Executive Summary

The proposed company Chilled bites parlor will be providing ice cream item mainly

focusing on providing tasty and hygienic dessert to the community. Chilled Bites Parlor is a new

player in the fast food chain industry. The chain is in comfortable, familiar, small town that has a

strong need for additional chain options. Combined with the option for home delivery, the

restaurant is position to take advantage of the market need and serve the families in Lemery

Batangas.

The Lemery, Batangas population is rapidly growing with new different sector of the

market , families are moving in from manila and also commuters from Lemery, Batangas. It is

Chilled Bites Parlor strategy to exploit the first mover opportunity and establish itself as the

preferred frozen dessert to the said area. We believe a locally owned chain is the option to serve

the rapidly growing population with fresh, affordable.

Statement of the problem

Marketing Status
Many industries today rely on the use of rhetoric when promoting their products. Among

the common sources of this approach are fast food chains, which predominantly pursue

television advertisements as the basis for their marketing strategies. Our product appeals

are a primary example of this practice, as the company is often found addressing its

customers from the other side of a screen. Recently, it promoted an all natural dessert . In

advertising the frozen dessert that used a variety of images and persuasive appeals to

draw attention to an object of focus and entice its audience. In this instance, that focus

was a flyer and posting through social media woman. The social media platform
 contributed substantially to the company’s emphasis on naturality, drawing attention

from a vast audience. Socially, all of ages would been perceived as very selective when

investing in the products. The platform will fulfilled all of the information and details

about the product .

Technical Aspects
Ice cream is a popular food made varying mixtures of cream, milk, sweeteners, and air.

Ice cream is one of the few manufactured foods were a listing of the ingredients is not

required on the package label. Other popular frozen foods similar to ice cream without

the fat including the water ices sorbet and frozen yogurts.

MENU
ICE CREAMS TOPPINGS SPECIAL FLAVOR
PLAIN (PER SCOOP) Fruits black forest
Mango Pinipig butterscotch
Caramel Sprinkles coffee crumble
Strawberry Chocolate
Ube
Chocolate
Floor plan

Definition of terms
Advertisement. means of communication in which a product, brand or service is promoted to a

viewership in order to attract interest, engagement, and sales

Audience. characteristics of people who are exposed to a particular type of advertising or to

some means of communication

Marketing Aspect

2.1 Objectives for the Market Aspect:

2.1.1. Determine the existing market or customers of the business;

2.1.2. Set and describe the target/potential market of the business;

2.1.3. Analyse the competition in the business; and

2.1.4. Develop marketing strategies for the business

2.2 Existing Market

Everyone is the target market for ice cream parlour because it is everyone's favorite food.

Families with children of all ages and genders, teenagers, and adults all enjoy ice cream and stick

to their preferred flavors. . Some people have their own tastes and are constantly searching for

new ice cream flavors. They are also well-known clients.

• Families with children - Frozen dessert preferences can vary according to both age and

gender.Families who are traveling with children are more likely to stop for ice cream in a

new city than individuals and couples traveling without children.

• Teenagers - You'll probably be serving a huge teenage customer as an ice cream shop.
Teenage girls frequently choose healthier options like frozen yogurt, especially those with low-

fat labels.Regardless of their personal situations, teenage boys constantly choose high-end ice

cream items.

• Adults - When it comes to their preferred ice cream products, adults frequently remain

devoted. The likelihood is that an adult will still enjoy ice cream if they enjoy this frozen

treat as a child.

2.3 Target/Potential Market

The target market for this business sector is the food industry market

specializing in ice cream.

Demographic

• kids

• High school & College Students

• Millennial

• ice cream lover

• other customer

2.4. Marketing Strategies

2.4.1. Pricing Strategy

Price range of products is the same with the prices of other products offered by other ice cream parlour .

2.4.2. Promotional Mix

Promotion of products will be done via Facebook, Instagram and through tiktok. However because the

products are considered one of the best, word of mouth by former customers may also be used.

2.5 Objectives for the SWOT Analysis:

2.5.1.Determine the strengths of the business;

2.5.2. Assess the weaknesses of the business;

2.5.3 Distinguish the opportunities for the business;

2.5.4.Identify the possible threats of the business.

STRENGTH WEAKNESSES

• High ratings on review websites • Powerful existing competitors

• Close to public transport • No built-in brand equity

• High service levels • starting cost would be higher than normal

• newly stablished company producing ice-cream parlour

quality products and good taste • seasonal sales of the product

• Wide space parking area

OPPORTUNITIES THREATS

• Attract new customers through special • competition from other brands.

offers • Uncertain market growth

• Improve the overall customer experience • Changing market taste

• ability to build brand equity • New opening with the same product

• To increase the brand exposure at the • Competitor that offering promo

minial cost. in lower price than usual

2.6. Demand Analysis

The warmer summer months are typically when people consume the most ice cream. In addition,ice

cream is greatly influenced by celebrations, such as birthday parties or town fiestas. As a result, ice cream

consumption continues to be high even throughout the wet weather. Market Watch estimates that the

value of the worldwide ice cream market is 84900 million US dollars by the end of 2025, up from 57900

million US dollars in 2018.

Ice cream has a recent history of being associated with sugar overload and lack of nourishment. energy

bomb However, the conventional ice cream market has faced difficulties.situations in more developed

markets as a result of growing interest in healthy eating and lifestyles. Such expanding issues have

prompted the food industry's marketers to design to satisfy modern consumers, a variety of tasty yet

healthful frozen desserts are available. The result is The preference for ice cream that is high in nutrients

has increased, which has subsequently affected the growth of the ice cream sector. Trends in the ice

cream sector have amply that the rate of growth in the consumption of healthy frozen desserts is quite

impressive.

The daily market would be everyone it intends to operate in the high traffic area to get an ice cream shop

recognized right away in a busy place . Parents may stop by after a lunch or a day of shopping to treat

their families to delectable ice cream, much like they would at a park, a school, a restaurant, or a shopping

center.

2.7.Supply Analysis

Every industry has competitors . recognizing the kind of competitors one faces, and What they are

providing can assist the business in making its goods, services, and marketing stand out. It will enable one
set prices competitively and will help respond to Competitor marketing campaigns with their own

initiatives. The entrepreneurs can use this knowledge to create marketing strategies that take advantage to

the competitors' weaknesses, and improve the business performance. It can also assess any threats posed

by both new entrants to the market and current competitors. This knowledge will help one be realistic

about how successful one.

We as team knows who its competitors are. There aren't many competitors now. The

Researchers discovered two direct competitors who also sell the same thing. The long-running 7/11 and

the mall-based Dairy Queen both sell a variety of products that are quite similar. There is a store that sells

ice cream as well.Specifically, cold Stone, which is well-liked by many individuals, particularly students.

Competitors are those whose goods or services differ from one another but might nevertheless meet the

same need from customers. Additionally, these shops have demonstrated a significant ability to rival the

proposal.The said business are selling products or services that are essentially the same as the Dimple

business.

The study of how buyers and sellers interact is known as demand and supply analysis. decide on

transactional volumes and prices. Demand and supply analysis was used.assist the researchers in learning

more about the business's potential competitors and thePotential numbers for consumers. Both of these

elements are taken into account while assessing thethe market's supply and demand dynamics. It is

demonstrated using the demand analysis that that there is a sharp rise in the demand for ice cream. It

claims that the ice cream item is still well-liked and will remain so. It is well known that a rise in demand

will lead to price increase An increase in supply will drive the price down on the supply side, while the

decrease in supplies will increase.

Management Aspect

3.1 Objectives for the Management Aspect:

3.1.1. Create a vision statement for the business;

3.1.2. Create a mission statement for the business;

3.1.3. Explain the structure of the organization; and

3.1.4. Identify the key management personnel and their responsibilities for the

organization.

3.2. Vision Statement

The business venture has created called Chilled Bites will satisfy the needs and wants of the clients. to be

the top ice cream shop in by promoting the principle of integrity, quality and customer service

relationship.

3.3. Mission Statement

To fulfill customers' needs while producing work for people and aiding in money development. To

provide the best food, service, and atmosphere while giving our customers a place to unwind.

Key Management Personnel

Owner/Manager - a person who is responsible for a part of a company.

Managers may be in charge of a department and the people who work in it. In

some cases, the manager is in charge of the whole business. For example, a restaurant manager’ is in

charge of the whole restaurant. A manager is a person who exercises managerial functions primarily.

They should have the power to hire, fire, discipline, do performance appraisals, and monitor attendance.

They should also have the power to approve overtime, and authorize vacations. The Manager’s duties also

include managing employees or a section of the company on a day-to-day basis.

Assistant Manager - is usually responsible for supporting a Manager of a company, business or

organisation. They may also be in charge of hiring and training new employees, creating rosters for

employees and providing customer service.

Accountant - is a professional who performs accounting functions such as account analysis, auditing, or

financial statement analysis. Accountants can find employment with an accounting firm or a large

company with an internal accounting department, or they can set up an individual practice

Executive Chef – he/she oversees the daily operations of restaurant and hotel kitchens. This may include

hiring, training, and overseeing kitchen staff, and ensuring a high-quality, cost-effective product they are

also known a chef manager or head chef.

Assistant Chef - ensures the kitchen is orderly and assists Cooks to prepare and arrange food. Their

duties include cleaning the kitchen area, washing dishes and utensils and ensuring that the Cook has

everything required to run the kitchen efficiently.

Cashier - operates a cash register, communicates with customers, and assists other restaurant staff as

needed. Responsibilities in this career can include processing credit card payments, accepting cash

payments and making change, and using a point of sale (POS) system for transactions.

Dish Washer - clean and restock dinnerware, utensils, and glassware and assist other restaurant staff

members by handling other cleaning and prep tasks.

Cleaning Staff - they keep of areas like tables, chairs, changing linen and some light vacuuming is

generally done by the restaurant staffs during restaurant

operational hours. They make sure that every corner of the facility is clean to

make the customers more comfortable.

Submitted By;
Dimple C. Obrador
Darlyn Sabalbero