PITCHING

ELC590
ENGLISH FOR ORAL PRESENTATION
WHAT
IS A
PITCH?
WHY A
PITCH IS
IMPORTA
NT
 IDEA How to make group assignments more effective

FOCUS
OF A Making a new application to help students in
PRODUCT organizing their assignments
PITCH

POLICY How to prevent plagiarism among students

 How to make a pitch
interesting / relevant
CONSIDERATI
ONS IN Who is the target
MAKING A audience / market
PITCH
What are the available
resources?
 A minor tweak to something already in
existence
A new feature or enhancement to
WHAT existing idea, product, or policy
CAN BE A major new area of an existing idea,
PITCHED product, or policy
An entirely new project
?
Berkun, S (2005). The myths of innovation, O’Reilly
OUTLINE OF A PITCH
 • Introduce a pitch to the audience
• Identify relevant background information
• Use a HOOK that immediately captures the
INTRODUCT audience’s attention.
ION • Question
• Personal experience
• Quotes / Expert Opinion
• Statistics / Research Data
QUESTION
PERSONAL EXPERIENCE
QUOTES / EXPERT OPINION
STATISTICS / RESEARCH DATA
 • State the current problem(s)
PROBLEM • Explain how it could be an issue in both short and long terms

/ ISSUE • Relate to your audience, preferably with as many target

audiences as possible
PROPOSA • Suggest a proposal
• Example:
L • A personal assignment management app called DONNA
SOLUTION • Explain how your solution works
JUSTIFICA • Compare your solution to other / nearest competing idea.
• Emphasis WHY your solution is BETTER / THE BEST
TION • Highlight the weakness(es) of other / nearest competing idea
CONCLUSI • Reinforce your proposal

ON • Relate to your target audience