INTERNATIONAL

BUSINESS
Presented By – PLAN
 Yuvraj Verma (4459726)  Shaik Rawoof Ahmed (4454931)
 Anil Kumar Sonera (4458231)
 Bhumika Utreja (4461802)  Ishani Patel (4454063)
 Abhimanyu Sharma (4458961)
 Tushar Thaman (4456039)
 Sahil Patel (4456042)
 Vimal Raj (4463468)
BUSINESS STRATEGY

ORGANIZATION’S CURRENT
POSITION AND BUSINESS
MODEL

 Louis Philippe is a premium brand of

men’s apparel.
 It is initiative of Madura Fashion &
Lifestyle which is a division of Aditya
Birla Group.
BUSINESS STRATEGY

ORGANIZATION’S CURRENT
POSITION AND BUSINESS
MODEL

 Louis Philippe has its brand outlets in

UAE, Qatar, Saudi Arabia, Bahrain,
Kuwait and Sri Lanka.
 Has its own online shopping site and app
for consumers.
 MARKET ENTRY
STRATEGY
1. DIRECT EXPORTING
 Direct Exporting is great strategy for
entering Canadian Market.

 Comprehensive economic partnership

agreement between India and Canada.

 Branch office will be the second strategy for

spreading wings.
2. BRANCH OFFICE
 CURRENT STATE/
TRENDS IN SECTOR

 Men’s apparel market size in

Canada.

 Fallen due to covid in 2020 but

is on rise now.
BUSINESS STRATEGY

COMPETITIVE ADVANTAGE

 Quality driven products

 Premium Casual wear for consumers
 Handmade techniques for tailoring blazes,
jeans
 Innovate expressive prints and intricate
patterns for products
 Has its own Louis Philippe app
 Every Men’s product at a single place
BUSINESS STRATEGY

ORGANIZATIONAL GROWTH PLAN

 To expand and capture maximum market
share in Canadian market.
 Open franchises in Canada.
 Increasing production facilities.
 Recruiting human resources and managing
according to the need.
 Raising capital through investing or loans to
cover financial needs for expansion.
MARKETING STRATEGY

TARGET MARKET

 Youth adopt affordable clothes.

 Recent fashion trends favor affordable fashion.

 Young and moderate income consumers are prime targets of fast fashion retailers.

 Young consumers aged 18 to 27 are more likely to shop sustainably for clothing.

 Fast fashion gives everyone access to the latest fashion trends.

PRICING STRATEGY
 Our strategy for pricing shall be value pricing.

 Products made to last.

 Any enhancements or added features will be based on what the customer wants and needs.

 Communication channels will be opened and strong relationships built.

 We plan to make massive production, allowing us to reduce the total making costs.

 We can expect an increase in customers as we offer fresh and affordable products.

SALES AND SERVICES

SALES
 EXCLUSIVE OUTLETS
 ONLINE STORE
 RETAIL PARTNERS
 DEPARTMENT STORES
 OTHER ONLINE SHOPPING NETWORKS
WAYS TO THE CUSTOMERS

 THROUGH ONLINE ADS

 SOCIAL MEDIA HANDLES

 BILLBOARDS
 REWARD AND OFFERS EXCLUSIVE TO SUBSCRIBERS
 EMAIL
 SMS
 BIRTHDAY DISCOUNTS
  OPERATIONAL PLAN

  DISTRIBUTION CENTRE  FLAGSHIP STORE   E-COMMERCE 

  Logistics    Administration  Sales  Marketing  Technology 

Human Store
Labeling  Storage  Distribution  Finances  Translation  Virtual Store 
Resources  Management 
    DISTRIBUTION CENTRE:
 Direct selling to wholesaler/Distributor .
 Without right distribution method, we will leave with a great deal of unsold merchandise and no profit.
 Wholesaler and Distributor  will distribute in different regions.
 Share responsibility of costs and labor with the wholesaler.
 Depth information about retailers or previous sales experience. 
 Branch office will be our second strategy once we will set up successfully.

FLAGSHIP STORES:
 Major purpose of flagship store is to penetrate new territories.
 Flagship stores give a tangible brand presence to the Louis Philippe brand.
 Flagship stores are Core stores for retailers stocking more inventories.
 Provide ultimate branding experience to new market.
 It will serve as  eminent tool for entering Canadian market.
 E-COMMERCE :

 E-commerce is increasing very rapidly and best way to understand customer.

 We will manage our E-Commerce platform from India
 Selling products through e-commerce as more people are using online platform for purchase.
 Social media like Instagram is the most influential platform when it comes to fashion e-commerce.
 Aim is to bridge gap between brand and potential customers in Canadian market through e-commerce
 And will also have someone  easily relatable to promote Louis Philippe brand.
 Popular online platform Facebook which helps to target specific demographics with Adverts.
 Drive engagement , gather data on consumer and build long lasting brand loyalty.
 A simple easy to navigate homepage and sleek design with products and the brand  as the focus.
 LABELING :

 One of the most important aspects of clothing.

 Label is the description of the materials the item is made from.
 Swing Labels for the garments.
 Technical  information and temperatures and serve as a platform for the brand identity.
  Have brand messaging and item identification.

       STORAGE : 
 Garments materials need to be  properly stored and cared  as it exposed to heat, cold and humidity.
 Different parts of the world have different climate conditions.
 Flat storage which is an ideal method for delicate, painted and extraordinary textiles.
 It gives leveled supports to the fabrics.
 FINANCE : 

 First, we need to form a budget to compare past and present using historical data.
 Sources of income through virtual stores, online and brick and mortar store.
 Help you notice  seasonal patterns and budget.
 Evaluating fixed costs and variable costs of the business.
 Variable costs is going to help us to make better production decisions and suitable price.
 Budget will help us to compare actual income and actual  expenditure to our projections.
 
HUMAN RESOURCE : 
 Identification of people requirement like why and how much  required.
 We will have Branch Regional Managers, Store Manager, Assistant Manager, Team Leader and Associates/Executives.
 All the employees will be trained for the franchise.

.
 STORE MANAGEMENT :
 Store management will be done from India through Louis Philippe Branch office.
 They will provide  all guidelines for the store management.
 There will be audit after  specific time of period.

    

VIRTUAL STORE :
 Our virtual store  will have a website which has a feature like type in their height, weight, proportions.
 Help to decide how the clothes would look on their body.
 Louis Philippe will have online fitting room.
 Customers can try hundreds of clothes on virtual images of themselves.
HUMAN RESOURCE PLAN

ORGANISATIONAL STRUCTURE

Louis
BOD PhilippeCA

Distribution Flagship E-
Centre
Management Stores Commerce

Logistics Operations
Finances Sales Marketing Technology
HUMAN RESOURCE PLAN

Job Descriptions of BOD Personnel:

Vice President
Responsibilities
 Ability to implement the necessary strategies
 Ability to maintain and manage the annual budget
 Ability to encourage the managers for the effective work
Qualifications
 MBA or Masters Degree
 A complete understanding of the business's operations
 Superior problem-solving skills
 Ability to think critically
Pay
 Annual pay: 1500 CAD–2000 CAD(Rs.95k – Rs.115k)
COMMUNICATION
STRATEGY
INTERNAL
INTERACTION

 Internal communication is key to

delivering an excellent customer and
employee experience.

 Louise Philippe focuses on achieving

this goal through facilitating employee
interaction and an internal
communication strategy that involves
employing a standard, agreed-upon
style and mode of language about
company products and how they
communicate to the outside world.
Cont.: INTERNAL
INTERACTION

 Internal interaction is crucial as it acts as a

practical guide to keep team members
informed about the company's goals and
initiatives.

 Louise communicates through a

collaborative strategy that allows
departments and teams to interact,
especially sales and marketing, to achieve
sales objectives and meet quality targets.
COMMUNICATION
STRATEGY
Process of interaction with
potential and existing customers
 It focuses on ensuring there is feasible
interaction between consumer and the service
providers at the store by;
 Louise Philippe has introduced a great initiative
to attract their audience with the help of owned
media. They have increased their customer
interaction through a content platform where
the brand has leaped in content marketing.
With the help of the Jack in the Box label,
Louis Philippe can build a platform that caters
to their audience, making them keep returning
and choosing them again and again.

 The use of social media has enabled them to

increase their sales and ensured consistency in
responding and messaging as a means of
passing information.
COMMUNICATION STRATEGY
Process of interaction with suppliers

 Louise Philippe is identifying as a brand of Madura

Fashion and lifestyle. It aims at delivering class,
elegance, status and lifestyle that is widely majestic. They
focus on recognizing their target market and perception
of the consumer.

 Their communication strategy with suppliers involves

clear outline of the ethical standards and support of their
suppliers to deliver quality goods that are consistent,
credible, unique and appealing to the consumer.
SOCIAL RESPONSIBILITY
STRATEGY

BUSINESS SUSTAINABILITY
 Community Contribution Initiative

 Sustainability Techniques

 Awards and recognition

SOCIAL RESPONSIBILITY
STRATEGY

CORPORATE SOCIAL
RESPONSIBILITY
 Constructed sustainable homes for
communities around its factories.
 Workplace Safety
 Retaliation free workplace
 Health and Sanitization
E-BUSINESS STRATEGY

Various Online Shopping

Platform
 SHEIN
 Amazon
 Shopify
 Walmart
 AliExpress
E-BUSINESS
STRATEGY
PERSONAL ONLINE
SHOPPING SITE

 Easy interface for customer

 Lucrative offers
 Online presence 24/7
 Market expansion
 Advertising
 Growth opportunity
CASH FLOW STATEMENT

 In year of 2021 company profits before tax was CAD 96.89 millions where as in year 2020 it was CAD
49millions .
 Net cash flow from operating Activity in 2021 was CAD 143.58 millions
 In 2020 company net cash used in Financing activity was CAD 93 millions which is increased by CAD 95
millions in 2021 .
 Whereas Net cash used in financing activity in 2020 was CAD 19 millions and it hiked to CAD 43 millions in
2021 .
 Cash and Cash Equivalent at the beginning of the year in 2020 was CAD 93 millions whereas in 2021 it was
mushroomed by CAD 43 millions .
 Cash and cash Equivalent and the end of the year was CAD 44 millions but it decreased to CAD 27 millions
by 2021.
SALES FORECAST

 With the end-of-season sales hogging the limelight in July-August, the real impact of the price hike will be felt this
month onwards.

 Earlier, Louis Philippe shirts were priced between CAD 21.38 and CAD 50. In summer the price range could be
CAD 25 to CAD 55.

 The company Doubled its sales to Cad143 millions and comparison to last year CAD 86 millions worldwide . It
reported to 92 percent recovery as compared to pre covid levels.

 In the last one-year Louis Philippe added 50 exclusive stores to take its total tally to CAD 50 millions .
 PROFITS AND LOSS FORECAST

 The Louis Philippe posted net profit of CAD 8 millions in Q2 of Fiscal 2022 as compared to loss CAD
30millions in the same Period last year.

 The debt reduced from CAD150 millions in Q1 FY22 to CAD 143 millions be the end of Q2 FY22.

 The Quarter began with gradual recovery from covid 19 second wave , with the relaxed mobility restrictions
there are sharply changing the consumer sentiment . This led to strong recovery in store footfalls.
REQUIRED CAPITAL AND EXTERNAL FUNDING

 By the Parent company Aditya Birla Fashion And Retail the company will bring external capital to Establish
Louis Philippe brand across the nation and worldwide.

 The company said will look to tap into the broader tech ecosystem ad collaborate effectively with its
ecommerce partners, tech service providers , digital marketing agencies to scale business rapidly.

 The company working diversifying its portfolio. The company earlier in January picked up a 51 percent Stake
in designer Masaba Gupta brand house Of Masaba Lifestyle for CAD 50millions . In December Long term
Licensing Agreement with Us – Brand management company Authentic Brand Group.
 EXIT STRATEGY

Reasons for considering Exit Plan When planning Exit Strategies:

for Louis Philippe:

 External investors may make realistic calculations of  Obtain a company appraisal.

the timing and anticipated rate of return on their
investment.  Consider the path that lies ahead.

 Choosing how Louis Philippe wants to depart allows  Considering pros and cons.
the company to organize the business.
EXIT STRATEGY
Louis Philippe Exit Strategies:
 Initial Public Offering (IPO): Following this, Louis Philippe can either stay
on board or sell the company.
 Mergers and Acquisitions: Merging or being bought by another firm is a
great way to leave a business. The merger of complementary businesses
results in economies of scale for the newly created company.
 Management Buyouts: This technique might be an easy setup for a business
transfer because the existing management team will already have knowledge
of the firm.
 Liquidation: This could be the last option for Louis Philippe, but it is a
quick process. But it doesn’t provide the value for intangibles such as client
lists, relationships, business insight, and experience.
THANK YOU!