A Research Proposal on

Cost Control Measures as a Means of Profit Maximization

Submitted to

International School of Tourism and Hotel Management

Kathmandu, Nepal

Submitted by

Chulbul Pandey

2015 Intake
 Acknowledgement

It gives me immense pleasure to express deepest gratitude and sincere thanks to highly
respected and esteemed supervisor Mr. Bulbul Thapa for his valuable guidance,
encouragement and help for developing this research proposal. His useful suggestions for
and co-operative supports are sincerely acknowledged.
In addition, I would like to thank Mr. David Bradford, Director for Food & Beverage of
WATERSIDE GLORIA RESORT for accepting my proposal to have a research on the
topic.
Moreover, I would like to offer my gratitude to Mr. Baburam Timsina, faculty for
Research Methodology for shaping my understanding in research process and all my college
teachers for their constant support and guidance. At the end, I would like to express my
sincere thanks to Human Resource Manager of Waterside Gloria Resort, all my friends and
family members, and other supporting hands who have helped me directly or indirectly
during my studies and research work.

Chulbul Pandey
2015 Intake
 Table of Contents

1. Background

2. Statement of the Problem

3. Research Objectives

4. Significance of the Study

5. Operational Definitions

6. Conceptual Framework

7. Literature Review

8. Research Methodology

9. Limitation of the Study

10. Ethical Consideration

 Proposal

Does Waterside Gloria Resort have cost controls in practice? (Research Question in mind)
(Cost Control Measures= Eco-friendly and Sustainability)

Background

A hotel is an establishment that provides lodging paid on a short-term basis. Facilities

provided may range from a basic bed and storage for clothing. Hotels may provide
additional guest facilities such as a swimming pool, business center, childcare, conference
facilities and social function services. Facilities offering hospitality to travelers have been a
feature of the earliest civilizations. In Greco-Roman culture, hospitals for recuperation and
rest were built at thermal baths. During the Middle Ages various religious orders at
monasteries and abbeys would offer accommodation for travelers on the road.

Waterside Gloria resort is under the IHG group. IHG is a British multinational hotels
company. It has over 570,000 rooms and 3,600 hotels across over 70 countries. Its brands
include Candlewood Suites, Gloria Plaza, Hotel Indigo, Hualuxe, and Stay-bridge Suites.
The Waterside Gloria Resort was established on 2010AD in the Sanya bay as a part of the
IHG group.

Generally, Eco-friendly means earth — friendly or not harmful to environment. Eco-

friendly refers to that which contributes to green living or practices that help conserve
resources like water and energy. Eco-friendly also prevents contribution to air, water and
land pollution. Eco-friendly simply means being friendly to nature. Eco-friendly means
making choices that are better for the environment. Another term that we use to mean the
same thing is sustainability. Since we live in our environment, sustainability or being
environmentally friendly is about improving the quality of life for our families, our
communities and generations to come. Living sustainably is a journey where every choice,
little or big, makes a difference. Thus, it is going to be an interesting project to study cost
control measures through eco-friendly and sustainability as driving forces to conduct
the research work.
Statements of the Problems

Waterside Gloria Resort is a top-class luxury property located on the Sanya bay beach. It
offers the highest level of services and hospitality. Every guestroom is specially designed,
but all of them have, at least, such amenities as air conditioning, telephone, mini bar, fridge,
bathrobes, hair dryer, iron with a board, in room safe, climate control, working desk, LED
TV with satellite channels and numerous others. Waterside Gloria Resort has 450 rooms
with presidential suites, single bedded, double bedded having garden view, sea view rooms
and it has five meeting room and different restaurant i.e. Mediterraneo, Asian village, Sea
pavilion , High lounge . Sea pavilion is the water Chinese Restaurant, 100 meters from the
shore. In addition, it has the 8 private rooms. It serves Lunch and dinner. Mediterraneo is the
contemporary garden front restaurant offers the ambrosia of Mediterranean cuisine. Pizza
and rotisserie specialties are served from live cooking counters and the wine cellar boasts a
collection of the finest vintages. It is all day dining restaurant Breakfast, Lunch and Dinner.
Asian village is beachfront outlet serves up the choicest of Asian delicacies from the
simplest to the sublime. Indulge in garden fresh salads, tempting desserts or savor the scent
of food sizzling at the live cooking stations.

Research Objectives

There are two types of objectives. The first one is general objective. The general
objective of this research is:
To study about the criteria/ categories any property to define eco-friendly hotels
The specific objective of this research is:
To compare Waterside Gloria Resort with the criteria of eco friendly hotels

Significance of the Study

The main significance of the study will be to serve as future references or, guidance for
project work to our fellow students. Furthermore, it can also be used as a secondary data for
the upcoming report writing. It will also enhance the knowledge on the subject mattered
concerned. It will also
give some valuable information about Waterside Gloria Resort and about eco friendly hotel.
It can be used for library and guideline for other fieldwork writer about eco friendly hotel.

Conceptual Framework

Eco hotel is a hotel or accommodation that has made important environmental

improvements to its structure in order to minimize its impact on the environment. The basic
definition of a green hotel is an environmentally responsible lodging that follows the
practices of green living. These hotels have to be certified green by an independent third
party or by the state, which they are located.

Literature Review

Cooper, D.R, Schindler, P.S. and Sharma, J.K (2012). Business Research Methods. New
Delhi: M C Graw Hill Education quotes research process as:

Research on any specific subject, the researcher needs to know how to identify
quality information and to recognize the solid, reliable, research on which high-risk
managerial decision can be based. Researcher needs to understand how to conduct
such research.

Developing the skills required for understanding the scientific method the research work
will be conducted. Other books on research topics as well as on related issues will be
explored and quoted while making the final report.

Research Methodology

Research Design

The researcher will follow qualitative research methodology to conduct this research.
“Research design is the plan and structure of investigation so conceived as to obtain answers
to research questions. The plan is overall scheme or program of the research this research is
descriptive in design because of its nature, which includes descriptions of phenomena (eco-
friendly and sustainability = cost control measures) studied. The data collected for the study
will be qualitative in nature.
Research Site

The information/ data will be collected from the Waterside Gloria Resort, Hainan province
of Sanya, China through recorded data, surveys and interviews. The information will also be
collected through internet and company websites.

Universe and Sampling

The researcher will take Waterside Gloria Resort for the research topic among all the
hotels and resorts in Sanya, China.

Data Collection Method

The primary data will be collected through taking interview and surveys and observation
methods. The secondary data will be collected through books, journals, magazines and
various websites.

Data Analysis Process

The obtained data will be analyzed and grouped under different headings and sub-headings.
The quantitative data will be pictured through charts, diagrams, graphs for easy
understanding. Primarily, data will be analyzed descriptively and graphically. However, it
may be further analyzed statistically as when required.

Chapter Organization

Chapter 1 will include Introduction, Statement of Problem and Literature Review. Chapter 2
will include Research Objectives, Significance of the Study, Operational Definitions and
Research Limitations. Chapter 3 will include Data Collection, Data Presentation and Data
Analysis. Chapter 4 will cover Summary, Conclusion and Recommendations.
Limitations of Study
 The limitation of the study is that the research will be limited within Waterside Gloria
Resort, Sanya, China. Due to language barrier there may arise problem to get accurate
information. Thus, it may not provide detail information about their status and strategies in
the long span of time.

Ethical Consideration

The researcher will adopt "Do not harm principle." During the research, the researcher will
not pressurize or force to anyone to collect data. Moreover, the researcher will not collect
fake and unethical data.

11. Time plan

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12. Budget

As this research is not going to involve heavy cost but it will have some expenses during
the research. The tentative budget for this research is mentioned below:

A4 size paper 350 pcs Rs 2000/-

Pen 2 pcs Rs 30/-
Print Rs 1000/-
Binding Rs 250/-
Total Rs 4850/-
Reference

http://hospitalityindustryinnepal.blogspot.com/
http://hospitalityindustryinnepal.blogspot.com/2012/10/intorduction.html
https://en.wikipedia.org/wiki/Hospitality_industry
https://en.wikipedia.org/wiki/Hospitality
https://en.wikipedia.org/wiki/Industry
https://en.wikipedia.org/wiki/Customer
http://www.supercfo.com/cost_management.php.
http://www.investorwords.com/7690/profit_maximization.html.
Cooper, D.R, Schindler, P.S. and Sharma, J.K (2012). Business Research Methods.
New Delhi: M C Graw Hill Education.
Annexes
• How does cost control measure helps to achieve the organization goal?
• What are the cost control measures that Howard Johnson resort Sanya applied to
maximization?
• What are the effect of cost control in the quality and quantity of goods and services?
• Is maximization of profit is only the goal and objective of this hotel?
• What are the major cost control areas in this hotel?