Blue Moon Hotel

Small Hotel Business

Plan
Prepared by
Sean Braxton
sb@bluemoonhotel.com
November 2, 2027

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Objectives
1. To be the number 1 hotel in San Francisco, California by December 31, 2028
2. To be the most recognized hotel in California by December 31, 2028.

Unique Selling Point

Blue Moon Hotel caters to locals and travelers alike who want to experience topnotch
relaxation and comfort. 

About Us
Blue Moon Hotel is a small two-storey hotel in San Francisco, California. It will be
launched on January 24, 2028 and will be composed of 25 employees—3 front desk
clerks, 3 security guards, 7 kitchen staff, 3 maintenance personnel, 10 chambermaids,
and 4 accounting staff.

Products & Pricing

Room rates at the Blue Moon Hotel start at $16 and include breakfast. 

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Target Market
[Blue Moon Hotel]'s target market are tourists and locals who want to relax and get
comforted for a short while. 

Competition
Camelia Hotel
Camelia Hotel is a 2-storey establishment that has been operating since 2017 in San
Francisco, California. It boasts a topnotch service to its clients since its founding.
Gold Seas Hotel
Gold Seas Hotel is a 4-storey hotel located at the heart of San Francisco. The hotel
has been in operation since 2020 and caters to a younger market.

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SWOT Analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Limited number of Basic pay for employees is Competition with
Location of the hotel.
rooms. reasonable. other hotels.

Younger people to take Some semi-furnished Low budget for rst

Diverse food and drink
on the most taxing rooms that need to be 3 months of
choices.
tasks. done. operations.

New equipment that's New audiences that the Oversaturation of

No o cial website for
not found in other social media accounts can hotels in San
online bookings.
hotels. tap. Francisco.

Marketing Plan
The marketing plan for the company will be done in two phases. The rst phase is
making an o cial website for the hotel and launching it. One of the services includes
online booking. The second phase is the promotion of the hotel on all of its social
media accounts, such as Facebook, Twitter and Instagram.

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Operational Plan
The hotel will be located at 36 Shaw Ave., San Francisco, California. It occupies a total
space of 850 square feet.
The hotel will have 25 employees and will be divided to:
1. Front Desk
2. Maintenance
3. Accounting
4. Kitchen

ACTION ASSIGNED TO PURPOSE DEADLINE

Furnish the remaining To prepare the rooms
James Sullivan December 16, 2027
unfurnished rooms. for future bookings.

Create the hotel's To launch online

Katy Granger December 17, 2027
o cial website. booking services.

To offer food and dining

Decide on the menu of
Hayley Collins to upcoming December 21, 2027
the hotel cafe.
customers.

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Team
Sean Braxton
CEO

He is responsible for making overall decisions for the company.

Michelle Grafton
Accounting Head

She is in charge of the nancial aspects of the company.

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Financial Plan
Start-Up Costs

DESCRIPTION AMOUNT PERCENTAGE OF TOTAL

Building $25,000.00 25%

Permits and licenses $25,000.00 25%

Marketing $25,000.00 25%

Other expenses $25,000.00 25%

Start-Up Fund Available $0.00 0%

Total Start-Up Fund Required $100,000.00 100%

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 Projected Pro t & Loss Statement

DESCRIPTION YEAR 1 YEAR 2 YEAR 3

Sales $50,000.00 $52,000.00 $54,000.00

Less Cost of Sales

Bookings $16,000.00 $16,500.00 $17,000.00

Events $8,000.00 $8,500.00 $9,000.00

Total Cost of Sales $24,000.00 $25,000.00 $26,000.00

GROSS PROFIT $26,000.00 $27,000.00 $28,000.00

Less Expenses

Air Conditioning $4,000.00 $4,500.00 $5,000.00

Food and Beverage $5,000.00 $5,500.00 $6,000.00

Upholstery $6,000.00 $6,500.00 $7,000.00

Total Expenses $15,000.00 $16,500.00 $18,000.00

NET PROFIT/ (LOSS) $11,000.00 $10,500.00 $10,000.00

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 Projected Balance Sheet

DESCRIPTION YEAR 1 YEAR 2

ASSETS

Current Assets

Cash $3,000.00 $6,000.00

Accounts Receivable $4,000.00 $7,000.00

Prepaid Expenses $5,000.00 $8,000.00

Inventory $6,000.00 $9,000.00

Total Current Assets $18,000.00 $30,000.00

Property & Equipment $3,000.00 $5,000.00

Goodwill $4,000.00 $5,000.00

TOTAL ASSETS $25,000.00 $40,000.00

LIABILITIES

Current Liabilities

Accounts Payable $1,000.00 $1,500.00

Accrued Expenses $2,000.00 $2,500.00

Unearned Revenue $3,000.00 $5,000.00

Total Current Liabilities $6,000.00 $9,000.00

Long-Term Debt $2,000.00 $2,500.00

Other Long-Term Liabilities $3,000.00 $3,500.00

TOTAL LIABILITIES $11,000.00 $15,000.00

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 SHAREHOLDER’S EQUITY

Equity Capital $3,000.00 $3,500.00

Retained Earnings $11,000.00 $21,500.00

SHAREHOLDER’S EQUITY $14,000.00 $25,000.00

TOTAL LIABILITIES &

$25,000.00 $40,000.00
SHAREHOLDER’S EQUITY

Appendix
Camelia Hotel
The o cial website of our main competitor.
Gold Seas Hotel
The o cial website of our main competitor.

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