Fusion Buffet

Business Plan

Prepared by

Ann Peck

ann@fusionbuffet.com

August 10, 2030

 1

Executive Summary

Objectives:

1. To partner with the local farms as the restaurant’s produce supplier.

2. To start operations by January 2031

Unique Selling Point:

The restaurant will offer an affordable buffet-style fusion of Asian and Mexican cuisines.

About Us

Fusion Buffet will open its restaurant in Grand Rapids, MI. It will provide a wide selection of
Asian, Mexican, and Asian-Mexican fusion cuisines to its customers using only locally
sourced ingredients at an affordable price.

Product

Products & Pricing

The restaurant will serve its dishes buffet style. It will implement a fixed pricing strategy,
which means customers will pay a fixed price to avail of all the items on its menu. The pricing
will be as follows: $20 for adults and $16 for children below ten years old between 11 AM to
3 PM, and $23 for adults and $19 for children below ten years old between 4 PM to 9 PM.

Copyright @Template.net
 2

Target Market

The restaurant’s target market will be individuals, families, and tourists in Grand Rapids, MI,
looking for Asian or Mexican cuisine, or a combination of both.

Competition

The company’s competition will be the following:

1. Grand Buffet Palace

One of the most popular Asian buffet in Grand Rapids, this restaurant has an
estimated $1.2 million value as of 2028. It offers a wide variety of Asian cuisine from
Chinese to Japanese, Korean, and Filipino food.

2. Sombreros and Food

Established in 2025, this restaurant startup offers Mexican cuisine with a modern
twist. It currently has two branches and is one of the most successful startups in the
city.

Copyright @Template.net
 3

SWOT Analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Affordable fixed New to the market and The accessibility and Established competitors
price industry affordability of social within the same area
media for marketing

A wide selection of No permanent produce An abundance of local Local produce is more

dishes supplier yet farms that produce the expensive than imported
restaurant’s required ones
ingredients

Marketing Plan

The restaurant will use a mix of traditional and digital marketing to promote its upcoming
opening. It will work with a third party, preferably an experienced graphic designer, to
create publicity materials for traditional flyers and posts, and social media posts. The
campaign will launch approximately four months before the target opening date.

Moreover, the restaurant will also use discount promos to attract more customers. It will
implement a 50% discount for all customers within its opening week.

Copyright @Template.net
 4

Operational Plan

The restaurant will operate in a 900 square feet commercial space located at 1180 Echo
Lane, Grand Rapids, Michigan, 49503.

It will have a total of 15 employees, which will work in the following departments:

1. Management
2. Kitchen (Chefs)
3. Service (Waiters, Bus Boys)

ACTION ASSIGNED TO PURPOSE DEADLINE

Research for local Holly Liu To generate a list for potential September 20,
produce suppliers produce suppliers 2030

Meet and Carl Martinez and To sign an agreement with the October 30, 2030
negotiate with the Holly Liu supplier/s
potential suppliers

Create the Ann Peck To outline operational tasks and November 30,
operational plan, strategies and marketing 2030
including the activities
marketing plan

Team

The following are the key individuals managing the business.

1. CEO: Carl Martinez

2. General Manager: Holly Liu
3. Assistant Manager: Ann Peck

Copyright @Template.net
 5

Financial Plan

Start-Up Costs

DESCRIPTION AMOUNT PERCENTAGE OF TOTAL

Lease Deposit $5,000.00 16.49%

Licenses & Permits $1,000.00 3.30%

Office Equipment & Supplies $3,000.00 9.89%

Kitchen Equipment & Supplies $12,500.00 41.23%

Dining Materials & Supplies $5,420.00 17.88%

Other Expenses $3,400.00 11.21%

Start-Up Fund Available $0.00 0.00%

Total Start-Up Fund Required $30,320.00 100%

Copyright @Template.net
 6

Projected Profit & Loss Statement

DESCRIPTION YEAR 1 YEAR 2 YEAR 3

Sales $125,780.00 $168,800.00 $201,450.00

Less Cost of Sales

Produce $10,630.00 $11,165.00 $11,990.00

Freight $3,021.00 $3,222.00 $3,650.00

Total Cost of Sales $13,651.00 $14,387.00 $15,640.00

GROSS PROFIT $112,129.00 $154,413.00 $185,810.00

Less Expenses

Wages $13,546.00 $19,850.00 $20,366.00

Accounting Fees $1,540.00 $1,665.00 $1,856.00

Electricity $4,520.00 $4,652.00 $4,875.00

Insurance $2,500.00 $2,500.00 $2,500.00

Protective Clothing $2,014.00 $2,365.00 $2,845.00

Lease $10,000.00 $10,000.00 $10,000.00

Subscriptions $1,045.00 $1,125.00 $1,352.00

Depreciation $3,521.00 $3,365.00 $3,985.00

Telephone $500.00 $500.00 $500.00

Total Expenses $39,186.00 $46,022.00 $48,279.00

NET PROFIT/ (LOSS) $72,943.00 $108,391.00 $137,531.00

Projected Balance Sheet

DESCRIPTION YEAR 1 YEAR 2

ASSETS

Current Assets

Copyright @Template.net
 7

Cash $30,450.00 $38,540.00

Accounts Receivable $3,245.00 $3,011.00

Prepaid Expenses $3,658.00 $3,201.00

Inventory $5,426.00 $4,152.00

Total Current Assets $42,779.00 $48,904.00

Property & Equipment $5,640.00 $4,265.00

Goodwill $0.00 $0.00

TOTAL ASSETS $48,419.00 $53,169.00

LIABILITIES

Current Liabilities

Accounts Payable $5,462.00 $6,542.00

Accrued Expenses $4,213.00 $4,952.00

Unearned Revenue $4,654.00 $4,352.00

Total Current Liabilities $14,329.00 $15,846.00

Long-Term Debt $20,000.00 $20,000.00

Other Long-Term Liabilities $0.00 $0.00

TOTAL LIABILITIES $34,329.00 $35,846.00

SHAREHOLDER’S EQUITY

Equity Capital $6,090.00 $8,000.00

Retained Earnings $8,000.00 $9,323.00

SHAREHOLDER’S EQUITY $14,090.00 $17,323.00

TOTAL LIABILITIES $48,419.00 $53,169.00

Appendix

Copyright @Template.net