Faculty : FACULTY OF BUSINESS & MANAGEMENT

Program : BACHELOR OF BUSINESS & MANAGEMENT (HONS.)

INTERNATIONAL BUSINESS

Group : 4B

Course :PRINCIPLE OF ENTREPRENEURSHIP (ENT530)

Group Name : GROUP 6

Group : 1. MUHAMMAD HANIF BIN ROSLAN (2020898808)

Members
  2. NUR EIMEERA BT MAZLAN            (2020740356)
  3. NUR KHALIDA BT ABD SHUKOR   (2020465102)
  4. NUR KHALIESAH BT ADNAN          (2020615112)
  5. ZAINUR AFNI BINTI ALIMAN           (2020865586)
 
 
Prepared for:  MADAM NOORAIN MOHD NORDIN
 
Submission Date : 11 DECEMBER 2021
th
TABLE OF CONTENTS

Acknowledgement 1
Executive summary 2
Company profile 3-4
Environmental Industry Analysis 5-6
Description of Venture 6-7

 
ACKNOWLEDGEMENT
 
 
All Praise to Allah S.W.T the Almighty, for giving us the blessing, strength, the chance and
endurance to complete this report. 
 
We would like to express our sincere gratitude to our lecturer, Madam Noorain Nordin for
guidance and non-stop encouragement in carrying out this business plan. With her help, it is
possible to complete this project. We from Group 6 are truly grateful for her special co-
operation and support virtually through social network medium such as Telegram and
Whatsapp Messenger. Her proper guidance helps us to gain knowledge in handling this
project. 
 
Also, to our families for their love, support and tremendous understanding since day one of
our journey in this semester since this semester we are in open distance learning (ODL)
mode. It takes a lot of commitment as this business plan is done while our group members
are in different states. We truly learned something from it such as being able to manage our
time wisely in preparing assignments given by lecturers, be tolerant with one another and
also prioritise any assessment to be done as soon as possible.
 
Not forgotten to all the friends for rendering their help during the period of the project work.
We are thankful for sharing their suggestions and recommendations to the completion of our
project work. 
 
Last but not least, if there is any error or fault, we are praying for an apology for this. Most all
to the great creator Almighty God the author of knowledge and wisdom who made this
possible.
 

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EXECUTIVE SUMMARY 

Jiggly cake is a sponge cake origin from Hakata, Japan that is well known for its fluffiness.
Sometimes it is called “cotton cheesecake”. It’s a very popular dessert for all ages because
of its tastiness. In Malaysia, there are not many shops that sell jiggly cake with the original
recipe from Japan. To fulfill the demand,, our company took this opportunity to be the most
well-known jiggly cake in Malaysia. The mission of our business is to sell the best taste and
affordable jiggly cake among the consumers. The reason for it is because we want everyone
from all ages to buy our cakes. Our vision is to be the first choice of jiggly cake in Malaysia.

Hekka Sdn Bhd is a company that sells jiggly cakes with the original recipe from Japan. Our
company decided to brand our product as “Jiggly Wiggly”. Our business is located at
Bangsar, Kuala Lumpur. We decided to start our business at this location because of the
high rate of people around the location. This company is a partnership business that was
established in 2021.

The main product of our business is jiggle cake. Our company decided to produce 4 flavours
like matcha, vanilla, chocolate and cheese that are highly demanded by the consumer based
on our observation. We promised fluffy and jiggly cakes that used the original recipe from
Japan that can give satisfaction to our consumers. 

Our target market consists people from all ages. To attract people from all ages to try our
product, the design of our bakery would be simple, cute and attractive with the yellow colour.
We will use social media  like Instagram, Tiktok, Twitter and Facebook to advertise the
business. To serve our customers, we will provide them a simple seating for them to eat but
comfortable. 

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 1. COMPANY PROFILE
 
1.1          Organization Background 
 

a)             Name of the Hekka Sdn. Bhd.

Organization

b)             Business Address 69-1, Jalan Telawi 4, Bangsar, 59100 Kuala Lumpur, Wilayah
Persekutuan Kuala Lumpur

c)              Website/e-mail www.jigglywigglybangsar.com.my

address

d)             Telephone 03 - 2354691
Number

e)             Form of Business Partnership

f)               Main Activities Bakery

g)             Date of 14th July 2021

Commencement

h)             Date of 13th February 2021

Registration

i)               Name of Bank Hong Leong Bank Berhad

j)               Bank Account 3125 1018 431

Number
 

1.2          Organization Logo/ Motto 

Logo description, Organization Mission and Vision

 

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 Logo/Motto

Motto:
 Simple and tasty
 
 

Mission

 
 To sell the best taste and affordable jiggly cake among the consumers.
 

Vision

To be the first choice of jiggly cake in Malaysia

2.         ENVIRONMENTAL INDUSTRY ANALYSIS- Social Business

 

2.1 Overall Nature of the Industry

            According to the Malaysian Department of Statistics, the food and beverage sector is
one of the country's high-potential businesses (DOSM). Economic development, the

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evolution of demands, consumer needs, and the information and technology revolution are
all factors that contribute to the industry's growth. According to market research firm Statista,
the Malaysian F&B sector may become even stronger in the future.

Ever since the pandemic has affected most population and countries, like Japan as
restriction for travelling has increase, makes it difficult for people to go out and enjoy
Japanese food like Japanese Jiggly Cake which is one of the most popular food that went
viral this day. To satisfy the craving, our company which is HEKKA Sdn.Bhd decided to bring
the Japanese Jiggly Cake to Malaysia.

HEKKA Sdn.Bhd is a partnership organization of 5 people who enjoy and loves food.
We aspire to start a business to fulfil and satisfy the needs and wants for Japanese Jiggly
cake in Malaysia. Moreover, our company decided to take ex-convict as our employee to
help decrease the unemployment rate in Malaysia which was point to 4.5 percent in May
2021. Besides the original flavour, we also make a variation of chocolate,green tea and
vanilla which is the popular flavour all the time.

2.2 INDUSTRY AND TRENDS

            Our company is a small-scale food industry as we are a business that prepares for
the food consumption, including the packaging and the marketing of the goods. We are
trying to create a product to satisfy the needs and wants for Japanese Jiggly cake also to
help with the unemployment of the ex-convict that receives many negative comments in
working sector. We are trying to create and bring more positive perceptions towards the ex-
convict. Nowadays, the food industry in Malaysia has increase rapidly due to Covid-19 and
the creativity of the people in creating new ideas for business during pandemic. After so long
confined in their home, people want something new and unique to satisfy and enjoy when
they go out. Therefore, HEKKA Sdn.Bhd decide to create a product that is tasty and
salivating to compete and stay in this industry.

            After taking into consideration the risk that might occur throughout the business and
recognizing all the opportunities, we hope that our business can flourish more in the future.
Our cake focuses on its taste quality and its jiggly appearance that create a cloud like
softness to the cake which makes it more interesting and tastier to eat. We also plan to
create a new and interesting flavour in the future. With more interesting and unique flavour,
this gives us an advantage in ensuring our business to flourish in the food industry. Besides,
with the trend in Malaysia nowadays which is the people are starting to find best and unique

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place for their vacation and also to fulfil their cravings since lockdown has been lifted will
gives us chance to bloom in the future. This is because the nature of Malaysian people
which they will recommend the place, food or anything that can benefit them or satisfy their
demand to other people too.  

 
3.         DESCRIPTION OF VENTURE
  
General nature of our company is the food and beverage industries. Another, the
potential success of our business is, the majority of Malaysians love to eat cakes during their
hi tea or their dessert after eating for lunch or dinner. So, our potential to make this business
successful is by selling this type of cake so that Malaysian people will have an opportunity to
taste this type of dessert. 

Nowadays, people are busier. Hence, we take this opportunity by selling this type of
cake as they are rarely seen in Malaysia. We would be introducing to the public the flavours
that are highly preferred by the locals. We would also create new flavours in the future so
that our consumers would not be bored with our product. 

The problem that our company’s product solves is, firstly regarding the production. In
this context, our company is totally homemade. Meanwhile, our company must always make
sure that the stock of cake is always available. If not, it will cause some trouble and
problems for us to meet customer demand.

Secondly, the problem that our company’s product solves is thinking of the customer.
As we know, there are various of customer’s demand. Thereupon, our company must always
do the research and analysis about the market value in the current market to meet the
customer demand and wants.

Furthermore, the problem that our company’s product solves is about competitors.
Significantly, competition products in our range of business is quite huge and challenging.
However, as a successful entrepreneur, we as a company, we make this problem as our
drive to not give up. In particular, we make this a positive move forward by conducting
surveys for all competitor cakes products in the market. Hence, in this way we find out a little

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about the business of cakes and whichever well we will apply in our business, while
whichever of our bad will always keep it away.

Moreover, our company’s product solves the customer problems by providing a

variety of  flavours. Especially, for our product, we have to focus on all Malaysian people. In
detail, if people who love to eat cake, they will also love to eat our cake and will repeat the
purchase in term of the rarity of this type of cake that is delicious to eat anytime of the day.
Additionally, our cake is reasonably priced for our customers. In brief, with the affordable
price, customers will be able to buy with a large quantity and will certainly be satisfied with
what the customer finds.

In support, benchmarks for our company is went through such great in understanding
the demands and preferences of our customers, thus producing a fresh, original and modern
ideas align with the customer taste.