9.

3 MARKET SIZE

Size market is the process by which the prices of goods and services are set. A market
facilities trade and enable distribution and location of resources within the community. It also
allows any commodity to be evaluated.

HISTORY:

Machang City is one of the ten districts in the state of Kelantan, Malaysia. It is
located in the center of the state, bordering the province of Kota Bharu Kelantan in the north,
Pasir Puteh in the east, Tanah Merah in the west, and Kuala Krai in the south. The city and
its main administrative center is Machang City. Previously part of Ulu Kelantan, around
1949, Machang was described as an autonomous small district in Kelantan. Due to the rapid
development and active economic sector, Machang was upgraded to a full District in
January. This region is still an agricultural area, home to many rice fields, oil palm
plantations and rubber.

The calculation for our market size:

 Population in town Machang

= 150,000 peoples

 Number of people who come to buy salted egg cornflakes

= 0.25 % X 150,000

= 375 people

 Number of customer per month

= RM 375 people ÷ 12 month

=31 people / month

1
 Therefore, the potential buyer of our product is at least 375 peoples per year. We
expected the number of the potential buyer would increase over year.