Lokal Tyangge Co.

A Business Plan

Presented to

Central Philippine University

Submitted by

Intoy, Patrick Paul J

Submitted to

Prof. Ian Jade Echavez Lozada

 Table of Contents:

I. Executive Summary

II. Mission, Vision and Values

III. Social Value Proposition

IV. SWOT Analysis

V. Competitor Analysis

VI. Market Analysis and Marketing Plan

VII. Operations

VIII. Management and Human Resources

IX. Financial Plan

Executive Summary
 Mission

To inspire and nurture the human spirit, to promote local products of Filipino people.

Products or Services

Product are made by Filipinos using raw and available items. It can help local brands boost

their business and we can preserve the culture.

The Market

The revenue is generated by direct selling an item to a customer. Filipino manufacturer to sell

their products.

Competitive Advantages

Products that are high quality but at a reasonable price and direct purchase.

Mission, Vision and Values

Mission

To inspire and nurture the human spirit, to promote local products of Filipino people.

Vision

A shop committed to local productivity, economics and amelioration.

 Social Value Proposition

Lokal Tyangge Co. promises to provide high-quality products. It focuses on providing

value to customers and promotes local goods. It helps local brands grow, and it allows us to

preserve culture and traditions.

 SWOT Analysis

STRENGTHS:

● Minimal local competition

● Trust from customers

● Affordable prices

WEAKNESS:

● Not enough brand recognition

● Not resources spent on marketing

OPPORTUNITIES:

● Expand social media presence

● An online store could boost revenue

● Our location could pull in new foot traffic

THREATS:

● Bad online reviews

● Local competitors

● Established local brands

Competitor Analysis

Awareness: How will you introduce your company to your potential customers?

● Our store namely, The Lokal Tyangge Co is selling locally made products, and we can

able also make partnerships with local producers to help them to sell their products by

posting it through social media platforms.

Activation: How will you make them realize the true value of your product or services?

● Giving our clients helpful goods and services can boost business, increase client’s

loyalty, and enhance our brand reputation. The long-term success of your business may

directly depend on your ability to add value for our customers.

Retention: How many of your customers are you retaining?

● Estimated is only 40% will remain in our customers, nowadays some people are not into

local products because others prefer the trendy style.

Referral: Where are your potential customers coming from?

● Our referral are the person contacts, friends, relatives, social media, referrals from

friends and relatives and other community networking events.

Revenue: How can you increase your revenue?

● We can increase our revenue by introducing new products or services, expanding to new

domestic markets, enhancing our sales channels, marketing activities, changing the

price, being aware of the competitors, improving community relations.

Market Analysis and Marketing Plan

MARKET ANALYSIS:

What target group is your product or service aimed at?

● The target group of our product or service aimed at are individuals who are most likely

to purchase our goods or services, and they share some traits, such as demographics and

behaviors.

What age group is your product aimed at?

● The age group of our product aimed at is from 18 and above.

What is the average income of your target market?

● The average income of our target market is Php 5000.00 to Php 10 000.00.

MARKET PLAN:

Product

The products that we are selling are locally made products. The attributes of our product

can include design features, technical specifications, price and materials used in

manufacturing.

Price
 Prices will depend on what kind of local products we are selling. Local products are bags

which are 150 php, Foods (kakanin) 15 php, Cutlery 120 php and Furniture Sets which is

6,500 php.

PROFIT MARGIN SELLING PRICE

BAGS Php 100.00 Php 150.00

FOODS (KAKANIN) Php 10.00 each Php 15.00 each

CUTLERY Php 80.00 Php 120.00

FURNITURES SET Php 5,000.00 Php 6,500.00

TOTAL COST: Php 5, 190.00 Php 6, 785.00

Promotion

We will be going to use the digital platform through social media in selling our products.

Also, we will promote it personally for our personal contacts so that they can also share it

with other people.

Place

Our business store will be in Arguelles St., Jaro, Iloilo City

Operation

Purchasing- We will purchase a small place where our business can have a start and we

will purchase local products from a local producer. Our alternative suppliers in case our
primary suppliers cannot deliver on time will be the other local producers that also sell local

products.

Management and Human Resources

 The management of the Lokal Tyangge Co. is made up of the ABT Company who will

monitor the growth of the retail store as well as making improvements and business

maneuvers, if necessary. The many administrative function of the Lokal Tyangge Co. Would

become the primary focus of the other team member, ABT company.

Management Team

Marketing Manager: Patrick Paul Intoy

IT Manager: Milo Intoy

HR Manager: Lance Malaygay

Store Staff: Wesvyn Tagnawa

Finance Manager: Bryan Sealza

Human Resources Plan

In every plan or project the ABT Company will always be opinion and always be

considered. We are using Functional Organizations, so employees in an area need to report

all to the Directors. It is a way to avoid centralization and excessive specialization in tasks.

We are going to seek local sellers whose products are worthy to be popular. Our business has

fewer employees so we can manage and get along with them. Our products are made from

real raw materials, so the consumers can expect that what they purchased is high-quality and

reliable.
 Financial Plan

The initial funding from investors ABT Company will enable us to renovate the space and

buy initial inventory with heavy marketing and marketing and outreach to customers. We will

keep costs to a minimum: 5 full-time employees will run the shop, while advisors and

directors from ABT Company will oversee operations under their existing duties.

Start-up Funding

Approximately 50,000 will be needed from the shareholders for these purposes. Some of

the funding is a priority as it’s crucially important to go on to the next step of development.

The remainder of the start-up capital is required for the continuation.

Start-up Funding

Start-up Expense to Fund 15,000

Start-Up Asset to fund 25,000

Total Funding Required 50,000