St. Joseph School of Candaba, Inc.

Tenejero, Candaba, Pampanga

SY 2019-2020

THIRD QUARTERLY EXAMINATION

MARKETING – GRADE 12 (GAS 1 & GAS 2 & ABM )

I. PICK ME: Read each question or incomplete statement carefully and choose the
correct answer from the given choices. On the answer sheet, shade the circle of the
letter corresponding to your answer. Erasures are considered wrong.

1. A human ________ is something that a person must have in order to live.

A. Demands B. Exchange
C. Needs D. Wants

2. ___________ is a human wants that supported by a buying power.

A. Demands B. Exchange
C. Needs D. Wants

3. Marketing occurs when the buyer and the seller trade something of equal value, is
called __________?
A. Demands B. Exchange
C. Needs D. Wants

4. Who is the proponent of Hierarchy of Needs?

A. Abraham Maslow B. Elbert Hubbard
C. John William Draper D. Lewis Henry Morgan

5. In developing Marketing goals, ___________ goals must be realistic so that

important parties who will be reaching must see each goal as reasonable.
A. Attainability B. Consistent
C. Comprehensiveness D. Intangibility

6. __________ customers perception of how well a company’s product and services

meet expectations.
A. Image B. Price
C. Service D. Quality

7. The last level and top in the hierarchy of needs is called ?

A. Belongingness B. Safety Needs
C. Self Esteem D. Self- Actualization

8. What is taking place when both buyer and seller have gained something of equal
value?
A. Demands B. Exchange
C. Needs D. Wants
 9. A place where you can see people with both desire and ability to buy a product
and service is called?
A. House B. Market
C. School D. None of the above

10. ____________is a type of organization that does not aim for earning profit for its
Owners.
A. Event Organization B. For- Profit Organization
C. Profit Organization D. Not-for-profit organization

II. IDENTIFICATION: Read each statement carefully and identify the correct answer.
Write your answer on the space provided in the answer sheet. Wrong spelling and
erasures are wrong.

11. Are used to check that the marketing activities Of a company are on track.

12. Entails endeavor aimed at cultivating the attention , interest and preferences of a
target market.

13. Is used to attract tourist and showcase the beautiful spots in different cities,
provinces and regions.

14. Increases the awareness of issues such as literacy, physical fitness and child
obesity.

15. Is the sport , culture and charity activities’ to selected markets.

16. Refers for the process of selling/products based on their environmental benefits.

17. Relationship between benefits and cost including money , stress and time.

18. Intangible value offered to customers.

19. A partner system of doing business in the Philippines, wherein a customer buys
certain products from a particular vender.

20. System of patronage in which customer regularly buys their merchandise from a
certain client.

III. MISCELLANEOUS: Supply the missing word given in the box below to complete the
sentence.

Listen Build Website Loyal

Advocate interaction employees

Consistent feedback Customer

21. customer Experience.

22. Customer.
 23. profitability

24. Customer .

25. Make every Customer count.

26. Develop.

27. to customers.

28. a strong brand identity.

29. The business must have a .

30. Reward customers.

IV. MATCH IT: Match the items provided in column A to the items provided in column B
according to the scope of marketing. Write the Capital letter of the correct answer on
the space provided in the answer sheet.

A B

31. Comprise the volume of most countries A. Experiences

production and marketing effort.

32. Marketers endorse time-based events. B. Events

33. Celebrity marketing has turn into main C. Goods

and popular events.

34. Are intangible rights of ownership of either D. Ideals

real property.

35. To create a strong, positive image in the E. Information

mind of their publics.

36. The production, packaging and F. Organizations

distribution of information is one of
society’s chief industries.

37. Each market offering has a fundamental G. Persons

idea at its score.

38. Consist of economic development H. Place

specialist, real estate, commercials,
banks.

39. Through organizing a number of services I. Properties

and goods, one can generate stage and
market experiences.

40. Concentrated on the production of this as J. Services

economic progress of their activities.

V. ESSAY: In making an objective in marketing plan it should be SMART. Give the

meaning of the Acronym SMART and explain one by one. (41-50 points)
 St. Joseph School of Candaba, Inc.
Tenejero, Candaba, Pampanga
SY 2019-2020

ANSWER SHEET
THIRD QUARTERLY EXAMINATION
MARKETING– GRADE 12 (GAS 1& GAS 2 & ABM)

Name: Score:
Grade and Section: Date:
Teacher: MRS. GINA S. SOLIMAn Parent’s Signature:

I. PICK ME:

1. Ⓐ Ⓑ Ⓒ Ⓓ 6. Ⓐ Ⓑ Ⓒ Ⓓ
2. Ⓐ Ⓑ Ⓒ Ⓓ 7. Ⓐ Ⓑ Ⓒ Ⓓ
3. Ⓐ Ⓑ Ⓒ Ⓓ 8 Ⓐ Ⓑ Ⓒ Ⓓ
4. Ⓐ Ⓑ Ⓒ Ⓓ 9. Ⓐ Ⓑ Ⓒ Ⓓ
5. Ⓐ Ⓑ Ⓒ Ⓓ 10. Ⓐ Ⓑ Ⓒ Ⓓ
II. IDENTIFICATION:

11. ____________________________
12. ____________________________
13. ____________________________
14. ____________________________
15. ____________________________
16. ____________________________
17. ____________________________
18. ____________________________
19. ____________________________
20. ____________________________

III. MISCELLANEOUS:
21. _____________________________ 26. ___________________________
22. _____________________________ 27. ___________________________
23. _____________________________ 28. ___________________________
24. _____________________________ 29. ___________________________
25. _____________________________ 30. ___________________________

IV. MATCH IT:

31. _____________________________
32. _____________________________
33. _____________________________
34. _____________________________
35. _____________________________
36. _____________________________
37. _____________________________
38. _____________________________
39. _____________________________
40. _____________________________
V. ESSAY:
41-50.