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BUSINESS PLAN
OF

BY: ANDREI G. RONCAL

TO: MS. VEDELYN B. DORADO

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EXECUTIVE SUMMARY

Roncal’s Merienda House is a food stall business that will be located along

the Roncal’s residence in Brgy. Alibungbungan Nagcarlan, Laguna. Roncal’s

Merienda House is owned by Andrei G. Roncal using the sole proprietorship type

of business. This business will satisfy the cravings Roncal’s Merienda House will

be involved in preparing and serving Filipino meriendas like fishball, kikiam, turon,

kwek-kwek etc.and non- alcoholic beverages that complement the dish. We know

that there are several snack bars and related businesses all around Nagcarlan,

Laguna which is why we spent time and resources to offer much more than our

competitors will be offering. The business offers typical Filipino meriendas but with

variety of sauces to choose from and different flavors that is new to Filipino’s taste.

The business will observe cleanliness and will make sure that the customers will

receive their orders in the most pleasing and outstanding experience. The

business’ target customers are primarily the residence of Brgy Alibungbungan that

is finding affordable snacks since it is located in the said barangay. The business

were not only going to operate a system where our customers would have to come

to our store to make purchase and eat or whatever they want, but the business will

also operate an online store where our customers can place orders for our

products online and they will get it delivered to their houses or any location they

want us to deliver the purchase within Nagcarlan, Laguna. The business will start

with P7,000 capital. The whole vision and mission of this business will circulate in

the tagline which is “Come Hungry, Leave Happy”

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COMPANY DESCRIPTION

Business Name Roncal’s Merienda House

Company Mission “Come Hungry, Leave Happy” is the business’ tagline

Statement which emphasizes the objectives of the business which
is to serve tasteful foods and to satisfy the cravings of
the people.

Company The business profess honesty, innovation, enjoyable,

Philosophy/ Values and community

Company Vision My vision is to serve our meriendas to a larger

population. To be the leading and consistently number
one on providing meriendas.

Goals & Milestones 1. Serve meriendas that will satisfy our customers

2. Be known in the whole to be the best merienda store

3. Implement promos or giveaways for loyal customers

Target Market People who live and work in Nagcarlan who are looking
for quality merienda.

Industry 1. Mangampo’s Fishball

Competitors
2. KC’s Street Foods
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Legal Structure/ Roncal’s Merienda House is a sole proprietorship. Sole

Ownership proprietorship is not a separate legal entity from the
business owner.
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PRODUCT & SERVICE DESCRIPTION

Business Name Roncal’s Merienda House

Product/ The business offers typical Filipino meriendas like

Service Idea fishball, kikiam, turon, kwek-kwek etc. and non-
alcoholic beverages that complement the dish but with
a twist and variety of sauces.

Special Benefits Loyal customers can get discounts or promo in our

products. The business will observe clean and
presentable serving

Unique features  Clean and Presentable

 Affordable Products
 Variety of beverages and sauces
 Typical meriendas with a twist

Limits&  Rainy Days

Liabilities  LPG Gas consumption
 Due to large buying, leading out of stock

Product and  The product will cook and serve the same time
Delivery the customer bought it

Suppliers Necessary items or products will buy in public market

Intellectual Trademarks, Barangay Clearance, DTI, Business

Property name Registration Certificate, Mayor’s Permit.
Special Permits

Product/Service The product that will be served are Filipino Meriendas

Description but with a twist and variety of sauces
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SWOT ANALYSIS

Strengths Weaknesses Opportunities Threats

Product/Ser Product is Product is not new Innovation Appearance of

vice innovative and to customer’s eyes competitors
presentable
Offering

Brand Location is Target market is Offers lot of Lengthy time of

Marketing roadside limited to barangay choices waiting
only

Staff/HR Work or business Lack of staff Good customer Controlling

experience service temper

Finance Good financing Lack of experience High rate of Rise of

or ability in buying and competitors
financing customers nearby
Operations/ Experience in First time doing Implementing Bad
managing own business good customer Management
Managemen
business service
t

Market Affordable Prices Inflation More sold High price of

products ingredients

Can any of your strengths help with improving your weaknesses or combating
your threats?

Yes, because by continuous providing good customer service, it can improve

weaknesses like arising of competitors.
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Based on the information above,what are your immediate goals/ next step?

My immediate goals is to reduce the weaknesses and threat of my business by

implementing neat, enjoyable and good customer service.

Based on the information above,what are your long-term goals/next step?

My long term goal is to be on top of my competitiors and to get known as the famous
merienda not just in our town but the whole country.

Competitor Data Collection Plan

Mangampo’s Fishball KC’s Street Foods

Price Their pricing is the same price as Their pricing is higher than the
my products price of my products

Benefits/Feat No benefits or feature. Typical The stall is catchy and can

ures street food store caught attention.

Size/Profitab Sells in stall Sells in their residence

ility

Market Typical selling through face to face They put discounts or promo
strategy to their products
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Competitive Analysis Worksheet

Roncal’s KC’s Importance

Mangampo’s
FACTOR Merienda Street to
Fishball
House Foods Customer

Products S W W 1

Price S W W 1

Quality S S S 2

Selection S S S 4

Service W W W 1

Reliability S S S 2

Stability W W W 4

Expertise W S S 1

Company
S W W 2
Reputation

Location W W W 2

Appearance S W W 3

Sales
W W W 5
Method

Credit
S S S 3
Policies
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Roncal’s KC’s Importance

Mangampo’s
FACTOR Merienda Street to
Fishball
House Foods Customer

Advertising S W S 2

Image S S S 1

Roncal’s Merienda House develops advantages when it comes to product

and quality because the business will serve lot of selection or variations of Filipino

meriendas. The quality is an advantage because the business will offer new twist

of meriendas and lot of sauces. Among all of the disadvantages, expertise is the

most concerning because the owner doesn’t have an experience in business but

his advisors does.

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PRICING STRATEGY

Cost plus pricing is the simplest method of determining price, and embodies

the basic idea behind doing business. You make something, sell it for more than

you spent making it (because you’ve added value by providing the product) When

implemented with fore-thought and prudence, cost plus pricing can lead to

powerful differentiation, greater customer trust, reduced risk of price wars, and

steady, predictable profits for the company.

Raw Products P300

Utility Expense P200

Packaging P100

Cost of Production P600

Added Value (by providing the P200

product)

Selling Price P800

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Operation Plan

The day to day operations of our merienda business include a focus on

providing the best customer service as well as satisfying the cravings of people

who seeks Filipino Meriendas. We understand that the purpose of a food business

is to give quality and clean foods to customers, and we remain focused on using

our many resources to provide variety of delicious foods to our regular and new

customers.

The goal of the business is to be known as one of the best provider of

Filipino meriendas not just to Nagcarlan but hopefully to the whole country in order

to achieve that the business will observe its customer service and will provide

quality foods but in an affordable price.

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Management Worksheet

Name: Andrei G. Roncal

Birth Information:

 September 11, 2004

 Nagcarlan, Laguna
 17 years old
Position in the company: CEO

Bio/s Expertise: Management and Finance

Accomplishment:

 Senior High School Graduate

 Owner of Roncal’s Merienda House
Name: Ann Marie G. Roncal

Birth Information:

 February 17, 1983

 Nagcarlan, Laguna
 39 years old
Position in the company: General Manager

Expertise: Marketing

Accomplishment:

 Business Owner
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If I lack or got a peoblen about financial aspect of the

business. I’ll seek advice to my Accountant Uncle
(Andres Roncal) Regarding experience, my parents are
Gaps in here to guide me since they already got businesses in
Management or the past
Experience

Roncal’s Merienda House have the following advisors:

Financial Advisor

Advisors Legal Advisor

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Organization Chart

Andrei G. Roncal
CEO

Advisors Staffs and Logistics

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JOB ANALYSIS

Job Title
Delivery Staff

Online Sales Manager

Job Responsibilities

Delivery Staff

 Reviewing orders before and after delivery to ensure that orders are

complete, the charges are correct, and the customer is satisfied.

 Providing excellent customer service, answering questions, and

handling complaints from clients.

 Assisting with loading and unloading items from vehicles.

Online Sales Manager

 Guiding customers to buy to the store

 Encourages possible customers online

 Promote business through online or social media

Duties
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Delivery Staff
 Following the best practices for safety, both on the road and while

loading or unloading a vehicle

 Obtaining client or customer signatures when needed

 Meeting delivery deadlines

Online Sales Manager

 Continously communicating with the customers with respect

 Postings of online advertisements

 Accommodating the possible customers online

Required Education/ Training

Delivery Staff
 Driver’s License

 Knows different traffic and safety regulations

Online Sales Manager

 Must be familiar with social media or online platform

 With College Diploma

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Required / Preferred
Experience

Delivery Staff

 Must have a delivery experience in the past

Online Sales Manager

 With experience in communicating in different social media platform

 Must have a experience in selling online

Required / Preffered Skills

Delivery Staff

 Customer Service Skills

 Time Management Skills

Online Sales Manager

 Familiar with Social Media platforms

 Good Communication Skills

Required / Preffered Personality Traits

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Delivery Staff

 Patient

 Responsible & Reliable

 Familiar with local streets Nagcarlan, Laguna

Online Sales Manager

 Patient

 Good Listener

 Doesn’t have anger issues

Physical Requirements

Delivery Staff

 Physically fit

 Good eyesight

Online Sales Manager

 Good eyesight

Other
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Delivery Staff

 Uses own vehicle

 Must have an experience driving different vehicle

Online Sales Manager

 Can stay online within working hours

 With fast internet connection

 With devices that can be used in the field

Wages

Delivery Staff

 With snack allowance

 P10,000/month

 With health insurance

Online Sales Manager

 With health insurance

 P10,000/month
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Start-up Expenses
RONCAL’S MERIENDA HOUSE

Source of Capital

Owners’ Invesment (name and percent ownership)

Roncal, A.G. Capital 100% Php 6,000

Total Investmet Php 6,000

Bank Loans

Short Term Loans Php 4,000

Total Bank Loans Php 4,000

Start-up Expenses

Operating Expenses

Utilities Expenses Php 3,000

Raw Products Expenses Php 3,000

Materials and Equipment Php 2,000

Total Operating Expenses Php 8,000

Adverising Expenses

Fliers Php 700

Signage Php 800

Total Advertising Expenses Php 1,500

Other Expenses

Delivery Expenses Php 800

Total Other Expenses Php 800

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Summary Statement
Source Capital

Owner’s Capital Php 6,000

Bank Loans Php 4,000

Total Source of Funds Php 10,000

Start-up Expenses

Operating Expenses Php 8,000

Advertising Expenses Php 1,000

Other Expenses Php 800

Total Start-up Expenses Php 10,000

Roncal’s Merienda House

Balance Sheet
For the Month Ended July 2022
Debit Credit

Assets
Cash and Cash Equivalent Php 10,000
Advertising Materials Php 1,200
Delivery Capial Php 800
Total Assets Php 12,000
Liabilities
Bank Loans Php 4,000
Utilities Php 3,000
Raw Product Php 3,000
Materials and Equipment Php 2,000

Total Liabilities Php 12,000

Php 12,000 Php 12,000

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Roncal’s Merienda House

Statement of Comprehensive Income
For the Month Ended July 2022
Net Income Php 20,000
Less:
Bank Loans Php 4,000
Operating Expenses Php 8,000
Advertising Expenses Php 1,200
Other Expenses Php 800

Net Income for the Month of July Php 6,000

Cash Flow Statement

Roncal’s Merienda House
For the Month Ended July 2022
Cash Flow from Operations
Net Income Php 6,000
Subtractions from Cash
Increase in inventory Php 2,000
Net Cash from Operations Php 4,000

Cash Flow From Investing

Purchase of Supplies Php 3,000

Cash Flow from Financing

Cash Flow for the Month ended July 2022 Php 1,000
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