VOLKSWAGEN

Gesellschaft zur Vorbereitung des Deutschen Volkswagens

 Self Introduction
Contents What is VW?
History of VW
International Business Theory
Product Life Cycle Advantages
Product Life Cycle Disadvantages
Comparison VW vs TESLA
Conclusion
References
 Volkswagen
PREPARED BY: MUHAMMAD NUR IMAN BIN NOR AZLI
STUDENT ID: 2022907757
GROUP: BA242 3C
COURSE: FIN542 INTRODUCTION TO INTERNATIONAL BUSINESS
MNC SELECTED: VOLKSWAGEN
 WHAT IS VW? Volkswagen, based in Germany, is famous
for making reliable and fashionable
automobiles.

Volkswagen is commonly abbreviated as "VW."

Volkswagen literally translates to "people's car" in Volkswagen (VW) is the largest automobile
German. producer in the world.

Volkswagen Group, or VW for short, is a German

2022 Volkswagen Tiguan receives TOP
automaker with a global presence that is headquartered
SAFETY PICK+ award from Insurance
in Wolfsburg, Lower Saxony. Institute for Highway Safety
2022 Volkswagen Golf GTI lands on
Volkswagen, Volkswagen Commercial Vehicles, KODA, Wards 10 Best Interiors & UX List.
SEAT, CUPRA, Audi, Lamborghini, Bentley, Porsche, and
Ducati are among the ten European brands that make up
the Volkswagen Group. The Volkswagen Group also
provides a plethora of supplementary brands and
services, such as financing.
HISTORY OF VOLKSWAGEN
1937 1939 1945 1960

VW was founded World War Post War The "New Era"

According to World War II has After WW2, Volkswagen surpassed

(History.com Editors, begun. Because of Volkswagen would all other import brands
2021), The Nazi this, VW has paused be singled out by the to become America's
administration of Adolf all production. Allies as a target for best-selling foreign car
Hitler creates a new their efforts to revive brand. Volkswagen was
state-owned car the German auto denationalised when the
company called sector. German government
Gesellschaft zur sold 60% of its shares to
Vorbereitung des the general public.
Deutschen
Volkswagens mbH.
INTERNATIONAL BUSINESS THEORY
USED BY VOLKSWAGEN
Germany's home market
shrank quickly and inflation
was high after the war's end.
As a result, they started
selling abroad to cut costs
and increase demand.
PRODUCT LIFE CYCLE
By 2030, Volkswagen hopes to
Using the "NEW AUTO"
Volkswagen is trying to have produced half Electric
catchphrase that
make eco-friendlier cars. Vehicles (EV). the new
Volkswagen has adopted.
Products made in this manufacturing will be more
This demonstrates VW's
manner will be shipped "sustainable and software-
intent to introduce a novel
overseas. Thus, increasing driven mobility provider." This is
product to the automotive
their sales. one of many efforts VW does to
industry.
reastablish their product.
 PRODUCT LIFE CYLE
ADVANTAGES

helps with planning

According to (LaMarco, n.d.), an organization's
ability to predict future sales is based in large
part on how well they understand the product
life cycle and react to market conditions.

avoid the pitfalls of

different stages
According to (LaMarco, n.d.), marketers can
anticipate faults and trends by comparing
their products to others in a comparable
point of their life cycles..
 PRODUCT LIFE CYLE
DISADVANTAGES

self-fulfilling
one can never predict the time that a
product will take in each stage of the
cycle. Sometimes it becomes difficult to
distinguish one stage from another.
(LaMarco, n.d.)

result in bad decision making

when managers fail identify their exat
product stage, they may make some
hastily decision said (LaMarco, n.d.).
 BUSINESS TYPE Car Manufacturer

COMPARISON INTERNATIONAL

VW VS TESLA
BUSINESS THEORY PRODUCT LIFE CYCLE
APPLIED

UNITED STATES OF
COUNTRY OF ORIGIN GERMANY
TESLA is a car manufacturer that AMERICA
focus on Electric Vehicle (EV).
Founded by Elon Musk. they use
an electric motor in place of an
ELECTRIC VEHICLE 50% of production by 100% production is
internal combustion engine.
(EV) 2030 Electronic Vehicle

Supperior
Massive in size that technology. i.e.
COMPETITIVE they are able to Artificial Inteligent
ADVANTAGE diversified their that allows Auto
products Pilot.
VOLKSWAGEN

CONCLUSION
Any automaker that actively promotes new ideas
and designs should adopt the product life cycle
as their guiding business principle. As a
conclusion, Volkswagen has adopted an
appropriate business philosophy. Volkswagen has
to reevaluate their product market and focus on
improving product quality and features. It's a
given that consumers would always choose for
the greatest option available.
 REFERENCE

LaMarco, N. (n.d.). Pros & Cons of a Product Life Cycle | Small Business - Chron.com.
Small Business - Chron.Com. Retrieved November 16, 2022, from
https://smallbusiness.chron.com/pros-cons-product-life-cycle-11801.html
Product Life Cycle Concept Usefulness and Limitations | Free Essay Example. (n.d.).
StudyCorgi.Com. Retrieved November 16, 2022, from https://studycorgi.com/product-
life-cycle-concept-usefulness-and-limitations/
History.com Editors. (2021, November 16). Volkswagen is founded. HISTORY; A&E
Television Networks. https://www.history.com/this-day-in-history/volkswagen-is-
founded
Lorette, K. (n.d.). Ideas in the Maturity Stage of the Marketing Mix | Small Business -
Chron.com. Small Business - Chron.Com. Retrieved November 16, 2022, from
https://smallbusiness.chron.com/ideas-maturity-stage-marketing-mix-65985.html