9.2. TARGET MARKET AND MARKET SEGMENTATION.

9.2.1. Target Market.

This marketing plan also needs to make target customers one of the important things
because our business can identify customers that can help make our business successful
through the process of market segmentation. This target market analysis is also to ensure
that all our marketing plans are in line with the demands, wants, and desires of our
customers so that the salted egg yolks are profitable instead of our customer loyalty.

Target market is also one of the focus of our company because it is very important
for us to make sales. By knowing whom our target market is, this allows us to focus on the
group. Among our target markets are almost all ages, children to adults because at that level
they like to enjoy delicious food, even snacks will be combined in the target market.

Our products are also not sold at high prices and the results will be available to
almost everyone regardless of low or high income. We also use sales methods via dropship
or agent. Between dropship and our agents are most students who want to raise more
money and students like to buy snacks like our products. Here we get to know our target
audience more to students.

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 9.2.2. Market Segmentation.

Demographic Segmentation:
Old people Teenager
(50 and (13 to 19)
above)
AGE

Adult
(20 to 49)

The products we produce give more priority to the target group from 13 years to 19
years and 20 years to 55 years. This is because at such an age, they are fonder of and
interested in junk food like the products we sell. Therefore, we always want to try and will
find a way and find a way to attract more people aged from 13 years to 55 years so that they
will continue to buy our products and continue to support our products so that our products
grow and make them regular customers for our products. Although some people from 50 to
55 years old eat less because it is quite hard to eat at such an age but the response from
those groups who buy a lot for their other family members.

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 ETHIC
MALAY INDIAN
BACKGROUND

CHINESE

Our first target is of the Malay ethnic group. This is because many of the Malay race
who likes to buy and love to support products of the Malay Bumiputera products. Due to this,
the products we sell are easily marketed in the market because many get responses from
people who are interested in it. By buying products that, Malays can indirectly help the
dealer or independent entrepreneurs without expecting Muslim Bumiputera incentives from
the government.

Not forgetting other races such as the Indian race. Indians are very fond of food like
these chips and it becomes their favourite food because it is like their favourite food, which is
maruku. Therefore, it makes the Indians love to buy it. for example during the festive season
Deepavali the products we sell are very popular and sold out so we need to add new stock
because during that season there is a lot of demand from the Indians because they make
crunchy and crispy as food served to guests.

Next, our target is also focused on the Chinese nation. From our observation, the
Chinese also love crunchy and crispy chips as well as the Chinese like to eat new things
because in the market now not many people sell chips with many flavours so we produce
five flavours that allow customers to easily make choices. Because the flavours we produce
are different from those in the market that make the Chinese and others become interested
in buying to taste it yourself. Because this product is now a viral product, so the Chinese
want to get it too.

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 MIDDLE INCOME ECONOMY HIGH INCOME

LOW INCOME

For high-income customers are often in the category that is already working and
can afford it, they are able to buy the products we produce because the prices offered are
not expensive and very cheap and affordable. For high-income customers and for those who
like to eat salted egg corn flour, they will buy it as much as they can afford because
financially because there is no problem to buy their will and it is offered at a reasonable
price.

The majority of middle-income customers are often in the category of those who do
not have a fixed income. With their daily needs. However, it is not a problem because our
products are food products that sell a lot because the expertise and taste that we produce
make customers do not stop looking for salted eggs that we produce.

The majority of low-income customers are from RM900 or less, they can also afford
to buy the products we have produced because the price is not expensive to buy although
they have to be careful in spending in terms of spending money for wants and needs