BUSINESS PLAN

NZ CRUNCHIES
PRINCIPLES OF ENTREPRENEURSHIP (ENT530)
BACHELOR OF CONTEMPORARY METAL DESIGN
GROUP: CAAD243 (5A)

PREPARED FOR:
MISS ZARITH THURAYA ABD AZIZ
GROUP MEMBERS:
1. FATIN KHALISAH BINTI SHAH ALLAM (2021352839)
2. NUR NADIRAH BINTI DAGANG (2021515959)
3. MUHAMMAD IKMAL HAKIM BIN MOHD ZAID (2021382537)
4. NOOR ZULAIKHA BINTI IBRAHIM (2021395749)

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 TABLE OF CONTENT

N0 CONTENT PAGE
.
COVER PAGE
LIST OF CONTENT
ACKNOWLEDGEMENT 2-3
LIST OF TABLE
LIST OF FIGURE

1. EXECUTIVE SUMMARY 4-5

2. COMPANY PROFILE 6-7

3. ENVIROMENTAL INDUSTRY ALANYLIS 8-11

4. DESCRIPTION OF VENTURE 12-15

5. MARKETINGANALYSIS AND COMPETITION

6. OPERATION/PRODUCTION PLAN

7. ORGANIZATION PLAN

8. FINANCIAL PLAN

9. PROJECT MILESTONES

10. APPENDICES:

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 ACKNOWLEDGEMENT

Alhamdulillah and thanks to Allah Almighty who enable me to complete my assignment on case
study company analysis. This report was prepared for subject Principles of Entrepreneurship
(ENT530) and based on the guidelines and formats that have been given by lecturer. This assignment
is to teach us how to be a real entrepreneurial business.

We would like to thank our lecturer Miss Zarith Thuraya Abd Aziz who guided us in doing these
projects. She provided us with invaluable advice and helped us in difficult periods. His motivation
and help contributed tremendously to the successful completion of the project.

Besides, we would like to thank NZCRUNCHIEST’s company who helped us by giving us advice and
providing the equipment which we needed.

Also I would like to thank my family and friends for their support. Without that support we couldn’t
have succeeded in completing this project. At last but not in least, we would like to thank everyone
who helped and motivated us to work on this project.

Thanks again to all who helped us.

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 EXECUTIVE SUMMARY

NZ Crunchiess Viral is one of the Bumiputera chip product brands of NZ Frozen Industries Sdn Bhd
since 1997 which until now, is still looking for visionary members, eager to further expand their
business. NZ Crunchies contains poppy skin snacks with unique flavors. It is very tasty, delicious and
quality. It is quite crunchy when chewed and even suitable to be eaten in various combinations, the
taste of these chips melts in the mouth.

the advantage of NZ Crunchies poppy skin chips is that this snack is a trending product and attracts
the interest of many people regardless of age. In addition to using cheese flavors as flavors for our
snacks, Nzcrunchiest also has a variety of flavors that are Perfect to enjoy anytime or anywhere.
With its easy-to-carry nature at any time, this snack is perfect for your loved ones to enjoy.

In addition, this NZ Crunchies brand snack is also suitable to be eaten anywhere and anytime. So, we
believe that these NZ Viral Crunchies are a very popular snack and the competition is fierce with the
snacks out there because of our products. to suit the tastes of the Malaysian people.

Lastly, we always make sure that our NZ Crunchies poppy snacks always meet customer demand and
are produced efficiently.

ORGANIZATIONAL CHART
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 (OWNER OF NZCRUNCHIEST VIRAL)

FATIN KHALISAH BINTI SHAH ALLAM

(ACCOUNTING MANAGER)

MUHAMMAD IKMAL HAKIM BIN MOD ZAID

(MARKETING MANAGER) (SALES SUPERVISOR)

NOOR ZULAIKHA BINTI IBRAHIM NUR NADIRAH BINTI DAGANG

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 COMPANY PROFILE

NZCRUNCHIESLICIOUS

NZCRUNCHIES
NZCrunchies is one of the bumiputra product brands of NZ Frozen Industries Sdn Bhd which
to this day, is still looking for highly visionary members, eager to further expand their
business. Through it is viral snacks, NZ Crunchies provides an opportunity to generate
income for all groups regardless of race and religion. There are 8 flavour which is Cheese
Primo, Golden Salted Egg, Savory Chicken Floss, Roti Bakar, Seaweed Teriyaki, Chocolate
Supreme, Milky Matcha and Korean BBQ.
Address: Puteri Park Plaza, LOT 147, TINGKAT 3, Jalan 28, Taman Putra, 68000 Ampang,
Selangor
Hours: Open 24 hours

SEVICES:
Monday - Friday (4.30 - 6.30pm)
Saturday and Sunday (12.00 - 6.30pm)
COD:
(Area Kuala Selangor, Bukit Kuching Tengah, Bukit Hijau, Bukit Cherakah)
- RM 5 (1-3 purchases)
- RM 3 (4 and more purchases)
POSTAGE:

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(available all over Malaysia)
- RM 8 (1-3 purchases)
- RM 10 (4 and more purchases)
*include bubble wrap
Vision
 To provide a delicious snack that will be remembered by everyone each day.
 To ensure customer satisfied with our product.
 To create a new experience in world of business.
Our main goal
 Ensure customer satisfaction.
 Increasing a number of customers of each month.
 Keep our loyal customers and improve our services day by day.
Objective
 Objective in this business is we want to gain knowledge in business.
 We want all of people know what we selling. In this project we are selling a product
of NZCrunchies. This type of product is food and beverages. Other than that, we also
can make this brand of food can know widely and produce a lot of sales.
 To offer a diverse of snacks. We provide options to our customers so, they can
choose what type of flavour they want to try.

CONTACT US:
 EMAIL: nzcrunchieslicious@gmail.com
 INSTAGRAM: https://www.instagram.com/Olshop38.apk?r=nametag
 TWITTER: https://twitter.com/nzcrunchiesapk?s=09
 FACEBOOK: https://www.facebook.com/Nzcrunchieslicious-104720678101100

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 ENVIROMENTAL INDUSTRY ANALYSIS

 Describe the overall nature of the industry, including sales and other statistics.
NZCrunchies is one of the Bumiputra oroducts brand of NZ Frozen Industries Sdn Bhd which
to this day, is still looking for highly visionary members, eager to further and expand their
business.
Our main goal is to always achieve a high level of customer satisfaction with the services and
products that we provide. This simple approach has effectively fueled our growth since we
opened our doors. We’re thrilled you’ve decided to visit us - please browse our site to
discover what we’re all about.
Well-designed packaging plays an important role in giving our product brands an edge over
others. Our packaging will stand out from the rest. For this reason, use innovative packaging
that looks appetizing. Different flavours also require different packaging. We also provide
different packaging sizes to meet the needs of different people to make our customers
easier to use our products. Of course, we also need a logo that reflects our brand. An
excellent logo is something that will immediately identify our brand in their minds. A good
logo can enhance our marketing and help our business achieve success faster.

HERE’S WHAT WE PROVIDE

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For this business project, our main Instagram account. On Instagram we reach our
customers and also we get new followers. In addition, we also update all information on
NZCrunchies there. So, all our followers can find out about our products by browsing our
page. In addition to Instagram account, we also have a website and also a twitter account.
The function of all these applications is the same that we update about our products.
Furthermore, from the application we also get orders from our followers.

Figure1

 Note trends (Environmental and business trends) and demographics, as well as

economic, cultural, and governmental influences.
Nzcrunchiest are one of the easiest food options available at the moment for people
regardless of age because these chips have a variety of interesting flavors and even they can
be served in a variety of ways. It shortens food preparation time and can be served in the
form of a quick snack or part of a meal.

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Based on distribution channels, NZCrunchiest can also be obtained by consumers through
supermarkets/hypermarkets, department stores, specialty food stores and online stores.
Due to the availability of various types of products and brands.

Figure1

Figure2

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  Key success factors in an industry are important to know and convey.
Companies need to compete in attracting customers to buy our products by lowering prices
as customers prefer product with cheap price to ensure the company is able to survive in
the market. In addition, this competition challenges not only exists among companies but
also exist within company members due to every member also compete in their sales to
earn high commission.
Our suggestion to the company, practicing healthy competition, providing Cash on Delivery
services to facilitate customers because by facilitating customers they will be attracted to
the purchasing process from our company. Establish aggressive promotion. This healthy
competition practice is to cultivate the spirit of not giving up and increase the positive value
of each individual to ensure they are always positive in doing business and it also helps to
strengthen relationships in a company and also to our customers. Companies can do better
in the future is should promote relationships among colleagues. For example, always share
opinions with each other and should not expect solutions from others alone. If there is a
problem, each member should help each other to think of ideas and ways to solve the
problem to brainstorm together to produce a quality solution. This is because a company is
a co -built organization and this organization should be developed together.
Experienced workers with a particular skill that the position requires-
Our company hired three full time operational workers to ensure the flow of production is
going smoothly and well. Moreover, they will be supervised by six top level managers to
ensure the goals of the business organization can be achieved.
Teamwork -
The capability to cooperate with others in a team by cultivating professional
relationships in order to achieve a common objective is a great resource to our
company NZ crunchiest
Innovative idea –
The idea to innovate a high procedure of making flavours and taste came from the artistic
idea produced by the top-level manager. They bring forward creative ideas and suggestions
that will have a beneficial impact on our company.
Reliability –
is a key component in knowing that the job will be done appropriately. A trustworthy
employee is one who is reliable and dependable. Employees that are dependable are
essential in the job because they demonstrate that they can .

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Description of venture

Product and service

PRODUCTS DESCRIPTIONS OF PRODUCT SERVICE

Weight: 60gm  Selling this product by

using social media
“Luxurious but cheap ... very -WhatsApp
addictive” -Facebook

Ingredient:  Cod in are shah Alam

cheese powder, filtered water,  Postage about RM 4.00
chili powder, sugar, flour & by using ninja wan and
salt. E&T delivery service
post.

 Buy 3 free 1 (discount)

CHEESE PRIMO (60gm)

Weight: 60gm  Selling this product by

using social media
“Spicy like Korean ramen but -WhatsApp
addicted to you” -Facebook

Ingredient:  Cod in are shah Alam

BBQ flavour, filtered water,  Postage about RM 4.00
flour, sugar, chilli, salt & sugar. by using ninja wan and
E&T delivery service
post.

 Buy 3 free 1 (discount)

KOREAN BBQ (60gm)

Weight: 60gm  Selling this product by

using social media
“Authenticity of salted egg and -WhatsApp
curry leaves for non -stop -Facebook
chewing”
 Cod in are shah Alam
Ingredient:  Postage about RM 4.00
salted egg powder, filtered by using ninja wan and
water, flour, chili powder, E&T delivery service
Curry leaves, salt & sugar. post.

 Buy 3 free 1 (discount)

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GOLDEN SALTED EGG (60gm)
PRODUCTS DESCRIPTIONS OF PRODUCT
Weight: 60gm
“Sweet fats (eaten with pound
bread very delicious”
Ingredient:
chocolate powder, flour, butter
powder, supreme, filtered
water, sugar & salt.
CHOCOLATE SUPREME (60gm)
Weight: 60gm
“A seaweed wrap that evokes a
Japanese”
Ingredient:
Seaweed flavour, shrimp
flavour, salt, filtered water,
sugar & salt.
SEAWEED TERIYAKI (60gm)
Weight: 60gm
“An appetizer in the morning
with a combination of two
unique flavours”
Ingredient:
Cheese powder, chilli, filtered
water, sugar & salt.
NACHO CHEESE (60gm)
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SERVICE
 Selling this product by
using social media
-WhatsApp
-Facebook
 Cod in are shah Alam
 Postage about RM 4.00
by using ninja wan and
E&T delivery service
post.
 Buy 3 free 1 (discount)
 Selling this product by
using social media
-WhatsApp
-Facebook
 Cod in are shah Alam
 Postage about RM 4.00
by using ninja wan and
E&T delivery service
post.
 Buy 3 free 1 (discount)
 Selling this product by
using social media
-WhatsApp
-Facebook
 Cod in are shah Alam
 Postage about RM 4.00
by using ninja wan and
E&T delivery service
post.
 Buy 3 free 1 (discount)
Product benefits

Nz these crunchies are a food that is already available and easy to carry wherever you are. not
only can it be eaten when hungry, but it also serves as a side snack to be eaten while doing work or
taken anywhere. it has various flavours to suit the costumer's wishes.

benefits that you will get from buying our product is with Nz crunchies you no longer have to
worry when walking far and no food. this is because the food in the pouch we sell can be taken
anywhere. so, there are no more worries of being hungry when going for a long walk. when you buy
Nz crunchies the main benefits are that we will pack this item very safely and in an organized
manner. if you buy our product, a discount on the price of the product will be given to the costumer
and some free pouches will also be given.

Product unique features

Nz crunchies sold in our company have their own unique features that are various flavours and
with many purchases will be given gifts. in addition, fast and customer -friendly customer service and
accuracy in our product delivery. Not only that, also our product has a lot of flavour that can fulfil
the costumer need what they want to taste. NZ crunchies' main product is a snack made from spring
roll pastry that comes in a variety of flavours. This product is halal, inexpensive, stylish, and comes in
a variety of flavours, making it simpler to distinguish from other brands. There are eight flavour
available such as cheese primo, chocolate supreme, korean bbq, flaming salted egg, seaweed,
teriyaki, golden salted egg, and sate kajang.

Problem that company’s product solved

1.Supplier of product

For our company no exception to the problems owned by our product. in terms of product and
service provided by our company. therefore, among the problems that our company will do in
overcoming the following problems is that we will supply more food to customers by taking food
suppliers with more rates so that delivery to the customer is easier and faster.

2.Package and delivery process

In addition, our company will also be more careful and increase the level of security on the products
we sell so that no product is damaged. this will be enhanced in terms of more durable and high-
quality packages and packaging. from the service side, we will solve this problem by improving our
communication features to customers. for us costumer is always right. in addition, we will also speed
up the delivery of our food to the costumer at the most immediate rate so that there are no
complaints from buyers.

by overcoming the following problems, it will have a huge impact and positive impact on our
company. this is because when such problems can be overcome this will further increase the
company’s economic performance. with the delivery problem that can be solved it not only gives
benefits to the company it also gives benefits to the economy in terms of the needs and wants of
customers who buy goods by delivery or online.

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Demonstrable customer demand

Generating demand for the company’s product require much more than just simply releasing it onto
the market. NZ crunchies has conducted some research to determine what is the customer needs
and wants. The company will establish alternatives in order to fulfil the customers’ demand and to
position NZ crunchies’ brand in the customer mind. The company has outlined the events for
demonstrating the customer demand and will take place in short- and long-term future. NZ
crunchies will become successful because of the value we will bring into our products. The price is
affordable to all range of age because we want everybody to use our product.

Lipboom Sdn Bhd will

become successful because of
the value we will bring into the
our
products. The price is
affordable to all range of age
because we want everybody to
used our
product.
Major events for short and long-term future

Product launch Product launch

Date : 5st may 2022
Platform: facebook page and social media
Venue : Jalan Ilmu 1/1, 40450 Shah Alam,
Selangor

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Acquisition of first customers ● Promote products on various platforms such
as
Instagram, Facebook, Twitter and Tiktok.
● Create business websites
● Share reminders and repost the posters
● Show customer reviews

Milestones for customer base ● Giveaways for customers every month

● Begin a charity sponsoring.
growth ● Increase posting on social media three times
a day
● Increase overall brand awareness

Milestones for sales growth ● Attract traffic on company's website

● “Employee of the Month" award programme
● “Employee training” courses
● Acquire advanced equipment for production
● Open three new office locations
● Hiring new skilled employees nationwide,
especially for marketing department
● Launch new products.

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