FACULTY OF BUSINESS AND MANAGEMENT

BACHELOR OF BUSINESS ADMINISTRATION INVESTMENT MANAGEMENT

ENT 530
PRINCIPLES OF ENTREPRENEURSHIP

INDIVIDUAL ASSIGNMENT:

SOCIAL MEDIA REPORT

(PODO CRAFT)

PREPARED BY

NAME: MUHAMMAD ‘ARIF AKRAM BIN ADNAN

STUDENT ID: 2020972021

GROUP: JBC251 4E

PREPARED FOR

MADAM SYAIDATUL ZARINA BINTI MAT DIN

DATE OF SUBMISSION

21st JANUARY – 24th JANUARY

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 ACKNOWLEDGEMENT

Assalamualaikum W.B.T. First and foremost, praises and thanks to Allah the Almighty
for His showers of blessing for giving me the strength and ability to complete this assignment
that has been given by our lecturer to us. This particular task has been done with my full efforts
even though there is little time to do so as we are taking quite a number of subjects this semester.

We would like to express our deep and sincere gratitude to Madam Syaidatul Zarina
binti Mat Din, our lecturer for this subject, for all their lovely comments, guidance, ideas,
advice, and encouragement throughout the development of this assignment. She always
supports us, asks us whenever we have problems to complete the task assigned, and cares about
her students. She also explained everything clearly about this task to the students until we fully
understand it. Thank you so much for allowing us to do this assignment and guiding us from
time to time to do this project despite her busy schedules.

This task was assigned to us as one of the assessments for the subject Principles of
Entrepreneurship (ENT 530). Therefore, I would also like to express my appreciation to
Universiti Teknologi MARA (UiTM) for including this assignment as a requirement for this
subject as I have gained a lot of knowledge through it.

My completion of this assignment could not have been accomplished without the
support of my colleagues. I want to thank them, which helped me gather different information
and gave me different ideas in making this project. Without them, I think that I will not have
much better ideas and information than this. Therefore, I want to thank everyone involved and
contributed directly or indirectly to this assignment project as they have been shown their effort
and initiative until I can complete this assignment successfully and adequately.

Alhamdulillah and thank you very much. I hope that the information provided in this
project report will be beneficial for everyone. In Shaa Allah.

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EXECUTIVE SUMMARY
Podo Craft is a Partnership Enterprise that is registered under Companies Commission
in Malaysia (SSM) on 10th June 2018. These company is located at Pasir Panjang, Sekinchan
was an office and also a manufacturing plant. The main activity of this company is
manufacturing of craft which is based on wood and acrylic with trending finishes and design
that are customizable.

Podo Craft is one of the shops owned by PodoStudio which located at Sekinchan,
Selangor. The main product of this company is Wedding Love Box which is also the first
product produced by this company. The product was an idea from one of the partners itself,
Nur Ezzati binti Adnan which responsible as Art Director and Designer of the company. She
is the wife of the owner of the company, 27 years old.

She was inspired to produced Wedding Love Box in early of 2017 which is the day of
her wedding. She got an idea to innovate the present that she gets for her wedding. In 2017,
she was only operating the business from home to fulfil orders from only family members and
friends. Following the overwhelming response and the increasing number of bookings, she had
been braved enough to open a factory with her husband since May 2018.

As the revenue was a lot worth than her old occupation, she decided to quit her job and
started doing this business with some support of capital from the family members. Me myself,
her younger brother also involves in making this business more successful by being the one
responsible in the social media posting. In one year, this business has 6 staff including the
upper management ourselves and working hard together to achieve the business goal to
improve quantity and quality of the craft made.

The business has a commitment plan to improve the business aggressively to go far
from current state. This business will surely provide best quality craft products to customer
throughout that area. They are motivated to expand this business until the products of Podo
Craft are not only sold in Malaysia, but also penetrate neighbouring countries including
Indonesia, Thailand, Brunei, Philippines and Singapore.

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 TABLE OF CONTENT

NO ITEM PAGE

1 GO - E COMMERCE REGISTRATION 1

2 INTRODUCTION TO BUSINESS

➢ Name, Logo, Address of Business 2-5

➢ Organizational Chart
➢ Mission and Vision
➢ Description of Products and Services
➢ Price Lists

3 FACEBOOK

➢ Creating Facebook (FB) Page

➢ Customizing URL Facebook (FB) Page 3-37
➢ Facebook (FB) – Teaser
➢ Facebook (FB) – Hard Sell
➢ Facebook (FB) – Soft Sell

4 CONCLUSION 38

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1.0 GO - E COMMERCE REGISTRATION

1
2.0 INTRODUCTION TO BUSINESS

Name of the Business PODO STUDIO

Business Logo

Business Address LOT 20 PASAR, JALAN HJ SAID 1, PEKAN

PASIR PANJANG, Sekinchan, 45400

Website https://www.podo.studio/

E- mail bypodostudio@gmail.com

Form of Business LASERCUT PRINTING

Main Activity CRAFT

Organizational Chart

MUHAMAD HAFIZ
(OWNER & FINANCE)

MUHAMMAD 'ARIF
NUR 'EZZATI BINTI ADNAN AKRAM BIN ADNAN
(ART DIRECTOR & (MARKETING MANAGER)
DESIGNER)

NURLINA MUHAMMAD ALIFF

MUHAMMAD SIDDIQ
(SALES OFFICER) (PRODUCTION ASSISTANT)
(PRODUCTION ASSISTANT)

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Business Objectives, Mission and Vision

Objectives

There are only few craft manufacturing company and the design ideas are very
limited. Podo Craft volunteering to offers customer to have the best products
that designed by us and also offering them to have their own customize design.

Mission

Provide the best products and services and be the first choice among customers.
Targeting to expand the business by opening factory at many other locations in
Malaysia thus providing work opportunities to the youngsters.

Vision

Podo Craft business well established and spread our creativity not only in
Malaysia but also capture a bigger market share.

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Description of Products

Example of Products
For this moments, Podo Craft have been focusing more on the sales of wall plaques,
kids play and events collection products. All of these shopping categories from our shop have
been contributing highest sales unit since we have started the business. Since we’ve been
strategizing the best way to sustain this business and continuing on growing the business, so
we have made sure all of our products are made with high-quality material and best process of
made.

For the first products which is wall plaques, there are various of designs which will
make the customers spoiled for choices. There are such name plaques, Islamic home décor,
family frame, kids learning wall art and many more. Next, for our second products which is
kids play also have been in high demand. There are puzzles, ABC board, Arabic or Jawi
Alphabet Board, Wooden Animals, wooden coins and many else. We are not only thinking in
making profits but our products actually are made with the objective to catches kids interest in
learning. In addition, the products also carefully made by prioritize safety aspects so that the
products would be zero harm to anyone especially kids. Lastly, for events collection products
are such the plaques for Ramadhan, Eid decoration, couple calligraphy, birthday celebrating,
Wedding Love Box and some others. It also is an innovation made by our company as there
are many of these products are not using the wooden craft material. With the uniqueness of the
material itself has catches the interest of customers to have our products.

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Products Price Lists:

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3.0 FACEBOOK (FB)
➢ Creating FB page

➢ Customize URL for FB page

URL - https://www.facebook.com/podo_craft-113218283569202

Getting 442 likes, and 461 follows the Podo Craft page.

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 ➢ FB posts
• Teaser

Teaser 1 Teaser 2

Teaser 3 Teaser 4

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Teaser 5 Teaser 6

Teaser 7 Teaser 8

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Teaser 9 Teaser 10

Teaser 11 Teaser 12

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Teaser 13 Teaser 14

Teaser 15 Teaser 16

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 ➢ FB posts
• Soft Sell

Soft sell 1

Soft sell 2

11
Soft sell 3

Soft sell 4

12
Soft sell 5

Soft sell 6

13
Soft sell 7

Soft sell 8

14
Soft sell 9

Soft sell 10

15
Soft sell 11

Soft sell 12

16
Soft sell 13

Soft sell 14

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Soft sell 15

Soft sell 16

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Soft sell 17

Soft sell 18

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Soft sell 19

Soft sell 20

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Soft sell 21

Soft sell 22

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Soft sell 23

Soft sell 24

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Soft sell 25

Soft sell 26

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 ➢ FB posts
• Hard Sell

Hard sell 1

Hard sell 2

24
Hard sell 3

Hard sell 4

25
Hard sell 5

Hard sell 6

26
Hard sell 7

Hard sell 8

27
Hard sell 9

Hard sell 10

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Hard sell 11

Hard sell 12

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Hard sell 13

Hard sell 14

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Hard sell 15

Hard sell 16

31
Hard sell 17

Hard sell 18

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Hard sell 19

Hard sell 20

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Hard sell 21

Hard sell 22

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Hard sell 23

Hard sell 24

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Hard sell 25

Hard sell 26

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Hard sell 27

Hard sell 28

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4.0 CONCLUSION

All in all, I am tremendously grateful as I’m able to finished this social media report within
the time given. Furthermore, this assignment pretty much allowing us the business students to
gain lot of knowledge and practicing skills of entrepreneurship. We have gained lot of
knowledges and new experiences and surely it would be benefiting to us in future. This project
makes me learned a lot regarding the correct and suitable techniques of sales. Therefore, I’m
looking forward to continue with the new my own self business using Facebook page or
perhaps in other social media platform to sell actual items.

To sum up, it has been my goal to have my own products and brand to be sell in future. As
a student with entrepreneurship thinking, I will always seize any opportunity to come up with
the products that will fulfil the demand of users. The people who succeed to adapt into the new
environment will have a better chance to success. I also hoping that all my hard work and the
dedication in finishing this assignment will be paid off.

Lastly, I would also like to take this chance to thank Madam Syaidatul Zarina binti Mat
Din for her advice and guidance in the process of completing this report. All of the knowledge
that she taught us in class whether it in the syllabus of subject ENT 530 or not, every of them
are very useful and practical for every one of us. I hope that one day I will become a successful
humble entrepreneur that benefits to everyone by applying all of the knowledge that I ever
learned. In Shaa Allah and thank you so much.

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