ELC590: IDEA PITCHING TEMPLATE

NAME: NUR AFRINA SYAHRAIN BT RAMZEE

GROUP: AP229D3C

TOPIC: Budu Goreng Asli Powdery Budu

INTRODUCTION As we know, budu is one of the famous/heritage foods in

Kelantan. Me, myself as Kelantanese enjoy eating budu
especially when curry, fried fish and ulam. Whoever had
tried budu can relate to this. But there s also some of you guys
never had ever tried it once in your life because various type of
reasons, it?
PROBLEM / 1. People who don t like to eat budu in liquid form
ISSUE - They tend to feel that the texture of liquid budu is too
thick and heavy.
2. People who want to try budu for the first time
- They skeptical

3. People who have time to cook

- Some people are too busy to cook even during their
weekend, but they have to eat something to go
through the day
PROPOSAL Budu Goreng Asli
budu in powdery form like fish floss/serunding ikan
SOLUTION 1. Issues 1:
- BGA texture is powdery and the consumer can taste
the lightness and airy texture of it
2. Issues 2:
- They can start their baby step by trying BGA as it is a
dry and light
3. Issues 3:
- BGA can be eaten with any type of food and whenever
they like.
JUSTIFICATION Yes, there re hundreds of fish floss that being sold entire world.
But, does it taste like budu? NO! BGA is one and only product
that use budu as main ingredients that exist in Malaysia. It s
provided the original taste of budu with different texture. Because
of its powdery texture, it such a convenient for people to eat
wherever they are and whenever they like. So, you get exactly
what you re searching for.
CONCLUSION To some of you, maybe BGA is not that important, you can find
other foods to eat. But, for some people who eagerly want to eat
budu, who want to try budu for the first time, BGA is the solution.
Well, there s a saying, you never know until you try, right? So,
what are you waiting for? Go and grab it now!