BUSINESS MODEL CANVAS

PRINCIPLES OF ENTREPRENEURSHIP (ENT530): BUSINESS MODEL CANVAS

FACULTY & PROGRAMME : FACULTY OF HOTEL AND TOURISM

MANAGEMENT (HM240)
SEMESTER : 4
PROJECT TITLE : SHOPEE
NAME :

NAME MATRIC NO

ACKNOWLEDGEMENT

This assignment has taken a lot of time and work on our part. The completion of this
assignment, however, would not have been feasible without the help and direction of a large
number of people. We would like to express our heartfelt gratitude to each and every one of
them.
We owe Madam Dalili Izni Binti Shafie a huge debt of gratitude for her advice and oversight.
We'd like to express our gratitude to him for giving us with the knowledge and resources we
needed for this assignment.

We'd want to thank our parents and friends for their unwavering support and
encouragement, which has greatly aided us in finishing this project.

Our gratitude and admiration also extend to our classmate who assisted in the development
of the assignment. Thank you to everyone who has volunteered their time and talents to
assist us.

TABLE OF CONTENT

PAGE
TITLE PAGE i

ANKNOWLEDGEMENT ii

TABLE OF CONTENT iii

LIST OF FIGURES iv

LIST OF TABLE v

EXECUTIVE SUMMARY
vi

1. INTRODUCTION PAGE

1.1 Company Background 1

1.2 Shopee Structure 2
1.3 Purpose Of Business Model Canvas Preparation 3
1.4 Target Customer’s Problem/Main Point 4
1.5 Identify How Your Product/Service May Solve
The Problem Identified Earlier. 5-6
1.6 Swot Analysis 7-9
1.7 Compare Your Business with Two (2) Other Competitors 10-11

2. BUSINESS PROPOSAL

2.1 Business Model Canvas (BMC) 12

2.2 Explanation of BMC 13-19

3. CONCLUSION 20

4. APPENDICES 21-22

EXECUTIVE SUMMARY

Shopee is a global technology firm based in Singapore that specializes in e-

commerce. Shopee was founded in Singapore in 2015 by Sea Group (formerly known as
Garena) and has since expanded to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the
Philippines, Brazil, Mexico, Chile, and Colombia. As of 2021, it will service consumers in
Southeast and East Asia, as well as many Latin American nations such as Brazil and
Mexico, who wish to buy and sell items online. Because of the mobile and social
components integrated into the strategy, Shopee was named one of the "5 revolutionary
ecommerce startups we witnessed in 2015" by Tech In Asia for its technological
development and broad size.

Shopee debuted in Singapore in February 2015 as a social-first, mobile-centric marketplace

where users can explore, shop, and sell. The asset-light platform claims to make online
shopping easy and secure for both merchants and customers by integrating logistical and
payment assistance. To compete with other e-commerce websites in the region, such as
Lazada, Tokopedia, and AliExpress, the app-based platform built a website. To set itself
apart, Shopee provides online purchasing security through its own escrow service, the
"Shopee Guarantee," which defers payment to vendors until consumers get their goods.

Shopee's new six-story regional headquarters in Singapore Science Park opened on

September 3, 2019. The new headquarters, which is six times larger than the former
headquarters at Ascent Building, has 244,000 square feet (22,700 m2) of space and can
house 3,000 people. The building was previously tenanted by WeWork in Singapore. The
lease was subsequently relinquished to Shopee as a result of its rapid expansion. By doing
so, it strengthens its push into the digital economy.