Part 1: Title Page

Name: Sweet Treat Delight

Owner: Kent Empas

Contact Details:

Address: Bag-ong Silingan Mactan Urban, Lapu-Lapu City

Email: SweetTreatDelight@gmail.com

Phone Number: 0909-765-1234

Logo:

Slogan: Overcome the Bitterness through baked sweetness

 Part II: Executive Summary

This marketing plan illustrates the marketing segmentations/strategies that we

used to obtain customers, generate profits, and whatnots. We can never loathe the
original flavor of Polvoron, but we cannot also deny that we want something new,
something innovative, and something that would astonish our taste buds, perhaps an
unusual new look and flavor that you don't see everyday. Though the focal point of our
business is formulating new flavors and looks for Polvoron, we cannot simply discard
and discontinue the production of the never-fading traditional flavor and looks of
Polvoron that most of us Filipinos grew up with. Sweet Treat Delight Polvoron are
reasonably priced homemade products that can be sold in Mactan National High
School, It is usually packed in small sizes. People of all ages, without a doubt, will enjoy
Sweet Treat Delight Polvorons. Once we've accumulated the necessary components for
advancement, we would augment the scope of our market in Lapu-Lapu City.

Part III: Background

Our mission and vision is to delight and satisfy our customers' taste buds by
crafting the finest quality polvoron. We are dedicated to preserving the rich heritage and
traditional flavors of this beloved Filipino delicacy while also infusing it with modern
innovation and creativity. Our commitment to using only the finest ingredients ensures
that every bite of our polvoron is a delightful experience, bursting with the authentic
flavors and textures that have made it a timeless favorite. We strive to create a product
that brings joy, nostalgia, and a sense of community to every consumer, spreading the
love for polvoron to all corners of the world. Through our unwavering dedication to
quality, innovation, and customer satisfaction, we aim to become the leading brand of
choice for polvoron, bringing smiles and sweet memories to people's lives, one delicious
treat at a time.

Business Goal:

Short-term business goals for a polvoron business (within the next 6-12 months):
 Increase production efficiency: Implement measures to streamline the production
process, such as optimizing ingredients sourcing improving equipment and machinery,
enchancing workflow management.

Enhance product quality: Conduct regular quality control checks to ensure that the
polvoron consistently meets or exceeds customer expectations. This may involve
refining the recipe, improving packaging, and maintaining strict quality standards .

Expand distribution channels: Identify and establish partnerships with local

retailers, supermarkets, and online platforms to increase the availability and
accessibility of your polvoron products. This could involve negotiating favorable
contracts, developing attractive product displays, and implementing effective marketing
strategies.

Build brand awareness: Develop a comprehensive marketing plan to raise

awareness of your pulvoron brand among your target audience. Utilize social media,
content marketing, influencer collaborations, and traditional advertising methods to
increase visibility and attract new customers.

Monitor and analyze customer feedback: Regularly gather and analyze feedback
from customers to identify areas for improvement and address any concerns or
complaints promptly. This feedback can also provide valuable insights into consumer
preferences and help guide product development and marketing strategies.

Long-term business goals for a polvoron business (1-5 years):

Establish a strong brand presence: Build a reputable brand identity that is

synonymous with high-quality polvoron products. Develop a unique brand story,
consistently deliver exceptional products, and cultivate a loyal customer base through
exceptional customer service.

Expand product offerings: Introduce new flavors, variations, and packaging options
to cater to a wider range of customer preferences. Innovate and stay ahead of market
trends to differentiate your polvoron products from competitors and attract new
customers.
 Explore new markets: Assess the feasibility of expanding into regional or
international markets to increase market reach and diversify revenue streams. Conduct
market research, evaluate distribution channels, and adapt marketing strategies to suit
the specific needs and preferences of each target market.

Invest in research and development: Allocate resources to research and develop

new recipes, explore ingredient sourcing alternatives, and improve production
techniques. Stay up to date with consumer trends, dietary preferences, and health-
conscious options to cater to evolving customer demands.

Foster strategic partnerships: Collaborate with complementary businesses, such

as coffee shops, gift shops, or confectionery stores, to cross-promote products and
expand market visibility. Seek out partnerships that align with your brand values and
can mutually benefit both parties.

Embrace sustainability: Implement environmentally friendly practices throughout

your business operations, such as using eco-friendly packaging materials, minimizing
waste generation, and supporting sustainable ingredient sourcing. This can not only
appeal to eco-conscious consumers but also contribute to long-term sustainability and
corporate social responsibility.

Part IV: Marketing

MARKET RESEARCH:

According to the feasibility study of Gabarda, Polvoron is one of the most popular
sweet delicacies here in the Philippines. Polvoron is a type of heavy, soft, and very
crumbly Spanish short bread made of flour, sugar, milk, cereals, super crunch and nuts.
Polvoron is originated and popular in the country of Spain which they bought in the
Philippines

MARKET ANALYSIS:
Strength:
•Sell directly to the consumers.
•Keep costs below competitor's cost.

Weaknesses:
•Limited amount of capital.
•Lack of brand awareness.

Opportunities:
•Loyal customers
•Similar product on the market but not expensive
•Growing population

Threats:
•Competition may increase
•Changing customer taste

Competitors: Lugaw Stall, Fried Chicken Stall, Quick² stall.

MARKETING PLAN:

The Polvoron delight will be targeting students, not just students but other
individual who likes to eat polvoron. Polvoron delight might become popular with the
students because it is new to their eyes and taste. Psychological and behavioral
segmentation will be used for the segment of the market. Psychological because no tall
students would like to eat a Polvoron with the flavor of vegetable/fruits but only for the
students would like to eat. Behavioral because some students will taste /adopt the new
innovation of Polvoron.

Part V: Operation & Production

Management team

Members of the team should:

. have a common vision of the future

. be good team workers

.be committed to creating superior value for all stakeholders

.. be strategic thinkers

. have diverse experience

. combine business insight with entrepreneurial savvy

. demonstrate leadership attributes

. be committed to continuous learning and self-development

Key Personnel

 Albert Edano (CEO)

He is encharge of maging the company. Every choice he make and every
action he takes on behalf of the company is his responsibility.
 Kent Impas (Manager)
He is encharge to manage the team of employees in an organization. Often,
managers get the work done from the employees and make sure the decorum of
the organization is maintained.

 Kyana Dagohoy , Jemarie Cabanlit, Jay Lines, Clerk Taghoy and Jhonlloyd
Saquilabon (Staff)
Their task is to help what is needed to accomplish in business

Organization Chart
  Resources/ Source of supply

The main location of the source of supply for our ingredients , supplies and other
equipment is the Mercado opon lapu-lapu city public market , where we can buy what
we need because it gives a lower price than other markets.

Part VI: Financial Projections

Part VII: Implementation Time Table

Daily Operation Time Activity

6:00 – 7:00am Preparing the needed

Monday things to setting up to
our product

9:30 – 10:30 Preparing the polvoron

that we are going to sell
11:00am – 4:00pm Time to sell
Tuesday
4:30pm Closing hours