INTRODUCTION TO THE ORGANIZATION

Pidilite Industries Ltd. is a manufacturer of adhesives in India. It produces consumer

products such as art materials and stationery, food and fabric care, car products such as
adhesives and sealants, and specialty industrial products such as industrial adhesives,
industrial pigments, manufacturing and textile resins, leather chemicals, construction
chemicals, and other industrial chemicals.
Pidilite sells the Fevicol adhesive line. FeviKwik, Dr. Fixit, Roff, Cyclo, Ranipal, Hobby Ideas,
"WD-40", M-seal, and Acron are some of its other brands.
In 1993, the company conducted its first public offering of equity shares. The company's
factories in Mumbai and Vapi received ISO 9001 accreditation in 1995.
Pidilite Industries maintains offices/subsidiaries in numerous countries, including Singapore,
the United States, Brazil, the United Arab Emirates, Saudi Arabia, Indonesia, Egypt,
Bangladesh, the United Kingdom, Kenya, South Africa, and Ghana, to promote greater
worldwide networking. It has two subsidiaries in India: Bhimad Commercial Company and
Madhumala Traders.
Pidilite also developed a cutting–edge research facility in Singapore, which is currently a
member of the Singapore Chemical Industry Council (SCIC).

Products

i)It has produced a broad range of products in the adhesives and glue segment, including
white glue, sheet glue, termites treatment, PVC insulating tape, epoxy putty, and so on. It
has produced brands such as Terminator, Fevi Stik, Fevikwik, and others.
ii)Pencils, oil pastels, markers, paintbrush, glass paints, acrylic colours, and other art
materials and stationery are manufactured under this category. It also produces books on
crafts, furniture design, hobbies, and other topics. It has produced brands such as hobbyist
concepts, colstar, fevicraft, and others in this category.
iii)Pidlite provides a comprehensive range of solutions for waterproofing, repair materials,
painting, flooring, sealants, and admixtures.
Iv)Fabric Care– Products such as brightener, starch, stain remover, and whitener have been
developed by the company. It sells these items underneath the brand name Ranipal.
 VISION AND MISSION OF PIDILITE INDUSTRIES LTD.

VISION

A vision statement is a statement that expresses an organization's long-term goals and

aspirations. A positive vision instils a sense of victory in the organisation and stimulates
employees at all levels to strive toward the same objective, while also providing for
individually and as a team contributions. It expresses an organization's primary goal; it
encompasses the company's aspiration.
Vison of Pidilite Industries: -
“To be the most innovative research and technical competence centre in the world, with
the goal of sustaining "innovation-driven" growth for the Pidilite Group of Companies”.

The vision statement of the Pidilite Industries Firm is a business plan for the future; it
defines where and when the company is looking to be. The mission statement of Pidilite
Industries serves as a guide that specifies the company's priorities straight to aid in financial,
administrative, and general decision-making.

MISSION

Companies have such a mission statement, which outlines what the firm offers in terms of
products and services, as well as the regions in which it may operate, based on the vision.
People frequently mix up vision with strategy, yet they have multiple interpretations
throughout the strategy phase. A mission statement describes what a firm does, the services
it intends to provide, and the markets in which it will operate.
Mission of Pidilite Industries: -
i)Invite, invest in, and welcome bright individuals and scientists in preparation for the
tremendous challenges that lie ahead.
ii)With our unique products and superior technical expertise, we support, service, and
please all of our valued clients.
iii)Innovate in collaboration with our customers to achieve comprehensive product
satisfaction and company progress.
Components of Mission

Encouragement: - Pidilite industries primarily considers and prepares for the future. In
preparation for the enormous challenges that lie ahead, the sector invites, invests in, and
welcomes talented persons and scientists.

Customer Satisfaction: - The purpose of Pidilite Industries highlights the value of customer
loyalty. The mission statement of Pidilite Industries specifies its target client categories as
well as their demands. The mission statement shows how the company's services help to
build client loyalty its intended market

Depending on fundamental capabilities: -The purpose of Pidilite Industries is centred on its

fundamental strengths and significant skills. This is important for Pidilite since the mission
statement will reveal the multiple programmes, procedures, and management techniques
that the company uses to achieve its operational and strategic goals.

Customers' initiative:- Pidilite Industries takes useful customer suggestions and scales their
goods to meet their demands. Innovate in conjunction with our customers to ensure total
product pleasure and company growth.

Realistic and concise:- The mission statement of Pidilite Industries is both practical and
straightforward. This shows that the goal statement for Pidilite Industries was written in
simple, brief, and easily understood language and phrases. Clarity is essential in order for all
Pidilite Industries Business stakeholders to grasp the mission statement. Pidilite Industries'
mission is also clear, allowing it to satisfy a wide range of goals and objectives.
 EXTERNAL ENVIRONMENT ANALYSIS

1. Opportunities for Pidilite industries limited

i) New branding strategies
ii) Extending business in the International Markets
iii) Global brand acquisition
iv) New project to update supply chain system

2. Threats to Pidilite industries limited

i) Huge competition in the market
ii) Imitation of counterfire and low-quality product in emerging markets
iii) Low growth in the adhesive sector
iv) Government policies and regulation

3.External Factor Evaluation Matrix (EFE):

The External Factor Assessment Matrix is a competitive research tool that evaluates and
characterises a company's external environment. This strategy assists in the evaluation of
the firm's external environment, which includes economic, social, technological,
government, political, legal, and analyse the performance. In the instance of
Pidilite Industries Ltd., we have assessed the potential and dangers and are currently
developing a matrix to determine which factor has the most impact on airlines. Scores in the
external matrix reflect how well the organization's new strategy responds to opportunities
and hazards. The numbers range from 4 to 1, with 4 representing superior performance, 3
representing above-average performance, 2 representing average performance, and 1
representing poor performance. Each factor is assigned a subjective rating as well as a
weight.
 PORTER'S FIVE FORCES ANALYSIS

Porter's Five Forces analysis is a simple yet powerful method for understanding the market
climate and your company's potential profitability. Based upon this you might adjust the
strategy in the industry which is extremely crucial. We all know that checking up on
competition is critical for any organisation, but Porter also stressed the importance of other
factors that influence your performance.

Porter’s 5 forces analysis of Pidilite Industries –

Bargaining Power of Buyers: - By expanding and diversifying their customer base, Pidilite
Industries Assessing Credit Quality can manage buyers' bargaining power. It is possible to do
this through launching new items, targeting new market segments, and using product
diversification techniques. Marketing and marketing methods might also be beneficial in this
situation. Building loyalty by incorporating innovation and providing an exceptional
customer experience can boost switching costs, reducing their bargaining power. Pidilite
Industries Assessing Credit Quality can use these tactics to improve its market
competitiveness.

Bargaining Power of Suppliers: The bargaining power of suppliers will be low for Pidilite
Industries Assessing Credit Quality if
i)There is no concentration of suppliers.
ii)The expenses of switching are modest.
iii)The product is not distinguishable.
iv)There are substitute products available.
v)Pidilite Industries Credit Evaluation Quality is very price sensitive, and proper market
understanding is required.
vi)Suppliers pose no threat of forward integration.

Threats of New Entrants: The industry has moderate to high entry barriers, which reduces
the danger of new entrants since new enterprises and companies will find it difficult to
compete amongst and with current competitors for the same proportion of customers. The
sector is governed by government rules and agencies that impose strict entry requirements
based on its criteria. There is no simple access to suppliers or distribution channels, which
reduces the likelihood of new entrants joining the business. The larger potential for
development and profit also draws to new participants, who, however, find it very hard to
enter the expanding business.

Threats from the Substitute Products: The danger of replacements is seen to be minimal for
Pidilite Industries Assessing Credit Quality. This is partly due to the absence of replacements
in the home country, as well as the availability of substitutes to a specialised customer
sector in overseas markets. As a result, these replacements are expensive. Using alternative
items incurs significant switching costs. Substitute items may be imported, but they will
incur additional customs fees and expenses, raising the product's price. Pidilite Industries
Assessing Credit Quality Substitute Products are not widely accessible on the market.
Because of their limited demand and exclusivity, the alternative items are only offered at
few shops and through exclusive channels.

Rivalry of Existing Players: Pidilite Industries Credit Evaluation Quality is up against

moderate to fierce industry rivalry. There are several companies, and the market is often
fragmented. The scale of the businesses varies, but they all fight for the same slice of the pie
in terms of customer categories. There are several local and foreign participants in the
sector, which has resulted in the introduction of technology skills and information to local
players. Industry participants are always working to improve their company processes and
offers in order to sustain profits and successfully control expenses. Similar goods / services
are provided by industry participants.
 INTERNAL ENVIRONMENT ANALYSIS

Strengths of Pidilite Industries: -

i) Strong advertising and marketing
ii) Fevicol is synonymous with adhesives
iii) Market leader in adhesive
iv) Deep network of suppliers and distributors
v) Strong R&D centre
vi) First mover advantage

Weaknesses of Pidilite Industries: -

i) Excessive emphasis on consumer chemicals
ii) Revenue generation is over dependent on Fevicol
iii) Gross margins and operating margins
iv) High cost of replacing existing experts

Internal Factor Evaluation Matrix (IFE): The Internal factor evolution matrix, also known as
a matrix to review internal factors of a company or industry, is a strategic approach for
analysing some of the primary strengths and weaknesses in the linked internal factors. In
the instance of Pidilite Industries, we have assessed its pros and downsides and are
currently developing a matrix to determine which feature has the most impact on airlines.
Scores in the internal matrix demonstrate how well the organization's new policy responds
to its Strengths and Weaknesses. The scale value goes from 4 to 1, with 4 indicating a
significant strength, 3 indicating a minor strength, 2 indicating a minor weakness, and 1
indicating a big weakness. Weight and rating are weighted and rated subjectively.

Interpretation of the Matrix Prepared