sale will increase in 30% in year 3.
 The sales will increase in 40% in year 4.

VIII. ORGANIZATIONAL PLAN

Ownership: (Business partnership) – A Business partnership, consists of two or more people who
combine their resources and knowledge to build a business and they agree to share risks, profits
and losses. team leader (Alia) – Alia Macy Caballero is the in charge of supervising, monitoring,
provides guidance, instructions, directions and leadership to a group of individuals (the team).
She is responsible for motivating her teammates as well as inspiring positive communication
within them so that they can work together to achieve their goals. manager (Bien) –Bien lois
Groyon is the manager who manage or in charge of something and he can control departments
in companies, or to guide the people who work from them. He performed a range of task to
ensure the business productivity and efficiency including implementing business strategy,
evaluating business performances, and supervising employees. assistant manager (Alliyah) -
Alliyah Tudara works with the store manager to organize plan and implement strategies. She is
responsible for implementing workflow procedures based on direction from the business
manager. Her duties include supervising employees during day-to-day tasks, providing
customers support in escalated situations and managing the overall workflow of a workplace.
coordinator (James) – James Coralde in charge of planning, He is also responsible for helping
oversee the successful completion of projects and events. His duties include performing
specialized task, managing a team of staff members and establishing relationships with vendors
and freelance professionals. controller (Vynz) - Vynz Tavares helps to guide a company's
strategic financial decisions, and is therefore integral to the financial health of the firm. He also
in charge of closely monitoring a company's financial health. He typically maintains, manage,
and analyze financial statements, payroll, budgets, tax compliance issues, and more. He also
responsibility for all accounting-related activities, including high-level accounting, managerial
accounting, and finance activities, within a business.

IX. FINANCIAL PLAN

IZZAWAP
Projected Income Statement - First Three Years (2022-24)
DIVISIONS Year 1 Year 2 Year 3
SALES 1,800,000 2,160,000 2,808,000
Cost of Sales 500,000 500,000 500,000
Gross Profit 1,300,000 1,660,000 2,308,000
OPERATING
EXPENSES

General and
Administrativ 20,000.00 20,000.00 20,000.00
e Expenses
Shipping
30,000.00 30,000.00 30,000.00
Expenses
Salaries and 90,000.00 90,000.00 90,000.00
40,000.00 40,000.00 40,000.00
Wages

Operating
1,210,000 1,570,000 2,218,000
Income
Interest and
other Charges 36,300 47,100 66,540
(3%)

Income
1,173,700 1,522,900 2,151,460
Before Tax
Provision for
Income Tax 234,740 304,580 430,292
(20%)

NET
938,960 1,218,320 1,721,168
INCOME

X. ASSESMENT OF RISK

There are risks you need to face when starting a new business. The first one is the lack for poster
design. When opening a store designs is what usually attracts the customers so it needs to be
precise and well-planned. Second is the lack of staff training, a store with poor staff training
means failure in the business because one of the key factors of business are the staffs or the
employees and if your business is having problem with the staffs then expect that your store is
going nowhere. The solution is that you should dig deeper in staff hiring, hiring an employee is
not only on how skilled or how experienced the applicant is but also how he treats the
customers. The third issue you might encounter is the lack of cash flow for marketing expenses.
Cash flow is very important in a business, simply because without the proper cash flow the
 business will lead to bankruptcy. The solution for this is to know what you want and what you
needed in your business to make a proper budgeting. Every business should also have a list of
expenses to keep track on how and where the money is being spent. The last issue that you
might encounter is the lack of marketing for the product. If the store fails to endorse their
product, their efforts will go to nothing. The solution for this is to use different media platforms
like Facebook, Instagram, TikTok, or any media platforms where people can see the product
easier. Keeping the consistency not only for the tastes of the products itself but also on the
service given to the customers.

XI. TIME TABLE

XII. Appendices

Curriculum Vitae

Caballero, Alia Macy

Address: 309 Trinidad Rizal St. F. Varona Tondo, Manila

Contact Number: 09260962334

E-Mail: caballeroaliamacy14@gmail.com

Villanueva, Alliyah

Address: 2426 Callejon J, Fidel Street, Gagalangin, Tondo, Manila

Contact Number: 09988459001

E-Mail: alliyahtudara@gmail.com
 BIEN LOIS C. GROYON
Address: 2212 S. del Rosario St, Gagalangin, Tondo, Manila
Contact number: 09615355780
Email address: biengroyon25@gmail.com

Profile
Criminal Lawyer from University of the Philippines Diliman and top 16 of 2016 board exam and
now working on Public Attorney’s Office with 2 years’ experience in public service and a Vice
Mayor of Laguna City.

OBJECTIVES
Serving justice for the people and giving equality to everyone without anything to receive just
for my fellow Filipinos and also to serve the right service to everyone

EDUCATIONAL BACKGROUND
2010 – 2014
Bachelor of arts major in Political Science
University of Manila
2014 – 2018
Law
University of the Philippines, Diliman

EXPERIENCE
2020 – corporate lawyer of NutriAsia
2024 - Present owner of IZZAWAP

AWARDS RECEIVED
 Suma Cum Laude 2014 Bachelor of
Arts in Political Science
Top 16 in the Philippine Board Exam 2019 Law

VYNZ KRYZTOFER S. TAVARES

Address: 443 Callejon C, S del Rosario Street, Gagalangin, Tondo, Manila

Contact Number: 099839603/0935417193

Email Address: tavaresvynz92@gmail.com

PROFILE

OBJECTIVES
In hunt for golden opportunities with a competetive yet progressive environment to further improve my
skills and to pick-up new knowledge in Engineering.

EDUCATIONAL BACKGROUND
2010 – 2015

Bachelor of Science in Electronics & Communication Engineering

Technological University of the Philippines

EXPERIENCE
2015-Present Co-owner of a small business

2013-2015 Former cashier at Krispy Kreme

2010-2012 Former Crew at Mcdonalds

 JAMES DENVER B. CORALDE
Address: 105-C Banahaw Street Balut, Tondo, Manila

Contact Number: 09062773798

Email: Jamescoralde1134@gmail.com

PROFILE
An aspirant, motivated and diligent individual whose work is centered on professional business. I excel
in collaborating with others to meet a specific goal on time and with excellence and progress. As a
recent graduate, approaching whatever assignment or situation I am given with.

OBJECTIVE
A highly organized and hardworking individual seeking a responsible career where I can get practical
experience and apply my interpersonal abilities to help a firm emphasis on customers happiness and
experience reach it’s goals.

EDUCATIONAL BACKGROUND

EXPERIENCE

AWARDS RECEIVED
Most valuable player 2021 Immaculate Conception Academy of Manila

Academic excellence award 2019 Immaculate Conception Academy of Manila

Competitive Profile Matrix