Ginther Fashion Co.

Marketing
& PR Plan

Prepared by
Trang Nguyen
TrangNg@lineaaqua.com
April 26, 2025
Executive Summary
Objectives:
 
1. To open a new branch by the end of 2026.
2. To increase the company’s annual revenue by 18% this year.
 
Unique Selling Point:

The company is famous for its exquisite high-fashion designs, giving customers
high-quality clothing and fashion accessories.

About Us
Ginther Fashion Co. has been one of the leading American fashion retailers
since 1998. For years, the company has brought iconic clothing products for
men and women made by professional designers across America.

Products/Services & Pricing

The company offers high-quality and ready to wear clothes and fashion
accessories for men and women; this includes dress, pants, shirts, shoes, and
bags. Prices may range from $110.00 to $375.00

Target Market

The company targets American teens, women, and men with fashion and
clothing needs.
Competition

The company’s competition will be the following:

1. Cute Kassie Inc.

This company is one of the leading fashion brands across America. With
more than 3 million followers on social media, Cute Kassie is estimated to
have a total revenue of $12 million each year.

2. Bonnie & Cath Co.

This company is a clothing retailer that caters to the fashion needs of

women. It is the company’s mission to boost the confidence of all women
globally through its beautifully-designed clothes and accessories.

SWOT Analysis

METRICS POINT 1 POINT 2

Strong customer loyalty and

Strengths Strong online presence
excellent customer service

High employee turnover rate Time-consuming design

Weaknesses
due to low salary and benefits process of new items

Expansion of target to include The increasing number of

Opportunities
international customers purchasers online

New brand in the market Rapidly changing taste of

Threats offering the same products at a customers due to ever-
significantly lower price changing fashion trends
Marketing Plan

The company’s marketing plan is to invest more in its websites and social
media platforms to address the demand for online purchases. It will use videos
and content marketing that will provide style guides to its target audience.

Operational Plan

The business is located at 4460 Jones Road, South Bethlehem, New York
12161. It is composed of 50-100 employees divided into the following
departments: Management, Operations, Sales, and Customer Service.

ACTION ASSIGNED TO END DATE

Facilitate the conducting of

Steffie Bailey Ongoing
inventory after operating hours.

Make sure to facilitate the long

Ronna Lewis Ongoing
queue line in the cashier.
Team
Steffie Bailey
Operations Manager

Ronna Lewis
General Manager 
Projected Startup Costs

DESCRIPTION AMOUNT PERCENTAGE

Supplies $300,000.00 42.86%

Commercial Space Rent $150,000.00 21.43%

Employee Salary $150,000.00 21.43%

Other Expenses $100,000.00 14.28%

Startup Fund Available $0.00 0%

Total Startup Costs $700,000.00 100%

Projected Profit & Loss Statement

DESCRIPTION Year 1 Year 2

Sales $500,000.00 $600,000.00

Cost of Sales $80,000.00 $90,000.00

Gross Profit $420,000.00 $510,000.00

Total Expenses $150,000.00 $180,000.00

Net Profit (Loss) $270,000.00 $330,000.00

Projected Balance Sheet

DESCRIPTION Year 1 Year 2

Asset 1 $400,000.00 $500,000.00

Other Assets $100,000.00 $150,000.00

Total Assets $500,000.00 $650,000.00

Liability 1 $130,000.00 $150,000.00

Other Liabilities $100,000.00 $150,000.00

Total Liabilities $230,000.00 $300,000.00

Equity Capital $100,000.00 $120,000.00

Retained Earnings $170,000.00 $230,000.00

Total Shareholder’s Equity $270,000.00 $350,000.00

Total Liabilities & Shareholder’s Equity $500,000.00 $650,000.00