Presented by                       Azba Ramzan

                    Roll no                               SP20M3BA025
                    Class                                  BBA3rd M1
                    Topic                                 Business idea
                   Presented To                   Hafsa Saddiqye
                
                                                  
Coffee yard
Table Of Business Executive Why I choose
Problem
Contents Name Summary this idea?

Goals and Interior

Strategy Location Products
objectives Design

Market Manageme Start-Up- Operating Cost

Analysis nt Team Cost
             Executive Summary
My mission is to will provide a friendly , conformable
atmosphere to our city girls from age 18 to 50 where our woman
and girls can feel secure and quality coffees and services at a
reasonable price. We will provide them cappuccino, lattes
espresso, ice coffee and so on. We will provide them Female
waitress and female security. No man will be allowed at our
coffee café.
My café will offer a verity of jobs to our Young girls. We will
provide them music and a high quality of coffees. We will make
another café which will be only for man’s in future.
Royal coffee will be open from 9A.M to 10 P.M 7 days in a
week.
Buffer is included in the start up cost to ensure that the business is
not under financed. Cost is included in this plan is on basis of today
industry trends.
         Problem  
Today we all know our females are not safe in any public place they faced harassment specially in
public places. As a girl i feel that I should make a café which will be only for females where females can
feel free, conformable and spend their spare time enjoyingly.

      Goals and Objective

Short term goals:
Keeping coffee costs less than 30 percent of revenue
Expand market value 
Long term goals:
Launch new cafes in other cities.
Select good taste coffee
Friedly and superior customer services
Staff advance training.
                 SWOT Analysis
Strengths:
Reasonable prices,Wide rang of coffees. Female staff.
Weakness:
Turn down in the economy ,start up cost ,new business and
no reputation.
Opportunities:
Job opportunities to our Young girls from age 20 to 30 .
We will provide our customers family environment and
female staff .
Threats:
There is no big threats for our business BECAUSE in
Bahawalnagar our café will be the very first café 
exclusively for girls. But still we have threats like Al-
Jannat, NFC and Ali’s café.
Interior Design Of
Café
LOCATION
Bahawalnagar

Products
Cold coffee
Chocolate coffee
Kit Kat coffee
Hot coffee
Cappuccino
Macchiato
Espresso
Black coffee
Market Analysis:
Target Analysis
My target market will be anyone who enjoys and love coffee but
I will mainly target people of age 18 to 30 .As I am the citizen of
Bahwalnagar so I know very well that there is great need of girls
coffee café where family can allow our girls to enjoy with friends
company.
Competition:
 coffee Yard will be a very first café at bahwalnagar where only
females will be allowed.No man will be allowed
 so I think I will not face any hard competition .
Marketing plan:
1: customer Attraction
• Good environment
• Safety of females
• Creative decoration
• Membership card
• Discount
• Coupons
• Wife & music
2: Market promotion
• Posters
• Advertisement
• News paper
• Online website like Facebook etc.
START UP COST:

First month Rent RS 10,000/-

Modernize fee RS 1,00,000/-
Furniture Fee RS 60,000/-
Equipment Fee RS 1,80,000/-
Supplies Fee RS 20,000/-
First month Utilities Fee RS 8,000/-
Total cost 3,95,000/-
Operating Cost:
 Flue  ,Water ,Electricity per month  RS 8000/-
 Rent per Year   RS 1,20,000/
 Salary   RS 40,0000 per month-
 Advertising cost   RS 60,000/- per year
 Insurance  RS 10,000/- per year
Management Summary:

Restaurant Manager

Finance Manager

Marketing and Advertising Manager

Casher
Required manpower
• Female Coffee maker with minimum
one year experience (2)
• Five waitresses with minimum one
year experience (4)
• Female Dishwasher cups etc (1)
• Female cleaner (1)
• Security guards (2)
Financial
Planning
Initial Resources
 We are going to start our business of
CAFÉ YARD in partnership.
 Marium will invest money on
land taking.
 Azba Ramzan is investing her own
money in buying furniture ,equipment of
café.
 50 percent will invested by
Marium and 50 percent Azba
Ramzan will invest. It will be fifty
Fifty partnership.
                            
              

Profit division
 It is  very simple we will divide fifty
fifty after paying taxes.
 We both spend money on
advertising the business.
 We use 20 percent for taxes.
START UP COST
Items Price
 Kitchen accessories 15,00,000
 Legal expenses 3,00,000/-
 Legal advisor 1,51,000/-
 Furnishing cost 35,00,000/-
 Miscellaneous 5,00,000
 Total
60,50,000/-
 Fixed Operating Cost
Items Cost per month
Utility Bills 1,00,000-1,51,000/-
Insurance 9,000/-
Advertisement 28,000/-
Salary expense 3,79,000/-
Miscellaneous 50,000-1,00,000/-
Total 5,66,000/-
 Salary Expense
position Required Salary per month
Resaurant Manager 1 35,000/-
Finance manager 1 30,000/-
Cashier 1 15,000/-
Female Cheff 5 14,000/-
Coffee Maker 4 35,000/-
Dishwasher 2 10,000/-
Waitresses 5 30,000/-
Female Security 3 30,000/-
Total =1,99,000
                  Advertisement Plan
                  Medium                 channel              price
                         News Paper               Jang                       2,000
                          Banners                Ahmad print               11,000
                           Cable                    ARY News                   18,000
                                 Total Cost                 31,000/-
Profi
t Profit Per month

Total Total cost= 5,76,000/-

Total Total income= 11,2,000

Profi Profit=income-cost=11,2,000-
t 5,76,000=4,64,000
Future Forecasting
The first thing we will make sub branches of
our café in different cities.
Thank you