FACULTY OF BUSINESS MANAGEMENT (BA118)

DIPLOMA IN OFFICE MANAGEMENT AND TECHNOLOGY

FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300)

ENT300 BUSINESS MODEL CANVAS

“Suka Ice Dessert”

PREPARED BY:

NAME NATASHA ABDUL JALIL

STUDENT ID 2017458796
GROUP NBT6A

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 TABLE OF CONTENT
No. Content Pages

1. Introduction 3

2. Business Model Canvas template 4

3. Value proposition 5

4. Customer segment 6

5. Distribution channel 7

6. Customer relationship 7

7. Revenue stream 8

8. Key activities 8

9. Key resources 9

10. Key partners 9

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 INTRODUCTION ABOUT THE BUSINESS

The business name is Suka Ice Desert. The name was inspired by the taste of delicious of the
Ice cream cake that would make everyone mouth-watering just by hear the name of it. The dessert is
made with milk, cream, various sugars and flavouring such as fresh fruit and nut purees. The taste is
very incredible and that is what make our product will be. As for the nature of the business, we are
producing Ice Cream as main activities. We produced various type of pudding such as Tropicana Ice
Cream, chocolate Ice Cream vanilla Ice cream, Kiwi Ice Cream and not to forget our main flavour that
is widespread around the world about how the taste it is which Rainbow Ice Cream and its comes with
vanilla cake. As for now, we only had one dessert lounge café that are located in Ampang, Kuala
Lumpur. The location of the café is at the Residence 10. The chosen location can be considered as
strategic location for a unique and comfortable café. Hence, the location is perfect to ensure our
business will keep going as it will attract people to pass by our café, especially the teenagers since our
café is located at the town. For further information, our business has been registered on 15 July 2018.
After registration with the SSM, we have taken a very first to open up a café and start the business on
27 August 2018. Just like other business people, our future prospect is also to create more branches
and promote our product at the International level. We are also aiming to be one of the successful
dessert business and the first choice of customer and not only in Malaysia but also in the other
countries. Besides, we are committed to produce the highest quality dessert using most magnificent
ingredient and will always continuously improve all the aspect of our business and products. Lastly,
we are Muslim friendly dessert business which is we do not use any Non-Halal ingredient in our
products. That means, our product is free from nay component that Muslim prohibited from
consuming according to Islamic law. Not only that, the processed, made, produced, manufactured and
stored using equipment or machinery that have been cleansed according to the Islamic law. It is
clearly stated here that our policy is to make sure everyone can taste our delicious and tasty products.

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KEY KEY PARTNER VALUE REVENUE CUSTOMER
ACTIVITIES PROPOSITION STREAMS SEGMENTS
PRODUCTION MARKETING PROVIDE SELL OF TEENAGERS
DESIGN DELIVERY DISCOUNTS PRODUCTS LOCAL
PACKAGING SERVICE ACCESSIBILITIES MEMBERSHIP RESIDENT
AND PRODUCTION VARIOUS TYPE SALES AND MALL
LABELLING SUPPLIER OF RECIPE AND FEES VISITOR
MARKETING PACKAGING DESIGN SELL OF
DISTRIBUTION ATTRACTIVE SERVICE
PACKAGING

KEY COST
RESOURCES STRUCTURE
PHYSICAL One-off Cost
RESOURCE  Equipment
HUMAN  Interior
RESOURCE and
LOGISTIC furniture
RESOURCE Mothly Cost
FINANCIAL • Café Rent
RESOURCE • Staff
• Marketing
• Online Websites
DISTRIBUTION CHANNEL CUSTOMER RELATIONSHIP

MEMBERSHIP GIVING DISCOUNT OR

DIRECT SELLING PLAN REWARD
FEEDBACK THROUGH ONLINE WEBSITE

1. VALUE PROPOSITION.

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 A value proposition is a promise of value stated by a company that summarizes how
the benefit of the company's product or service will be delivered, experienced, and acquired.
Currently, as we know desserts are a bit hard to find anywhere, especially for those who are
living in the relatively remote areas. Customers who are living in that area are often find it
difficult to travel to urban areas due to major issues such as transportation and time issues.
On behalf of our store company, we offer a several ways of services that help our customers,
especially for those who are living in the remote areas.

i. Accessibilities. For those who are having difficulty coming to our store, we
are provide with home-based or well known as delivery services. With this
type of service, customers only need to browse our company website or just
download our company's apps to book and provide customer information to
facilitate our delivery of delivery services to the destination. This type of
service will provide much better service that our company can provide to
our customers and with the latest technology will provide a new experience
for our staff and to our customers.

ii. Various type of recipe and design of dessert. On behalf of our company, we
provide the most attractive and most successful dessert (and sale) menus
with the most popular tastes. In our dessert shop, we have several main
ingredients which is chocolate, citrus, coffee, custard and cheese and
caramel. To meet our customers' tastes, they can also provide their own
design products to make their favorite desserts look more attractive to
them. We are also hiring a qualified staff which is good at designing the
dessert and in culinary in baking dessert.

iii. Discount. To attract more people and customer to come to our dessert shop,
we also offered to our customers with the high quality products and
discount 20% - 40% on the customers birthday and for those who are
register a membership plan with us.

iv. Attractive packaging. In terms of packaging, we have come out with some
interesting designs to attract buyers. The packaging plays an important role
in ensuring that the desserts in the packaging are not easily damaged.
Moreover, product packaging plays an important role in provide information
such as instruction, ingredients, expire date. So that customers can know
about that products. For example, in the line of food products, we provide
the packaging with “nutrition facts” information tag on the product.

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 2. CUSTOMER SEGMENT

Customer segmentation is the process of dividing customers into groups based on common
characteristics so companies can market to each group effectively and appropriately.

I. Teenager. Teenagers have always been important to brands because they tend to be early
adopters and because, traditionally, their brand preferences aren't yet firmly defined. With the
internet and social media, teenagers have more access to that information than ever before."
Teens also wield significant purchasing power.

II. Local resident. Small town businesses, for instance, often flood the local market with radio
and newspaper ads that have broad local reach and affordable rates. If you operate a tanning
salon, your audience varies in age and gender but is is concentrated largely in the local
community.

III. Mall visitor the mall will get the opportunity to segment customers based on how much
they buy and how often they visit

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 3. Distribution channel

Distribution channels establish how an organization communicates with its pre-identified

customer segments and are the way to deliver the value propositions it has to offer. They are,
therefore, essential for the customer experience

i. Direct Selling very convenient for the client, because it offers personal demonstration
and home delivery. It involves low cost and creates a strong relationship with the
consumer, ensuring interesting margins.
However, it is unfeasible for large organizations because it limits reach, unless it
involves exorbitant costs.

4. Customer Relationship
describes the type of relationship a company establishes with it’s specific customer segments.
Customer relationships are driven by customer acquisition, customer retention, and boosting
sales
i. Membership plan can print membership cards as gifts for your member. The
membership card design can be customized, and you can choose to use magnetic
swipe card or RFID card at the same time can restore customer data.

ii. Giving Discount or Reward. The data generated from your loyalty program can be
used to improve your business. The reward program can show you your customers
behaviour, and from there, you can fine tune your business strategy to better future,
and to serve your customer better.

iii. Feedback through online website. Encourages customers to publish their reviews on
the website so every person who read the review can interact with it.

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 5. Revenue streams

Revenue streams are the various sources from which a business earns money from the sale of
goods or the provision of services. The types of revenue that a business records on its
accounts depend on the types of activities carried out by the business.

i. Sell of Products Selling Assets (Asset Sale) This is the most widely utilized
in mainstream business.
ii. Membership sales and fees. membership cards as gifts for minimum
purchased
iii. Sell of Service Operating revenues describe the amount earned from the
company’s core business operations. Sales of goods or services are examples
of operating revenues

6. Key Activities

As the title suggests, these are the most important tasks a company must carry out in order to
fulfill its business purpose. To be successful, a company must carry out key actions that are
primarily dictated by its business model. As we studied with the key resources building block,
key activities are similarly pivotal in an organization fulfilling its value proposition, reaching
its customer segments, sustain its customer relationships and ultimately create long-term
revenue streams. Key activities are different according to the business model of the
organization carrying out the activity.

i. Production. Activities may include learning more about the customers and new
production techniques to improve the product. For example, you are already
producing food. One of your activities may be to doing market research to find out if
customers are happy with your food or if you need to update the ingredient or variety
to better fit their needs.

ii. Design. Designing food. Based on colour , shape and else.

iii. Packaging and labelling. The packaging and labels can be used by marketers to
encourage potential buyers to purchase the product. Packaging is also used for
convenience and information transmission. Packages and labels communicate how to
use, transport, recycle, or dispose of the package or product.

iv. Marketing. responsible for the growth of the company by getting word of the
company’s existence and the value it provides to its customers. The functions of the
marketing department.

v. Distribution. The production of product and delivery service for the example process
of deploying maintenance and managing.

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 7. Key Resources.
The resources are needed to create value for your customers. They are considered your assets
and they are needed to sustain and support your business. These resources can be categorized
into four main categories

i. Physical Resources. Physical resources, such as raw material, buildings, vehicles,

transportation, storage facility, machines and factory.

ii. Human Resources or staff, such as a talented engineer or marketing experts. These resources
are more important in companies in the knowledge-intensive and creative sectors.

iii. Logistic Resources such as your brand, patents, copyrights, partnerships, and customer
databases. This can include recipes for those who deals with food. Or it can include a
particular way of doing things

iv. Financial Resources. such as cash, credit etc.

8. Key partners are the relationships that you have with other business, governmental, or non-
consumer entities that help your business model work. These can be the relationships that
your company has with your suppliers, your manufacturers, business partners

i. Marketing Partnership marketing is about collaborating with a person or business

because they have a relationship with an area of a market that you're interested in
selling to. By partnering with somebody, you're able to introduce your brand to a new
audience.

ii. Delivery Service provide fast, usually day delivery, within a particular area. A service
may specialize in a specific type of delivery, such as delivering food, or it might
deliver all kinds of packages

iii. Production Supplier

This is the most common form and it could help you to have a reliable and systematic
source of supplies for your business

iv. Packaging shape big or small product are considered for better product.

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