Table of Contents(sample)

Executive Summary

Ms. Hyacinth Valerie Domingo founded and still owns Sticky Bites, a business venture
that began in 2022. It was mainly inspired by the existence of "marshmallow treats" in the western
part of the world. The owner then wondered how, despite its simple recipe with common and
easy-to-find ingredients, these types of products were rarely produced in the Philippines. Then, it
came to her mind that making it a business would be a great idea due to its affordability and being
uncommon in the marketplace. Although its ingredients are not new to the masses’ tastes, its
concept, texture, and visuals will hold their ground in the future.

The business was initially promoted through personal selling by giving fliers and
pamphlets to possible consumers, which in turn popularized their name within the initial area. To
further expand their market, they started promoting digitally through their Facebook page, where
information about their business and pre-orders were shared. After all of the venture's promotions,
a problem arose when the first batch of production could not keep up with the massive amount of
pre-orders. Although they did not manage to satisfy some orders, this occurrence is still proof that
Sticky Bites was openly welcomed by the masses.

Sticky Bites mainly produces "marshmallow treats," which are desserts or snacks that
were made by combining melted marshmallows with various crushed cereals, crackers, and
candies to create their signature sticky and crunchy texture. Due to its sweet taste, the target
consumers were mainly composed of younger individuals, for they have a higher tolerance when
it comes to sweets, and people who have a "sweet tooth" or are very fond of desserts and snacks.
It is also worth noting that because of its few simple ingredients, these sticky bites are not as
expensive as their competitors. It was their objective in the first place to provide low-cost but high-
quality products that would satisfy the customer’s needs and cravings.

The business venture is currently composed of 13 individuals and is still managed by its
founder, Ms. Hyacinth Valerie Domingo. With its CEO, Mr. Olen Abogado, at the helm, leading
and guiding the business toward its vision, the positions were divided into three: production,
finance, and sales. The production manager, Ms. Sharlene Bondoc, leads several people in
making the product efficiently while still being able to follow a set of standards. Mr. Adrian Paguio,
the finance manager, is in charge of the people who compile financial reports. Furthermore, he is
the one who devises plans and strategies for the business. Lastly, the sales manager, Mr. Lance
Mendoza, is in charge of making strategies for how the business will reach its target market. All
these people are working in harmony for Sticky Bites’ success.

Sticky Bites has a huge potential to grow and continue making a variety of products for its
customers. The business's first capital was only ₱1,315.00; its expected revenue for a year is ₱
708,100.00, with a yearly net profit of ₱228,125.00. If this trend continues for the next year, the
calculated net profit will be ₱456,250.00, representing a 50% increase in sales and production.
Furthermore, there are several factors contributing to the yearly increase. First, the addition of
new flavors. Second, there are larger productions that result in the conversion of profit into capital.
Lastly, the demand is expected to be higher due to its uniqueness, affordability, and variety that
can be sold through cafes and such. There is a huge possibility for it to become relevant and
popular in the dessert industry.
I. Description of Business

Sticky Bites is a business that sells a coveted food of saccharine goodness called a
marshmallow treat. Marshmallow treats are a kind of dessert or snack made from various biscuits,
cereals, or other crunchy and brittle confections that have been crushed up and bound together
by gooey melted marshmallows. This company produces a high-quality snack that is sold at an
affordable price. The Sticky Bites’ primary goal is to fill the cravings of people with a strong desire
for satisfying goodies. Since this type of food business is not widely known here in the Philippines,
Sticky Bites also aims to establish a name in the snack food market. The business product is
made for kids whose taste buds seek the taste of sweetness, students who need an on-the-go
snack as an energizer to help them juggle days worth of tasks, and other adults who have a sweet
tooth that needs satiating. Other sweet snacks or desserts are also sold by many stores, but
Sticky Bites’ deliciousness and affordable price are what keep customers coming back for more.

A. Type and form of business

Sticky Bites is founded by Ms. Hyacinth Valerie Domingo. It is a sole proprietorship
business wherein she is the owner and the operator. She has total ownership of the business, is
entitled to all profits, and is responsible for all the business’s debts, losses, and liabilities.

B. Vision, Mission, and Values

Vision

Sticky Bites aims to build a shop renowned as a source of happiness and comfort. We strive
to make the best, most successful, and most profitable products; to gain popularity and
acclamation for a tremendous service through hard work, determination, and understanding
of the masses; and to be a household name not only within the locality but also in other
regions of the country.

Mission

The Sticky Bites enterprise serves to introduce blissful and luscious bite-sized marshmallow
treats of varying assortment to the people. Our enterprise is committed to making low-cost
yet high-quality treats that can satisfy our customers' sugar-coated cravings, ensuring the
best experience for them. Through our sweet goods, we aim to energize our consumers' day
and to alleviate the bitterness in each one's life.

Values

Excellence - We hold our abilities to excel of the highest importance. We strive to be the very
best in what we do.

Quality - We ensure that our products are of the highest caliber while still selling them for an
affordable price.

Teamwork - “There’s no ‘I’ in the word team”. As a group of individuals operating a business
venture, we need to work on our tasks in harmony and full synergy in order to accomplish our
goals.

Enjoyment - Running entrepreneurship is an arduous task indeed, but we as a team will be

working with a smile on our faces–to have fun while making our products known.

Creativity/Innovation - Sticky Bites follows the contemporary trends of the market, helping us
introduce new and inviting products consistently to suit our consumers' appetites every time.
Ethics - We foster a safe and virtuous service. Therefore, we always make sure that we process
our products and treat everyone decently and righteously.

Development - Sticky Bites wishes not only to produce new products regularly but also to polish
its name and capabilities. The shop is open to suggestions and changes.

Industry - The people operating Sticky Bites will perform their duties with utmost determination
and prevailing perseverance for the betterment of the customers’ experience and for the
feasibility of the venture’s success.

TAGLINE

"You have the right to taste our sticky bites"

C. Location and description of facility

● Map and Physical store drawing (Sample)

Sticky Bites situates at Washington St.,

Poblacion, Calumpit, Bulacan, beside
St. John the Baptist Catholic School. In
consideration of the business's major
product, desserts, we decided to
construct a simple and small shop.
Having it near the school, where our
target market is often located, gives us
the advantage of a steady supply of
customers.
The store makes use of vibrant and
colorful features and appearance to
create an ambiance of sweetness and
joy- perfect for catching the eyes and
minds of observers and passersby,
especially kids. On the top of the
storefront, the business name can be
seen along with a design of the
ingredients on the right. All to give an
idea for what our store has to offer.
Sample products are presented in front,
protected with glass, to show the
customers what to expect and receive in
exchanging their money for our treats.

St. John the Baptist Catholic School

Inc.
44 Washington St., Poblacion,
Calumpit Bulacan
 MILKY BITES

D. Description of Product

GRAHAM
This is the best-selling and most famous variant of Sticky
Bites among our customers. The reason being so can arise
from graham crackers being one of the components of
desserts garnering notoriety in the Philippines and even
internationally. It is the most familiar flavor among our
consumers. It went through the same production process as
our other flavors. We broke down the crackers into smaller
pieces to make them more manageable in the production
process. We melt butter in a stainless-steel pot and then
proceed to pour in our marshmallows. Once the marshmallow
melts, we add in the crushed graham crackers and mix until
the marshmallow binds them to each other. After that, we put
it onto a tray to let it cool and solidify before cutting it into
pieces. Through it being in smaller pieces, it can be bound
by marshmallows with ease, and we are able to use graham
crackers in producing a wider volume of products. The
chewiness and sweetness that the graham flavor leaves in the taste buds of its consumer are
quite satisfying and at times addictive

This variant of our Sticky Bites is the pioneering flavor of marshmallow treats. This is evident
because marshmallow treats are sometimes dubbed
as “rice crispies” treats in the United States of America,
the place where the dessert/snack originated. Before
the existence of other variations, rice crispies were the
first food to ever be created into a marshmallow treat.
This is created through the same procedural methods
our other products went through in their production. We
melt butter in a stainless-steel pot and then proceed to
pour in our marshmallows. Once the marshmallow
melts, we add in the rice crispies and mix until the
marshmallow binds them to each other. After that, we
put it onto a tray to let it cool and solidify before cutting
it into pieces. This flavor is the epitome of balance
since the lack of taste of the rice crispies perfectly
offsets the sweetness that can be acquired from the
marshmallows.
 MILO
PEBBLES
The Milo Pebbles—which resemble the taste of the milo
powdered drink, is a cereal that can be found in any
supermarket. It is a tiny, round-shaped milo that is chocolate
and malt flavored. When we consume these as breakfast, it
helps us get the energy we need to start the day since these
are made with whole grains, vitamins, and minerals. Same
with the process mentioned above, when these cereals are
mixed with marshmallows, it becomes the perfect treat to get
the day going. You will definitely love each crunchy and
gooey bite.

CREAM-O
The last product we offer is the Cream-O flavor. This
sandwich biscuit is typically available in any nearby
store. Known for its rich, creamy vanilla filling and
crunchy chocolate cookies with a hint of bitterness,
Cream-O has been an all-time favorite biscuit of
Filipinos. Who knew that it could still be made better?
Through our business, the combination of the cream and
cookie flavors of Cream-O turned into a marshmallow
treat that could be your new favorite snack.

Who wouldn't want to drink

something to balance out the flavors of
sweets in your mouth? That is the reason why
our company thought of a product that would
complement our sticky bites. "Milky Bites" is
what we call this 150 ml of fresh milk. It is
packed in eco-friendly bottles since they are
all reusable. For only 25 pesos, you can
already have a partner drink for your sticky
bites.
E. Timetable for the Business

MONTH DAY DATE Description

F2F meeting:
September Monday 19 After receiving the task, we spotted and
selected the best opportunity in our area. We
were able to plan the business and have
suggestions for the business name. We also
delegate the tasks for the logo, vision,
mission, and description.

1 Virtual meeting via meet, the rest is chatting

September Tuesday 20-24 through messenger:
to We were able to come up with the business
Saturday name, logo, and mission. We also
brainstormed for vision and description.

September Sunday 25 Emergency virtual meeting:

We had to scrap the whole plan after knowing
that we should be able to execute it. We
brainstormed again for other possible
products or business opportunities. We came
up with the best opportunity and created the
name for it.

We made an outline for the business

September Monday 26 description. We created a survey form to
check the appeal of the product and
determine our target market. There is also an
adjustment for the delegated tasks.

Other members made a sample product to

September Wednesday 28 test if our plan is feasible. We also consulted
the teacher about our business idea.

Completion of the components of our

September Friday 30 business. Submission of group activity.

Virtual Meeting:
October Thursday 13 Roles for business presentation

October Sunday 16 PowerPoint Presentation and Draft

explanation of our report. Creative
presentation of tagline

October Monday 17 Group presentation of our business

October Thursday 27 Scouting of products in physical stores

Virtual Meeting:
Looking for packaging in online stores
Computation of expenses

November Wednesday 2 Product testing; counting how many portions

of the product we can make per box of
cereals

November Thursday 3 Computation of estimated expense, return,

and income

November Monday 19 Contribution of money. Buying of raw

materials in both physical and online stores

November Tuesday 22 Start of production.

November Wednesday 23 Creating our FB page, posters, flyers, and

other materials for advertisement.

November Thursday 24 Second day of production. Posting the

products we offer, and receiving pre-orders
from our google form. Buying additional raw
materials due to the unexpected number of
orders. We were able to create 40 packs of
sticky bites.

November Friday 25 Distribution of products. We were able to get

a revenue of 1,400.

November Saturday 26 Third day of production. We received

additional orders so we have decided to make
a second batch of our product. We
contributed money to buy additional raw
materials. 70 packs of sticky bites and 20
bottles of milky bites are sold.

November Monday 28 Distribution of all products

December Thursday 1 Creating our Business Plan

II. Market Analysis
A. Market Segmentation
● DEMOGRAPHIC SEGMENTATION (Product: Sticky Bites)

- Sticky Bites was made for people of all ages who are craving for sugar-coated
goodies. We can also considered stickybites as a budget-friendly company since,
we created quality products that can be enjoy at low price point.

● Product: Rice Crispies

- Different people, different preferences. Sticky Bites also considers the cravings of
people who wanted to taste our product, but are highly conscious with regards to
eating sweets. These are mostly middle-aged people, thus, we created ‘rice
crispies’, a variant of sticky bites that was made for people who love minimal-
sweetness on their desserts.

● GEOGRAPHIC SEGMENTATION (Product: Graham Sticky Bites)

- One of the predominant cultures in the food scene in the Philippines is

transforming graham crackers into various desserts such as the graham mango
floats and graham balls, and adding it into other sweets such as the once
trending mango shake. A lot of citizens within the area are well-acquainted with
the product.

● Product: Milky Bites

- The Philippines is a tropical country, in which milk is very essential to consume in

any season of the year. Milk can be served hot, warm, or cold depending on the
weather and on consumer’s preferences. Milk was known for having a lot of
nutrients and benefits, making this as one of the reasons why Filipinos love to
patronize it.

● PSYCHOLOGICAL SEGMENTATION (Product: Sticky Bites)

As students, our team understands the struggle of maintaining the energy of
people who are actively working throughout the day. Our customers are always
in a hurry, behind their busy schedules, and looking for a cheap snack to satisfy
their dwindling energy and hunger. Not only that, but kids, and kids at heart, who
want to flex and satisfy their cravings with an aesthetically wrapped product, are
very noticeable in the market these days. Sticky bites would be the ideal on-the-
go snack.

● Product: Milky bites

- Perfectly paired with milky bites for people who need their daily calcium
intake, and are thirsty but don't have time to buy milk in small portions at
the market. Our product is always ready to consume and delicious at the
same time.

● BEHAVIORAL SEGMENTATION (Product: Sticky Bites)

- Consuming something sweet after eating was a common practice among

many Filipinos. An easy way that many does is to buy sweets, like
 candies in sari-sari stores near their place. With this in mind, our team
decided to sell on-the-go snacks that could be eaten anywhere and were
also inexpensive, allowing people on a budget to satisfy their sweet tooth.

● Product: Milky Bites

- Drinking milk, according to Filipino beliefs and perceptions, was essential
for anyone seeking nutrients, proteins, and vitamins. Furthermore, milk
was thought to be healthier than other non-water liquid beverages. Our
target market consists of teenagers, children, and children at heart. Milk,
which is commonly paired with sweets, would be an essential and ideal
partner for sticky bites.

B. Market Size
TARGET MARKET
Our target customers or market are those people who have a sweet tooth and want to satisfy
their cravings with high-quality treats at low cost. To be more particular, we expect to have kids
and teenagers as our customers, however, we also don't want to be exclusive to others and we
would love to sell our goodies to everyone who is longing for sweet delicacies regardless of their
age. We also aim to get the attention of those people who wants to explore the road of desserts.
By introducing our product to those people who are not familiar with it, they will be included in
our target market.

COMPETITORS
We have dealt with a variety of competitors in this market. Our competitors include those who
also sell sweets and drinks, such as pastries and coffee or shakes because our product is
sweet. Primarily, there were those who sold their sweets along with beverages. "Choovachoo
sweets" sell waffles and milkshakes, "the goodies room" sells cookies and milk tea, and coffee
and pastries are sold by "espresso classics." Additionally, "Sugar sweet delights", "San
Patricios's, "Choco Balls," and "Nekocrepe," which offers crepe, are the last three businesses
that only serve pastries or sweets.
C. Pricing of Your Product
(Picture of the product and the price)
 ● HOW WILL YOU REMAIN COMPETITIVE?

For us to remain competitive in the market there are two (2) main variables to be
considered, the consumers and the competitors. We should set a target market and learn the
trends that fall under their spectrum for us to be able to come up with persuasive promotion
techniques and relevant products or services that they will surely patronize. Second, we should
identify our possible competitors. In the business industry, it is important for us to know our
competitors because it will push us to assess and check our own product/service on what its
strengths and weaknesses are. By doing this, we can fill the gaps in the components that our
product/service is lacking and continue doing the things that make our product/service unique,
remarkable, and outstanding compared to other products. In line with these, we would also
regularly ask for consumers’ reviews with regard to our products and customer service in order
for us to improve, not only our product but also ourselves, as entrepreneurs. The next key concept
for our business to remain competitive includes adapting to changes. Sticky Bites is an example
of innovative entrepreneurs wherein we will continue to develop new products and services that
can satisfy our customers’ never-ending needs and wants in this continuously changing world.
Lastly, as we improve our customer service and innovate our products, we will somehow preserve
the values that our company holds like being ethical, excellent, and quality in order to become a
household name not only through our products/services but also through our principles. By doing
all of these we can surely gain stability and continue to become competitive in the marketplace.
iii. Competitors
A. Competitors
In the previous distribution of our products to our different consumers, we noticed that there
were competitors who sold similar types of products we had. There was the "Espresso
Classics", a business built by a group in St. Augustine that sold sweets and drinks like ours but
with different products which are pastries and coffee. The sellers of the mentioned business
are near us and our potential customers. Due to our certain competitors, it leads to the division
of the number of students that could buy our products rather than the other businesses.
However, we still managed to attract customers to consume our products despite the threats
that appeared during the selling days.
Furthermore, we have observed different sellers serving orders throughout the weeks that were
not solely competitors we had, but multiple businesses near us. Primarily, one of our main
competitors besides the previous business mentioned is "Chuvachoo Sweets". It is a business
created by one of the groups from St. Aloysious which is also near us. They sold desserts
particularly, waffles and a milkshake which we can imply that it became one of the factors why
the drink we sold did not become out of stock as immediately as the sweets we have posted.
On the other hand, our business succeeded in selling all of the products due to the uncommon
characteristics it obtains which makes it different from the other products sold and is new to
the masses.
In addition, there was the "Nekocrepe", which is another primary entrant in business. Since
they produced snacks that included sweet components, they became a competitive threat for
our business. Moreover, this particular group is from the same section we belong to. Thus, the
potential profit and customers we could gain in our own section were reduced. On the other
hand, we overcame this certain threat through promoting the products which helped us to
attract more customers from our own section.
As we observed for our other competitors, we further had another one which is the "Choco
Balls". It is a business of one of the groups from St. Patrick of Lore wherein, they sold treats.
We have considered this entrant as another threat because they produced similar type of
products of us. On the other hand, it varies due to the physical aspects that our product acquire,
and the process of making those. Regardless of the certain factor, we still managed to serve
the customer's satisfaction and met their standards and expectations. In addition, we
introduced it to them as they were unfamiliar with our products. We further sold it with lower
price and acceptable quantity of products which made us gained advantages.
B. Swot Analysis
● Competitor 1: Espresso Classics
SWOT analysis
Strength: Espresso Classics is a food and drink business that sells a variety of drinks with
the customers' preferred coldness or hotness. In contrast to our business that sells the
same line-up of goods but in a smaller variation.
Weakness: The said business considered selling coffee at a much higher cost, oblivious
to the fact that the school canteen also sells coffee at a much lower cost.
Opportunities: According to an examination of the Espresso Classics' menus, it would
be preferable if they balanced the quantity of their product by reducing the variety of their
coffee and adding a range of flavors to their toasted bread. If failed to do so, it might lead
to more attraction of customers to our business and other competing businesses since our
product has a more considerable distribution of variations based on the use and benefits.
Threats: Selling coffee at high initial prices may result in an inconsistent number of
customers, especially if only selling it for a limited time with the impediments of the
canteen's coffee. Even so, Espresso Classics is considered also a "threat" to our business
since they sell much variation in terms of drinks.

● Competitor 2: Chuvachoo Sweets

SWOT analysis
Strength: Chuvachoo Sweets' sells products that are in perfect match (waffle and
milkshake), with a considerable pricing starting from the product and even their ads on.
Weakness: The mentioned business offers products that do not allow customers to
choose because each product only comes in one flavor. Thus, making the customers' go
to another business who sells with many variations of flavors based on their preferred
taste.
Opportunities: Given that their business has fewer flavor variations, it is an opportunity
for them to have additional flavors for both their pastries and drinks in order to attract more
customers. If failed to do so, it might lead to our businesses' opportunity to drive more
customers since our very own delights have variations of flavors.
Threats: Chuvachoo Sweets is a business that is considered as "threat" to ours since they
serve their beverage with an option of toppings and in a much more attractive appearance
of product.

Competitor 3: Nekocrepe
SWOT analysis
Strength: Nekocrepe sold products that were uncommon and new to the majority of the
masses. They further set the price in a considerable and reasonable amount.
Weaknesses: As we asked some feedbacks from their customers, multiple of them
answered that the taste of the products they bought did not meet their expectations and
the utensil used particularly the fork could not slice properly the crepe and made it difficult
for the customers to eat.
Opportunities: Through having a research about the process of making crepes, there are
difficult steps in doing it which leads to time consuming. Since we had only limited time to
distribute the products and they were not still posting and promoting it on social media, we
took the opportunity to upload and endorse ours much earlier than them to gain more
customers. We further distributed the products earlier than them. Thus, we could have our
2nd batch orders which leads to the reduction of their potential customers and attracted
them to our business.
Threat: They sold products with variety of flavors and options that customers could
choose and request. Moreover, they set the prices of crepes with sweet components at a
low price, which is almost the same with ours.

Competitor 4: Choco Balls

SWOT analysis
Strength: the business could attract customers much more easily since most of the
consumers choose and buy the products they are more familiar with.
 Weaknesses: It is ubiquitous for the masses, many potential entrants could enter the
same business they had, the prices were high, and the size and quantity of their products
were unacceptable for the price they set.
Opportunities: Due to
the previous weaknesses mentioned, we utilized the opportunity to gain more customers
since our product is unique, different, and new to the masses. The prices of our products
were low which made them affordable and accessible to buyers.
Threat: Although the prices were high, they could still be able to gain customers
as they sold products that were much more familiar to the consumers and they also sold
similar types of products we had which could lead to the loss of some potential buyers.

Competitor 5: Bolas Dulces

SWOT analysis
Strength: The packaging of their product is presentable, they offered variety of flavors
and options, and the prices for pastillas and graham balls were affordable especially most
of the customers were students.
Weaknesses: According to some customers' feedback regarding the product, it contained
too much sweet components. The serving size of their graham ball is very small which
made the price unconsiderable subsequently when received by the buyers.
Opportunities: Since per piece of their graham balls cost 12 pesos, we grabbed the
opportunity to advertise and sell our products at much lower price than theirs, in order to
reduce their market share and potential customers.
Threat: Since the products they posted on social media were affordable, they could gain
some of our buyers because they were selling sweets too. Furthermore, their product
became well-known to many students.

Competitor 6: Sugar Sweet Treats

SWOT analysis
Strength: Sugar Sweet Treats has lots of customers, evident as per selling cookies that
all the students are familiar to eat with.
Weaknesses: After having a research about their business, Sugar Sweet Treats lacks at
providing their customers a set of variations for their cookies; weakening their business
since there are numerous businesses who offer the same product in a variety of flavors.
Opportunities: Since the business does not offer any beverages, they can focus their
products on thinking of at least 3 variations of flavors so that the business' appearance to
customers will be more attractive and engageable. If failed to do so, it might lead to other
businesses' benefits of customer engagement.
Threat: Considering that their product is offered with 1 single flavor, customers who have
not reached the loyalty of the product's quality might not last until the next sets of
production since the product is offered with single flavor only. Yet, Sugar Sweet Treats is
still a threat for our business since they offer cookies that the customers' are more familiar
with than our new-to-eye sticky delight.

C. Advantages (of your business)

Have you ever encountered a circumstance in which you, as a consumer, were compelled to
choose between two indistinguishable or unmistakably similar products? Our business was
founded and proposed in accordance with its high rate of uniqueness – wherein, quantities of
competitors were listed based on the same lining of selling sweet goods; but not the actual or
same delight that we offer. Sticky Bites offers you a dessert that stands alone on the market! With
the help of the previous business executions per section, it was clear that Sticky Bite's desserts
are on track to offer a new-to-eye and new-to-taste delight.

Our delicacy is available in the market with a variety of flavors from which you can select and
decide based on your preferred taste. With the concept of Sticky Bites, we came up with another
kind of product that matched our product. In contrast to the other businesses that have the same
lining of products, the suitability of taste and combinations have not been considered. In addition,
our products were made with considerable ingredients that were produced wisely to come up with
a product that is offered with low cost. With the coins that have remained in your pocket after you
bought the pricey products of the other businesses, you can get high-quality delights at low cost
from our 9 peso-each sticky bites!
IV. Marketing Strategy
A. Pricing Strategy
The pricing strategy that we utilized in developing the prices for our products is Cost-Plus
Pricing. We have undertaken this technique by figuring out the cost of production of each product
and settling on a markup percentage which will indicate the amount that will be added to the
production cost which will result in our selling price. In addition to this, we also made use of the
Competition-Pricing Strategy to make sure that our products are still more affordable, satisfying,
and, according to our very own customers, “sulit” since most of the prices of our businesses with
desserts or sweet snacks as their products had theirs priced in a higher amount than ours such
as Bolas Leches for their fixed packs and Sweet and Treats for the selling price of single-sold
cookies. We sold all flavors of our sticky bites at the price of nine pesos each which is highlighted
in our promotion to garner the attention of the consumers to whom we presented it. We sell them
in bundles or pouches containing four pieces; the customers will have to choose what four flavors
they would want to be included in the bundle. Pragmatically, the product would cost each
customer 36 pesos since choosing individual pieces (purchasing only one piece for example) is
not an option presented because of our limited packaging. The following will show the production
cost, selling price, the profit gained, and markup percentages of each piece of every available
flavor.
Cream - O
Price per Piece: 6.1132501
Selling Price: 9
Profit 2.89
Mark Up
Percentage 47.30%

Milo Pebbles
Price per Piece: 7.6507501
Selling Price: 9
Profit Per Piece 1.35
Mark Up 17.64% or
Percentage 18%

Graham
Price per Piece: 4.8132501
Selling Price: 9
Profit per Piece 4.19
Markup
Percentage 87%

Rice Crispies
Price per Piece: 4.8932501
Selling Price: 9
Profit Per Piece 4.11
Mark Up
Percentage 84%

Milk
Price per Piece: 18.855
Selling Price: 25
Profit Per Piece 6.14
Mark Up
Percentage 33%
 It is noticeable that the markup percentage for the markup percentage of the Milo
Pebbles is significantly lower than the other types of Sticky Bites. We maintained its low
selling price for it to be more approachable for consumers and so that more people will
have the opportunity to access it for themselves. In order to avoid a loss in this decision,
we raised the prices of its contemporaries thus unifying the price of every flavor of our
product

B. Promotion strategy

To project prominent influence on the market and to ensure the accumulation of

a large number of potential customers, Sticky Bites executed various promotional
strategies. With the aid of technology, it became easier for us to advertise our products
online by creating our own Facebook page featuring the goods we offer and feeding our
customers with important announcements. With our second batch of orders, we also
promoted our very own Milky Bites to be a perfect pair of our very own Sticky Bites.
Additionally, we increased our market by the use of the Direct Selling promotional
technique which was undergone both online, through messages, and in person, through
the face-to-face promotion of our products done in certain classrooms in the senior high
Geoschool building, to expand our market. We have encouraged our fellow students,
friends, and relatives to test out and indulge in our goods. In this part, we highlighted the
rarity of Sticky Bites by posting the number of products left in our inventory.

C. Projected results of the promotional program

Through a combination of promotional strategies, we created a sense of urgency
in our consumers to buy our product which increased its demand in no time. People who
bought are highly satisfied with their purchase; some even ordered once more to ease
their cravings for our product. In addition, others have asked us if we are planning to
restock. This phenomenon has made it evident that we have achieved our goal of
providing high-quality products at a cost-efficient price. Because of this successful
marketing, we expect that Sticky Bites will be able to accomplish our desired profit and
establish a unique image that will bring a long-lasting impact to our dear consumers.

D. Distribution channel
The Distribution Channel that was utilized in our small business is the “Selling through
Producers” wherein the product is sold directly from the venture who produced it, us, to
the customers of the business–there is no middleman in between.
I. Where the orders are done
A. Facebook Messenger
B. Google Forms
C. In-person or physical orders using order slips

The demand was sufficed through personal deliveries to the sections of the said
customers that are situated in St. John the Baptist Catholic School, Inc. For consumers
outside the said school premises, typically relatives or friends, theirs was delivered by a
certain member of the group who took their orders.
 VI.
Management
Plan
(Resumes)
B. Organizational Chart
C. Duties and Responsibilities
Founder
● He/She is an individual who establishes a company or an institution.
● He/She sets the goals and visions of the company.
● He/She forms the team that will operate his/her company.
● He/She is responsible for the company’s initial funding
● He/She develops the business plan.
● He/She weighs the strengths and weaknesses of the company and carefully examines
the business goals and financial targets to assess the state of the company.

CEO
● He/She is responsible for managing and overseeing the company’s overall operations.
The responsibilities are as follows:
1) Financing
2) Marketing
3) Production
4) Evaluation of the employees
● He/She monitors and tracks the state and the performance of the business
● He/She oversees and ensures the overall stability of the business.

Finance Manager
● He/She generally oversees the overall financial situation of an organization and helps
ensure its operability.
● He/She supervises the following:
1) Monitoring cash flow
2) Determining profitability
3) Managing expenses
4) Producing accurate financial information.
5) Budgeting
6) Making financial forecasts
● He/She is the one who allocates the budget for the required resources for the company
to use.
● He/She sets how much money is needed to acquire the necessary resources for the
business to operate.
Finance Assistants
● He/She coordinates with the Financial Manager’s decisions.
● He/She creates cost analysis reports.
● He/She updates the financial record for every transaction of the company.
● He/She assists in the preparation of budgets
● He/She manages the records and receipts of the company.

Production Manager
● He/She is responsible for the production stage and ensures that the production process
is carried out within the allocated budget and on time.
● He/She oversees the overall production of the company.
● He/She directs, organizes, and evaluates the products being sold.
● He/She makes decisions about equipment use, maintenance, modification, and
procurement.
 ● He/She ensures the overall cleanliness of the products and adheres to the health and
safety standards.

Production Team
● They coordinate with the Production Manager’s decisions.
● They are responsible for performing duties in the production stage. They conduct
procedures to check for the quality of the products and inspect the condition of the items
before their distribution.

Sales Manager
● He/She is responsible for meeting the sales targets of the organization through effective
planning and budgeting.
● He/She sets and manages the target for the sales executives.
● He/She formulates strategies and techniques that are necessary for the business to
achieve its sales target.
● He/She maps the potential customers that will generate opportunities for the company.
● He/She is responsible for the promotion of the products/services of the organization.
● He/She must identify and consider the competition involved in the market.

Sales Team
● He/She coordinates with the Sales Manager’s decisions
● He/She contacts and assesses potential buyers and presents the products/services.
● He/She obtains the deposits and payments from the clients.
● He/She prepares sales analysis reports.

VII. Financial Data

Daily Revenue Forecast

Projected Projected
Cost Per Unit Mark Up Selling Price Daily Daily
Products
(A) (B) (C) Volume Revenue
(D) (E)

Milo Cereal
Balls ₱7.65 ₱1.35 ₱9.00 40.00 ₱360.00
Cream-O ₱6.11 ₱2.89 ₱9.00 40.00 ₱360.00
Rice Crispies ₱4.89 ₱4.11 ₱9.00 40.00 ₱360.00
Graham ₱4.81 ₱4.19 ₱9.00 40.00 ₱360.00
Milk ₱18.86 ₱6.14 ₱25.00 20.00 ₱500.00
Total ₱42.32 ₱18.68 ₱61.00 180.00 ₱1,940.00
Monthly and Yearly Revenue Forecast
Projected Projected Projected Projected
Selling Price Monthly Monthly Yearly Yearly
Product
(C) Volume Revenue Volume Revenue
(F) (G) (H) (I)
Milo Cereal
Balls ₱9.00 1,200.00 ₱10,800.00 14,600.00 ₱131,400.00
Cream-O ₱9.00 1,200.00 ₱10,800.00 14,600.00 ₱131,400.00
Rice Crispies ₱9.00 1,200.00 ₱10,800.00 14,600.00 ₱131,400.00
Graham ₱9.00 1,200.00 ₱10,800.00 14,600.00 ₱131,400.00
Milk ₱25.00 600.00 ₱15,000.00 7,300.00 ₱182,500.00
Total ₱61.00 5,400.00 ₱58,200.00 65,700.00 ₱708,100.00

Projected Monthly Revenue

January February March April May June
₱58,200.00 ₱61,110.00 ₱58,054.50 ₱55,151.78 ₱52,394.19 ₱55,013.90

July August September October November December

₱55,013.90 ₱55,013.90 ₱57,764.59 ₱60,652.82 ₱66,718.10 ₱73,389.91

Important Assumptions:
● February Increase of 5% from previous revenue
● March to May Loss of 5% from previous revenue
● June to August has the same revenue (Increase 5%)
● September to October Increase of 5% from previous revenue
● November to December Increase of 10% from previous revenue
XV. APPENDICES AND MILESTONE

Established in 2022, by Valerie Domingo, an SJBCS

Alumni, a former Assistant Brand Manager in Universal
Robina Corporation, a former Marketing and Analytics
Executive for the Nestle Philippines, Inc. l Makati Admin
Office, and a former Manufacturing Supervisor at Jollibee
Marilao, Bulacan,

Sticky Bites, a sole proprietorship business, was the product

of her desire to build an affordable yet nutritious alternative
sustenance. Her aspiration to build a shop that is renowned
for its low-cost and high-quality treats led her to establish a business that is affordable to all.

A. Production Process
a. Procurement of Raw Materials

b. 1st Day of Production (Nov. 22, 2022)

c. 2nd Day of Production (Nov. 24, 2022)

d.
e. 2nd Day of Production and Packaging (Nov. 24, 2022)
f. 3rd Day of Production (Nov. 26, 2022)
B. Roles of the Members

Task Member

Mission Adrian Paguio

Jayson O. Yumul

Angelica Nicole Garcia

Vision Carl Josh Galang

Sharlene Bondoc

Andrea Nicole Regalado

Values Carl Josh Galang

Adrian Paguio

Logo Lance Justine Mendoza

Tagline Jayson O. Yumul

Executive Summary Olen Simon Abogado

Lance Justine Mendoza

Description of Business Clarisse Caguiat

Location and Description of Carl Josh Galang

Facility

Market Analysis Sharlene Bondoc

Jayson Yumul

Competition Aaliyah Logronio

Andrea Nicole Regalado

Marketing Strategy Hyacinth Valerie Domingo

Angelica Nicole Garcia

Management Plan Riona Cerize Perez

Paul Vincent Pabustan

Financial Data Adrian Paguio

Olen Simon Abogado

Appendices and Milestones Paul Vincent Pabustan

Hyacinth Valerie Domingo

Visual Materials (Advertising) Riona Cerize Perez

and Coverpage
C. Reviews (From Google Forms and Messenger)

C. Meetings