1

Business Plan for

Mi Piace Polvorón

Submitted to:
Ma'am. Veejay Servando

Submitted by:
GROUP 3 – ABM12 A

BALIWASAN SENIOR HIGH SCHOOL

ZAMBOANGA CITY

May 2, 2022
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TABLE OF CONTENTS

I. Executive Summary ……………………………………………….. 3

II. Marketing Aspect ………………………………………………… 5

A. Market Description
B. Competitors
C. Marketing Strategies

III. Technical Aspect …………………………………………….. 14

A. Product
B. Manufacturing Process
C. Manpower

IV. Financial Aspect ………………………………………………. 21

Appendices ………………………………………………………..
Organizational Chart ………………………………………
Products ……………………………………………………
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EXECUTIVE SUMMARY

The business plan depicts the business and marketing

segmentation/strategies that we will employ in order to acquire
customers, make revenues, and so on.

We will never dislike Polvorón’s original flavor, but we can’t deny

that we desire something different, something innovative, something that
will surprise our taste buds, possibly a unique new look and flavor that
you don’t see every day.

Though the focus of our business is developing new Polvorón

tastes and looks, we cannot just abandon and stop producing the never-
fading traditional Polvorón flavor and look that most of us Filipinos
grew up with.

Mi Piace Polvorón Delight are homemade products with a variety

of tastes that are fairly priced. It is typically packaged in small
quantities. Mi Piace Polvorón will appeal to people of all ages, as well as
active consumers who represent the demographic category. We consider
these folks to be our target market because they are the most influential
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people in the business. Another demographic factor that affects business

is age. Certain age groups are more likely to be interested in a
company‘s products and services. The people that keep coming back are
our active consumers, and the more effectively we can communicate
with them and prod them to retain that engagement and do crucial
activities, the more beneficial it will be on our business.

This company operates as a general partnership, which means that

both owners contribute money, property, labor, and other resources to
the company and are equally liable for its debts. This type of partnership
does not require a formal agreement; partnerships between two or more
business owners might be informal or even implicit.

Once we’ve accumulated the necessary components for

advancements, we would improve market that is located in Lustre St.,
Sta. Barbara, Zamboanga City.
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MARKETING ASPECT

A. Market Description

(a. ) As what we have said earlier, we can never loathe the

original flavor of Polvorón, but we cannot deny that we want
something new, something innovative and something that
would astonish our taste buds, perhaps an unusual new look
and flavor you don‘t see everyday. Mi Piace Polvorón
Delight are homemade products with a variety of tastes and
flavors that are reasonably priced. It is typically packaged in
small quantities and are convenient for everyone because it
can also help them to control their diet and can avoid diabetes
and other diseases caused by eating sweets. It is also
convenient because you can bring it anywhere whether you
are in a travel or just at home with you family or friends or
you— yourself only and it is also great for gift giving as well.
This Polvorón is considered as healthy snack and dessert
because it is low in fat but a source of dietary fiber. It is also
a good source of minerals such as calcium and phosphorus;
and vitamins such as vitamin C. The Mi Piace Polvorón aims
to satisfy the quality, taste, needs and wants of the consumer.
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(b.) We have observed that in other stores selling Polvorón, they

usually sell an ordinary piece of Polvorón. Unlike in our
Polvorón, we have added different kinds of flavors to
enhance its taste to make it more delicious and healthier. We
also consider our product as a modified and unique one
because our products are made differently in terms of how it
is flavored, sieved, mixed and also the ingredients used are
different from the other brands.

 SWOT ANALYSIS

Strengths
 Can sell directly to the
consumers.
 Can keep costs below
competitors’ costs.
 Homemade product.
Weaknesses
o Limited amount of
capital/financing.
o Lack of brand awareness.

Opportunities
 Loyal customers.
 Similar product on the market
are not as reliable or are more
expensive.
 Desire for a healthier
lifestyle.
 Growing population.
Threats
 Competitors have or who
have stronger brand names.
 Change of customers’ taste.
 Competitors lowering their
prices and are lower that ours.
 Competitions may increase
more and more.

(c. ) Mi Piace Polvorón will appeal to people of all ages, as well

as active consumers who represent the demographic
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category. We consider these folks to be our target market

because they are the most influential people in the business.
Another demographic factor that affects business is age.
Certain age groups are more likely to be interested in a
company’s products and services. The people that keep
coming back are our active consumers, and the more
effectively we can communicate with them and prod them to
retain that engagement and do crucial activities, the more
beneficial it will be on our business. Of course, the customers
will like our products aside from it is affordable, it is also
nutritious and delicious and can surely satisfy customer‘s
cravings and tastes. Also, the location is also one of the
strength of our business. And because our store is near in the
city proper, consumers can go whenever they want and will
not waste their money to go on our store.

(d.) The location of the store is in the Lustre St., Sta. Barbara,
Zamboanga City. We must say that our location is perfect for
those who are in the city proper area, they can walk or ride a
vehicle in just a short period of time. And for those who lives
in remote areas can still buy our products but they will spent
more time in traveling.

B. Competitors

(e. ) Below are the brands that sells products similar to us and
are considered as our competitors.

1. Red Ribbon (All branches in Zamboanga City)

Strengths:
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• PLACE – red ribbon is known for having

many branches not just in the Zamboanga
City but, also around the Philippines. This is
one of their strengths in business. Everyone
who lives near and far from the city proper
can buy their products because they have
many branches in Zamboanga City. While
our business have only one branch since we
are still beginners in this field of business so
for those who lives in far places need to
travel a couple of minutes to arrive in our
store just to buy our product.

• PRODUCT – red ribbon is known for their

best manufacturing products that satisfies
people of all ages. They launched flavors
that our store doesn’t have.

• PROMOTION – red ribbon has enough

finance to do some advertisements which is
one of our weaknesses.

Weaknesses:

• PRICE – their products are indeed pricy

that‘s why not all people can afford those.
While our products are more affordable than
theirs which all people can enjoy.
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• PRODUCT – we can admit the fact that red

ribbon do have flavors that is not available
in our store but red ribbon also doesn’t have
the flavors that exists in our store.

2. Goldilocks (All branches in Zamboanga City)

Strengths:

• PLACE – like red ribbon, the goldilocks are

known for having a lot of branches around
the Philippines and also in Zamboanga City
which gives them more strength in terms of
locations than ours.

• PRODUCT – like red ribbon, the goldilocks

do have a lot of flavors in their products
which does not have in our store.

• PROMOTION – and because they have a

lot of budget, they can promote their own
products for advertisements.
Weaknesses:

• PRICE – we cannot deny the fact that even

if Goldilocks‘ products are tasty, they are
also pricy unlike ours, anyone can afford our
Polvorón.

• PRODUCT – Goldilocks do not have the

flavors that only us have.
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3. Fil-trend (Platinum 21 Building, 34 Barcelona

Street, Zamboanga City).

Strength:

• PLACE – their store is located in the city

proper and is near for everyone than our
location.

Weaknesses:
• PRICE – products‘ prices are more higher
than ours.

• PRODUCT – our products are more tastier

than their products which is proven by
many.

• PROMOTION – both of us do not have or

have less promotions than Goldilocks and
Red Ribbon.

4. Carmela The Food Shop (Estrada Street, Tetuan,

Zamboanga City)

Strengths:

• PRODUCT – they have products that has a

flavor that we don‘t we don’t have.
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• PROMOTION – unlike the Red Ribbon

and Goldilocks, Carmela do not promote
their products that much but still promotes
nonetheless.

Weaknesses:

• PRICE – their products are more pricy

compared to us.

• PLACE – their location are more far than

ours from the city proper.

• PRODUCT – they also don‘t have the

flavors that only us have.

C. Marketing Strategies

(f.) Below are the marketing practices/strategies of our

competitors.

i. Red Ribbon – TV commercials, internet,

billboards, radio, printing ads(newspaper,
magazine, flyers), privilege and loyalty cards,
promos and product innovation.
ii. Goldilocks – continues provide a wide array of
baked goodies and home-cooked, TV
commercials, internet, printing ads, promos.
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iii. Carmela The Food Shop – printing ads and free

delivery items.

(g – h. ) Marketing Strategies Timetable.

Activity MONTH
SEPT
— JAN. FEB. MAR. APR. MAY JUN. JUL. AUG. OCT. NOV. DEC.
.
Season’s New Valen- No Holy Graduat Graduat- Back Vice Vice Vice All Christ-
Greet- Year’s tine’s Celeb- Week - Ion To V. V. V. Soul‘s Mas
ings Day Day rations Ion The Day Day
promos Special Special Back to No f2f Promos Real Celeb-
(depends (plus 10 (promos its work, Promos For Price No ration
on the pesos in for Normal only For Grad- s Custo-
month). the couples, Price live Grad- uates mers
prices friends selling. uates 12 Days
per box and Price Christ-
depends families) Promo Raise mas
on the share and deals Deal
chosen spread on Day 1 -
flavor/s) the love Easter Get an
promos Sunday additional
Classic 12 pieces
Flavor Couple of limited
(50 Promo: edition
pesos Limited Polvorón
per box) Edition Pinipig
- 60 Chocolat Flavor in
pesos e a box in
per box Flavored any
Polvorón chosen
Ube dipped in Polvorón
Flavor melted Flavor for
(60 chocolate just 150
pesos (15 pesos.
per box) pieces
- 70 per box Day 2 -
pesos with love Order 10
per box letter boxes or
card) only more of
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for 120
pesos

Family
and
Friends
Promo
Deal (3
persons
Pandan
and
Flavor Polvorón
above):
(60 in any
Limited
pesos flavors
Edition
per box) from us
Chocolat
- 70 today and
e
pesos you don’t
Flavored
per box have to
Polvorón
pay for
(20-30
Cookies delivery.
pieces
and Day 3 -
with love
Cream Get 20%
letter
Flavor off for
cards)
(65 this
only for
pesos delicious
180-230
per box) chocolate
pesos.
- 75 milk
pesos flavored
Solo:
per box Polvorón
Limited
if you
Edition
Assorted purchase
Chocolat
Flavor 15 or
e
(75 more
Flavored
pesos boxes.
Polvorón
per box)
(10
- 85 And so
pieces
pesos on.
and red
per box
rose and
love
letter
card) only
for 80
pesos
only.
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TECHNICAL ASPECT

A. PRODUCT

 Polvorón – has a chewy texture due to the presence of

fruit grounds. The aroma is inviting that complements
its sweet and milky taste. Polvorón is packed with
essential nutrients for the body.

 Flour – all-purpose flour has a 10-12% protein

content and is made from a blend of hard and soft
wheat flours. It can be bleached or unbleached which
are interchangeable. However, Southern brands of
bleached all-purpose flour have a lower protein
content (8%) as they are made from a soft winter
wheat.

 White sugar – sugar has an exceptionally pure

sweetness, enhances the flavor and aroma, increases
the volume of certain foods, affects consistency and
many products, helps increase the shelf life, helps
risen sweet and savory bread, lowers the freezing
point, preserves the color and helps food keep longer
before drying out.
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 Margarine – made from vegetable oil, water, salt, and

other additives. Since there is no animal fat,
margarine is low in saturated fatty acids. Contains
monounsaturated fatty acids (MUFA) and
polyunsaturated fatty acids (PUFA), which are
healthy fats.

 Skimmed milk – contains approximately 3.2% w/w

protein, about 80% of which is casein and the
remainder “serum” or whey protein. As casein
micelles are much larger than the whey proteins (see
Section 8.2), casein and whey protein can be
fractionated by microfiltration membranes with a pore
size diameter of 0.1–0.5 µm.

 Butter – butter exists as a solid state and has poor

spread ability at refrigeration temperature (4 °C)
while it melts and exhibits the exudation of oil (oiling
off) at room temperature (23 °C). Butter is a water-in-
oil emulsion resulting from an inversion of the cream,
where the milk proteins are the emulsifiers. Butter
remains a firm solid when refrigerated, but softens to
a spreadable consistency at room temperature, and
melts to a thin liquid consistency at 32 to 35 °C (90 to
95 °F).
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Fat: 11.5 g
Protein: 0.1 g

B. MANUFACTURING PROCESS
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LOCATION MAP:
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MANPOWER:

POSITIONS QUALIFICATIONS PREFERRED MEMBER/S

MANAGERS  Outstanding  Lindsey Paragas
poise in a fast-
 Khrystan Nicole
paced business Zamora
environment.

 Superior
leadership skills,
with a focus in
employee
coaching and
development.

HEAD OF SALES AND  Exceptional  John Mark Dacula

MARKETING understanding of
sales and marketing.

 Excellent verbal and

written
communication skills.

 Ability to work under

pressure preferred.
BAKERS  Attention to detail,  Abdul Qawi
especially when Dahamban
performing quality
inspections on  Mark Peralta
ingredients and
products.

 Basic math and

computer skills.
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 Willingness to work
independently or with
other team members
to solve problems,
plan schedules, fulfill
orders, and create
amazing baked goods.
SALES PERSON  Proven track record  Joanna Samud
of successfully
managing customer
relationships.

 Strong verbal and

written
communication skills.
HEAD OF FINANCE AND  In-depth  Daphnie Soldivillo
MAINTENANCE understanding of cash
flow management,
bank reconciliation
and bookkeeping.
 Hands-on experience
with budgeting and
risk management.
CASHIER  Ability to read and  Al-rhaiza Sahirani
comprehend simple
instructions;

 Must be able to do
repetitious work
accurately; and.

 Ability to operate all

equipment necessary
to perform the job.
PACKERS  In-depth knowledge  Kyle Lawrence Cruz
of packing  Ramil Oranola
procedures.

 Ability to work in a
fast-paced, high-
stress environment
for long hours.

 Excellent
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organizational skills.
ERRAND BOY/MAINTENANCE  Excellent time  John Lorence Nodado
management skills.

 Effective
communication skills.
 Skilled in the use of
hand and power
tools.

FINANCIAL ASPECT

1. Ingredients, Materials and Utensils

Ingredients Price (Philippine Peso)

All Purpose Flour 45/kilo x 75 kilos = 3, 375
White Sugar 60/kilo x 50 kilos = 3, 000
Margarine 60/kilo x 50 kilos = 3, 000
Skimmed Milk 40/carton x 50 cartons = 4, 000
Butter 220/kilo x 10 kilos = 2, 200
Ube Powder 153/kilo x 10 kilos = 1, 530
Pandan Powder 190/kilo x 10 kilos = 1, 900
Cream-O 80/pack x 10 packs = 800
Cocoa Powder 225/kilo x 10 kilos = 2, 250
Pinipig 160/kilo x 10 kilos = 1, 600
Other ingredients = 2,000

Total 25, 655.00/week

2. Utensils and Packaging

Item Price (Philippine Peso)

Japanese Paper Wraps 6/piece x 120 = 1,800
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Eco bags 15/bag x 200 = 3, 000

Clamshell Container 49/pack x 120 = 5, 880
Ribbon 3/meter x 150 = 450
Adhesives, etc. = 300

Total 11, 430.00/week

3. Salaries, Wages and Other Expenses

Position Daily Wage

Baker P300/day x 2 = 600
Sales person P350/day x 1 = 350
Cashier P350/day x 1 = 350
Errand boy, others P300/day x 1 = 300
Packers P300/day x 2 = 600

Total 2, 200 x 6 days = 13, 200/week

4. Maintenance and Utilities:

Item/Particulars Weekly cost (Philippine Peso)

Rental = 2, 000
Electricity = 2,000
Water = 300
Others (cleaning items, etc.) = 5,200

Total 9, 500/week

TOTAL Operating Cost: P59, 785.00 per week (6 days operation, Sundays closed)

CATE
MONTH
GORY
M
JA FE AP M JU JU AU SE OC NO DE
— AR
N. B. R. AY N. L. G. PT. T. V. C.
.
Ingredi 21, 24, 21, 21, 21, 21, 21, 21, 21, 21, 21, 23,
22

895 145 895 895 895 895 895 895 895 895 895 495
/we /we /we /we /we /we /we /we /we /we /we /we
ek ek ek ek ek ek ek ek ek ek ek ek

21, 24, 21, 21, 21, 21, 21, 21, 21, 21, 21, 23,
895 145 895 895 895 895 895 895 895 895 895 495
ents & x 5 x5 x5 x5 x5 x5 x5 x5 x5 x5 x5 x5
Materia wee wee wee wee wee wee wee wee wee wee wee wee
ls ks ks ks ks ks ks ks ks ks ks ks ks
= = = = = = = = = = = =
109 120 109 109 109 109 109 109 109 109 109 117
, , , , , , , , , , , ,
475 725 475 475 475 475 475 475 475 475 475 475
.00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00
11, 11, 11, 11, 11, 11, 11, 11, 11, 11, 11, 11,
430 430 430 430 430 430 430 430 430 430 430 430
/we /we /we /we /we /we /we /we /we /we /we /we
ek ek ek ek ek ek ek ek ek ek ek ek

Utensils 11, 11, 11, 11, 11, 11, 11, 11, 11, 11, 11, 11,
& 430 430 430 430 430 430 430 430 430 430 430 430
Packagi x 5 x5 x5 x5 x5 x5 x5 x5 x5 x5 x5 x5
ng wee wee wee wee wee wee wee wee wee wee wee wee
ks ks ks ks ks ks ks ks ks ks ks ks
= = = = = = = = = = = =
57, 57, 57, 57, 57, 57, 57, 57, 57, 57, 57, 57,
150 150 150 150 150 150 150 150 150 150 150 150
.00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00
Salaries 13, 13, 13, 13, 13, 13, 13, 13, 13, 13, 13, 13,
& 200 200 200 200 200 200 200 200 200 200 200 200
Wages /we /we /we /we /we /we /we /we /we /we /we /we
ek ek ek ek ek ek ek ek ek ek ek ek

13, 13, 13, 13, 13, 13, 13, 13, 13, 13, 13, 13,
200 200 200 200 200 200 200 200 200 200 200 200
x5 x5 x5 x5 x5 x5 x5 x5 x5 x5 x5 x5
wee wee wee wee wee wee wee wee wee wee wee wee
ks ks ks ks ks ks ks ks ks ks ks ks
= = = = = = = = = = = =
66, 66, 66, 66, 66, 66, 66, 66, 66, 66, 66, 66,
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00. 00. 00. 00. 00. 00. 00. 00. 00. 00. 00. 00.
00 00 00 00 00 00 00 00 00 00 00 00
9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9,
500 500 500 500 500 500 500 500 500 500 500 500
/we /we /we /we /we /we /we /we /we /we /we /we
ek ek ek ek ek ek ek ek ek ek ek ek

Mainte 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9,
nance 500 500 500 500 500 500 500 500 500 500 500 500
& x5 x5 x5 x5 x5 x5 x5 x5 x5 x5 x5 x5
Utilities wee wee wee wee wee wee wee wee wee wee wee wee
ks ks ks ks ks ks ks ks ks ks ks ks
= = = = = = = = = = = =
47, 47, 47, 47, 47, 47, 47, 47, 47, 47, 47, 47,
500 500 500 500 500 500 500 500 500 500 500 500
.00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00
Renovat
ion(Star 50,
0 0 0 0 0 0 0 0 0 0 0
ting 000
Point)
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APPENDICES
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Sample Products
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Organizational Chart/ Framework

Lindsey Paragas
Khrystan Nicole Zamora
Co-Managers

John Mark Dacula Abdul Qawi Daphnie Soldivillo

Head of Sales and Dahamban Head of Finance and
Marketing Mark Peralta Maintenance
Bakers

Joanna Samud
Sales Person
Kyle Lawrence Cruz Al-rhaiza Sahirani
Ramil Oranola Cashier
Packers John Lorence
Nodado
Errand/Maintenance