Opportunities Attractive

Matrix (OAM)
Opportunities Attractive Matrix
(OAM)
• As its name suggests, it details the attractiveness of
an opportunity in terms of market potential, financial
feasibility, competitive advantage, and
entrepreneurial resources.
The components must be graded based
on the degree of its attractiveness as
follows:
• 4.51 – 5-00 – Highest Potential
• 3.51 – 4.50 – High Potential
• 2.51 – 2.50 – Moderate Potential
• 1.51 – 2.50 – Low Potential
• 0.00 – 1.50 –Lowest Potential
 The four elements of OAM have
equal weights of 25% each.

• Market Potential – 25%

• Financial Feasibility – 25%
• Competitive Advantage and Entrepreneurial
Resources – 50%
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 Testing the market and
market research will follow,
after accomplishing the OAM,
to assess the feasibility of the
chosen business opportunity.