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Juice Bar

Business Plan
Template

Prepared for:
[Client.FirstName] [Client.LastName]
[Client.Company]

Prepared by:
[Sender.FirstName] [Sender.LastName]
[Sender.Company]
Table of Contents
Executive Summary 03

Company Description 04

Market Analysis 05

Organization and Management 06

Service or Product line 07

Marketing and sales strategies 08

Funding request 10

Financial Projections 11

Appendix 13

Juice Bar Business Plan Template 2


Executive Summary

OVERVIEW
It is the framework of the business
model. If you are proposing a restaurant
business model, you need to figure out
the prospect of your venture. It is
usually the initial segment of your
planning module. The main points of
your detailed plan are summarized
here. An effective executive summary
details how your business venture plans
to solve a market issue with your
services/product. The summary will
highlight your product and should
include the following details

● Your company’s entire detail


● The products and services that you
offer
● Your sales projection, along with
your buyer’s persona
● A detailed summary of your
financials, including your funding
requirements.

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Company Description
MISSION STATEMENT:

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PRODUCT & SERVICE:

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LOCATION:

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Market Analysis
MARKET TRENDS

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TARGET MARKETS

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COMPETITOR ANALYSIS

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MARKET SEGMENTS

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Organization & Management
XYZ
CEO & Founder: xyz@example.com

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HIRING PLAN:

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Service or Product line

PRODUCT - 1 SERVICE - 1

PRODUCT - 2 SERVICE - 2

PRODUCT - 3 SERVICE - 3

PRODUCT - 4 SERVICE - 4

PRODUCT - 5 SERVICE - 5

PRODUCT - 6

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Marketing &
Sales Strategies
The Market Analysis section in
the startup business plan will
include all the information
pertaining to your potential
customers and a target market
that you need to tap.

BRAND POSITIONING

Before explaining whether or not


you’ll use Facebook, an overview
of the business brand positioning
should be provided.

Public Video
Relations Marketing

Newspaper/
Social Media
Magazine

Paid Search
Direct Mail
Marketing

Website Email
Marketing Marketing

Community
Engagement

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The following phase is to create an effective plan for obtaining
those clients after assessing market demand, market trends,
and possible customers for the firm.

ADVERTISING STRATEGY
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PRICING STRATEGY
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SALES STRATEGY
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MILESTONES
MIilestone Due Date

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Funding Request
Amount
100k

80k

60k

40k
70
20k 45
25
0k
Expenses Assests Investment

Cost distribution Amount

Expenses 40000

Assets 70000

Investment 30000

Start-up Expenses Expenses


Legal $75,500
Insurance $62,750
Rent $22,500
Research and Development $42,750
Expensed Equipment $42,750
Signs $1,250
TOTAL START-UP EXPENSES $247,500
Cash Required $322,500
Start-up Inventory $52,625
Other Current Assets $222,500
Long-term Assets $125,000

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Financial Projections
IMPORTANT ASSUMPTIONS
How are you going to invest your earnings or the funding amount? Are you
going to scale the business or hire new employees? Or are you going to
bring our new marketing or sales technique to accelerate the growth?
Include similar answers in your financial projections document

Year 1 Year 2 Year 3

Plan Month 1 2 3

Current Interest Rate 10,00% 11,00% 12,00%

Long-term Interest Rate 10,00% 10,00% 10,00%

Tax Rate 26,42% 27,76% 28,12%

Other 0 0 0

BREAK-EVEN ANALYSIS

Monthly Units Break-even 5530

Monthly Revenue Break-even $159 740

Assumptions:

Average Per-Unit Revenue $260,87

Average Per-Unit Variable Cost $0,89

Estimated Monthly Fixed Cost $196 410

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PROJECTED PROFIT & LOSS

Year 1 Year 2 Year 3

Sales $309 069 $385 934 $462 799

Direct Cost of Sales $15 100 $19 153 $23 206

TOTAL COST OF SALES $15 100 $19 153 $23 206

Gross Margin $293 969 $366 781 $439 593

Gross Margin % 94,98% 94,72% 94,46%

Expenses

Payroll $34 510 $40 726 $46 942

Sales and Marketing and Other Expenses $1 850 $2 000 $2 150

EBITDA $107 275 $148 110 $188 945

Net Profit/Sales 30,00% 39,32% 48,64%

GROSS MARGIN YEARLY


Gross Margin
20

16

12

8
12
10
4 8

0
Year 1 Year 2 Year 3

Financial Year Gross Margin

Year 1 8000

Year 2 10000

Year 3 12000

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Appendix

Every startup business plan


document has an appendix page
that provides supporting
documents and other important
documents that are requested
from the investor. Some of the
most common documents that
you can include in this section
are:

● Credit history
● Resumes of key members
● Product Pictures
● Statement of Purposes
● Permits
● Licenses
● Legal Documents
● Contracts

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