A SAMPLE BUSINESS PLAN FOR

FRAN'ZIN TOPPINGS COFFEE SHOP

Francis Castro Casela

Associate Professor, Coffee Academy Asia
Browning Endowed Professor of Flavor products in Coffeteria

Veronica T. Canceran
Professor, Coffee Academy Asia
Managing endowed chairs, facilities study coffeteria

Franzenica Casela
Former Business planing and Marketing Associate
Coffee flavor Products Center

Coffee Academy

2030

Business Plan
 Fran'zin Coffee Shop
3020 Asia Line Drive
Antlers, OK 2345
(564) 2345-7890

Zein Feen
Lein Leen

March 18, 2030

Sketch Business Plan

Executive Summary
 Zein Feen and Lein Leen are Professor in dept, Coffee Academy Asia.
They are also coffe lovers the reason why they planned to make a small business
for cafeteria. In their village of Camela, Coffee shop is their famous business .
Coffee or Tea bar is a daily requirement for the local coffee lovers, and it
is a place to dream big things in life and to discuss among friends and relatives and
just a comfortable place to meet your loved ones or to read a book, all alone. With
the growing demand for high-quality tea or coffee and great service, The Melody
Coffee shop will mainly focus on the institute of management studies in Cochin
and other private institutes also. The kind of culture will offer its customers the
best prepared coffee/tea in the area that will be served with a muffin and a sweet,
moreover we will provide some free books that many more old customers can read
and enjoy their visit.
The shop will operate a 80 square foot coffee bar near to the entrance of
t.he institute of management studies in the building. The identified place can be
obtained for lease for 8 months and it is possible to get a nearly extension in the
upcoming months and years. The start-up funding which is available with Mr.
Hemant is INR 90,000/- and it is surely that the remaining amount of Rs 60,000
will be incurred through some commercial loans from the Bank of French. The
business is expected to gain more and more profit that will be more than 250000
per year. Melody Coffee shop will try to maintain a high gross profit margin and
reasonable operating expenses throughout the year.

Table of Contents
Executive Summary........................................................................... 2
Background and History .................................................................... 4
Description of Products ..................................................................... 4
Market Description ............................................................................ 4
Competition........................................................................................ 5
Marketing Strategies.......................................................................... 5
Manufacturing Plans.......................................................................... 6
Financial Projections.......................................................................... 6
Income Statement ................................................................. 7
Cash Flow Analysis.................................................................11
Balance Sheet........................................................................ 12
Financial Ratios ....................................................................13
Contingency Plans ......................................................................... 14
Appendices...................................................................................... 15
Letters of Endorsement.........................................................15
Resumes of Management.....................................................15
Product Labels ...................................................................... 15

Background History
Zein Feen and Lein Leen are Professor in dept, Coffee Academy Asia.
They are also coffe lovers the reason why they planned to make a small business
for cafeteria. In their CAMELA VILLAGE Coffee shop is their famous business.
And also it is The Melody of Fran'zine Coffee shop will mainly focus on the
institute of management studies in Cochin and other private institutes. So they
pursue to have a high standard of coffee shop business.
Description of Products
Zein and Lein have been developed an any kind of vegetables and fruits
products for the flavor of tea or coffee in their business. The kind of culture will
offer its customers the best prepared coffee/tea in the area that will be served with
a muffin and a sweet, moreover we will provide some free books that many more
old customers can read and enjoy their visit.
The fruits and vegetables products will be have two texture which are the
powder or fresh coffee with any drawing toppings.
Market Description
The gourmet coffee and specialty beverage industry is divided into teo
several segments. Consumers who enjoy these products purchase drinks at coffee
shop and even inside other retail establishments that might feature an independent
beverage through delivery. As illustrated in the chart below, within the market
surrounding, 50 coffee/tea houses, and approximately 50 stands in locations such
as sports venues, university campuses, and or other places that near located the
coffee shop.
Competition
Strengths of Fran'Zin Coffee Day is only one Coffeshop that has flavor of
beverage and vegetables product. This is known as a competitive advantage. It is
important to note that for the commercial potential of a competitive advantage to
be realised, it must not only be unique and valuable but also perceived accurately
by consumers.
Fran'zine coffee shop is able to: respond to emerging trends faster, update
stock more frequently and execute sales with greater proficiency than competitors.
Marketing Strategies
Pricing Strategy
Fran'zin coffee shops and retail outlets will set prices, which reflect savings when
compared to the actual value of the product. The company’s brand products will be
priced at the upper edge to match the general positioning of the company as a high
quality product and service provider. At the initial stage, the company will set
prices,
Promotional Strategy
In order to further the growth and development of Robert’s coffee brand, the
activities of advertising, sampling, discounting, word-of-Mouth and publicity will
be used in enticing the customers.
Product Strategies
The Fran'zin coffee brand will provide standardized and convenience products. The
Royal coffee brand is expected to go through all the four stages of product life
cycle development in a span of a decade.

Manufacturing Plan
Fran'zin coffee shop has a high standard of kitchen were
the products manufacture and process in just 12 hours to become
coffee. Fruits and vegetables are separated to the small machine.
The product will be an powdered coffee and tea.
There are lots of galons to separate every flavor powder of
coffee and then workers will be pack it into small pieces. Lein
and Zein made 150 different flavor of coffee in just 12 hours.

Financial Projections
 The following table shows the over all
financial projections by month and year such as,
income, cash flow, expenses, salary of workers.

Fran'zin Coffee shop

Pro Forma Income Statement
March 18, 2028 - June 14, 2028

Net Sales $ 250,700.00

Less: Cost of Goods Sold. $150,700.00
Gross income. $100,000.00
Operating Expenses
Labor 9,000
Utilities 3,000
Insurance. 200
Sales promotion. 300
Delivery and Transportation. 75
Miscellaneous 50
Total Expenses
Net
Less:Income
IncomeBefore
Taxes.Taxes. 55,500.00
20,088.00
Net Income After Taxes. $35,412.00
Assumptions:
1 Net sales based on price of $2.50 per unit
26,400
39,600 units
units sold
sold in
in Coffee shop
House to house delivery
Sales estimates based on 10%sales increase from previous year.
2 Cost of goods sold includes ingredients, packaging materials, labels,
and copacking expenses for canned product.
3 No salary will be drawn by the owners/managers in the second year.
All profits will
be re-invested for new market entry and increased production.

Fran'zin Coffee shop

Pro Forma Income Statement
March 18, 2030 - June 14, 2030
 Net Sales $ 250,700.00
Less: Cost of Goods Sold. $150,700.00
Gross income. $100,000.00
Operating Expenses
Labor 9,000.
Utilities 3,000
Insurance. 200
Sales promotion. 300
Delivery and Transportation. 50
Miscellaneous 50
Total Expenses
Net Income Before TaxesLess: Income Taxes. 58,500.00
Net Income After Taxes. 20,088.00
37,422.00
Assumptions:
1 Net sales based on price of $2.29 per unit
40,400 units sold in coffe shop
10,000 units sold in delivery

Sales estimates based on 10%sales increase from previous year.

2 Cost of coffee sold includes ingredients, packaging materials, labels,
and copacking expenses for packing the products
3 No salary will be drawn by the owners/managers in the second year.
All profits will
be re-invested for new market entry and increased production.

Fran'zin Coffee shop

Pro Forma Income Statement
March 18, 2028 - June 14, 2028
Jan Feb March April May June July Aug sept. Oct. Nov Dec. Total
Revenues
$10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $14,000 $14,000 $14,000
$14,000 $14,000 $14,000 $130,000
Expenses

&55,000 &45,000 &56,000 $45,000 $43,000

50,000 &55,000 &53,000 &45,000 &35,000 $34,000 $43,000 $545,000
Cost of

Good sold

Labor 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000 115,000

Utilities 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000

Insurance 200 200 200 200 200 200 200 200 200 200 200 200 1,400

Sales
500 500 500 500 500 500 500 500 500 500 500 500 7,000
Production

Delivery 75 75 75 75 75 75 75 75 75 75 75 75 900
Miscellaneous
50 50 50 50 50 50 50 50 50 50 50 50 1,200
Total 72,400 75,700 60,00 60,768 55,007 75,000 55,000 56,000 47,000 40,00 55,00) 55,000 168,500
Cash flow

Fancy's Foods
Financial LLC
Ratios
December 30 2030

Return on Equity. = net profit bef taxes. 30,000.00

------------------------------ = 10.88%
Net equity. 123,00.00

Current Ratio. = Current Assets 125, 570.00

------------------------- = 2.00%
Current Liabilities 153,234. 00

. Quick Ratio = . Curr. Assets - Inventory 30,000.00

1.88% --------------------- ----------------- =
Current Liabilities 13,00.00
Debt to Equity = . Total Liabilities 45,000.00
0.28% --------------------- ------------ =
Net Equity 13,00.00

Contingency plan

Fran'zin coffee shop highly standard for every available products

suitable for customers. This plan make sure that customers satusfied for
their chosen order. We make sure that;
1. Balance Cash Flow
The main reason small businesses close is cash flow problems, so
Franzin Coffee shop focosinng according to the mentorship network
SCORE. Cash flow is the lifeblood of your business. You need money
coming in to cover the money going toward payroll and other common
operational costs.
2. Foster Customer Loyalty
Fran'zin Coffee shop make sure Your best customers are your existing
customers. While it’s natural to want to grow your clientele, fostering
loyalty with the customers you worked hard to get can pay off even
more. Existing customers are 50% more likely to try new products, and
they spend 31% more than new customers, according to Modern
Marketing Today.
3. Focus on Your Core Offerings
Fran'zin Shop Businesses can grow by expanding their products or
services. During a downturn, however, you need to be more cautious. If
the new offering doesn’t succeed you may have wasted time and money
launching it.

APPENDIX
[This is where the appendix would start if there was one. Appropriate
material for appendixes include owner(s) resume, a processing
flowchart, a management hierarchy diagram (if the business has multiple
employees, sales staff, etc.), letters of intent to purchase from buyers,
advertisement materials, copies of training completion certificates,