BMC(ENT530) : GUIDELINES & TEMPLATE

PRINCIPLES OF ENTREPRENEURSHIP
(ENT530)

BUSINESS MODEL CANVAS (40%)

Group Project
Report (20%)
Video presentation (20%)
Submission week: Week 13 and week 14

OVERVIEW

The business model canvas created by Alexander Osterwalder is a great tool to help you
understand a business model in a straightforward, structured way. Using this canvas will lead to
insights about the customers you serve; what value propositions are offered through what
channels; and how your company makes money. You can also use the business model canvas to
understand your own business model or that of a competitor.

INSTRUCTIONS

1. This is a group project consisting of five (5) members in a group.

2. You need to choose ONE product/service and propose a business plan using a Business
Model Canvas.

3. You need to highlight each element in the Business Model Canvas (BMC), and propose
relevant business model and strategy. You must provide detail explanation of each
element.

4. You need to write a final report using the given format.

5. You need to prepare ONE video presentation of your proposed business plan using any
technology tools availble (eg: Powerpoint, Powtoon, Prezi etc). Video can be uploaded to
youtube, google drive or save to CD for submission to your lecturer. The duration for video
presentation must be within 4 to 10 minutes.
6. Use Times New Roman 12 or Arial 11 with 1.5 spacing for writing a report.
7. The report must be submitted on or before week 13. Failure to do so will jeopardize the
students’ grade for this subject.

8. Report can be submitted in soft copy format (online) or hard copy (courrier) to your
lecturer.

9. The minimum page of your report should be 20 pages and not more than 30 pages
excluding appendices.

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BUSINESS MODEL CANVAS GUIDELINE

You are to develop a business using the Business Model Canvas and its guideline provided to you.
You and your team are going to produce the following item along with its details once you have
completed your business model canvas.
 Customer Segments
 Value Propositions
 Channels
 Customer Relationship
 Revenue Streams
 Key Activities
 Key Resources
 Key Partnerships
 Cost Structure
All of the above items are to be documented and detailed out completely
(picture/diagram/illustration/listing/etc.).

GUIDELINES FOR CONTENT

1. COVER PAGE
 Company Name
 Students’ Names, Students’ IDs, Programme and Group
 Lecturer’s Name

2. EXECUTIVE SUMMARY
 Appropriately be written last to focus on key points/findings.

3. INTRODUCTION

 Outline business background, business structure

 Outline the purpose of BMC preparation
 Describe target customer’s problem/pain point. Describe the scenario.
 Identify how your product/service may solve the problem identified earlier.
 Conduct SWOT analysis and compare your business with two (2) other competitors.

4. BUSINESS PROPOSAL
 propose a viable business plan using a business model canvas
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 you must include these elements in your explanation:

 Customer Segments: Who are the customers? What do they think? See? Feel? Do?
 Value Propositions: What’s compelling about the proposition? Why do customers buy,
use?
 Channels: How are these propositions to be promoted, sold and delivered? Why? Is it
working?
 Customer Relationships: How do you interact with the customer through their
‘journey’?
 Revenue Streams: How does the business earn revenue from the value propositions?
 Key Activities: What uniquely strategic things does the business do to deliver its
proposition?
 Key Resources: What unique strategic assets must the business have to compete?
 Key Partnerships: What can the company not do so it can focus on its Key Activities?
 Cost Structure: What are the business’ major cost drivers? How are they linked to
revenue?

5. CONCLUSION

End your report with a brief conclusion and the next step of action to be taken. The conclusion can
include the entrepreneurs’ decision on how to proceed next. It can be a statement providing
viability of the proposal business and seeking grants or loan approval.

6. APPENDICES (if any)

Attach any material that does not easily fit into the body of a business plan such as:
 Photos or diagrams of product or prototype
 All charts, financials, visuals, and other related items can be placed here and referenced
in the report.
 Market research projections.
 Source of market data
 Capital equipment and facility requirements

VIDEO PRESENTATION

1. Using the idea of your proposed business in business model canvas, you and your team
are required to do a video presentation by highlighting main point in the business idea.
2. The duration of your video must be within 4 to 10 minutes.
3. All information such as your company’s name, your product/service/group member and a
photo of each group member must appear in the first slide of your presentation.
4. You can use Powerpoint, Canva, Powtoon or any other creative methods of presentation.

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5. All presentation must be in English

6. You may use these points to prepare a video presentation:
a. Your company background, history, logo, mission, vision and your team.
b. Introduction of a problem that persists and is relatable to your target market. You
may cite statistic from reliable sources to justify the problem.
c. description of how does your product/service may provide the solution to the
problem. What are the value proposition offered by your company. You may show
the product prototype, illustration, demonstration or any supporting material to
support your presentation.
d. explaination of your plan to market the product/services and exepected revenue
stream to your business.
e. Conclusion.

7. Submit your video by uploading to youtube, google classroom, or in a CD to your lecturer.

8. Submit your video before or on week 14

ENT530MAC 2020/NFG
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TEMPLATE

COMPANY LOGO

BUSINESS MODEL CANVAS

PRINCIPLES OF ENTREPRENEURSHIP (ENT530) : BUSINESS MODEL CANVAS

FACULTY & PROGRAMME :

SEMESTER :
PROJECT TITLE :
NAME :
LECTURER :
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TABLE OF CONTENT

PAGE

TITLE PAGE i

ANKNOWLEDGEMENT ii

TABLE OF CONTENT iii

LIST OF FIGURES iv

LIST OF TABLE v

EXECUTIVE SUMMARY vi

1. INTRODUCTION

1.1 Company Background

1.2 Problem Statement
1.3 Opportunity recognition
1.4 SWOT analysis (two competitors)
1.5 Purpose of business model canvas preparation

2. BUSINESS PROPOSAL

2.1 Business Model Canvas (BMC)

2.2 Explanation of BMC

3. CONCLUSION

4. APPENDICES

ENT530MAC 2020/NFG