Technological University of the Philippines

College of Industrial Technology Bachelor of

Engineering Technology Major in

Construction Technology (BET-CT)

BUSINESS PLAN
BET-CT-3E

SUBMITTED BY:

Leader: Labiano, Nathaniel D.

Abdulkarim, Nadjer

Ballentos, Mark Jhon

Batuto, John Eric

Cruz, Rhough Lhozharhim D.

Flores, Christian

Mabanglo, Jayvan

Orillos, Ella

SUBMITTED TO:

Prof. Analiza Valenzuela

DATE SUBMITTED:

June 0, 2023
 THE CAKE SPOT

JUNE 2023

Blk 10 Lot 8 Phase 2, Grapes St. Mandarin Homes II,

Malagasang 2B, Imus City, Philippines

thecakespot@gmail.com
 Table of Contents

Section 1: Executive Summary

Section 2: Business/Industry Overview

Section 3: Market Analysis and Competition Section 4: Sales and Marketing Plan

Section 5: Ownership and Management Plan

Section 6: Operating Plan

Section 7: Financial Plan

Section 8: Appendices and Exhibits

 BUSINESS PLAN

Section 1: Executive Summary

1.1 Vision

The cake spot aims to collaborate directly with clients to create specific, trendy, distinctively

theirs, and one-of-a-kind bakeries for special occasions that provide delight and excitement to

every customer. Each work of art gives the greatest degree of taste to the buyer's desires. To go

above and beyond what your consumers expect, provide them with the same vision and

communication. Establish a business that concentrates on the customer experience, innovating for

the customer, producing outcomes, being inspired, believing in yourself, and exceeding

expectations successfully. Giving back to the things that hold communities together while

providing high-quality products to the areas it serves.

1.2 Mission

The objective is to passionately consider how consumers perceive distinctive, beautiful, and

"outside the box" thinking in bakery designs that allow us to go above and beyond what

consumers expect. The firm set out to produce a wonderful product and a superior client

experience in order to provide a genuinely extraordinary product in flavor and look. Thank each

visitor for the opportunity to be our guest and for enabling the culinary arts to offer you joy and

happiness.

1.3 Keys to Success

● Provide a Great Product or Service

● Do your research.

● Keep things organized.

● Detailed record keeping.

 ● Keep focus and have patience.

● Know the preparation needs.

● Hire the Right People and Treat Them Well.

● Always look to improve.

1.4 Goals

The main goal of the company is to be one of the renowned cake industries that offer

delicious and new flavors of cake.

These are the goals of the company.

1. To be one of the leading cake shops in the Philippines.

2. To be part progressive cake industry.

3. To discover, improve, and be consistent in making different and new flavors of cake that

will.

4. To expand our shop and make branches all over the Philippines.

1.5 Objectives

These are the following company objectives:

1. To get good ratings and feedback from our customers.

2. To promote our new and different flavors of cakes.

3. To be established as one of the most delicious cakes in the market.

4. To discover new flavors that will be enjoyed by our customers.

5. To provide and offer new flavored cakes.

Section 2: Business / Industry Overview/ Company Description

2.1 Company Logo

“THE CAKE SPOT”

2.2 Company Overview

“The Cake Spot” is a small retail business that will offer and provide new flavored and tasty

cakes. Currently, we are targeting to open a cake shop in Imus, Cavite to start to offer our

delicious cake. In addition to that we are dedicated to hiring professional bakers and ensuring our

product quality. We are looking to open a small shop in the meantime until our cakes are

renowned and after a few years, we are hoping to expand our shop and make branches in another

part of the Philippines.

2.3 Company Background

“The Cake Spot” was founded in 2023, the business is derived from the dreams of young

aspirants who wanted to provide people with a new flavor of cake. “The Cake Spot” started from

nothing, accepting small offers until they brought themselves up into the bigger market.

The Cake Spot humbly begins conservatively by offering sweet cakes for special occasions,

whether a birthday celebration, wedding, anniversary, or any other dedicated event.

Its products are available for everyone who wants to add joy and bring their special

occasions cheerfully. We make sure to give the best quality of taste as our team is embodied by

skilled bakers and pastry chefs. We also use the finest quality ingredients that are locally

available in the market.

2.4 Introduction Products/ Services

“The Cake Spot” will provide a variety of cake items to meet the needs of its customers.

Winter melon cake, Okinawa cake, and Hokkaido cake will be on the menu, as well as

specialized flavors including salted caramel, matcha green tea, and lavender-infused cakes. We

will also address dietary limitations with alternatives such as gluten-free, dairy-free, and vegan

cakes, guaranteeing that everyone may enjoy our cakes.

Section 3: Market Analysis and Competition

3.1 Competitors

Cake and Pastries are commonly present in every celebration and when we celebrate, we

are always looking for a quality cake that has quality taste and ingredients. When it comes to

cake, the first thing that will come to mind is Red Ribbon, Goldilocks, or Conti’s. but these cake

shops only cater ready-to-go cakes, and usually, the design is almost identical, and the flavor

itself is just limited. The focus of our business is to cater to the consumer’s suggestions.
3.2 Product and Target Market

“The Cake Spot” is a business that offers a variety of cake items for people who want to

bring their occasions or celebrations differently. Our product will be available for individuals and

families, Special events and Caterers, Restaurants and Cafes, Online Marketplace, and catering to

those people with special dietary needs.

3.3 Distribution Channel

Events

Farmers' markets, local vendor fairs, and even holiday extravaganzas are excellent places

to sell your goods to the crowds that gather there. These events are excellent for launching new

items, gauging public interest, and promoting products you know will sell. To generate more

attention in your booth, we can offer samples and business cards to onlookers.

E-commerce

Online baking has grown into a significant industry in recent years. Creating an online

store to complement our store can considerably boost earnings and possibly create a completely

new business model. As long as it is delivered fresh and excellent, it is perfectly doable to start

selling your product locally or even nationally. Nothing compares to leaving home yet being able

to enjoy a small piece of heaven from your hometown's favorite bakery.

Produce Physical Store

Larger items like cakes and fine-baked delicacies are ideal for Produce Physical Stores.

This is the perfect location for our cake shop menu items because the cake shop commonly
results in a store that normally has a taste for fresh cuisine.

3.4 Promotion and Advertising

Promotion and advertising will take over on potential media platforms such as:

• Choose the right niche.

• Place Google and social media ads.

• Launch an email newsletter.

• Attending food and pastry events and conventions.

• Reach out to potential customers directly.

• Get referrals.

• Make connections on social media.

• Partner with famous vloggers

• Start a blog.

Media sites will use advertising to distribute the message more quickly.

3.5 Pricing Policy

We will use the Cost-Plus Pricing technique, in which we will add a markup to our

overall prices after determining all the expenses involved in creating our cake. Ingredients,

packaging, labor, overhead costs (rent, utilities), and any other expenditures particular to your

business are all included. We also consider both direct and indirect costs. Following that, we

decide on the profit margin we want to accomplish based on our company objectives, market

positioning, and industry standards. We consider aspects like investment, skill, and the amount of

demand in our target market.

3.6 SWOT Analysis

 Strength

● Culinary Expertise (skilled team of bakers)

● Also cater to those people with dietary restrictions

● Quality Ingredients and taste

Weaknesses

● Seasonal Demand

● Pricing and cost management

● Limited shelf life

Opportunities

● Online presence and Online demands

● New options for flavor

● Potential collaborations with food vloggers

Threats

● Possible expiration of ingredients

● Pest may occur and damage boxes or ingredients

● Competition

● Volatile trends

● Regulatory requirements

Section 4: Products and Services

4.1 Products/Services Description:

The main focus of the cake we provide will be developing tea-based cake flavors.
4.2 Trademarks/Logo

“Cake that will fill a spot on your heart”

4.3 Products/Services Price Procedure/ Range

Price = labor (production hours) + ingredients + overhead (equipment electricity, cardboard

packaging, and logo print) will be our pricing strategy.

4.4 Products/Services Strategies (Order Management, Delivery Requirements, Intellectual

Property, and Future Offerings)

In the Order management that we will implement, Customers will enter the contents of their

orders from the menu and then receive them at the counter. We will also manage a strategy

whereby customers can place online orders for delivery or in-store pickup.

The delivery requirement when ordering online, foremost requirement is that the buyer
fill out a profile form, and the payment method can be online banking or other online payment, as

well as cash on delivery. They can also pay over the counter if they select to pick up their order

in-store.

In our Intellectual property, we will make an effort to use our trademark or company logo

to protect the creative or unique ideas and distinctiveness of our flavors.

Our future offerings may include the creation of customizable cakes, in which customers

can request a flavor addition or cake flavor combination with guidelines.

Section 5: Sales and Marketing Plan

5.1 Location and Places

The location of the business cake shop will be in Imus, Cavite. The address of the Cake Spot is

Blk 10 Lot 8 Phase 2, Grapes St. Mandarin Homes 11, Malagasang 2B, Imus City, Philippines.

5.2 Business Plan Schedule

List of Activities Number of the week of Target completion

Acquiring Business Permits, Food permits, 2 weeks up to 4 weeks

Health permits, and other permits needed for
business operation

Building and decoration of the Physical Store 2 weeks up to 4 weeks

of the cake shop

Procurement of ingredients 1-week

Procurement of Machine and Equipment for 2 weeks up to 3 weeks

baking

The hiring of the head baker and other staff 1 week to 2 weeks

Creating a recipe for the cakes and applying 1 week to 8 weeks

for secret trade.

Creating Menu and Signboard. 2 weeks to 4 weeks

Creating of Facebook Page and other media 1 week

 platforms

This table shows the list of activities and schedules that should be done based on the target week

of completion. This date of completion is tentative and can be possible to change depending on

the given circumstances but it should not be a hindrance to starting up the business.

5.3 Purchasing Process

All of the needed items, equipment, and goods in the operation of the cake shop will be sourced

from direct suppliers so that it will minimize the cost of each cake. All the transactions will be

processed by the management team including the schedule of deliveries. The transactions will be

recorded and documented. All purchases should be approved by the management team.

The cake business will need the ff.

Machine and, materials Equipments

1. Mixing Bowl

2. Eggbeater

3. Electric mixer

4. Ovens

5. Proof Boxes

6. Table

7. Pans

8. Refrigerator

9. Bake wares

10. Cleaning materials such as dishwashing liquid, broom, mop, etc.

11. Boxes for a container of the cake

12. Tray

13. Rubber spatula

14. Offset spatula

 15. Cake decorating tips

16. Pastry bags

17. Cake turntable or cake stand

Goods and Ingredients

The following ingredients and goods are needed in making a cake.

1. Egg

2. Cake Flour

3. Butter

4. Yeast

5. Flavors that needed based on the recipe

6. Sugar

7. Salt

8. Milk

9. Baking powder and baking soda(if necessary)

Facilities

1. Lavatory sink for cleanliness and hygiene purposes

Section 6: Ownership and Management Plan/ Organization and Management/ Management

Operating Plan

6.1 Organizational Chart/ Structure

 "The Cake Spot" is a business owned by a group of young aspirants who had a dream to

bring unique and delicious cake flavors to people. The business is a partnership in which they

share knowledge, ownership, and responsibilities. They started the business in 2023 and have

worked together to grow the company from a small beginning, supporting, and helping each other

along the way. Being a partnership allows them to combine their skills and resources to create a

special cake that brings happiness to their customers. They will also hire a head baker who will

be responsible for overall baking, production, recipes and the process of making cakes. The

management team will be responsible for managing the inventories of deliveries, ingredients, and

all of the tasks regarding the operation of the business. The Marketing team will provide the need

in the advertisement. The Human resource will be responsible for hiring the necessary staff.

6.2 Management Responsibilities

The owner of “The Cake Spot”, Nathaniel Labiano is the one who will supervise the

business and will be the person in charge. He is responsible for managing the company's growth

and such. The partnership consists of Abdulkarim, Ballentos, Batuto, Cruz, Flores, Mabanglo,

and Orillos, who are skilled and passionate about contributing their knowledge in the operation of
the cake business and creativity to the production of cakes.

The management team will work together to introduce new and innovative cake flavors,

curating a menu that offers a wide range of options such as Winter melon cake, Okinawa cake,

Hokkaido cake, and specialized flavors like salted caramel, matcha green tea, and lavender-

infused cakes. The team will develop effective marketing strategies to attract customers, ensuring

that each cake is made with the finest ingredients and delivering exceptional quality and flavor.

With their dedication to creating delightful cake experiences, "The Cake Spot" aims to become a

go-to destination for cake lovers on every occasion.

6.3 External Resources and Services

“The Cake Spot” will require external resources and services to support its operations, including:

● Suppliers: We will establish partnerships with local suppliers to ensure a consistent and

high-quality supply of ingredients.

● Packaging Services: We will collaborate with packaging companies to create our own

branded packaging materials.

● Equipment Suppliers: We will Identify reliable suppliers for baking equipment for the

production process.

6.4 Human Resources

“The Cake Spot” will require a skilled and dedicated team.

our human resources will be composed of

● Head Baker

● Pastry chefs

● Counter staff

● Kitchen helpers

wherein some of our staff will be our helpers.

Section 7: Funding Request

7.1 Agency Partner/ Sponsoring Agency

In starting our cake business, we seek the approach of our agency partners/sponsors for

the preparation and compelling of the mutual benefits of the sponsorship. We also believe that it

increases brand exposure and brand influence for more upcoming sponsorship opportunities. The

agency partners/ sponsors are the Local Businesses and Suppliers such as bakeries and grocery

stores, the Event Planners because they are professionals that can refer clients, the Non-Profit

Organizations as they can be a partner in offering and donating cakes for fundraising events and

sponsorship while supporting a good cause, lastly, the Food and Beverage Brands as they can

provide our ingredients, supplies, and financial support in exhibiting of displaying their products

and brands.

7.2 Future Plans (Long-term/ Short-term Loan)

Short Term Long Term

1. Find a niche 1. Decrease the cost of production

2. Identify your target audience 2. Obtain storefront

3. Create a signature item 3. Create a premium line of sweets

4. Become profitable 4. Get your treats sold in local stores

5. Increase brand recognition online 5. Get your treats sold in national stores

Section 8: Financial Plan/ Financial Projection

8.1 Project Implementation Cost

Start-up Costs:

 Business permits and licenses: Registration fees, permits for operation, and health

permits.

 Legal and professional fees: Expenses related to legal consultation, accounting services,

and business registration.

 Marketing and branding: Expenses for creating a logo, signage, business cards, and initial

marketing materials.

Operational Expenses:

 Rent: Monthly rent payments for the cake shop location.

 Staff wages: Salaries for the head baker, pastry chefs, counter staff, and kitchen helpers.

 Packaging materials: Costs for boxes, trays, cake boards, and other packaging materials.

 Ingredients and supplies: Expenses for purchasing ingredients and supplies needed for

cake production.

 Cleaning and maintenance: Costs for cleaning supplies and general maintenance of the

shop.

 Marketing and Advertising Expenses:

 Advertising campaigns: Costs for online advertisements and print materials.

 Marketing materials: Printing of brochures, flyers, business cards, and other promotional

materials.

Miscellaneous Expenses:

 Training and workshops: Costs for staff training, workshops, and certifications.

8.2 List of Expenses (Business Expenses, Employee, Equipment, etc.)

Business Expenses:

 Rent or Lease: cost of renting or leasing physical space for a cake shop.
  Renovation and Interior Design: Expenses for renovating and decorating the inside of the

cake shop.

 Ingredients and Supplies: Expenses for buying baking ingredients, decorations,

packaging materials, and other supplies that are needed for cake production.

 Marketing and Advertising: Marketing expenses such as website development, social

media advertising, printing of materials, and promotions.

 Licensing and Permits: The cost of obtaining the licenses and permits required to operate

a bakery shop.

 Maintenance and Repairs: Expenses for maintenance and repair of equipment,

accessories, and physical space.

 Insurance: Business insurance payments for liability, and property coverage.

 Professional Services: Expenses for hiring financial and legal advisors such as

accountants, lawyers, or consultants.

 Office Supplies: Expenses for purchasing stationery, paper products, and other office

supplies.

 Miscellaneous Expenses: Cleaning services, initial inventory, signs, and utilities are all

potential charges.

Employee Expenses:

 Training and Development: Expenses for staff training and skill development.

 Staff Salaries: Salaries and benefits for cake bakers, decorators, sales staff, and other

employees.

Equipment Expenses:

 Equipment and Machinery: Cost of buying or leasing baking equipment, ovens, mixers,

refrigerators, etc.
8.3 Financial Statement (Balance Sheet)

Section 9: Appendices and Exhibits

9.1 Credit histories/ Prior financial statements (if applicable)/ Business licenses and permits/

Photos.