THE EXECUTIVE SUMMARY

Research Title : La Castellana Banana

Type of Document : Feasibility Study

Researchers : Mark Niel P. Palad
: Princess R. Muhi
: Jed Marionne Merana
: Jovell P. Palad
: Maria Roncel G. Mayani

For the Academic Strand : Accountancy, Business, And Management

School
: College of Sciences, Technology and Communication

Inc.

Location : Lucena City

School Year : S.Y. 2022-2023

Teacher : Ms. Jea Gace D. Fallore

PART II. BUSINESS DESCRIPTION

MISSION

We are passionate entrepreneurs who are on a mission in creating a unique, delicious,

high- quality and budget friendly banana products that we will serve to every customer. We

came up with an innovate product that everyone will definitely like because we made something

new and unique products of banana. One of our goals is to provide and fulfill people’s cravings

with our delicious banana products and to give our best in terms of services especially in terms

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of the quality of our product. Also, our goal is to become essential to our customers by providing

differentiated products and services to help them satisfy their cravings and to give them great

experience. Additionally, the entrepreneurs are committed to raising awareness about the

benefits of eating banana in our body.

VISION

We envision to become one of the most successful and well-known businesses in the line

of selling banana foods and drinks in our industry. Additionally, we are aiming to be the leading

provider of quality healthy delicious foods in our industry and impeccable customer service by

providing differentiated products and services to the customers. We will offer good quality of our

products and services, to gain the trust and loyalty of our customers. Also, we will innovate our

company, to make more affordable budget products that will help or lead in achieving our

business goals. We also aimed to be recognized by our customers not only because of our good

customer services but also by providing a high-quality product yet affordable price. Lastly, we

aimed to become a regular business stall.

OBJECTIVES:

 To produce budget friendly snacks

 To provide good-quality of products yet affordable prices

 To satisfy customer cravings

 To enhance customer satisfaction

 To promote a profitable and sustainable business

 To improve our entrepreneurial skills

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PART III. SITUATION AND COMPETITORS ANALYSIS

A. SWOT ANALYSIS
Strengths Weaknesses

 Unique and good quality of products • Lack of Capital

 Affordable prices of snacks • Food easily spoils

• Not enough space for business

 Snacks are perfect for summer season
stall
 Perfect for movie viewing bonding. • Limited menu items

 Great customer service

Opportunities Threats

• Get experience in the world of business and • Business competitors

enhance entrepreneurial skills. • Limited customers

• Earn Profit • Lack of supply resources

• Start to offer online delivery • Bad weather

B. NAME OF THE ENTERPRISE

The business proponents came up with the " LA CASTELLANA BANANA" as the name

of the business as it will sell affordable healthy snacks that are made from banana that is

perfectly for movie, date or bonding session. The word LA CASTELLANA BANANA signifies

the banana fest that honors the abundance of the delicious yellow fruits and the BANANA are

their main producer of our delicious products which are the banana chips, ube turon, crispy

banana and banana con yelo. The La Castellana Banana offer a high- quality of banana products

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yet affordable prices to attract more customers and build the trust and loyalty of the potential

customers.

C. LOCATION

The location of our business will be at the College of Sciences, Technology and

Communications, INC. (CSTC) Lucena Campus in 28 Capitol Road Purok Camia Brgy. 10,

Lucena City. This is the place we will conduct our business as this was the perfect location for

our target customers, who are the students, close friends, teachers, and adults. This location plays

a huge role in attracting more customers to our business because this site is crowded by many

people. Locating and choosing the ideal site involves many different factors, including

researching nearby areas, reading about potential customers' demographics, and taking rivals'

locations into account. This good location decision can significantly boost our company’s long-

term performance.

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D. LOGO CIRCLE
LA CASTELLANA BANANA
It symbolizes the
WHITE CIRCLE constant operation It symbolizes our business
It symbolizes adds-ons on of the business. name, which means banana fest
that we offer- in our and stands for the product that
product such as the our business offers.
flavors
RIBBON
It marks the
DOTS beginning of the
It symbolizes the business.
process of achieving
,
the business BANANA
.
It symbolizes our
main product that our
YELLOW LIGHT YELLOW WAVES business.
It symbolizes the shine It symbolizes the vibe of
and productivity of our. strength, dedication and
business. Also, it is our unity of ABM Block 2 in .
lightning strike in operating running the business.
this business

PART IV. MARKETING PLAN

Our main products more on Banana that will be sold in a price of — pesos,

depending on the portion of their demands. We also have drinks that comes a selected

topping of your choice. On the other side, our products also do have adds on want. They

will enjoy it with an affordable price and high-quality products in a paper cup/plate for an

Eco-friendly system. La Castellana is also situated so that customers can easily find it and

remember it. As soon as our enterprise got off the ground, we will start observing and

figuring out how our products would affect the customers, whether they would like it or

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 not, and of course thru out our observation we will identify if our products need

improvements. Also, we will provide the top services that each customers requires. To

advertise our business and products, we will use a variety of media. For example, we will

create a Facebook page where we will post containing the details and images about our

products. In order to draw in customers, we will also provide a delivery system which

makes our customers conveniently satisfied. We'll do our very best to attract more

customers with our “speaking techniques” and making sure to retain our loyal customer.

A. PRODUCT DESCRIPTION
1. Product

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 Tagline: “Let's Fest and Dig In, The Banana... Begin.”

1. Uses

 Good for snacks and meals

 Good for on-the-go

 Makes the customers happy & satisfy

 Can be a stress reliever

B. TARGET MARKET

Our potential customers are the teachers and students from CSTC Lucena. It is highly

affordable and attractive to teachers, mostly from the students from its appearance, taste, to

its affordable price. La Castellana has a distinctive method of luring in customers, primarily

students who are seeking out authentic flavors and tastes. The La Castellana products attract

the interest of potential customers, encourage them to test the items, and provide them with

great experience knowing that a banana can be an amazing snack.

C. MARKETING STRATEGIES
1. Products

• Banana Chips – These are a thinly slices banana fried in oil until it reaches a

certain browning or crispiness.

• Turon – These are deep-fried in oil and flavored with a topping of your choice.

• Crispy Banana - It is a banana chunks covered with a wet batter followed by dry

batter and deep fried until golden brown.

• Banana con yelo - A type of refreshment containing a sweet recipe of banana and

ice drizzled with a creamy evaporated milk. It has an advantage over the competitors

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 because of the way of a banana being serve which captures the attention customers'

attention. It is paired with a creamy and refreshing drink and toppings (syrups, lecheplan,

sesame seeds) from which customers can choose.

2. Price

The cost of the raw materials, supplies, and other items needed for production were taken

into consideration while calculating the pricing of our goods. The entrepreneurs evaluated the

expenses and considered the capacity of our customers when determining the appropriate pricing

of our products can do so with the following prices:

• Pop 1 for 29 pesos. It includes the Popcorn and Drinks OR French Fries and Drinks.

• Pop 2 for 39 pesos. It includes the Popcorn and French Fries with Drinks.

• Pop 3 for 49 pesos. It includes the Popcorn, French Fries and Drinks plus with all the

addons that we offer which are the Cheese Stick, Cheesedog, and Ham and Fruit.

These prizes are reasonable given the size and portion of the combo. The food is well

worth the money because it is so reasonably priced. With such a low cost, it can fill everyone's

empty stomach and satisfy their cravings. Also, here in our pricing strategy, we use

“Psychological Pricing” for our combo snacks; Wherein, it is the strategy that we used in setting

our prices just below the price point and ending a price with an odd number (9) that makes our

customers feel like they're spending much less on our snacks.

3. Place

The La Castellana is placed at the extension building of CSTC Lucena, where the

students are taking their entrepreneurship subject, which will make the business lively because

there is a high possibility that they will stand as competitors of our business. But since the

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location is inside the campus, it also secures the business owners by having the ideal population

of potential clients that can meet our company's requirement for business growth. Also, we will

make sure to give our place a pleasant, classy, and soothing ambiance since it will set the mood,

quality, and atmosphere of the place.

4. Promotion

La Castellana Banana Enterprise offers a refreshing and affordable product that everyone can

avail. Aside from using the common strategy in promoting a business, like using social media,

sweet talk/ sales talk and creating flyers; we are using a best and unique marketing strategies to

make our business bloom and be influential, that is why we use the following strategies to attract

and promote more our business.

➢ SPIN THE WHEEL, every customer has a chance to spin and win incredible

prizes together with the product they bought

➢ BRING, BUY & WIN, for every 7 purchases of our product a lucky person will

be chosen to participate in our contest in which they will bring a friend to purchase any

product from us and the lucky customer who bought her/his friend will win any product

he/she chooses (1 product only).

➢ BUY AND GET DRINKS, every customer that will purchase our product worth

of 50 pesos and above will get free drinks.

➢ FREEDOM WALL, all customers have freedom to write their thoughts or

message to their someone else. Also, each customers have freedom to give feedback or

comments about the product they purchased from us.

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5. People `

The students, faculty, and visitors to the CSTC Lucena Campus who will be attending the

upcoming event are our target audience and potential clients. Given that our products are located

on school property, it will be simpler to sell them. Customers can easily purchase and enjoy our

products at the best prices, with the best quality, and the best customer service. To our fellow

classmates which they will participate/ help to manage and control our store and to our product

advertisements.

6. Process

Turon is a traditional Filipino snack, it is served with a paper plate and cooked in oil till golden

brown to achieve crispness and freshness, also it is drizzled with a syrup UBE and

CHOCOLATE flavor. Secondly the Banana Chips is a thinly sliced banana and cooked to

perfection, it is also sealed in a small plastic bag to preserve the crispiness. In addition, Crispy

Banana is a snack dip in a wet and dry batter and deep-fried in oil. Lastly the Banana con yelo is

a Filipino refreshment containing sweet banana chunks at the bottom and topped with shaved ice

and evaporated milk, it also comes with a topping of UBE.

7.Packaging

For our products packaging, we will provide a different size of cup for the, turon, and

crispy banana and drinks, for the banana chips is a plastic mock up that have different size

depend on the prices that have our business logo. This is the perfect packaging for every order

for either dine-in or take-out orders.

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Packaging for “Turon and Crispy Banana ” Packaging for “Banana Con Yelo”

Packaging for “ Banana Chips”

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PART V. ORGANIZATION AND MANAGEMENT ANALYSIS

RESEARCH DEPARTMENT

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BUSINESS STALL MANAGEMENT

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PRODUCTION MANAGEMENT

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PART VI. OPERATIONAL ANALYSIS

1. Production
BANANA CHIPS

1. First slice the banana thinly.

2. Prepare a pan and heat it on the stove. When it's hot, put the oil.

3. Add the sliced bananas.

4. When it browns a bit, take it off and set aside.

5. Package the finished banana chips.

6. Ask the customer what powdered flavor they want to add.

UBE TURON

1. Slice the banana vertically in the middle to make two pieces.

2. Put in the wrapper, add ube and roll it.

3. Prepare a pan and heat it on the stove. When it's hot, put the oil.

4. Fry the turon.

5. When it's a little brown, set aside.

6. Prepare it.

CRISPY BANANA

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1. Cut the banana into four.

2. After slicing, put it on a stick. Just skewer it like a barbeque.

3. In a container, put an egg. Add salt, sugar, and flour to it. Add a little water and stir it.

4. Dip the banana in the mixed mixture. Then roll in bread cramps.

5. Prepare a pan and heat it on the stove. When it's hot, put the oil.

6. Fry the banana

7. When it turns brown, set aside.

8. Prepare it with the chocolate sauce.

BANANA CON YELO

1. Slice the banana.

2. Put in a glass.

3. Add sago and sugar.

4. Next the ice.

5. Add condensed milk.

6. Prepare.

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2. Machinery and Equipment

Single Burner Stove

LPG Gas Tank

Pan

Tong

Strainer

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 Paper Cup

Ladle

Casserole

Cooler

Ice Crasher Machine

Knife

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 Tupperware

Plastic Squeeze Bottle

Juice Container

Plastic Spoon

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 Plastic Cup

Plastic Bilao

Stick

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3. Raw Materials and Supply

Banana

Sago

Oil

Wrapper

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 Sugar

Lemon

Cucumber

Ube

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Powdered Drink Flavor

Cocoa Powder

Egg

Cheese Powder

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Bread Crumbs

Chocolate Syrup

Ube Syrup

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 Leche Plan

Ice

Flour

Evaporated Milk

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PART VII. FINANCIAL ANALYSIS

A. Costing of Expenses in Two Days

Quantit Name Unit Price Total Price
y
3 Dressing 20 60
4 Cheese Powder 30 120
4 BBQ Powder 35 140
4 Sour Cream 35 140
1 Cheese in Tub 150
4 Bendable Straw 20 80
4 22 oz Cup 96 372
4 220 cc 46 184
2 White Paper Bag 55 170
3kg Popcorn 65 195
3kg Fries 122 366
5 Jumbo Hotdog 12 60
1 Joshua Ham 50 50
4 Pineapple Tidbits 18 72
1gallon Oil 150
1/2sack Ice Cube 150
Total 2,439

Day 2
Quantity Name Unit Price Total Price
8kg Fries 122 976
1pack Lemonade Powder 140
Oil & Dressing 182

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 Juice, Hotdog, & Wrapper 778
5kg Fries 122 610
Total 2,686

Total Expenses for;

Day 1: 2,439 and;
Day 2: 2,686
Total= P5,125

B. Income for Two Days

Day 1
Product Price Quantity Total
P1 29 30 870
P2 39 20 780
P3 49 15 735
Solo 20 15 300
Drinks 10 10 100
Total 2,785

Online Orders
Product Price Quantity Total
P1 39 19 7741
P2 49 13 637
P3 59 5 295
Total 1,672

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Day 2
Product Price Quantity Total
P1 29 62 1,798
P2 39 28 1,092
P3 49 22 1,078
Solo 20 8 160
Add-Ons 5 7 35
Total 4,163

Online Orders
Product Price Quantity Total
P1 29 2 58
P2 39 16 624
P3 49 1 49
Solo Drinks 10 1 10
Total 741

Total Income for Two Days

Sales: 9,362
Capital: 5,125
Profit: 4,236

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