FACULTY OF BUSINESS AND MANAGEMENT

DEGREE IN ISLAMIC BANKING

BA249

PRINCIPLES OF ENTREPRENUERSHIP
ENT 530

BUSINESS MODEL CANVAS – HASIL LAUT JAMILAH

Prepared for : DR. LAW KUAN KHENG

Group :
KBA249 3A

Prepared by:

NAME MATRIX NUMBER

1. AHMAD SYAKIR NAIM BIN MOHD NASIR 2020601808

(GROUP LEADER)
2. NUR SYAHIRAH BINTI ARSAD 2020476424

3. NURUL NAFIZAH BINTI MOHD NOR 2020456082

4. SITI SOLEHAH BINTI HASBULLAH 2020449684

5. NURUL AIN ANEESA BINTI ZALMI 2020834114

 ACKNOWLEDGEMENT

First of all, we would to thank God as we have successfully completed this assignment with
good health and mind. Secondly, our biggest gratitude would be for our lecturer, Dr. Law Kuan
Kheng who are very supportive and gives a lot of guidance to the students. He did not get tired in
sharing knowledge to his students and ready to help us when in need.

Our acknowledgement also goes to our family members and friends that are willing to sacrifice
time to help us without they realize it or not. Their understanding in providing us space and time
to fulfil our duty as a students are very much appreciated.

Most importantly, we want to thank each of our group members that give full support to
complete this assignment. From the beginning until the end of the assignments, we always help
each other in completing our tasks and willing to spend time to discuss our group project despite
the hectic life we live in. We hope all of our effort will give benefits to us and we will always
strive to improve our work in the future.
 TABLE OF CONTENTS

EXECUTIVE SUMMARY………………………………………………………………….1 - 2
1.0 COMPANY INFORMATION…………………………….………………………..……...3
1.1 Background………………………………………………………………….……….3
1.2 Organizational Structure……………………………………………………………..4
1.3 Product And Services ………………………………………….………………..4 - 5
1.4 Business, Marketing And Operational Strategy…………………………………….5
2.0 COMPANY ANALYSIS…………………………………………….…………………….6
2.1 Customer Segment ………………………………………………………………….7
2.2 Value Proposition……………………………………………………………….. 7 - 8
2.3 Distribution Channel ………………………………………………………………..8
2.4 Customer Relationship…………………………………………………………. 8 - 9
2.5 Revenue Stream……………………………………………………………………. 9
2.6 Key Resources……………………………………………………………………. 10
2.7 Key Activities……………………………………………………………………. 10
2.8 Key Partner………………………………………………………………………..11
2.9 Cost Structure ……………………………………………………………….11 - 12
3.0 FINDINGS AND DISCUSSION…………………………………………………....…..13
3.1 Findings………………………………………………….………………………..13
3.2 Discussion………………………………………………………………13 - 16
4.0 CONCLUSION……………………………………………………………………. 17
5.0 APPENDICES…………………..………………………………………………….. 18 - 20
6.0 REFERENCES …………………………………………………………………………..21
 EXECUTIVE SUMMARY

We have chosen the Hasil Laut Jamilah store for the case study. Hasil Laut Jamilah is a single
business that has been operating for about 30 years, since 1991. Hasil Laut Jamilah produces a
varieties of seafood-based products such as dried squid, dried fish, and anchovies. Kedai Hasil
Laut Jamilah is in the part that is the focus of tourists, namely in Lumut, Perak. It have become
tourist attractions whenever people need souvenirs from Lumut where it is near to Pangkor Island.
Each product offered by the store is a high-quality product from Pangkor Island and customers can
own a variety of products available at the Hasil Laut Jamilah shop.

According to this shop’s info that we have collected, we can fulfil the requirement in the case
study needs which is (9) elements for business model canvas (BMC). This is because the strategic
location of the shop and a tourist route helps us to understand the shop by using business model
canvas (BMC) in doing this case study. Most importantly, with the help of the business owner,
Puan Jamilah, we managed to complete the BMC case study and helps us understand more about
the day-to-day operation of this small business. Puan Jamilah have fulfil all the nine elements in
BMC. From customer segments to cost structure, she is very well-planned in doing her business
and this is why she is still standing strong as a businesswoman who have manage her business for
30 years now.

Based on our info received and collected, we realized that there are minor problems that faces
by the business owner in order to manage her business. Firstly, is problem with employees and
also high competition from other business. The problem with employee is that the owner faces
employees who have attitude issue and laziness. Besides, high competition with other business are
problems that need to face by the owner as there are variety of shops that sells same product like
Hasil Laut Jamilah’s shop such as anchovies, dried fish, salted fish, crackers, and souvenirs. In
other to be different and attractive from others, Puan Jamilah need to bring uniqueness in its
products and services such as good packaging, variety channels to distribute the products and
excellent customer services to the customers.

In the future, we believe that Hasil Laut Jamilah’s shop can be expanded and become well-
known across Malaysia and neighbouring countries like Brunei, Singapore, Indonesia, and
Thailand. This is because the owner have put an effort to introduce the Perak state product which

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is ‘ikan bilis mata biru’ as the famous and unique product of Perak. Surely there will be more
people recognize the product of Perak and become the identity that are admired by many. This will
also show to the world that Malaysia have wide varieties of seafood with excellent qualities and
its own uniqueness.

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1.0 COMPANY INFORMATION

FIGURE 1

1.1 Background

Kedai Hasil Laut Jamilah was first established since 1980 by Puan Jamilah binti
Baharudin but then she registered the business in 1991. Starting from a small shop, now
she able to have a big shop that located in Jalan Titi Panjang, Lumut, Perak. Moreover,
Puan Jamilah is one of the Usahawan Bimbingan Jabatan Perikanan Negeri Perak as stated
in the Figure 1. In addition, Puan Jamilah also have started doing business online since the
lockdown due to the Pandemic Covid-19. She actively doing her business through platform
of FB page and Shopee since that it is more convenient for people who unable to go to her
shop.

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1.2 Organizational Structure

Kedai Hasil Laut Jamilah organizational structure is basically all depending on

herself as the owner and the person who in charge of handling the shop. Puan Jamilah
stated that she feels more confident on doing everything by herself. Basically, Puan Jamilah
is the manager and also the owner of the shop as she takes place on every kind of works.

1.3 Product And Services

This shop basically sells various type of ‘ikan bilis’ especially ‘ikan bilis mata biru’.
Started from the early of Tahun Melawat Perak was organized, ‘ikan bilis mata biru’
become the most attractive things especially to the tourists either in Malaysia or abroad.
According to Puan Jamilah, she is the one that suggests ‘ikan bilis mata biru’ as the product
of Perak during Tahun Melawat Perak and her suggestion became a reality. ‘Ikan bilis mata
biru’ which exclusively from Pulau Pangkor is sells at Kedai Hasil Laut Jamilah. It is a
little bit pricy compared to usual anchovies, but the quality is beyond expectation and got
its own lovers. Moreover, this shop also sells many types of food souvenirs to be bought
by the customers. In addition, Kedai Hasil Laut Jamilah also sells ‘ikan masin’, ‘sotong
kering’, ‘ikan perkasam’ etc. Technically, this shop various types of products that based on
Pulau Pangkor and main sources is from the sea.

Moreover, this shop is also a place for the collection of goods of the entrepreneurs
which under the ‘Usahawan Bimbingan Jabatan Perikanan Negeri Perak’, where this shop
become the place to help market other goods with good quality that basically from the sea.

4
 FIGURE 2

1.4 Business, Marketing And Operational Strategy

Kedai Hasil Laut Jamilah involving in the business of selling products from the sea
such as ‘ikan bilis’, ‘sotong kering’, ‘ikan pekasam’ and many more. The business
considers as sole proprietorship as Puan Jamilah does everything from the resources,
marketing, advertising and the selling by herself and the modal also from her own. The
marketing of the shop is through physically or face to face direct with the customer and
online for customer that cannot come to the shop. The marketing of this shop including as
the products to attract the customers especially the foreigners.

The goals and mission of Puan Jamilah is to gain income and also to attract the
foreigner to comm to Kedai Hasil Laut Jamilah as the shop that sells the products of sea
which imported from Pulau Pangkor. It become the main reason on running the business
as also to expose to the others about the quality of the products and the good services that
provides by the shop. Consider customer preferred and demand is very important for Puan
Jamilah to gain the trust and good relationship with the customers. Even though, she might
have a bit problem with her workers, but it is not the problem as she able to perform well
by herself and manage the shop wisely as she is the owner of the shop.

Generally, Kedai Hasil Laut Jamilah most involving in customer-driven strategy

where Puan Jamilah puts the customer as the important things in the business. By proving
the best services and treatment to the customer, she able to attract more customer to come
to her shop. Thus, the ways she interacts with the customer make the customer happy and
seem likely to come again. Most of her customer are very satisfying with her services and
especially the products that Puan Jamilah sells.

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2.0 COMPANY ANALYSIS

In this section, we will analyze more on the company business model canvas (BMC) that include
9 elements which is customer segment, value proposition, channel, customer relationship, revenue
stream, key resources, key activities, key partner, and cost structure.

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER CUSTOMER SEGMENT

RELATIONSHIP
 Ministry of  sale of seafood goods  sweet name for  family
Agriculture and  provide souvenirs the customers  Great customer  tourists
Food Industries  tourist center  ikan bilis mata relationships  kids
(MAFI) biru  Face-to-face
stopover
 Federal Agricultural  use online platform
interactions
Marketing  Sweet name
Authority (FAMA) for customer
 Pulau Pangkor  Greet the
Supplier customer
herself

KEY RESOURCES CHANNELS

 retailers
 Manpower-  internet
Puan Jamilah (Shopee,
as and Instagram,
employees Facebook,
 Raw Materials- WhatsApp)
Seafood
products
 Financial
support- Puan
Jamilah
 Physical
building- shop
lot
COST STRUCTURE REVENUE STREAMS

 Employees  Distribution  From the products

 Stock  Carriage inward and its owner
 General admin  Equipment and supplies  Affordable prices
with great qualities

TABLE 1 : Business Model Canvas (BMC) Template

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2.1 Customer Segment

It is undeniable that a business must set out who is their customer segment or
customer target. They must decide who will likely to buy their products. Customer segment
are the community of customers that the business owner aim to sell its products. An
organization can categorize customers into distinct groups which is customer that have
particular need, the group where they feels enough to pay for different type of product or
service based on their own preferences and many more.

For Hasil Laut Jamilah’s shop, Puan Jamilah targeted family, locals, tourists and
kids as customer to buy her products. This is because the shops sells wide variety of seafood
products that are dry such as anchovies, dried fish, dried octopus and crackers. Family that
came to her shop will definitely buy anchovies as the anchovies there are good quality and
have good taste. Anchovies are also Malaysian favourite food to eat with Nasi Lemak or
as an extra taste in the dishes. Besides, they can buy souvenirs such as keychain and fridge
magnet that promotes Lumut and Pulau Pangkor for the presents to their relatives. Not to
forget is crackers with wide flavours like fish, squid or spicy flavours. It will be a great
product to eat while in the car or as tea time. The tourists will always came to this shop to
buy souvenirs and bought for themselves as it is waste to go back with empty hands.

2.2 Value Proposition

An invention, service, or feature designed to attract customers to a company or

product is called value proposition. These inventions will be the reason for the customer to
keep coming back to buy products or services.

Hasil Laut Jamilah is different from the others because the owner itself build her
own style to promote her business. Puan Jamilah is very cheerful to her customers and
often called her customers with sweet name such as ‘Manja’, ‘Sayang’ and many more.
She is brave to call the customers with sweet name and this is one of her trademark each
time she serve her customers.

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 Besides, her famous product which is ‘ikan bilis mata biru’ is one of the attraction
in her shop as it provides quality anchovies, even quite pricy than the usual one but she
promises the customer to be satisfied with the products. Besides, each of the anchovies
have its own humorous name such as ‘Ikan Bilis Mata Biru Sayang Bini’ and ‘Ikan Bilis
Mata Biru Bodek Mertua’. According to Puan Jamilah, the name is just for promotional
intentions. However, this marketing tactics have become customers’ attractions and bring
its own aura and trademark for this shop.

2.3 Distribution Channel

Distribution channel can be defined as how an organization communicate and

deliver their products or services to their customers. They are many type of distribution
channel such as direct channel (e-intermediaries), wholesaler, retailer, and agent.

For Hasil Laut Jamilah, the type of distribution channel involve is retailer. This
distribution channel means that the owner will buy product from other distributor and sell
it at low prices. For Hasil Laut Jamilah, this shop gets their product from the business
located in Pulau Pangkor. The distributor will provide fresh anchovies for the owner and
the owner will repack it and sell to the end customer.

Besides, other distribution channel of this shop is through internet. Puan Jamilah
also sells her products through Shopee, Facebook, and Instagram. She also sells through
WhatsApp as she collected database and phone number from the customers. Online
platform are where she connect with customers around Malaysia and she will send the
product through postage.

2.4 Customer Relationship

Before the pandemics, the interaction between Puan Jamilah and the customer is
more to physical or face-to-face interaction where she herself assist the customer during
the services. She is the dedicated personal assistance where she will be assisting the
customer and promote the products by herself. Puan Jamilah treats her customer with the

8
good manner, and she try to persuade the customer to buy the product by giving a good
treatment for each of them. Puan Jamilah provides familiarity, builds trust and allows the
customer to really get to know all of the products that she sells either at the shop or through
online. She keeps on maintaining her smile as the attraction to the customer to come to the
shop and assisting them as well as possible. Moreover, Puan Jamilah always puts the
customer as the first and important things in her business and she try her best to satisfying
the customer demands.

Therefore, when the business occurs through online platform either FB page,
Shopee or WhatsApp, Puan Jamilah will try her best to attract the customer with a good
treatment and services to that the customer will repeat the order. She will explain and
follow the customer demand as it is the most important things for her. All her customer
feels satisfying with the product and good services that provides by Puan Jamilah. In
addition, she will use a sweet and soft ways of spoken to create the good atmosphere and
relationship between the customer and her, for example she will calls the customer with a
sweet name such as ‘sayang’, ‘darling’, etc. Most of the customer known Puan Jamilah as
Mama and its show the good relationship and interaction between her and the customer.
As she mentioned in the interview, she will do everything including services with the
customer by herself.

2.5 Revenue Stream

The revenue stream is basically from the products and also from the entrepreneur
that use Puan Jamilah’s shop as the place for the collection of goods to sell. As from the
products or we can call it as from the customer segment which is by selling the seafood
products. As Puan Jamilah did everything involving the business by herself, so the
advertising and marketing is originally from herself as to promote the products of Pangkor
in the shop of Kedai Hasil Laut Jamilah.

The company pricing strategies is providing affordable prices but with great
quality. As an example, the price of ‘ikan bilis mata biru’ is RM9.80 for 100gram. It is a
bit pricy however the owner promises satisfaction for every bites of the anchovies.

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2.6 Key Resources

The key resources to create the value of key activities is the products especially and
the owner which is Puan Jamilah The key resources to create the value of key activities is
the products especially ‘ikan bilis mata biru’ and Puan Jamilah itself. The key resources to
create the value of key activities is the products especially ‘ikan bilis mata biru’ and Puan
Jamilah itself. She is the key resources of all activities since that everything about the shop
most likely being handling by herself as the workers is not competent. Moreover, the
various types of sea products that Kedai Hasil Laut Jamilah sell are also the key resources
where it is the most important things in the business which basically imported from Pulau
Pangkor. The products also become the attraction to the tourist either local or foreigner to
but it as a souvenir.

2.7 Key Activities

Key activities are all types of activities carried out by a business, including Kedai
Hasil Laut Jamilah for the main purpose of generating profit for the company. Kedai Hasil
Laut Jamilah is a shop that sells goods especially seafood such as anchovies which are very
popular. The sale of seafood products is the main activity that has been the focus of the
company since its inception. It is the biggest activity in generating profits for the company.
Apart from that, the company also provides various types of souvenirs as the shop is located
in Lumut which is a tourist attraction to Pangkor Island. The sale of seafood from Pangkor
Island and souvenirs is clearly the activity that contributes the most to the company's profit
inflow. The shop is also a famous stopover shop for tourists who come to Pangkor Island.
Thus it became an attraction that led to an increase in the company’s profit folio. Not only
that, they also sell their goods online through the Shopee platform and facebook. The
company's actions clearly help expand the demand for their goods as well as make it an
effort that generates company profits.

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2.8 Key Partner

Key partners are relationships made by a company with any party whether with
other companies, government or non -consumer entities. This relationship must be a key in
ensuring that it can help the company do business and achieve company success. Kedai
Hasil Laut Jamilah running a business on a sole proprietorship where there is no
partnership in the business. According to the company, it can facilitate the owner of the
company in making a decision and action that should be taken for the progress of the
company. This is because there will be no disagreement in making a decision. The company
also has relationships with the government such as the Ministry of Agriculture and Food
Industries (MAFI),also Federal Agricultural Marketing Authority (FAMA). MAFI is
responsible for monitoring the fisheries sector, especially in the fisheries department. They
monitor activities that also involve the production of seafood, including in the Pangkor
Island area. FAMA plays a role in expanding the market size of agro -food products and
increasing producer income. FAMA also plays a role in ensuring that agricultural and food
industry products are available and available at affordable prices for consumers. This will
help the company to expand the market for the company's products which in turn can
increase sales revenue. Next, Kedai Hasil Laut Jamilah also establish a relationship
between authorized suppliers from Pangkor Island for each seafood item sold by the
company. The selected suppliers are suppliers who meet the criteria that provide high
quality seafood products and reasonable prices for the company's market.

2.9 Cost Structure

Cost structure is all the costs and expenses incurred by the company to conduct
business. Kedai Hasil Laut Jamilah has no costs involved in the manufacture and
production of the goods sold because each such product is sourced from a specific supplier.
The cost structure of this company consists of stock cost, labor cost, general management,
distribution, carriage inward and equipment. The total cost incurred by this company is
estimated at RM 230 000 for each quarterly-year period. The costs incurred by this
company are more focused on stock costs and carriage inward costs. While for labor costs,
the company spends less for that part because it does not have too many employees.

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COST/EXPENSE RM
Stock 100,000
Employees’ wages 33,000
General administration 26,000
Distribution 17,000
Carriage inward 40,000
Equipment 14,000
Total 230,000

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3.0 FINDINGS AND DISCUSSION

3.1 Findings

The main problems faced by the owner of Hasil Laut Jamilah are the problem of
workers and high competition. The problem of employees faced by owners is the problem
of employees who are lazy and like to steal time. This problem has a detrimental effect on
the owner because the owner needs competent staff to manage his shop. In addition, the
owner has also faced the employees who steal money at the store, so it clearly shows that
the store needs employees who are very honest in their jobs to succeed and streamline the
operation of the store. The next problem is the problem of too strong competition. This is
because the location of Hasil Laut Jamilah is in a very strategic area because it is filled
with tourists, namely Lumut. So, there are many traders who take the opportunity to do
business and the cause of strong competition is the goods sold almost the same. For
example, anchovies, fish crackers, and souvenirs. It is therefore quite difficult to attract
customers to buy in that store as customers have many options to choose another store.

3.2 Discussion

3.2.1 Workers

Workers is one of the important things of doing business. The lazy or like
to steal workers is one of the biggest fears that employees might face. Out of all the
types of problematic coworkers, lazy employees are perhaps the worst. They don't
do their job, they cause other employees to be distracted, and they don't work on
office hours. Nonetheless, it appears that every business has at least one lazy on
staff, and it is their obligation as the employer to address the problem.

Provide incentive is one of the solutions for employers who need to deal
with lazy workers. Punishments might be effective but giving incentives can be
more effective. If an employee is given a goal to achieve in exchange for anything,
they are more likely to work 10 times harder to achieve it - after all, they want to
be rewarded. According to Xiaofeng Chen, Jin Li and Willy Susilo (2012), because
of a lack of higher pay and incentives to work more, 21.4 percent of employees feel
disengaged from their jobs. Employees have personal ambitions, just as a firm does:

13
receiving good income, being in a respected position, moving into a better house,
and so on. However, no matter how hard a manager tries, connecting organisational
goals with personal ambitions of specific employees can be extremely difficult.
Managers can employ incentives in these situations. Incentives can be monetary for
example, higher salaries, bonuses, and so on or non-monetary such as co-
ownership, employee appreciation programme and more. Incentives can encourage
staff and enhance production in either case. If an employer chooses this technique,
it must be something worth battling for, such as a bonus, additional vacation days,
or even a paid weekend getaway.

Next, the other solution for lazy workers is provide training. Employees that
are not productive are not usually due to laziness. They are not always sure how to
carry out their responsibilities. Because hiring is a costly process, it is not a good
idea to fire staff in these situations. Rather, training them is a superior choice.
Training provides several advantages, including the development of a capable
internal source from whom higher-level roles may be filled, better productivity, and
reduced accidents. Employers might provide additional training if necessary to
demonstrate that they care about their personal and professional growth. This might
be to refresh their knowledge or to learn new methods and improve on their present
abilities. By providing training, they are demonstrating their commitment to their
growth, which should have a beneficial impact on the employee's motivation to
advance and perform well within the organisation.

3.2.2 High competition

The problem of competition is a problem that is always faced in business

but if the competition is too high then it will also have a big impact on traders even
if they have been established in the business for a long time. The solution that the
owner can use to solve this problem is to improve the way owner communicate
with the customer when the customer buys goods in the store and do a promotion.
This method will help the owner to reduce the high competition.

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 The communication or way of connecting with customers is also an
important way of attracting customers and instilling the name of the store in their
minds. This is because good service is a major contributor to customer satisfaction.
Owners need to know that customer satisfaction is not only from the product
purchased but the service and interaction are also very important as this will give a
good memory in the mind of the customer, and they will come again to the store.
Owners should hone their way of communicating with customers and be better able
to communicate by calling them with calls that feel close to sister and brother,
perhaps to be more friendly like affection. This will make the customer feel
comfortable and will remember the owner compared to other stores. Furthermore,
to attract tourists requires high communication skills to build relationships with
customers. So, this helps the owner overcome the competition that prevails.
According to VK Duque Rengel et al. (2017) that good communication can increase
customer loyalty. When a store has a lot of customer loyalty, this will provide many
benefits to the owner as well as the store that is operated. Among them is customer
loyalty indirectly being a promoter. When a store offers an attractive service,
customer loyalty will tell others to buy goods in the store. So, communication is
very helpful in building a good relationship with customer and the owner can
overcoming the strong competition between traders.

In addition, the next solution is owner can do promotions for their products.
as said before most of the traders in the business sell almost identical food products.
In fact, this benefits customers as they have many options to be able to do price
comparisons between stores. Yet this is a difficulty faced by traders as they must
compete in terms of price. So doing promotions is a way that can help reduce
competition, but owners should be careful not to lead to losses. For example, blue
eye anchovies are an expensive product, and most traders sell these anchovies.
Owners can do their way by taking anchovies from suppliers in bulk and selling
them at a relatively cheap price compared to other stores and of high quality. Also,
give away some products for free if they buy items over one hundred ringgits. The
advantage of the promotion is that it can benefit both sellers and buyers. However,
excessive promotion can cause huge losses to the seller if the promotion uses a lot

15
of capital. Therefore, sellers need to know the capital calculation or set a day in
doing the promotion. According to Low and Mohr (2000), in promotion and
advertising, budget is an important issue in a business. This is because when owners
invest their budget to promote or advertise their products it will be closely related
to the profits that will be earned in the future. Therefore, owners need to look in
detail at their budget when doing promotions so that they can get high profit from
the promotions they do because from that they can attract customers to come.

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4.0 CONCLUSION

In a conclusion, our research on Hasil Laut Jamilah proved that this business have a
complete form of business model canvas with nine elements. All of the elements are well
constructed as a small business with 30 years of establishment. However, in any business there
must be some problem here and there such as problem with workers or competition with other
business. We see it as a common problem face by a business in order for them to grow. Puan
Jamilah are very alert with all the changes in surroundings and cope with all the problem in her
own way, and that’s why her business still relevant until now.

Puan Jamilah as the business owner have done very well in leading the business until it is
well-known across Malaysia. Not to forget, the achievement of this shop to be featured in YouTube
channel by many of reviewers out there shows the potential of this shop to be famous and well-
known. The power of internet will sure brings out the best of Pulau Pangkor products across the
country. Now, product that is ‘ikan bilis mata biru’ from Pulau Pangkor are well-known for its
qualities and taste, all thanks to Puan Jamilah for her idea and struggle in introducing new products
in the market.

Overall, we are satisfied in every info we got from the business owner, Puan Jamilah
Baharudin. In the future, we hope that Hasil Laut Jamilah’s shop will continue to success and bring
out the best of the product Pulau Pangkor in Perak. We are very sure committed businesswoman
like Puan Jamilah will be a successful businesswoman in Malaysia.

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5.0 APPENDICES

Screenshot of our online interview with Puan Jamilah through WhatsApp Video Call on 15th
November 2021, Monday.

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 ‘Mata Biru Sayang Bini’ anchovies priced at RM9.80 for 100gram

Source : https://irwanteambuildingmalaysia.beli.je/20210305115758646018-ikan-bilis-mata-
biru-sayang-bini

19
 The Owner of Hasil Laut Jamilah, Puan Jamilah binti Baharudin

Source: https://irwanteambuildingmalaysia.beli.je/20210305115758646018-ikan-bilis-mata-biru-
sayang-bini

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6.0 REFERENCES

Belyh, A. (2016, March 12). Business model canvas: Customer segments. Cleverism.
https://www.cleverism.com/customer-segments-business-model-canvas/
Channels. (2014, August 4). Business Model Canvas.
https://bmcintroduction.wordpress.com/channels/

Chen, X., Li, J., & Susilo, W. (n.d.). Efficient Fair conditional payments for outsourcing
computations. IEEE Xplore. Retrieved November 24, 2021, from
https://ieeexplore.ieee.org/abstract/document/6255788.

Corporate Finance Institute. (2019). Revenue Streams - Overview, Examples, Different Types of
Revenue. Corporate Finance Institute.
https://corporatefinanceinstitute.com/resources/knowledge/accounting/revenue-streams/

Duque Rengel, V. K., Abendaño Ramírez, M. E., & Velásquez Benavides, A. V. (2017). Analysis
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