Jack Enterprise Project

SMART-WATCH
SMT. J. J. KUNDALIA
COMMERCE COLLEGE,
RAJKOT
B.B.A. SEM-4
PRIYESH N. BHESAJALIYA
S. Y. BBA SEM-4
ACKNOLEDGEMENT
 Presentation inspiration and motivation have

always played a key role in the success of any
venture.
 I express my sincere thanks to Dr. Priti madam

Ganatra, principal, J. J. KUNDALIA
COMMERCE COLLEGE, RAJKOT.
 I pay my deep sense of gratitude to Prof.

Jayesh Chauhan (HOD) of BBA department, to
encourage me to highest peak and to provide
me the opportunity to prepare the project.
 Last, but the not the least, my parents are also

important inspiration for me. So, with due
regards, I express my gratitude to them.
JACK ENTERPRISE Page 1

ABSTRACT
The smart watch has been predicted to be the

next big thing in the ecosystem of wearable and
mobile devices. The success of the smartphone has a
lot to do with the support from third party
developers and their applications.This support will
most likely be of utmost importance if the
smartwatch is going to be successful.
That’s why some business experts forecasted

its demand in 2027 will be at peak level. Therefore,
now our main product is smartwatch.

Declaration
I, the undersigned Priyesh N. Bhesajaliya
student of BBA Sem-4 here by declare that the
project work presented in this report is my own
work and has been carried out under the
supervision of Prof. Jayesh Chauhan, HOD of
BBA department in Smt. J. J. Kundalia Commerce
College.
This work has not been previously

submitted to any other university for any
examination.
Date: Student signature

Place: Rajkot

INDEX
Pg.
No. Content
No.
1. Introduction of the firm 5
2. Product introduction 9
3. Production Process 12
4. Production Department 20
5. Marketing Department 23
Human Resource
6. 27
Department
7. Finance Department 30
8. Future Growth 35

Introduction of the firm
 The last few years have been
predicted to be the year of the smartwatch and
wearables, but the trend has yet to be set and
people are yet to include wearables in their daily
lives. This is most likely to change with
smartwatch’s entrance into the market. The
interest for this device is tremendous and many
companies are now interested in the possibilities
of smartwatches.
 Therefore, increasing demand of

smartwatches I decided to create a company
which can fulfill the demand of the
smartwatches and to provide maximum
satisfaction to the customers.
 So, I and my friend Rahul shah

started a company called
“JACKENTERPRISE” in 2019.
 Therefore, I and Rahul shah are founders

of the “JACK ENTERPRISE”.

 Currently our company is located in
Mumbai, India.
 Our main objective is become the first

unicorn company in India.
 Our company is established on 31st march,

2019.
 Simply, our company is smartwatch

manufacturing and selling company.
 Rahul shah is an engineer who completed

his bachelor degree from IIT Bombay.
 Now our equity ratio is 3:2 it means my

ownership in the company is 60% and Rahul’s
ownership in the company is 40%. So, I am the
CEO of the company today.

 I’m handling the finance and marketing
department. While Rahul is handling the
production department. So, he is our company’s
inventor. Also, he has experience about two
years in this technical field. We both decided to
create those products which satisfy consumer the
most.
 When we started our business there was

only few competitors in the market. And they
were getting extra profit from the smartwatch’s
market.
 Therefore, we decided to use

penetration pricing policy which means we were
providing goods at very low margins to capture
more market of smart watch.

 When our competitors were trying to
use the penetration pricing policy, then we
already captured 45% market in this segment.
So, now we need to do is more research and
develop our product at maximum level. So now
our maximum priority is do maximum
development in this field.

Product information
Jax prime Max prime
 Currently we have two products available

in the market. Our main selling product is “Jax
prime”.

 “Max prime” also important product for us
to capture the market.
 Its main features are as follows:
Points Jax prime Max prime

Screen 1.30 inch 1.25 inch
size
Operating Android &iOS Only Android
system
Water Yes NO
resistant
Shape Square Circle
surface
Display Amo-Led TFT LCD
Battery 17 Days 10 Days
Life
Bluetooth 5.2 5.0

 Therefore, above mentioned features are
very important to understand the market of
smartwatches.
 We provide more upgraded features in “Jax

prime” as compare to “Max prime”.
 Therefore, our main revenue generating

product is “Jax prime”.
 Now, currently we using the penetration

pricing policy to capture the market easily.
 Therefore, our target audience is 14 years

to 30 years people. It means most of the young
generation in India.

Production Process
 There is total ten steps to make smartwatch

in our company which are following:
1. Select the chip solution from the

smart wearable provider;
2. Design motherboard circuit, write
software, test function;
3. Design the appearance;
4. Prototype according to the
appearance design;
5. Sample test;
6. Design packaging and manual &
print;
7. Purchase required components;
8. Check the quality of components
before production;
9. Arrange an assembly;
10. Quality check before delivery.

1. Select the chip solution from the
smart wearable provider:
The first step to making smartwatch is to get a

solutions provider. One you can buy high-quality
products at chipest from.
Smartwatch chips are a crucial part of

smartwatches. In fact, without them we wouldn’t
have a smartwatch.
2. Design motherboard circuit, write

software, test function:
Once we have secured a deal with a reliable

chip solution provider, then this is our second step
in process.
For this, we actually need to get in touch with

an expert. One who’s been appropriately qualified
to run these designs.

We also provide smartwatch’s software as well
as some of the apps which consumers like to run
smartwatch on it.
3. Design the appearance:
Next up is the appearance design of our

smartwatch. Don’t forget, smartwatches are also an
important fashion item for most of customers.
So, to catch the interest of our customers, our

smartwatches must have striking physical
appearances.
4. Prototype according to the

appearance design:
What’s even more important than the

user interface of our smartwatch is its user
experience.

That is why prototyping is so important
in the appearance design of your smartwatches.
We want to ensure that our consumers are easily
using it, even if they decide not to read the user
manual.
5. Sample test:
The next point of call is to take a sample test.
This product sample test would allow us to
confirm the reliability of our devices.
In addition, it would also allow us to set high-

quality standards to ensure users can enjoy our
smartwatches.
6. Design packaging and manual

&print:
Many manufacturers don’t know this, but your

product’s package design, manual, and print are
also very important aspects of our smartwatch
production.
To be honest, nobody would really go for a
smartwatch with an unimpressive design and print.
According to a study, design elements on product
packaging have a lot of impact on the purchase
decisions of consumers.
So, to get a better position in the market, we

need to come up with great packaging designs for
your product.
7. Purchase required components:
Chips and the motherboard are not the only

makeup of our smartwatch. We also need to
purchase all other components like the screen, the
strap and battery etc.
Our smartwatch’s overall design is determined

by the hardware. So, when buying these
components, we have to make sure their
specifications meet that of our hardware.

8. Check the quality of components
before production:
Before we start producing our smartwatches,

we must check the quality of the components. The
better the quality of our smartwatch’s components,
the longer they last.
This is why buying from a reliable supplier is

highly important. But, if we don’t entirely trust our
supplier, then we follow some tips to confirm the
quality of the components we purchase.
Check the color or coating of casing.

Check the screen display to make sure it
fits the specifications.
Also, check the battery and check the
charging rate OR strength of the battery.
Storage is also important.

9. Arrange an assembly:
When we are okay with the design. Now

it’s time to arrange for our smartwatches to be
assembled.
This is another delicate point of

smartwatch production and we want to ensure it’s
done right.
10. Quality check before delivery:
Now we would have our smartwatch

assembled. We cannot just have them export it
without quality checking.
We need to confirm the quality of the

products before delivery. This might require us to
travel down OR send a trusted supervisor to see
things through.

About 80% of all electronic wearable are
produced in Shenzhen, China. This makes the city
the most popular place for the production of smart
watches in the world.
Many branded companies import the smart

watches from the China. That is why our company is
little stepping forward to “MAKE IN INDIA”.

Production Department
INTRODUCTION:
 Currently, our production plant is established in

the Mumbai, India. So that’s why we are “MAKE IN
INDIA” company.
 Now in days, we are importing some raw-

materials from other countries and some raw-
materials we are manufacturing in the India.
 We have invested Rs. 20, 00,000 in the

machineries which we use to produce our products.

No. Raw- Import/Manufactured Approx.
material from Cost
per unit
1. Screen South Korea 75
2. Frame India 45
3. Battery Japan 350
4. Strap India 80
5. Back of India 100
watch
6. Processor Japan 400
7. Sensor India 250
Total approximately Rs. 1,300 is required to

produce a single smart watch for us.
Currently, our production capacity is 30,000

units and also, we are trying to establish a new
production unit in the Chennai.

So, then our cost per unit will be decreased
very easily.
 Image of production unit:

Marketing Department
 For developing any kind of marketing

strategies, the product is the most important
tool in the marketing.
 Product is considered as a central part

of all marketing activities. Without the product,
there is no possibility of marketing.
 When consumer buys a product, he

expects more than the basic features available
in the product. Therefore, product is a bunch of
benefits as per the customer’s expectation.

 Currently, we are doing B2B and B2C
both the business.
 We have our own business website.

And also, we are available at flip kart and
Amazon. Above these are the B2C business
models.
 Also, we have two level marketing

channels. In which we sell our product to the
wholesaler. And then wholesalers sell goods to
the retailer. Lastly, our product reaches to the
customers.
 In the B2B business model we need

to give margin to the wholesaler too.

 That’s why our B2B to B2C ratio is
30:70.
 We are largely doing influencer

marketing though the famous acters and the social
media influencer.
 Following are some photos of our

marketing products:

Human Resource Department
 Human Resource Management is

concerned with human being because of the name
HRM is “Management of Men” and that is process
of managing people of organization with human
approach.
 We provide Health & Life insurance,

vision care, fitness, paid vacation leave, sick leave
and child care etc. to our employees.
 Also, we provide the training to those

employees who actually need training.

 Also, we arrange the business games
such as case study, role play and monopoly etc.
and we arrange seminar, conference meeting
too.
 Currently we hire a HR manager at our

company. His name is Mr. Shrikant Tiwari, who
completed his MBA in HR from the XLRI.
 We hired a HR manager because we

forecasted that in future our employee demand
will be increase.
 Therefore, in today’s era organization’s

success is mainly depends on their employees.

Our current employee list:
No. of Department Working Pay-

Employees \ Type condition scale
5 Production Semi- 7,000
skilled
17 Production Skilled 10,000
2 Sales Un- 6,000
skilled
5 Sales Semi- 9,000
skilled
8 Sales Skilled 12,000
1 HR Skilled 40,000
2 Assistant Semi- 8,000
skilled
3 Peon Skilled 6,000
7 General Skilled 5,000
workers
TOTAL=50 4,67,000

Finance Department
 In our company finance department is

completely handled by Mr. Priyesh Bhesajaliya.
 We have many financial sources to finance

our company needs. In which we select the best
alternate option available in the market.
 In the beginning Mr. Priyesh Bhesajaliya

and Rahul Shah invested Rs. 6 lakhs and Rs. 4
lakhs respectively in this business.
 That is why till today their equity ratio is 3:2

in this company.

 Following are the fixed capital cost of
our company’s project:
No. Name Rs.

1. Land 15,00,000
2. Building construction 5,00,000
3. Machineries 10,00,000
4. Furniture 50,000
5. Patents 1,00,000
TOTAL = 31,50,000
 Above are our current fixed assets which

are the most valuable assets in our company.
 To fulfill our above financial needs we

taken loan @ 8% from the financial institute which
name is “Gopal finances”.

 Following are the current assets of our
company:
No. Name Rs.

1. Cash at hand 50,000
2. Bank balance 1,75,000
3. Debtors 30,000
4. Bills Receivables 25,000
5. Stock 1,00,000
6. Short-term 60,000
investments
7. Prepaid expenses 40,000
Total = 4,80,000

 Following are the current liabilities of
our company:
No. Name Rs.

1. Bank O.D. 50,000
2. Creditors 1,00,000
3. Bills Payables 50,000
4. Outstanding 50,000
Expenses
5. Received in advance 70,000
Income
TOTAL = 3,20,000
Working capital = Current Assets – Current Liabilities

= 4, 80,000 – 3, 20,000
= 1, 60,000
 From the above formula we found our working

capital is Rs. 1, 60,000.

Balance sheet of “JACK ENTERPRISE”
Liabilities Assets
Capital: Fixed Assets:

Earnings 10,00,000 Land 15,00,000
Paid-in capital 5,00,000 Building 5,00,000
Long-term loan 15,00,000 Machineries 10,00,000
Other long term Furniture 50,000
Liabilities 1,40,000 Patents 1,00,000
Interest on loan 1,70,000
Current Assets:
Current Liabilities: Cash at hand 50,000
Bank O.D. 50,000 Bank balance 1,75,000
Creditors 1,00,000 Debtors 30,000
Bills Payables 50,000 Bills Receivables 25,000
Outstanding Expenses 50,000 Stock 1,00,000
Received in advance Investments 60,000
Income 70,000 Prepaid expenses 40,000
36,30,000 36,30,000

Future Growth
 According to the report of “Business

hub”, the global smartwatch market was valued at
the volume of 68.59 million units in 2020, and it is
expected to reach 230.30 million units by 2026,
registering a CAGR of 21.98% during the forecast
period (2021-2026).
 Significant factors operating in the global

smartwatch market are growth in demand for
wireless fitness and sport devices, increase in
health awareness among consumers, and
emergence of large number of players in the
smartwatch market, which are expected to drive
market globally.

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SMART-WATCH

 Presentation inspiration and motivation have

 I express my sincere thanks to Dr. Priti madam

 I pay my deep sense of gratitude to Prof.

 Last, but the not the least, my parents are also

JACK ENTERPRISE Page 1

The smart watch has been predicted to be the

That’s why some business experts forecasted

JACK ENTERPRISE Page 2

This work has not been previously

Date: Student signature

JACK ENTERPRISE Page 3

JACK ENTERPRISE Page 4

 Therefore, increasing demand of

 So, I and my friend Rahul shah

 Therefore, I and Rahul shah are founders

JACK ENTERPRISE Page 5

 Our main objective is become the first

 Our company is established on 31st march,

 Simply, our company is smartwatch

 Rahul shah is an engineer who completed

 Now our equity ratio is 3:2 it means my

JACK ENTERPRISE Page 6

 When we started our business there was

 Therefore, we decided to use

JACK ENTERPRISE Page 7

JACK ENTERPRISE Page 8

Jax prime Max prime

 Currently we have two products available

JACK ENTERPRISE Page 9

 Its main features are as follows:

Points Jax prime Max prime

JACK ENTERPRISE Page 10

 We provide more upgraded features in “Jax

 Therefore, our main revenue generating

 Now, currently we using the penetration

 Therefore, our target audience is 14 years

JACK ENTERPRISE Page 11

 There is total ten steps to make smartwatch

1. Select the chip solution from the

JACK ENTERPRISE Page 12

The first step to making smartwatch is to get a

Smartwatch chips are a crucial part of

2. Design motherboard circuit, write

Once we have secured a deal with a reliable

For this, we actually need to get in touch with

JACK ENTERPRISE Page 13

3. Design the appearance:

Next up is the appearance design of our

So, to catch the interest of our customers, our

4. Prototype according to the

What’s even more important than the

JACK ENTERPRISE Page 14

In addition, it would also allow us to set high-

6. Design packaging and manual

Many manufacturers don’t know this, but your

So, to get a better position in the market, we

7. Purchase required components:

Chips and the motherboard are not the only

Our smartwatch’s overall design is determined

JACK ENTERPRISE Page 16

Before we start producing our smartwatches,

This is why buying from a reliable supplier is