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    Lebron's Takayaki is a new snack business located in Davao City, Philippines that offers a unique taste of takuyaki not found elsewhere in the local industry. While the business faces limitations in space and being new, it has strengths in high quality products at reasonable prices and new flavor varieties. Opportunities exist in promoting against competitors selling similar products and through internet marketing, but threats include potential bad publicity and a small local market.

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    LESSON 4

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    Lebron's Takayaki is a new snack business located in Davao City, Philippines that offers a unique taste of takuyaki not found elsewhere in the local industry. While the business faces limitations in space and being new, it has strengths in high quality products at reasonable prices and new flavor varieties. Opportunities exist in promoting against competitors selling similar products and through internet marketing, but threats include potential bad publicity and a small local market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    4 views1 page

    Lesson 4

    Uploaded by

    justinedonos00
    Lebron's Takayaki is a new snack business located in Davao City, Philippines that offers a unique taste of takuyaki not found elsewhere in the local industry. While the business faces limitations in space and being new, it has strengths in high quality products at reasonable prices and new flavor varieties. Opportunities exist in promoting against competitors selling similar products and through internet marketing, but threats include potential bad publicity and a small local market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    LESSON 4

    INFORMATION ABOUT INDUSTRY

    AND COMPETITION

    Industry and local competitors

    The majority of our business is focused on spreading the new taste of the takuyaki brand, and this
    company will stand out among the snack industry on ecoland drive Davao city, Davao region,
    Philippines. Our brand is Lebron's Takayaki; it offers delicious taste to every customer and gives our
    customer distinct and one of a kind taste. This is true despite our numerous competitors

    SWOT

    STRENGTHS:

    High quality product at a reasonable price

    There are new variety of flavors that the business is offering


    ✔️

    Weaknesses:

    ✔️Our amount of space available is limited

    ✔️Our business is new

    Opportunities:

    ✔️Competitors selling the same product

    ✔️Internet promotion

    Threats:

    ✔️Bad criticism

    ✔️A relatively small market

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