THE ITALIAN COFFEE MASTERS 
 
 
 
 
 
 
 
 
 
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TABLE OF CONTENTS 
 
Letter Of Transmital……………………………………………. 3 
Executive Summary…………………………………………….. 5 
The Costa Story…………………………………………………. 6 
The Perfect Cup…………………………………………………. 7 
Mission…………………………………………………………… 8 
Vision…………………………………………………………….. 8 
Business Portfolio……………………………………………….. 8 
Marketing Objectives…………………………………………….10 
Target Market…………………………………………………….11 
Market Segmentation……………………………………...11 
Market Targeting…………………………………………..12 
Market Definition………………………………………….12 
​ ……………………………………12 
Economic Profile…
Age Demographics​…………………………………….12 
Market Positioning……………………………………………….14 
Market Mix………………………………………………………..14 
Product………………………………………………………14 
Price………………………………………………………….17 
Locale………………………………………………………...17 
Promotion……………………………………………………18 
Market Demand/Opportunity Measurement………………….18 
Growth Share Matrix/GE Approach……………………...18 
Market Attractiveness………………………………………19 
Business Strengths…………………………………………..19 
Projected Sales in Pakistan………………………………………..20 
Budget Forecasts…………………………………………………...22 
Strategic Planning………………………………………………….23 
Future Promotion and Expansion Plans…………………………24 
Analysis……………………………………………………………...25 
Recommendations…………………………………………………..26 
 

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EXECUTIVE SUMMARY 
 
 
This  report  strives  to  outline  the strategic and marketing approach to be undertaken for 
the  current  year  by  the  “   COFFEE”  a  chain-  part  of  a  UK-  based 

Multinational conglomerate Family. 

 

  PLC  is  The  UK’s  leading  Hospitality  Company  with  franchises  all  over 
the  world.  Their  business  encompasses  Hotels,  Restaurants  [Household names like TGI 
Friday], Health and Fitness plus Other Businesses. 
 
 
The  contents  of  this  report  include  market  segmentation,  positioning  and  targeting 
along  with  the  growth  opportunities.  Marketing and promotion strategies and the Sales 
and  Budget  Forecasts  for  the  next  Five years plus the Profit and Loss estimation for this 
period are also included.   
 
 

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The​ Story
​
 
 
Bruno & Sergio Costa set up their famous coffee 
roastery in Lambeth, London in 1971, supplying 
local caterers and Italian coffee shops with an 
exciting coffee, slow-roasted the Italian way. 
People couldn’t get enough of it and by 1978 the 
first Costa espresso bar opened in Vauxhall 
Bridge Road in London. To this day we still use 
the same method of slow-roasting our coffee 
beans, serving the brothers’ authentic blend of 6 
Arabica beans to 1 Robusta in 500 coffee shops all 
over the world.  
 
To serve the best coffee in the true Italian style, 
we focus on quality control at every stage of the 
coffee making process from bean to cup. Unlike 
any other coffee company in the UK, we have our 
own roastery to ensure our unique blend is 
perfect every time. 

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The Perfect Cup

 
Some  people  would  call  our  pursuit  of  the  perfect  cup  of 
coffee  an  obsession.  We  don’t  care- because nothing less will 
do.  Our  Italian  Masters  spend  their  lives  selecting  the  finest 
beans  &  roasting  them  to  perfection.  To  prepare  our  coffee 
with any less care & attention to detail would be sacrilege. 
 
Our baristas are trained (even indoctrinated) in the Four Ms. 

 
 
 
  
 
 
 

 
 
 
 
 
 
 
 
 

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VISION​:  
Our  vision  is  to  be  the  best  hospitality  company  that  there  is  - a family of related hotel, 
restaurant  and  leisure  club  brands  recognized  by  our  people,  guests  and  investors  as 
leaders in each market in which we operate. 

  

MISSION: 
 
“To serve the best coffee in the true Italian style.” 

BUSINESS PORTFOLIO:  
Costa Coffee is a part of the Whitbread, family of brands, which is in the business of 
providing hospitality in one shape or form. They operate the number one brand in the 
UK and around the world​.​ Together, they welcome with a smile more than 1
​ 0 million 
customers a month​.

Costa  Coffee  is  the  leading  force  in  the  world  coffee  market.  The  brand  is  reputed 
renowned and preferred. In the year 2004 Costa netted a turnover of £ 1,043.7 million 

   
 
 
 
 

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MARKETING OBJECTIVES: 

 
● Growing the profitability, scale and market share in the Pakistani market;  

● Developing new products that have the potential to reach significant scale;  

● Managing  our  business  so  that  shareholder  value  is  added  by  each  of  our 
activities;  

● Ensuring that brand is a leader in its field for customer service;  

● Working  to  meet  our  responsibilities  to  the  wider  stakeholders  in  our  business, 
including  commercial  partners  and  the  communities  in  which  our  brands 
operate.  

   

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TARGET MARKET 
 
  Coffee  strives  to  appeal  to  all  ages.  Young  and  Mature,  all  consumers  are 
bound  to  be  satisfied  by  their  array  of  choices.  The  menu  is  designed  specifically  to 
cater  to  different  preferences  and  the quality of their coffee satisfies the most discerning 
of tastes. Coffee continues to satisfy consumers all over the world.   
 
 
Market Segmentation: 
 
For  the  purpose  of  defining  the  target  market,  the  following  market  segments  were 
established  after  researching  the  restaurant  and  cafe-going  consumers  and  the  clientele 
of already established competitors. 
 
Economic Profile: Middle Class   
Upper Middle Class 
Privileged Class 
 
Age Groups: Teenagers  16 - 19 years 
Young Adults  18 - 25 years  
Adults  25 – 50 years 
Mature 50 and above  
 
Professional Classification: Students  
Young Professionals 
Mature Professionals 
Retired 
 
Marital and Familial Status: Single 
Single with Dependants  
Married 
Married with Children 
Married with Dependants 
 
Ethnic and/or Religious Classification: Christen, Muslim, Hindu Other 
Asian,  Caucasian,  African  American, 
Latin-American, European  
 
 
Market Targeting: 

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While  evaluating  their  consumer  market  the  conclusion  was  that  the  ideal  consumer’s 
economic profile will be 
 
● Upper Middle Class 
● Privileged Class  
 
 
While the age demographics will be: 
 
● Students and Youngsters 
● Professionals 
● Families  
● Mature Consumers 
 
Gender  and  Ethnic/Religious  Background  was  researched  to  have  minimal or no effect 
on  the  choices  concerning  coffee  made  by  consumers  and  their  patronage  of  coffee 
houses. 
 
 
Market Definition​: 
 
Economic Profile:   
To  achieve  the  vision  of    ​“To  serve  the best coffee in the true Italian style.” 
they  will  continue  using  the  same  method  of  slow-roasting  coffee  beans  that  is  unique 
to    to  this  day.  The  focus  will  be  on  quality  control  at  every  stage  of  the 
coffee  making  process  from  bean  to  cup.  Unlike  any  other  coffee  company  in  the  UK, 
  has  its  own roastery to ensure their unique blend is perfect every time. They 
say,  when  you  order  a  cup  of    coffee  today, it is still made skillfully by hand 
rather than by the automated coffee machines used by major competitors. 
 
Age Demographics:  
 
● Students  and  Youngsters  i.e.  young  men  and  women  in  the  age  bracket  of 
16-24  years  are  estimated  to  ​form  30%  of  the  target  market.  This  group  will  patronize 
  for  the  ambiance  and  the  prestige  as  well  as  the  delicious  menu.  Due to the 
burgeoning  “Coffee  Culture”  in  Pakistan,  the  youth  is  flocking  towards  coffee  houses 
and  cafes  as  their  latest  ‘Watering  Holes’.  The  international  presence,  reputation  of 

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luxury  and  the  image  of  class  associated  with    is  bound  to attract this group 
and make them a significant fraction of s potential clients.  
 
 
● Professionals  ​belonging  to  all  careers  and  in  the  age  bracket  of  24  –  45  years 
are  anticipated  to  form  45%  of  the  future  clientele.  These  will  be  up  and  coming, 
dynamic  persons  who  will  appreciate  the  mouth-watering  menu,  expeditious  service 
and  ​serious  atmosphere.    is  the  ideal  environment  for  efficient  lunches  and 
meetings​ ​from casual to semi formal to formal.   
 
 
● Families:  ’s  menu  caters  to  a  variety  of  tastes  and  aims  to  satisfy all 
kinds  of  customers.  Though  a  lesser  percentage  than  Students  and  Professionals,  we 
hope  that  consumers  with  families  will  make  up  10%  of  the  potential  patrons. 
s  wide  array  of  scrumptious  choices  is  designed  to  draw  consumers  of  all 
ages:  the  melt-in-your-mouth,  luscious  desserts  will  without  doubt  make  children  love 
them  while  their  parents  can also enjoy the unique, delicious coffee; Making   
a complete family experience. 
 
 
● Mature  Consumers:  ​Their  mission  is  to  provide  excellent  Italian  coffee  to 
consumers  worldwide;  their  trade  mark  is  the  exceptional  quality  and  first class flavor. 
Who  better  than  a  matured,  experienced  veteran  with discerning taste to appreciate the 
finer  points  of  ?  The  management  hopes  that  Matured  Consumers  will 
comprise 15% of the potential clientele. 
 
 
 
 

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MARKET POSITIONING: 
 
The positioning strategy to be employed by is in keeping with their global 
positioning- i.e. they are the ITALIAN COFFEE MASTERS 
 
The quality of their coffee is better than the competitors- it tastes better; it is more 
hygienic and totally unique. The image of is that it has the BEST and most 
UNIQUE coffee.  
 
The secondary or underlying positions of - globally and for the upcoming 
market in Pakistan are the ​Highest Standard of Luxury, The Best Service and a 
Reputation For Excellence​.  
 
 
THE ITALIAN COFFEE MASTERS 
 
Their tag line, as mentioned above, communicates their position as the preeminent in 
the business to the masses. This certainly magnetizes more and more people to come 
over to . 
 
 
MARKETING MIX​: 
 
Product: 
 
Brand Name: 
Their  brand  name  is  their  signature.  The  name  of    signifies  luxury, 
excellence  and  perfection  all over the world. In today’s market environment, along with 
quality,  Image  and  Status  are  also  all  important.  The  quality  and  excellence  that  is 
has made this brand name a trademark that is recognized and pursued. 
 
Image/Theme​: 
 
Luxury and Comfort 
The  image  of    is  luxury.  The  theme  has  been  designed  specifically  with  the 
consumers  in  mind.  The  emphasis  is  on  luxury  and  comfort-  with  style.  The  ambiance 

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provided  is  trendy  as  well as soothing. The sobriety of   invites consumers to 

spend a pleasant time with their company without the tacky flash and glitter.  
 
Color Scheme 
The  theme  of  ,  from  the  brand  logo,  the  color  scheme  of  the premises, to the 
entire  feel  of  our  business  is  warm  tones  &  relaxing  colors.  The  dominant  color  in  the 
logo and the premises of   is brown with touches of black, white & green. The 
color theme is chosen for relaxation & comfort as well as being upbeat & trendy. 
 
Service​: 
s  reputation for excellence applies not only for the exceptional coffee but also 
the insistence on perfect service. Recruiting and retaining highly motivated and talented 
people  is  essential  and  great  emphasis  is  placed  on  improving  the  skills,  expertise  and 
performance  of  our  people  through  award-winning,  industry-leading  training  and 
developing programs. 
 
 

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Product variety​:  
 

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Here's our core coffee range, so you can work out what you fancy​. 
 
 
Single Shot Double Shot Steamed Milk
Chocolate Ristretto Frothed Milk

Espresso​ Americano
Short, strong, sweet and black: just what
Espresso with hot water: a longer
you need to start the day and perfect
coffee with an espresso taste.
after a meal.

Espresso Doppio
A double shot of espresso: twice the
strength for an extra kick.
Cappuccino
Espresso topped with steamed,
frothed milk and a sprinkling of
chocolate: breakfast coffee you can
enjoy all day.

Ristretto Caffè Latte

A very short espresso: The ultimate Espresso with steamed milk:
strength shot. plenty of milk and lots of flavour.

Mocha
Macchiato Espresso with chocolate, topped
Espresso with a dash of frothed milk: A with steamed, frothed milk and a
smoother flavour with all the taste. sprinkling of chocolate: spoil
yourself with the ultimate coffee
indulgence.
 
 
As well as offering the finest coffee, Costa has a wide range of alternatives 
including hot chocolate, teas and infusions, iced coffees & frescato. See our full in 
store menu for more details. 
 
 
 
Prices: 

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  Coffee  is  internationally  renowned  for  is  unique  blend  of  Italian  Coffee, 
first-rate  service,  Highest  regard  for  quality  and  a  determination  to  provide  the  best 
handmade​ ​coffee for the most discerning consumers worldwide. 
 
The  consumers  appreciate  these  efforts  and  are  loyal  to.  They  will  value  s 
commitment  to  their  satisfaction  and realize that luxury comes at a cost. A cost that will 
not deter them from pursuing the excellence of the coffee at . 
 
The  prices  of  all  the  products  are  comparatively  higher  at  .  But  this  is  offset 
by  the  outstanding  quality  and  discerning  tastes  at  .  One  of  the  reasons  for 
choosing the privileged and higher middle classes in the target market is the prices.  
 
Our Locale / Setting: 
Our  first  ventures  in  Pakistan  are  greatly  anticipated  and  we  intend  to  meet  and  go 
beyond​ these expectations.  
 
Location: 
After  thorough  research,  and  competitive  analysis  the  perfect  locations  in  terms  of 
exposure, accessibility and competitive edge have been acquired.  
 
Karachi,  due  to  its  metropolitan  way  of  life  and  culture  and  ideal market potential was 
chosen  to  be  the  launch  pad  for  initiation  into the Pakistani market. A prime location at 
main  Zamzama  had  been renovated, designed and revamped according to the standard 
of franchises worldwide. 
Other  selected  locations  also  include  Bahadrabad  and  Sea  View  at  Karachi.   
plans  to  move  to  other  cities  of  the  country  as  well.  All  future  locations  of   
outlets  in  Pakistan  will  be  required  to  be  the  most  conveniently  located  at  the  hub  of 
cultural activity and possess the best competitive advantage. 
 
The  inventory  and  easy  transport  facilities  have  also  been  a  part of the deciding factors 
while choosing the appropriate locale.  
 
 
 
 
Promotion​: 

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The  promotional strategy for the Launch of   in Pakistan has been mostly low 

key.  Though  it  is  a  coffee  house  and  the  coffee  house  culture  is  building  up  as  an 
upcoming  trend  in  Pakistan,  a  lot  of  advertising  is  unnecessary.  This  is  so  because 
’s  brand name is enough for them to muster the required target market. Most 
of  the  awareness  will  be  through  the  word  of  mouth  of  people  amongst  the  masses. 
Hence the reputation is more that counts. 
 
MARKET DEMAND / OPPORTUNITY MEASUREMENT 
 
Before  expanding  into  any  market,  its  opportunities  and  risks  have  to  be  analyzed. 
Smart  Business  is  to  venture  into  markets  that  have  opportunity  for  profit 
maximization.  The attractiveness of any market depends on the certain factors that have 
to  be  duly  considered  before  launching  any  new  project  and  even  after  launching  it  to 
continue a balanced growth of the market share: 
 
 

Growth Share Matrix/GE Approach 

 
The  decision  to  expand  to  any  new  markets  depends  largely  on  the  market 
attractiveness and the Business Strength.  
 

Market Attractiveness  Business Strength 

Factors  Rate  Factors  Rate 
       
Overall Market Size  3.5  Market Share Growth   4.5 
Annual  Market  Growth 
3.75  Product Quality  5 
Rate 
Competitive Intensity  3  Brand Reputation  4.5 
Technological 
2.5  Distribution Channel  3.5 
Requirements 
Inflationary Vulnerability  4.5  Promotional Effectiveness  4.5 
    Productive Efficiency  4 
    Managerial Personnel  3.5 
 
Market Attractiveness 
As  the  above  table  indicates,  the  attractiveness  of  the  Pakistani  Market  for 
  Coffee  is  slightly  above  average.  The  escalating  Coffee  Culture  and 

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the  increase  of  Coffee  drinkers  in  Pakistan  show  a  healthy  growth  rate.  The 
Technological  Requirements  for  this  particular  venture  in  Pakistan  are  not  too 
burdensome,  considering  the  nature  of  the  enterprise,  the  standard  of  the  target 
market and the possession of advanced technology by coffee.   
 
Although  the  Inflationary  pressure  does  tend  to  increase  and  is  unstable,  the 
nature  of  the  targeted  market  segments  remains  almost  unaffected.  Contracts 
with  the  suppliers,  transporters  and  employees  and  other  damage-control 
measure  also  protect  the enterprise from serious danger. Thus the overall Market 
Attractiveness is above average and suitable of entry. 
 
Business Strength 
  Coffee  is  an  established,  internationally  well-known  and  successful 
member  of  the  Whitbread  Family.  The  quality  of  its  product  is  unquestionably 
the best. In fact, is renowned as “THE ITALIAN COFFEE MASTERS”   
 
The Product Quality of   speaks for itself through international success, 
recognition  &  awards.  The  global  reputation  &  Market  Share  of  its  Brand  Name 
is  increasing  at  rapid  pace,  with  outlets  in  the  UK,  Europe,  Middle  East, India & 
now Pakistan, plus deals to launch in Poland, Romania and Bulgaria. 
  
In  keeping  with  the  reputation  for  excellence,    intends  to  employ  the 
best  of  the  available  resources  in  Pakistan  which  includes  the  best  available 
Production,  Promotion  and  Distribution  team.  The  Whitbread  Family,  including 
  also  has  a  global  reputation  for  employee  recruitment,  training  and 
retention which they uphold in Pakistan.  
 
 
 
 
 
 
 
 
 
 
Business Strength 
 
​High  Medium  Low 

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High 
 
 
Medium 
 
 
 
Low 
 
Thus  the  Business  Strength  is  considered  exceptional  and  the  overall 
position is ideal for expansion into the Pakistani market.  
 
 
PROJECTED SALES IN PAKISTAN 
 
 
100% 
 
  97%
   
89% 
Growth 
[Sales, Market Share] 
 
 
 
Current Market Position   

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0 
Dec Jan May Sept Dec 
2006 2007 ’07 ’07 ‘07 
 
Time Line [Year 2006-2007] 
 
 
The  projected  sales  of  Costa  during  its  first  six  months  are  anticipated  to  rise 
swiftly  to  almost  97%.  The  increasing  trend  of  the  market,  occasions  like 
Christmas,  New  Year  and  the  arrival  of  the  winter  season-  along  with  winter 
vacations,  and  the  novelty  of  a  new  international  brand  of  our  repute  and  of 
course our excellent product are likely to boost sales rapidly. 
 
At  the  peak,  in  approximately  May,  interest  is  expected to ebb due to the ending 
of the winter and vacation season, familiarity with the brand and its product. The 
one  time  visitors are likely to cease to visit the outlet and the established clientele 
is expected to remain. Thus a slight dip in sales to almost 87% is forecasted. 
 
Around  September  onwards,  a  steady  incline  in  sales  is anticipated as a result of 
increasing market size and market share, promotions, product diversification etc.  
 
  These  projected  sales  figures  are  very  attractive  and  prove  expansion  into  the 
new market to be ideal. 
 
Along  with  this  analysis,  the  sales  forecast  with  respect  to  the  individual  target 
markets are also very promising; 
 
 
Market 2006 2007 2008 Total
Students & Youngsters Rs. 2,000,000 Rs. 2,300,000 Rs. 6,300,000 Rs. 10,600,000
Mature Consumers Rs. 755,000 Rs. 780,000 Rs. 1,280,000 Rs. 2,815,000
Families Rs. 970,000 Rs. 985,000 Rs. 1,720,000 Rs. 3,675,000
Professionals Rs. 1,775,000 Rs. 3,275,000 Rs. 9,200,000 Rs. 14,250,000
Totals Rs. 5,500,000 Rs. 7,340,000 Rs. 18,500,000 Rs. 31,340,000
 
 
 
  
 
 

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According  to  the  graph  it  can  be  seen  that  the  market  share  of  the  students  and 
youngsters  and  the professionals is expected to rise way more than the others. This is so 
because  the  youth  is  more  inclined  towards  the  upcoming  new  trends  in  town  and  are 
prone  to  adopt  the  changes  in  society.  Since  the  coffee  culture  is a new trend mounting 
in Pakistan, the adolescents are apt towards it.  
 
As  for  the  professionals,  the  relatively  soothing  and  peaceful  ambience  of  the  coffee 
house  and  the  easily  approachable  vicinities  tend  to  be  an  advantage  for  business 
meetings  and  otherwise.  Professionally,  media  has  also  approached  Costa  for  filming 
various  programs.  This  has  added to the standing of Costa Coffee and has significantly 
increased the responsiveness of the civics. 
 
BUDGET FORECASTS: 
 
The forecasted budget for the upcoming two years is as follows; 
 
TYPE CURRENT 2007 2008 Total
Accommodation Rs. 2,000,000 - Rs. 5,000,000 Rs. 7,000,000
Training Rs. 1,500,000 Rs. 500,000 Rs. 4,000,000 Rs. 6,000,000
Transportation Rs. 250,000 Rs. 350,000 Rs. 1,000,000 Rs. 1,600,000
Fixtures Rs. 2,000,000 - Rs. 7,000,000 Rs. 9,000,000
Total Rs. 5,750,000 Rs. 850,000 Rs. 17,000,000 Rs. 23,600,000
 
 

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STRATEGIC PLANNING 
 
The  Current  Market  Position  according  to  the  GE  Matrix  and  the  projected sales 
figures  lead  to  conclude  that  an  INTENSIVE  GROWTH  STRATEGY  should  be 
employed.  By  applying  the  situation  to  the  ​ANSOFF  PRODUCT/  MARKET 
EXPANSION GRID: 
 
 
CURRENT  NEW 
PRODUCTS PRODUCTS 

1. Market Penetration  3. Product 

Strategy  Development Strategy 

2. Market 
Development Strategy  4. Diversification 
  Strategy 
 

 
CURRENT MARKETS 
 
 
 
NEW MARKETS 
 
 
The  combination  of  an  existing  and  well-established  Business  in  excellent 
Strength  and  entry  into  a  new  Attractive  Market,  plus  an  ideal  growth  forecast 
suggests  the  adoption  of  a  M​ ARKET  DEVELOPMENT  STRATEGY​; 
whereby,  the interest of a previously unexplored environment should be aroused 
in  .  Expansion  into  this  new  market  will  require  a  launch  of  new 
outlets,  brand  recognition,  establishment  of  clientele  and  production  and 
distribution channels. Plus, establishment of local management and employees. 
 
 
 
 

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FUTURE PROMOTION AND EXPANSION PLANS: 

 
Costa will be launching more branches all over Pakistan after developing an even 
firmer hold on the local Karachi market. The expansion has been planned for the next 
year that is 2008. the next targets will include Lahore and Islamabad.  
 
For that purpose again the launch will not be very extravagant, but the already 
established repute in the metropolitan of Karachi and the attachment of TV programs 
and stars will do the required marketing. Ads will be published in the leading 
newspapers and some bill board advertising will also be done. But over all it will be low 
key marketing activity. 
 
Allocated budgets mentioned earlier have been allotted keeping the expansion in mind. 
 
 
 

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ANALYSIS: 
 
 
The findings above notify that Costa has very strong market intensification potential. 
We can observe that Costa has exceptional sales all through its first year after entering 
the Pakistani market. The rationale following this is the unique taste and the highly 
reputed image of Costa in the European markets. The word of mouth only has played a 
significant role in their success.  
 
The cash inflows are projected to increase much this year and in the next year 
with the development plans. After expansion Costa will be able to establish a firm and 
strong foothold in all the major markets of Pakistan. Since the targeted market segments 
include only the higher middle and elite classes, therefore the venture is even more 
successful. The sales forecasts give you an idea about the market share of students and 
youngsters and the professionals increasing spectacularly over the span of these three 
years. This is due to the quick adaptation by our youth and their fondness towards the 
new trends.  
 
The professionals on the other hand, always seem to be in the hunt for calming 
and serene locations to carry out unofficial or official business meetings. Costa has 
proved to be a first-rate spot for the purpose, as the sales figures suggest. Apart from 
this the professional sales with relation to media will also increase since there is a very 
strong showbiz industry in Lahore. From the beginning a number of TV channels have 
already started airing their programs art Costa. Hence this would certainly increase the 
revenue generation. 
 
Summing up, we can say that Costa has entered and has maintained an excellent 
marketing strategy inviting the customers and providing them services that will create a 
niche of Costa in the Pakistani market very soon. 
 
   

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RECOMMENDATIONS: 
 
▪ The sales forecast of Costa are very promising but the franchise has not adopted 
any above or below the line promotional methods. This should be considered. 
▪ Costa should adopt some low key promotional strategies. 
▪ They can go for advertising through bill boards or giving out brochures.  
 
 
 
 

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