Business Plan

“insert name”
210 Taft Ave.
1000 Metro Manila

Joyce Amparo
Anushka Jada Bañez
John Gabriel Bustamante
Francesca Catalan
Red Dela Cruz
Andrei Matitu
Alexis Iris Montero
Khyle Panopio
Ralph Ramos
Mckyle Jian Vecino
Executive Summary
The purpose of our business plan is to establish a company that
sells high-quality, delicious poutine. Our company will be named
"insert company name." We recognize the growing demand for
poutine, and we aim to provide a unique and enjoyable experience
for our customers.
Our target market includes people of all ages who love trying
new and exciting food items. Our primary focus is on customers who
appreciate fresh, affordable yet easy to carry and are willing to pay
for a premium experience.
We plan to offer a variety of poutine flavors, including
traditional poutine, loaded poutine, and vegetarian options, and
also a Filipino Fusion-Cuisine to cater to a diverse customer base. We
will also differentiate ourselves from our competitors by offering a
unique atmosphere and customer experience with our food and our
unique yet affordable product.
 Table of Contents

Executive Summary .............................. 2

Business Objectives............................... 3
Product Overview .................................. 4
Target Market .......................................... 4
Competitor Analysis .............................. 5
Marketing Mix ......................................... 6

Business Objectives

1. Long Term Objectives

• The product should meet the expectations of the customers
taste and affordability wise.
• Enhance the products quality and taste by changing and
enhancing the ingredients and materials needed.
• Experiment some new recipes to expand the menu.
• Build a loyal customer base
 2. Long Term Objectives
• Increase market sales to maintain profits and expenses for the
product.
• Satisfy and attract new customers/consumers
• Use social media to expand popularity

Product Overview

Poutine is a Canadian dish that typically consists of French fries,

cheese curds, and gravy. It is a beloved comfort food and is popular
across Canada, with many variations and regional twists. The
owners of the company decided to add uniqueness to a product
that is already complex yet make it more familiar to the Filipino
palette. A Filipino fusion poutine is a unique and exciting way to
experience the flavors of both Canadian and Filipino cuisine. It's a
perfect example of how culinary traditions can come together to
create something entirely new and delicious. A poutine with adobo-
gravy fries, with chopped longganisa bits as toppings.

Target Market

1. Demographic Profile of the Target Market

• Age range: 10-24 years old
• Elementary, High school, Senior High School Students of
Santa Isabel College of Manila
• Gender: Both males and females can be a potential
customers for the poutine.
2. Market Needs
• For the Filipino fusion poutine to be successful, the owners
business must understand the needs and preferences of their
customers and tailor their offerings accordingly. By providing
high-quality ingredients, customizable options, convenience,
health-conscious options, and unique flavors, businesses can
tap into the growing demand for this classic Canadian dish as
well as Filipino taste in the product.

3. Market Population
• Age range: Students especially around 10 - 24 years old
• Geographic location: Santa Isabel College of Manila
• Psychographic characteristics: Enjoys snacking and
convenience as well as willing to try messy food, interested in
trying unique fusions
• Behavioral characteristics: Has money to spend on snacks,
spends time in school or after-school programs, attends school
events

Competitor Analysis

Competition of fries is a very difficult and really intense when it

comes to business. There are several brands that sells fries with their
own flavors using powders or unique cuts of fries or how they
prepare their own fries based on their seasoning, wet or dry batter
and potatoes. These are brands like Potato Corner, McDonalds, KFC,
Wendy’s, Jollibee, Burger King, Army Navy’s, NYFD and many more.
Some even offer dirty fries and loaded fries. Similar to poutine, they
are complex with flavors yet enjoyable by everybody yet having to
compete with popular brands and trying to be unique or to be
different to other kinds of fries yet and still resembles the Filipino fusion
sides. t is clear that the Filipino fusion poutine business will face strong
competition from established food franchises like Potato Corner and
New York Fries. However, the business can differentiate itself by
offering a unique twist to poutine with Filipino flavors, which can
appeal to customers looking for something new and exciting. It is
also essential to identify the target market and develop effective
marketing strategies to attract customers and stand out from the
competition.

The strength of our product compared to our competitor is that

it has a unique flavor that can be familiar to the Filipino palette. With
some flexible choices and a wide array of toppings, it’s a
customizable snack fit for you preference. It’s budget friendly even
though it messy but it’s a fun snack to carry. And including the
advantage of Filipinos that are craving for something new, this would
get their curiosity and buy our product.

The weakness of our product is the prep time of our food, and
also it’s only good when it’s hot since fries do go stale when it’s left
for too long. There are a lot of people who would still prefer fries from
the leading competitors and our product is not well known.

Marketing Mix

1. Product Strategy

2. Product Distribution Strategy

Product type: This Company provides services including cooking to
and serving consumers at schools. The side dish or snack that is
normally produced from deep-fried potatoes that have been cut
into different shapes, especially thin strips, is known as Poutine Fries.
Customer Base
- The students at Santa Isabel College in Manila are our target
market's consumers. Flyers, online bookings or email orders, as well as
door-to-door sales are some of the different strategies we employ to
our customers.
Direct Distribution
- Direct selling and delivery is our method to sell our products to
customers directly and without agents. This can aid in reducing
expenses, income expansion, and improve connection with the
customers.

3. Product Promotion Strategy

1. Product Awareness Campaign
- Making a Facebook page and other social media platforms
and posting informative and eye-catching posters. It is one of the
best ways to get the attention of our target market especially for the
students that mostly use their time in social media platforms. Posting
in different social media platforms can save a lot of money yet it is
one of the best campaign strategies in this generation.

-Printing posters and giving it room by room. Giving posters for

each room can be used as our primary product awareness
campaign especially to our target market which is the students of
Santa Isabel College of Manila.
-Improve the customer service and product itself. Listening to
your customer’s feedback can help to improve your products and
customer service so that you can keep a good reputation for your
customers. You can also use your customer’s feedback to have a
new product based on their feedback and suggestions.
2. Sales Promotion Strategy
The following strategies will be implemented on a weekly basis.
Hopefully these strategies will improve sales and stocks, and
therefore attract more customers to invest in our business.
1. Friday Madness - On Fridays, we tend to make every serving extra
bigger, tastier, and at the same time, price reasonable.
2. 10 minus 10 - (1st and 3rd week of month only) During Monday,
The first ten customers to line-up and buy will be given 10 a ten peso
discount on their selected size of serving.
3. 10 plus 8 - (2nd and 4th week of the month only) During Monday,
The first ten customers to line-up and buy will be given a free drink (8
ounces) of their choice. (gulaman, iced tea, or lemonade)