9.0. MARKETING PLAN.

9.1. DESCRIPTION OF PRODUCTS.

ASSORTED SALTED EGG CORNFLAKES

FEATURES BENEFITS

UNIQUENESS

The product description we produce is salted egg cornflakes. The features of the
products we produce are five types of flavours namely Bbq, Cheese, Spicy, Seaweed, and
sour cream and onion. All types of flavours we produce will be liked by all ages regardless of
children or adults. Five types the flavours we provide will give satisfaction to the customers
who buy because it allows customers to make the choices they want. Furthermore, the
uniqueness of our products is in terms of packaging. We use quality eco-friendly paper bags
to ensure the quality of our products in good condition by storing them in airtight paper bags
so that airflow can reduce damage and it will always be able to take care of the damage and
desire not easily lost when eaten and it is easy to use.

The packaging used is also simpler and easier to carry with special bags that can be
used by all groups and are environmentally friendly. Besides, in terms of benefits is, as many
people know we use cereals. Cereals can produce food that is healthy and suitable for
patients. Therefore, many nutrients can be obtained from corn-based cereal products such
as iron, fibre, and vitamin B. therefore, customers who eat this snack we produce will also

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obtain vitamin B. all customers who are interested in snacks as our company produces can
try it because it is very tasty to eat regardless of age and at the same time benefit from the
diet such as getting vitamin B from the cereal.

9.2. TARGET MARKET AND MARKET SEGMENTATION.

9.2.1. Target Market.

This marketing plan also needs to make target customers one of the important things
because our business can identify customers that can help make our business successful
through the process of market segmentation. This target market analysis is also to ensure
that all our marketing plans are in line with the demands, wants, and desires of our
customers so that the salted egg yolks are profitable instead of our customer loyalty.

Target market is also one of the focus of our company because it is very important
for us to make sales. By knowing whom our target market is, this allows us to focus on the
group. Among our target markets are almost all ages, children to adults because at that level
they like to enjoy delicious food, even snacks will be combined in the target market.

Our products are also not sold at high prices and the results will be available to
almost everyone regardless of low or high income. We also use sales methods via dropship
or agent. Between dropship and our agents are most students who want to raise more
money and students like to buy snacks like our products. Here we get to know our target
audience more to students.

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 9.2.2. Market Segmentation.

Demographic Segmentation:
Old people Teenager
(50 and (13 to 19)
above)
AGE

Adult
(20 to 49)

The products we produce give more priority to the target group from 13 years to 19
years and 20 years to 55 years. This is because at such an age, they are fonder of and
interested in junk food like the products we sell. Therefore, we always want to try and will
find a way and find a way to attract more people aged from 13 years to 55 years so that they
will continue to buy our products and continue to support our products so that our products
grow and make them regular customers for our products. Although some people from 50 to
55 years old eat less because it is quite hard to eat at such an age but the response from
those groups who buy a lot for their other family members.

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 ETHIC
MALAY INDIAN
BACKGROUND

CHINESE

Our first target is of the Malay ethnic group. This is because many of the Malay race
who likes to buy and love to support products of the Malay Bumiputera products. Due to this,
the products we sell are easily marketed in the market because many get responses from
people who are interested in it. By buying products that, Malays can indirectly help the
dealer or independent entrepreneurs without expecting Muslim Bumiputera incentives from
the government.

Not forgetting other races such as the Indian race. Indians are very fond of food like
these chips and it becomes their favourite food because it is like their favourite food, which is
maruku. Therefore, it makes the Indians love to buy it. for example during the festive season
Deepavali the products we sell are very popular and sold out so we need to add new stock
because during that season there is a lot of demand from the Indians because they make
crunchy and crispy as food served to guests.

Next, our target is also focused on the Chinese nation. From our observation, the
Chinese also love crunchy and crispy chips as well as the Chinese like to eat new things
because in the market now not many people sell chips with many flavours so we produce
five flavours that allow customers to easily make choices. Because the flavours we produce
are different from those in the market that make the Chinese and others become interested
in buying to taste it yourself. Because this product is now a viral product, so the Chinese
want to get it too.

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 MIDDLE INCOME ECONOMY HIGH INCOME

LOW INCOME

For high-income customers are often in the category that is already working and
can afford it, they are able to buy the products we produce because the prices offered are
not expensive and very cheap and affordable. For high-income customers and for those who
like to eat salted egg corn flour, they will buy it as much as they can afford because
financially because there is no problem to buy their will and it is offered at a reasonable
price.

The majority of middle-income customers are often in the category of those who do
not have a fixed income. With their daily needs. However, it is not a problem because our
products are food products that sell a lot because the expertise and taste that we produce
make customers do not stop looking for salted eggs that we produce.

The majority of low-income customers are from RM900 or less, they can also afford
to buy the products we have produced because the price is not expensive to buy although
they have to be careful in spending in terms of spending money for wants and needs

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9.3 MARKET SIZE

Size market is the process by which the prices of goods and services are set. A market
facilities trade and enable distribution and location of resources within the community. It also
allows any commodity to be evaluated.

HISTORY:

Machang City is one of the ten districts in the state of Kelantan, Malaysia. It is
located in the center of the state, bordering the province of Kota Bharu Kelantan in the north,
Pasir Puteh in the east, Tanah Merah in the west, and Kuala Krai in the south. The city and
its main administrative center is Machang City. Previously part of Ulu Kelantan, around
1949, Machang was described as an autonomous small district in Kelantan. Due to the rapid
development and active economic sector, Machang was upgraded to a full District in
January. This region is still an agricultural area, home to many rice fields, oil palm
plantations and rubber.

The calculation for our market size:

 Population in town Machang

= 150,000 peoples

 Number of people who come to buy salted egg cornflakes

= 0.25 % X 150,000

= 375 people

 Number of customer per month

= RM 375 people ÷ 12 month

=31 people / month

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 Therefore, the potential buyer of our product is at least 375 peoples per year. We
expected the number of the potential buyer would increase over year.

9.4. COMPETITORS ANALYSIS.

A competitor is often defined as another company or independent entity offering

similar services or goods in the market. Knowing your competitors and what they have to
offer is very important in setting up a new business. This will motivate us to improve our
products, services, and marketing. Besides, this will allow us to competitively set prices and
help us to respond to marketing campaigns that compete with our own initiatives and efforts.
In business, companies in the same industry or similar industries that offer similar products
or services are considered competitors. As entrepreneurs, competition is a positive way for
our company to grow its business, which will help us to stay focused on our business.

COMPETITOR
STRENGTH WEAKNESS
S

 They have been in business for  Limited social media

a long time. sources.
VEGAMONIES  Already have a permanent  Ingredients that been use
customer. are not tasty.
 Have well promotion.  Unattractive packing and
 Have many other cornflakes labelling.
products.

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  They have been in business for
a long time.
ROCKVEST  Already have a permanent
customer.
 Save budget as an online shop.
 Already have a permanent
customer
AUROVIANA  Good customer services
 A good relationship with
customer and distributors
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 The owner did not state
the shop location on
online
 Locations are far away
from residents
 Poor customer service
 Only used Facebook as
online media to promote
the business through
online
 Not delivery services
 Do not have any brand
logo.
9.5. SALES FORECAST.

 Produce 150 unit per day.

 One container have 10 unit per box.

 Number of output per day.

= Number of units per day

Number of units in one box

= 150 units

10 units in one box

= 15 containers.

 15-unit container produce per day.

 If the number of working days per month 26 days

= Number of output per month x Number working days per month

= 15 containers x 26 days

= 390 units

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9.5.1 Sale Forecast 2020

MONTH (2020) FORECAST SALES (RM) PER

MONTH
JANUARY 390 X RM 15 = 5,850
FEBRUARY 600 X RM 15 = 9,000
MARCH 900 X RM 15 = 13,500
APRIL 1000 X RM 15 =15,000
MAY 1100 X RM 15 = 16,500
JUNE 1200 X RM 15 = 18,000
JULY 1300 X RM 15 = 19,500
AUGUST 1400 X RM 15 = 21,000
SEPTEMBER 1500 X RM 15 = 22,500
OCTOBER 1500 X RM 15 = 22,500
NOVEMBER 1550 X RM 15 = 23,250
DECEMBER 1550 X RM 15 = 23,250
TOTAL YEAR 209,850

9.5.2 Sale Forecast 2021

MONTH (2021) FORECAST SALES (RM) PER

MONTH
JANUARY 1550 X RM 15 = 23,250
FEBRUARY 1600 X RM 15 = 24,000
MARCH 1600 X RM 15 = 24,000
APRIL 1600 X RM 15 = 24,000
MAY 1600 X RM 15 =24,000
JUNE 1600 X RM 15 = 24,000
JULY 1650 X RM 15 = 24,750
AUGUST 1650 X RM 15 = 24,750

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 SEPTEMBER 1650 X RM 15 = 24,750
OCTOBER 1650 X RM 15 = 24,750
NOVEMBER 1650 X RM 15 = 24,750
DECEMBER 1650 X RM 15 = 24,750
TOTAL YEAR 291,750

9.5.3 Sale Forecast 2022

MONTH (2022) FORECAST SALES (RM) PER

MONTH
JANUARY 1700 X RM 15 = 25,500
FEBRUARY 1700 X RM 15 = 25,500
MARCH 1700 X RM 15 = 25,500
APRIL 1700 X RM 15 = 25,500
MAY 1700 X RM 15 = 25,500
JUNE 1700 X RM 15 = 25,500
JULY 1800 X RM 15 = 27,000
AUGUST 1800 X RM 15 = 27,000
SEPTEMBER 1800 X RM 15 = 27,000
OCTOBER 1800 X RM 15 = 27,000
NOVEMBER 1800 X RM 15 = 27,000
DECEMBER 1800 X RM 15 = 27,000
TOTAL YEAR 315,000

9.6. MARKETING STRATEGY.

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 9.6.1 PRODUCT

Our main products are salted egg cornflakes. This salted egg cornflakes product that
we produce is nutritious and balanced for customers who eat it because this product is
based on pieces of corn that can be used in various foods one of which is "Salted Egg
Cornflakes" by using it in this food can ensure the food eaten by our customers is not
harming their bodies. The products we produce are safe to eat by customers regardless of
age because they use safe ingredients and have a halal logo known by JAKIM.

We also provide high-quality products to ensure customers be always satisfied with

these products by using high-quality materials. We also design our products uniquely with
the demands and wants of our customers. Upon request, we focus on flavour selection to
ensure the taste can appeal to customers. The design can also change the perception of the
product. We also produce many flavours to make it easier for customers to choose
according to their tastes. The packaging we use for our products is also different from other
competitors because it uses airtight packaging to ensure it is durable.

9.6.2 PRICE

Our company provides salted egg cornflakes to customers at reasonable prices.

We have decided to market our products at reasonable prices and affordable with high-
quality materials. we decided to sell for RM15 per quantity because we got a price for low
raw material that can allow such a price will be attractive to ask customers if selling at a
cheap price and attractive taste. Since our business is sold at a reasonable price, we hope it
is acceptable and satisfactory for our customers. We also hope to attract as many customers
as possible.

9.6.3. PLACE

Our company is located in Machang, Kelantan. The location is located near the
supplier, which can facilitate the refilling of raw materials. Here, we can get a supply of
labour easily. Moreover, the rental of the premises is affordable and affordable in this area.
In addition, our location is near the distribution area. Distribution strategies are important to
ensure that our products are in good condition when reaching customers. In addition,
competitors in Machang, especially in industries like those that we sell are also low. That
makes our business easier to enter the market to compete with other businesses such as
Auroviana, Rockvest, and others.

9.6.4. PROMOTION

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 Promotional strategy is the method used by our company to attract the target market.
We use promotion as an addition to products, prices, and place strategies to achieve
marketing objectives. To achieve our marketing strategy, we rely on advertising, sales
promotion, and personal sales concepts as one of our ways to promote products to
customers. The advertising concept provided by our company is through business cards and
pamphlets used to enhance, maintain, and assist in the sale of our products.

The public can obtain information through this media. Every manager will have a
business card. Our business cards will be distributed to customers and people visiting our
cake shop. Through this method, people will know about the existence of our company and
business products. We also use Pamphlets. By using brochures, people may find out about
our company and products. We also create our website for online businesses like Instagram
and Facebook to promote our products to customers. On the website, we include relevant
information about our products.

9.7 MARKETING BUDGET.

FIXED ASSET WORKING CAPITAL OTHER

ITEM (RM) (RM) EXPENSES
(RM)
SIGNBOARD 1500.00
BUSINESS CARD 60.00
PAMPHLET 20.00
1500.00 80.00
TOTAL 1580.00

10. OPERATION PLAN.

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10.1. OPERATIONAL/ INNOVATION PROCESS.

Operation unit is one of the most important parts in the business organization
because the through the operations of its product it will lead to a business growth. From this
operation of our business company, we can also maximizing the profit gain. All activities in
this operation will be done according to plan so that it will meet with our customer’s
expectation.

At Crunchy and Crispy Enterprise, we mainly focused in providing the best services
and high quality product to them with affordable price. To achieve our customer’s high
satisfaction, we are using the best ingredient to make our product that is obtain from the best
suppliers in our country. We also make sure that our operation process must be done
systematically and effectively so that we can achieve our goals and objectives other that
satisfying our costumer’s needs. This also can guide us to earn good profit and at the same
time can minimize the possible losses in our business.

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10.2. BUSINESS HOUR/ LOCATION.

Description of the physical location of our business. We started a business in

Machang city location. We chose this location because we have targeted our sales centre in
Machang city as a strategic location where we are in a town area close to residential area
and public focus, which can have a good impact on our business because the location is
public location. Next, for the inventory needs of equipment and suppliers apart from us we
want to ensure that every product we produce is the best and fresh. Equipment requirements
we get from suppliers who come from Machang city area. This can reduce the cost of oil to
go to the equipment supplier centre. In addition, at the same time we can ensure that we buy
quality equipment in terms of materials we choose to ensure the taste and satiety of
products produced in the form of pans, high shelves to place salted eggs, and airtight
packaging. Our hours start operating for 6 days a week every Sunday to Friday from 8 am to
5pm and holidays on Saturday. Customers can start buying in our store during operation.

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10.3 PROCESS FLOW CHART.

275 grams
cornflakes,50 grams of
butter,45 grams of
salted egg powder and
Prepare all the Prepare all the add other seasoning ,4
equipment material stalks of curry leaves
(sliced) ,8 teaspoon
curry powder,5
teaspoon chili powder

Add salted egg

Add the cornflakes, powder and add
mix until the other seasoning ,
cornflakes are Melt the butter over
curry powder, chili low heat and stir well
coated. Wait untill powder , curry stalk
cool and ready to then mix well and turn
packing off the heat

Delivery to customer

10.4. OPERATIONAL LAYOUT.

TOILET

KITCHEN
THE PLACE
OF PRODUCT
STORE MANUFACTURE
FOR 16
PACKAGING
 BACK
DOOR
10.5. PRODUCTION SCHEDULE.

Business hours refers to business hours open to customers. Hours of operation refer
to the hours an employee must work. For manufacturing, typically, businesses will operate at
8 hours per shift. Therefore, the entrepreneur will only decide whether the business will run
for one shift or more. This depends on the productionPLACE
planning.
OF In our business, we decided
ARRANGEMENT
to run our business for 8 hours a day. Our business operations OF
do not have to operate in two
GOODS FOR SALE
shifts because one of our business policies is to take care of our employees in addition to
the level of production.
CASHIER

Wok
Stove 1
FRONT DOOR
FRONT Stove 2
DOOR

 Given 8 hours per working day.

PROSES CALCULATIONS
PRODUCT QUANTIT REQUIREMENT OUTPUT
TYPE Y PER COOKING CAPACITY
COOKING QUANTITY FREQUENCY
STOVE PER
TIME PER WOK (TIMES)
(PIECES) STOVE
(MINUTES) ( 2 STOVE)
PER DAY
( PIECES)
(PIECES)
Bbq (1kg) 5 15 10 3 30
Cheese 5 15 10 3 30
(1kg)
Spicy (1kg) 5 15 10 3 30
Seaweed 5 15 10 3 30
(1kg)
Sour cream 5 15 10 3 30
and onion
(1kg)

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10.6. MATERIAL REQUIREMENT.

NO RAW MATERIAL PRICE PER QUANTITY TOTAL

UNIT COST(RM)
1 Cornflakes
RM12.00 200g RM4.80

2 Butter
RM5.00 25g RM2.50

3 Salted egg powder

RM38.00 2 teaspoon RM0.14

4 Stalks of curry
RM2 4 stalks RM0.064

5 Curry powder
RM16.00 1 teaspoon RM0.05

6 Chili powder
RM18.00 1 teaspoon RM0.02

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 7 Powder flavour BBQ
RM35.00 2 teaspoon RM0.076

8 Powder flavour Cheese

RM38.00 2 teaspoon RM0.078

9 Powder flavour Spicy

RM38.00 2 teaspoon RM0.05

10 Powder flavour
Seaweed RM36.00 2 teaspoon RM0.072

11 Powder flavour sour

cream and onion RM35.00 2 teaspoon RM0.04

TOTAL RM 273 - RM 8.54

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10.7. MATERIAL SUPPLIER.

NO NAME& ADDRESS TYPE OF MODE OF

MATERIAL PAYMENT
1 Master cornflakes
Lot 32-B, Bangunan Tabung Haji , Cornflakes Cash
Machang
2 Super Butter shoppings
PT (B) 2653, Kampung Hutan Kuing, Butter Cash
Lebuhraya Machang - Tanah Merah,
18500 Machang, Kelantan
3 Powdershop
Lot 3874, Hutan Kuin Jalan Machang Salted egg powder Cash
- Tanah Merah 18500 Machang,
Kelantan
4 Adni shop
No.3 Bangunan Mdm Jln Kenanga Stalks of curry Cash
18500 Machang, Kelantan
5 Powdershop
Lot 3874, Hutan Kuin Jalan Machang Curry powder Cash
- Tanah Merah 18500 Machang,
Kelantan
6 Powdershop
Lot 3874, Hutan Kuin Jalan Machang Chili powder Cash
- Tanah Merah 18500 Machang,
Kelantan

7 Powdershop
Lot 3874, Hutan Kuin Jalan Machang Powder flavour BBQ Cash

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 - Tanah Merah 18500 Machang,
Kelantan
8 Powdershop
Lot 3874, Hutan Kuin Jalan Machang Powder flavour Cash
- Tanah Merah 18500 Machang, Cheese
Kelantan
9 Powdershop
Lot 3874, Hutan Kuin Jalan Machang Powder flavour Cash
- Tanah Merah 18500 Machang, Spicy
Kelantan
10 Powdershop
Lot 3874, Hutan Kuin Jalan Machang Powder flavour Cash
- Tanah Merah 18500 Machang, Seaweed
Kelantan
11 Powdershop
Lot 3874, Hutan Kuin Jalan Machang Powder flavour sour Cash
- Tanah Merah 18500 Machang, cream and onion
Kelantan

10.8. MACHINE AND EQUIPMENT.

ITEM PRICE PER QUANTITY TOTAL AMOUNT

UNIT(RM) (RM)
Wok
RM50 2 RM100

Ladle
RM2 6 RM12

Box
RM1 60 RM60

Paper bag
RM0.50 300 RM150

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Gas tank
RM29 2 RM58

TOTAL RM380

10.9. OPERATIONAL BUDGET.

ITEM FIXED MONTHLY OTHER TOTAL

ASSET (RM) EXPENSES EXPENSES (RM)
(RM) (RM)
FIXED ASSET:
1. Car. 20,000 20,000
2. Machine and requirement. 380 380

MONTHLY EXPENSES:
1. Raw Materials. 273 273

OTHER EXPENSES:
1. Road Tax 500 500

TOTAL 21,153

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11. FINANCIAL PLAN.

11.1. SOURCES OF FINANCE.

11.2. PRO FORMA FORECASTED INCOME STATEMENT.

11.3. PRO FORECASTED BALANCE SHEET STATEMENT.

13.0. REFERENCES

13.1. SSM Registration Form.

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13.2. Bank Account Opening Form.

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