[Mrs.

Dash Resto]

Restaurant Business
Plan

Prepared by
[Michelle Portia]
[michelleportia@mrsdashresto.com]
August 10, 2030

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Executive Summary

Objectives:
1. To become the number restaurant in the city of Portland, Ohio.
2. To gain at least $200,000 sales in the first three years.

Unique Selling Point:

[Mrs. Dash Resto] will be the only restaurant in the city of Portland that offers food
made with natural and organic ingredients.

About Us

[Mrs. Dash Resto] is a new upscale restaurant located at  1617  Walnut Hill Drive,
Portland, Ohio. The restaurant will start its operations on October 8, 2030. The
business will run by a famous chef in the entire state of Ohio, Chef Saundra Dash.

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Products & Pricing

[Mrs. Dash Resto] is a restaurant that will offer a full course healthy meal that
ranges from $20 to $30 US dollars depending on the customer’s age.

Target Market

The restaurant's primary target market will be the people residing in the city of
Portland, especially those that are living near the restaurant. 

Competition

The following two businesses are the main competitors of [Mrs. Dash Resto]:

1. NewLeaf Restaurant
NewLeaf Restaurant has been operating in the industry for almost 6 years now. They
offer both breakfast and lunch meals. Their customer focus is young and adult
professionals that are working in nearby companies.

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2. GreenLight Restaurant
GreenLight Restaurant is a well-known restaurant in the city that offers delivery and
take out. Their target market is mostly students and professors in the nearby
university. They have been in the industry for 4 years now.

SWOT Analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Highly Motivated Lack of Marketing Develop New Set of Highly Competitive

Workforce Expertise Menu Market

No Delivery and Development of Online Competitors have

Healthy Set of Food
Takeout Page Delivery and Takeout

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Marketing Plan

There are two marketing phases that the business will follow:

Phase 1: The first phase will involve creating print advertising materials to be
distributed and displayed in the streets of Portland. These materials will include
flyers, brochures, banners, posters, and many more.

Phase 2: The phase two will involve online marketing. The marketing team will post
images of the restaurant and sample menu on various social media platforms.

Operational Plan

The restaurant is a 2000 sq ft space that will be located at 1017 ABC Building, 1617 
Walnut Hill Drive, Portland, Ohio. Below is the image of the restaurant.

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The company plans to hire at least 30 employees as it commences its operations:
1. Manager
2. Chef
3. Assistant Chef
4. Serving Staff
5. Receptionist
6. Maintenance

ACTION ASSIGNED TO PURPOSE DEADLINE

To ensure that the staff

Hire Assistant Chefs Emily James are skillful and fit for September 10, 2030
the position

To ensure that
Finalize Kitchen
Hailey Curtis equipment is ready September 15, 2030
Materials
before the opening

To make sure that the

Start Marketing public knows the
Shane Wilson September 20, 2030
Campaign launching of the
restaurant

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Team

Manager/Head Chef: Hailey Curtis

HR Manager: Emily James

Marketing Head: Shane Wilson

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Financial Plan

Start-Up Costs

DESCRIPTION AMOUNT PERCENTAGE OF TOTAL

Equipment $200,000.00 81.63%

Marketing $20,000.00 8.16%

Licensing and Permits $15,000.00 6.12%

Other Expenses $10,000.00 4.08%

Start-Up Fund Available $0.00 0%

Total Start-Up Fund Required $245,000.00 100%

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 Projected Profit & Loss Statement

Projected Profit & Loss Statement

DESCRIPTION YEAR 1 YEAR 2 YEAR 3

Sales $150,000.00 $180,000.00 $200,000.00

Cost of Sales $70,000.00 $80,000.00 $90,000.00

Gross Profit $80,000.00 $100,000.00 $110,000.00

Less Expenses

Wages $5,000.00 $6,000.00 $6,500.00

Electricity $2,500.00 $2,500.00 $2,500.00

Insurance $5,000.00 $6,000.00 $7,000.00

Rent $3,500.00 $3,500.00 $3,500.00

Telephone $900.00 $950.00 $1,000.00

Total Expenses $16,900.00 $18,950.00 $20,500.00

NET PROFIT (LOSS) $63,100.00 $81,050.00 $89,500.00

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Projected Balance Sheet

Projected Balance Sheet

DESCRIPTION YEAR 1 YEAR 2

ASSETS

Current Assets

Cash $100,000.00 $120,000.00

Accounts Receivable $50,000.00 $60,000.00

Inventory $20,000.00 $30,000.00

Total Current Assets $170,000.00 $210,000.00

Property & Equipment $50,000.00 $60,000.00

Goodwill $5,000.00 $6,000.00

TOTAL ASSETS $225,000.00 $276,000.00

LIABILITIES

Current Liabilities

Accounts Payable $50,000.00 $55,000.00

Accrued Expenses $30,000.00 $32,000.00

Unearned Revenue $20,000.00 $25,000.00

Total Current Liabilities $100,000.00 $112,000.00

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Long-Term Debt $20,000.00 $30,000.00

Other Long-Term Liabilities $11,900.00 $12,950.00

TOTAL LIABILITIES $131,900.00 $154,950.00

SHAREHOLDER’S EQUITY

Equity Capital $30,000.00 $40,000.00

Retained Earnings $63,100.00 $81,050.00

SHAREHOLDER’S EQUITY $93,100.00 $121,050.00

TOTAL LIABILITIES &

$225,000.00 $276,000.00
SHAREHOLDER’S EQUITY

Appendix

1. NewLeaf Restaurant
The official page of our competitor.

2. GreenLight Restaurant
The official page of our competitor.

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