BUSINESS PLAN

COMPANY INFORMATION:
Start up: Existing business:

A. NAME OF COMPANY/BUSINESS: Bibi Clothing and Cosmetic Shop

Name(s) of Applicant(s): Bibi Mohamed

Phone(s): 592-662-0755
Email:

B. TYPE OF PRIMARY PRODUCT OR SERVICE:

Cosmetics Shop

C. BUSINESS LOCATION:

Lot 27, Coop Crescent, Mackenzie, Linden

Page | 1
 BUSINESS PLAN

D. SHORT HISTORY OF THE BUSINESS:

1. GIVE A BRIEF HISTORY ABOUT YOUR BUSINESS:

The business is an existing business owned by Ms. Mohamed who is (47) forty-seven years old and has

several years of experience in the business. Ms. Mohamed is self-employed as a shop owner.

2. EVOLUTION / CHANGES IN THE BUSINESS SINCE INCEPTION:

Ms. Mohamed owns 100% of the business. Ms. Mohamed will be applying for a ($500,000) five

hundred thousand dollars grant. Ms. Mohamed intends to purchase female clothes and jewellery for

resale.

Page | 2
 BUSINESS PLAN

II. BUSINESS STRATEGY / GOALS:

What is the vision for your business? What do you want to accomplish by the end of this year, in five
years, in fifteen years? What steps can you take toward achieving your business goals? How do you
want to be remembered by the business community, family, friends and colleagues?

At the end of the first year, Ms. Mohamed intends to acquire daily sales of ($10,000) ten thousand
dollars. Ms. Mohamed intends to purchase a glass case for the business.

In (5) five years, Ms. Mohamed intends to employ (3) three individuals. Ms. Mohamed intends to
acquire daily sales of ($25,000) twenty-five thousand dollars. Ms. Mohamed intends to purchase racks
for the clothing.

In (15) fifteen years, Ms. Mohamed intends to generate at least ($35,000) thirty-five thousand dollars
in daily sales. Ms. Mohamed intends to employ (2) two additional persons. Ms. Mohamed intends to
expand her business by selling a wider variety of goods such as clothesbaskets and bathroom supplies.

C. MISSION STATEMENT

To provide customers with a wide range of products and exceptional service.

Page | 3
 BUSINESS PLAN

III.PRODUCT / SERVICE DESCRIPTION:

A. DESCRIBE:

What are your products features and benefits? What makes your product unique from the

competition’s? What need or want does your product satisfy? Why should a customer purchase your

product or service and not the competitions? What is its shelf life or life span? Are there any special

considerations for your product or service (copyrights, patents, packaging, etc.)?

Bibi Clothing and Cosmetics Shop provides a wide range of items sold at affordable prices.

Bibi Clothing and Cosmetics Shop is open from 10:00 a.m. to 6:00 p.m. Six (6) days per week.

Bibi Clothing and Cosmetics Shop offers goods such as female clothing, men’s underwear, cosmetics

and jewellery.

Page | 4
 BUSINESS PLAN

IV. MARKET ANALYSIS

A. MARKET RESEARCH

How well do you know your market? Does the market have room for more competitors? Is the market
large enough for your business to grow?
Bibi Clothing and Cosmetics Shop has been operating for approximately (5) five years in the area. Ms.
Mohamed is very knowledgeable about the market. This market has many competitors. This
market has little room for business to grow.

Research was conducted by interviewing potential customers and current customers.

My research revealed that many individuals in the area require goods that are of high quality and at an
affordable price in the area.

75% of persons indicated that this type of business is greatly required in the area.

B. WHAT ARE YOUR COMPETITORS’ STRENGTHS AND WEAKNESSES?

Strengths: (1) Larger variety of product to choose from.

(2) Cheaper prices
(3) Offers promotion

Weakness: (1) Bad customer service

Page | 5
 BUSINESS PLAN

C. CUSTOMER PROFILE:

What is your average number of customers? How many customers do you think can contribute to 20%
or more of your sales revenue? Where are your customers located geographically?

Potential customers:

15-20 community members

D. WHO IS YOUR COMPETITION?

How many competitors do you have? What is the nature of the competition? Have any competitors
recently gone out of business?

There are (3) three competitors currently:

1. Bernard
2. Long Xin Store
3. A&R

Page | 6
 BUSINESS PLAN

List your four major competitors:

NAME LOCATION

1. LONG XIN STORE MACKENZIE

2. A&R P INE STREET
3. BERNARD’S VARIETY STORE REPUBLIC AVENUE
Complete the following comparison between your business and your four major competitors. Rate on
a scale of one to five, with five being the highest score.

Page | 7
 BUSINESS PLAN

V. MARKETING PLAN
A. WHAT IS YOUR PRODUCT STRATEGY?

B. WHAT IS YOUR PRICING STRATEGY?

C. WHAT IS YOUR PROMOTION STRATEGY (INCLUDING SALES)?

D. WHAT IS YOUR DISTRIBUTION STRATEGY?

A. High quality products to be sold at an affordable price to keep customers coming back
B. Prices will be determined by cost plus mark-up approach.
C. Radio
Word of mouth

D. Customers will be sold at the business site

Page | 8
 BUSINESS PLAN

VI. FINANCIAL PLAN

A. CREDIT POLICY

Bibi Clothing and Cosmetics Shop offers goods on credit where customers are allowed (3) three
days to repay items credited.S

Page | 9
 BUSINESS PLAN

B. CASH FLOW PROJECTIONS

Description Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Beginning Month/Year
Beginning Cas h Balance [a] $ - $ 15 0,4 00 $ 328 ,250 $ 428 ,20 0 $ 55 3,3 00 $ 70 4,6 50

Cas h Sales $ 16 8,0 00 $ 19 6,0 00 $ 224 ,000 $ 252 ,00 0 $ 28 0,0 00 $ 29 4,0 00
Accounts Receivable Collected
Loan/Grant Proceeds $ 50 0,0 00

Owner Inves tment

Other Receipts
Total Cas h Received [b] $ 66 8,0 00 $ 19 6,0 00 $ 224 ,000 $ 252 ,00 0 $ 28 0,0 00 $ 29 4,0 00
Total Cas h Available [c] (a+b) $ 66 8,0 00 $ 34 6,4 00 $ 552 ,250 $ 680 ,20 0 $ 83 3,3 00 $ 99 8,6 50
E XP E N S E S

Electricity $ 1,6 00 $ 1,65 0 $ 1,750 $ 1 ,80 0 $ 1,85 0 $ 1,90 0

Trans portation $ 6,0 00 $ 6,50 0 $ 7,300 $ 7 ,60 0 $ 8,20 0 $ 9,00 0

Rent $ 6,0 00 $ 6,00 0 $ 6,000 $ 6 ,00 0 $ 6,00 0 $ 6,00 0

Items for res ale $ 50 0,0 00 $ - $ 105 ,000 $ 107 ,50 0 $ 10 8,6 00 $ 11 0,5 00

Cleaning supplies $ 4,0 00 $ 4,00 0 $ 4,000 $ 4 ,00 0 $ 4,00 0 $ 4,00 0

Total Cas h Dis burs ed [d] $ 51 7,6 00 $ 18 ,1 5 0 $ 124 ,050 $ 126 ,90 0 $ 12 8,6 50 $ 13 1,4 00

Net Operating Cas h Flow [e] (c-d) $ 15 0,4 00 $ 32 8,2 50 $ 428 ,200 $ 553 ,30 0 $ 70 4,6 50 $ 86 7,2 50
Loan Payments (Principal & Interes t)
(f)
Ending Cash Balance (e-f) $ 15 0,4 00 $ 32 8,2 50 $ 428 ,200 $ 553 ,30 0 $ 70 4,6 50 $ 86 7,2 50

Page | 10
 BUSINESS PLAN

VII. NEXT STEPS AND ACTION PLAN

A. CAPITAL REQUIREMENT FOR THE BUSINESS

Tables

B. WHAT WILL BE YOUR BREAK-EVEN POINT?

Formula: Total Investment = No. of months to break even

Average monthly sales – Average monthly expense

=$500,000/$249,200 -$105,830

=$500,000/ $143,370

=3 Months

C. HOW WILL THE PURCHASE HELP YOUR BUSINESS?

Purchases will help the business to expand the operation and provide high-quality products and service
and gain a high success rate.

Page | 11
 BUSINESS PLAN
D. HOW LONG TO MAKE PROJECT OPERATIONAL AND FULLY
PRODUCTIVE?

Project operations will begin immediately after grant approval.

The project will be profitable in (2) two weeks.

VIII. SWOT ANALYSIS OF THE BUSINESS

A. STRENGTHS

(1) Offer goods on credit

(2) Good customer service

(3) Better Location

B. WEAKNESSES

(1) Lack of money to invest in a variety of goods.

(2) Lack of finance to invest in equipment.

Page | 12
 BUSINESS PLAN
C. OPPORTUNITIES

(1) Open a Clothing Store.

(2) Open a Salon.

D. THREATS

(1) Fire
(2) Death

E. Suggested Supporting Documents

Include documents that are of interest such as:
a) Resume
b) Copies of contracts with suppliers
c) Letters of reference

F. Please attach quotation(s) of the purchase(s) you would like to make.

Note: Price list will be accepted.

Page | 13