BREAD AND PASTRIES

(TREAT CONFECTIONARY)

In Partial Fulfilment of the Requirements for the Course THC6

(Entrepreneurship in Tourism and Hospitality)

Presented to:

Mirachel B. Nuestro, MBA

Faculty of Hospitality Management Department

Nueva Ecija University of Science and Technology

San Leonardo-Off Campus

San Leonardo, Nueva Ecija

Presented by:

Carcedo, Charlene L.

Dalusong, April Joyce S.

Echevarria, Andrea

Ison, Lorenz Anthony A.

Lutuaco, Dhealyn

Lutuaco, Kristine Joy H.

Maniquiz, Olga G.

Pascual, Angelica N.

Yacat, Gilbert P.
Introduction Enterprise Description

Before starting a business, you need to evaluate your idea, and

determine what your chances of making a profit from that idea. People
are experience success because they’ve achieved a level of natural self-
confidence that allows them to take meaningful action.
they’ve achieved a level of natural self-confidence that allows them to
trust their behaviour rather than focusing on the outcome of that
behaviour.

We are inspired to choose our line business because we know that our
company will become famous and grow more.

Skilled Entrepreneur and Team.

Are you trustworthy, hardworking. passionate, determined and focused
on the success of your business.
Feasible Business Model
Large Market
Fair Valuation
Vision
Organization
Similar Industry or Interest
Safe and Minimum

Innovation means developing original concepts and is a driver of

reimaging business.
Companies that innovate are able to set the organisation in a different
paradigm in order to identify new opportunities and the best methods to
solve current problems.
Innovation is often misunderstood as mere ideation. I think giving the
best and good services to everyone.

Yes because every business has real need for their product and services.

I see that the business we build is long term because we know that every
person need this.
How does your product or service distinguish itself from other products or
services that already existing on the market?

or your product could offer fewer features than the products that already in the
market, focusing instead on a simple, streamlined experience.
offer differentiators include price, packaging, quality, customer service, and
overall customer experience when buying or using you product.

Can you list three unique offered by your product or service?

Good Quality Product

Superior Materials or
Ingredients

How will your product or service satisfy client needs and expectations?

Understand Your Customer’s Needs

Listen to their Feedbacks
Set Realistic Expectations
Be Consistent in Community with your Customers
Take User Experience as a Priority
Foster Loyalty through Proactive Customer Relations
 TREAT
CONFECTIONA
MISSION

To be part of people’s lives by offering sweet tasty foods, with high quality,
innovation and at affordable

VISION
We are passionate about baking innovative products that taste great and make
every eating experience more satisfying.

Treat Confectionary

Treat Confectionary
We will never compromise our product quality or family values, and we will
work each day to exceed customer expectations one order at a time. To people
stay fit and healthy. To have our product in every home in San Leonardo.

The purpose of this business plan is to obtain debt-based capital and to secure
private equity funding. The total amount of capital needed is ₱100,000
The Business
Treat Confectionary has selected the sole proprietorship as its formal legal
entity. This structure was chosen because of its operational simplicity.
Although this structure exposes the owner to unlimited liability, risk
management and insurance protection will be established to offset this risk.

Treat Confectionary will be an independent, start-up venture. The proposed

starting date for the venture will be 01/04/2021. This business plan
documents the precise strategies and activities that will be taken in order to
commence operations of the business.

The Treat Confectionary will be located at Maharlika HI-way, San Leonardo,

Nueva Ecija, with seating for 20 persons. The rent is ₱5,000 a month, with a
five-year lease available. The site consists of a 20 x 20 square-foot dining room,
a 15 x 15 square-foot kitchen, two bathrooms, and a storage room in back. To
be used as a restaurant, this storefront needs to be plumbed and wired
appropriately. Painting, new floors, and countertops are also needed. With
materials bought on sale and volunteer labor, the cost to renovate will be
₱5,000.

The kitchen will be equipped with a commercial stove, refrigerator, freezer,

walk-in-cooler, oven, microwave, the equipment cost will be ₱25,000. The walk-
in cooler will be custom-built. Other start-up expenses will be dishes,
furniture, food inventory, rent deposit, and marketing.

The Treat Confectionary will serve an affordable and delicious treats with an
emphasis on healthy, tasty pastries. Hours of operation will be 6:00 a.m. – 8:30
p.m., 6 days. and 6:00 a.m. – 7:00 p.m., Sunday.
Marketing
The Industry

Filipinos love to eat bread at any time of the day. At breakfast, they love eating
pandesal and monay with a hot cup of coffee. Come merienda time, they
usually snack on sweeter bread varieties like ensaymada, Service quality (SQ),
in its contemporary conceptualisation, is a comparison of perceived
expectations € of a service with perceived performance (P), giving rise to the
equation P-E. [1] This conceptualistion of service quality has its origins in the
expectancy-disconfirmation paradigm.

A business with high service quality will meet or exceed customer expectations
whilst remaining economically competitive.[3] Evidence from empirical studies
suggests that improved service quality increases profitability and long term
economic competitiveness. Improvements to service quality may be achieved by
improving operational processes; identifying problems quickly and
systematically; establishing valid and reliable service performance measures
and measuring customer satisfaction and other performance outcomes. [4]
Mamon, cheese bread, and pan de coco, washing it down with a cold bottle of
their favorite soft drinks. If you are to open a bakery business in the
Philippines, bread and beverage is the perfect combo to sell.
You have ready buyers regardless of the social class you’re trying to target. For
the masa, classic Filipino bread is a proven best-seller. The higher-end market,
on the other hand, buys more expensive varieties like hamburger buns, French
bread, and cinnamon rolls.
People buy convenience. The working class is too busy (or broke) to sit down in
a fine dining restaurant to eat. They want a quick way to satisfy their cravings
like a bread they can easily buy from a bakery and bring wherever they go.

Objectives
Our business wants to build a broad and be committed to our customer base
and developing a business model that brings in enough income to cover your
expenses despite a potentially high level of waste

Goals and Strategies

This business plan seeks to outline the strategy for sales of bakery products
planning to encounter short of supply to the local retailers, general dealers and
local boarding. Treat Confectionary will act as a direct supply arm of baked
products. We expect a high degree of profitability basing on our plan to key in
on businesses that have already expressed the need for such products. Our
management expertise with corporate decision will be our corner stone of
success

Target Market

Business Owners & Workers - During the week, 200 people work in Treat
Confectionary
Most of them work early in the morning, so the Bakery will open at 6:00am –
7:00pm. This group includes
Managers, Employees, retail clerks, laborers, and other
Food service workers.
Accurate service will be provided, as these customers often haited time to eat.
Tourists - Menus will be distributed to the local lodging establishments to
encourage their
guests to come to the Bakery.
Competitive Analysis
The Competition - The Competitor Matrix below shows the Treat Confectionary
Bakery
comparison to its competitors:
Seats Meals Pricing Hours Other
Treat
Confectionary
Bakery

Ready to buy from 6:00am – 7:00pm

Pandesal
Ensaymada
Crinkles
Cheese bun
Hopia
Empanada
Egg pie
Buko pie
Monay
Pan de coco
Puto seko
Birthday cake w/ special delivery open weekdays.
 This is the graph shown our profitable income in the past 1month where our
business was started. The graph show an increase from 1percent up to
35percent

Monthly profit interval

Month Week 1 Week2 Week3 Week4

5000 7000 11000 8000

January
7500 6500 8500 9000
February
8700 7000 9000 10300
March
9400 10000 11200 11500
April
12000 12200 13000 13000
May
12900 12600 12500 12000
June
11500 11500 11500 11500
July
11700 11900 12100 12000
August
12300 12500 12700 12800
September
12500 12700 13300 13500
October
14000 14200 14500 14800
November
15000 15500 16300 17000
December

Before we begin, some information about our business to best customized our
financial statements.

Treat Confectionary
The first seven worksheets in this workbook are steps that will need to
complete. They are titled:
1. Required Funds
2. Sources of Capital
3. Monthly Budget
4. Gross Margins
5. Sales Forecast
6. Cash Receipts
The seventh step titled, "Current Balance Sheet" is for existing businesses only.
The last four worksheets are prepared financial statements based upon the
information we have entered.

They are as follows:

Income Statement
Cash Flow Statement
Balance Sheet
Break-Even

Monthly Budget
Salaries and Wages Monthly Annual
Owner’s Compensation 3,000 36,000
Salaries 3,500 42,000
Social Security 400 4,800
Medicate 90 1,080
Federal Unemployment _ _
Tax
State Unemployment Tax 15 180
Worker’s Compensation 400 4,800
Employee Benefit 100 1,200

Total Salaries and Wages 7,505 90,060

Business Expenses
Advertising 150 1800
Car and Truck 500 600
Expenses
Insurance 250 3,000
Legal and 1,000 12,000
Accounting Fees
Office Expenses _ _
Postage and _ _
Shipping
Rent on Business 5,000 60,000
Property
Rent on _ _
Equipment
Repairs 1,000 12,000
Supplies 5,000 60,000

Travel _ _
Utilities 500 6,000

Miscellaneous Expenses _ _
Total Business Expenses 13,600 157,800

Total Operating Expenses 21,105 247,860