MARKETING PLAN

WOW Pandesal

Submitted to:
Prof. Gibs Panganiban

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 Submitted by:
JENAICA RONQUILLO ACUNA
JOHN MICHAEL L.GUILLERMO
HEART HAVEN FERNANDO
EUNICE BELLEZA AGUSTIN

BSTM-TTO-2Y1-3

DECEMBER, 1 ,2020

TABLE OF CONTENTS

Topic Page No

I. EXECUTIVE SUMMARY l
II. COMPANY DESCRIPTION ll
III. STRATEGIC FOCUS AND PLAN lll
IV. SITUATION ANALYSIS IV
V. MARKET PRODUCT FOCUS V

VI. MARKETING PROGRAM VI

VII

VII. FINANCIAL DATA AND PROJECTIONS

7.

VIII. ORGANIZATION VIII

IX
IX. IMPLEMENTATION
X

X. EVALUATION
II
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III
 EXECUTIVE SUMMARY

WOW Pandesal is going to launch a Bakery to bake Pandesal which is

healthier than its competitors like the Small bakery near the branch or location, as
our product contains ingredient like (whole grain) Multigrain, which are rich in
Calories and will help people to match the daily intake of calories required per day.
We make sure that the ambiance or place of the store is more attractive and
noticeable to attract more customers. In the following years we will expand more
not just in Pampanga but hopefully nationwide . We also provide promotions like "
Buy 1 Take 1 " . And estimated average sales per day is 2,200.00

Target Market Strategy: We try to reach the market with undifferentiated

marketing strategy in urban, semi urban and rural areas.

Marketing Objectives :
To be in the mind of the targeted customer as a healthy and tasty product. To create
an image of a socially responsible brand To penetrate in the market against the
existing competitors (Small bakery near the branch )

GOALS
Our prime goal and objective is to deliver the fresh quality, healthy and organic
product to our customers in the morning so as to give their morning a happiness.

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 COMPANY DESCRIPTION

The business was successful after 6 months because we opened 5 more branches
in different locations in Pampanga

It started when me and my partner create business we decided pandesal because

we Filipino " Pandesal is considered a morning meal " which is like a basic needs
or a Filipino traits in our morning breakfast

We give our employees a sac of rice each month and other incentives depending
on the net income for the month.

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 STRATEGIC FOCUS AND PLAN
MISSION
Our company’s mission is to approach to benefit our customers by
providing Healthy options our goal is to provide all of our customers
with an unparalleled product and experience and to enjoy fresh, organic
Pandesal moving from all-purpose flour to Multi Grains and make every
eating experience more satisfying.

VISION
To become the Neighborhood bakery.To provide the freshest, highest
quality natural ingredients possible to create pandesal. To provide a
nourishing, convenient and accessible answer to hunger’s call .We pride
ourselves in also using recycled packaging which allows us to co-exist
within a friendly environment. And we also know that people are not
willing to sacrifice the satisfaction of good taste and premium quality.
VALUES
Integrity: We will always strive to do what’s right .Even when no one is
looking.
Commitment: We will invest in helping the customers, associates and
communities we serve reach their full potential
Passion: Committed in heart and mind
Quality: What we do, we do well
IDENTIFY BOTH FINANCIAL AND NON FINANCIAL GOALS

Core Competencies – We make sure that the quality of our pandesal is

maintained and making sure that the store is more attractive and noticeable.

Competitive Advantage – We provide promotions " Buy 1 Take 1 "

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 SITUATION ANALYSIS
SWOT Analysis

Strengths:
Reasonable Pricing.
Rich in Nutrition.

Weakness:
Difficult in Funding.
 Staff young and at times unpredictable .

Opportunities:
Partner with other business.
Expansion in branch
Building long term relationship with delighted consumers

Threats:
Severe Competition.
Financial problems.
Time Management can be a major issue.

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 ENVIRONMENTAL ANALSIS AND FORECASTING

Economic
Since our bakery is quite specialized, the prices are quite high. In the event
of extreme inflation or a recession, foods pandesal may become
a luxury to a lot of people and become something that can be avoided. In
this case, in order to keep the revenue up and have customers buy our
products, we may have to decrease the price of our products. However,
Our pandesal may suffer some losses since we do pay a high price for
our suppliers.

Social:
People are becoming more health conscious lately so foods like pandesal that are
high in sugar can become less popular, especially with
parents buying it for their children. Furthermore, trends are constantly
changing and with desserts and pastries, the trends can change as well.

Political:
Licenses and Permits In addition to complying with food safety laws specific to
your state, you may be required by your state laws to acquire special permits
and licenses before you can start and run a bakery . Inspections Your bakery may
be subject to regular inspections by health officials. You must have excellent
sanitary practices and maintain a bakery providing food which is safe to eat . You
must set up a legal structure for your bakery and establish a tax ID for the
business and a business permit.

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 MARKET PRODUCT FOCUS

Target Market:

The main focus will be the consumers in lubao, especially those people who visits
the market of lubao. By providing its goods with affordable prices and making
services that will put a smile on the faces of its customers, Wow Pandesal will
serve all its lower, middle and upper income customers. It will not legislate
between its customer.

Positioning:

Wow Pandesal position itself as a innovative and customer oriented.

Objectives:

1) To be leading a best known pandesal bakery.

2) To provide a good quality of taste product (pandesal and cake)
3) To be competitive in the market

V
MARKETING PROGRAM

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Price –
WOW Pandesal will offer good quality especially to the taste in affordable price.

Promotion –
Designed banners at different spot in lubao. Also in social media.

Product –
Cheese Desal - 2.00
Ube Cheese Desal - 2.00

Place - Lubao

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FINANCIAL DATA AND PROJECTIONS

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ONE TIME COST
-Franchise                             80,000
-Equipment                            95,000
-Advertising/ Promotion      12,800
-Profesional Fees                    7,600
-Licence/Permits                     5,500
-Othe Expenses                      4,300
        TOTAL =                       205,200.00

FIRTS MONTHLY EXPENSES

-Salary of Owner                    9,000
-Other Salary                          7,500
-Rent                                        4,000
-Supplies/Ingredient            30,000
-Other Utilities                       2,800
-Maintenance                         1,300
           TOTAL=                    54,600.00

DAILY SALES IN A MONTH

(DAY)     ( # OF PANDESAL)       (AMOUNT)
    1                    872                           1,744
    2                    987                          1,974
    3                   1123                          2,246
    4                    768                          1,536
    5                   1267                          2,534
    6                    963                          1,926
    7                    875                           1,750
    8                    992                          1,484
    9                   1072                          2,144
   10                  1347                          2,694
   11                  988                          1,976
   12                   765                           1,530
   13                   772                             944
   14                   877                           1,754
   15                   932                           1,864
   16                  1107                           2,214
   17                   865                           1,730

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   18                   956                           1,912
   19                  1139                           2,278
   20                   722                           1,444
   21                    873                           1,746
   22                   932                           1,864
   23                   767                           1,534
   24                   487                           974
   25                   563                          1,126
   26                   906                          1,812
   27                 789                        1,578
   28                 1089                          2,178
   29                   943                          1,886
   30                   895                          1,730
               TOTAL=                      54,606.00

FIRST MONTH NET INCOME

Total Sales -                       54,606.00
Total Month Expences-    54,600.00
Net Income-                       6.00

Target Net Income in 2020-2021 = 180,000.00

Target Net Income in 2021-2022 = 220,000.00

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ORGANIZATION

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IMPLEMENTATION PLAN

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 How will company turn plans into results and Details for strategies:

Good service for customer. Excellent customer service every customer who
comes in once should want to return, and recommend us. Word of mouth
marketing is a powerful ally.

Make sure to hire skilled baker and offer training to keep the baker on top of
his/her game, and pay top wages to ensure they stay with us.

The location of the bakery matters. we need to be close to our market because
we are not trying to get people to travel to reach us.

Adding more advertisement like banners or posters including creating a page

like Facebook page for more advertisement which will help gain more
customers.

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EVALUATION
2021

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GOAL 1. Making sure customers will be satisfied with the quality of the pandesal
that customers will recommend the product to other future customers.

OBJECTIVE HOW MEASURE WHEN

To reach 180,000.00 net income no. of Pandesal Annually

2022
GOAL 2. Gain more customers using advertisement like banners, posters and
creating page like Facebook page

OBJECTIVE HOW MEASURE WHEN

To reach 220,000.00 net income no. of Pandesal Annually

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