BMC(ENT600) : GUIDELINES & TEMPLATE

TECHNOLOGY ENTREPRENEURSHIP
(ENT600)

BUSINESS MODEL CANVAS (20%)

OVERVIEW

The business model canvas was proposed by Alexander Osterwalder which it reflects
systematically on the business model. It is a great tool to help you understand a business model in
a straightforward, structured way. Using this canvas will lead to insights about how a company
creates, delivers, captures value and how your company makes money. The business model
canvas can be used to understand your own business model or that of a competitor. It is also
applicable to new and old businesses alike and across industries.

INSTRUCTIONS

1. This is an individual project.

2. You are required to prepare a Business Model Canvas (BMC) report for NPD
commercialization proposal.

3. You need to highlight each element in the Business Model Canvas (BMC), and propose
relevant business model and strategy. You must provide detail explanation of each
element.

4. You need to write a final report using the given format.

5. Use Times New Roman 12 or Arial 11 with 1.5 spacing for writing a report.
6. The report must be submitted on or before ______________. Failure to do so will
jeopardize the student’s grade for this subject.

7. Report can be submitted in a soft copy format (online) or hard copy (courrier) to your
lecturer.

8. Your report should not more than 20 pages excluding appendices.

 BMC(ENT600) : GUIDELINES & TEMPLATE

BUSINESS MODEL CANVAS (BMC)

GUIDELINES

Using the provided Business Model Canvas and its guideline, you will develop your business. You
are going to produce the following item along with its detail once you have completed your
business model canvas.
 Customer Segments
 Value Propositions
 Channels
 Customer Relationship
 Revenue Streams
 Key Activities
 Key Resources
 Key Partnerships
 Cost Structure
All of the above items with complete details (picture/diagram/illustration/listing/etc.) are required so
that you can document it and submit for financial loan proposals.

GUIDELINES FOR CONTENTS

1. COVER PAGE
 Company Name
 Student Names, Student ID, Programme and Group
 Lecturer Name

2. EXECUTIVE SUMMARY
 If Appropriate – should be written last to focus on key points/findings.

3. INTRODUCTION

 Outline business background, business structure

 Outline the purpose of BMC preparation
 Describes problem address by the business
 Identify how your product may solved the problem identified earlier.
 BMC(ENT600) : GUIDELINES & TEMPLATE

4. BUSINESS MODEL CANVAS ANALYSIS

Propose a viable business strategy using a business model canvas (BMC). You must
include these elements in your explanation:

 Customer Segments: Who are the customers? What do they think? See? Feel? Do?
 Value Propositions: What’s compelling about the proposition? Why do customers buy,
use?
 Channels: How are these propositions promoted, sold and delivered? Why? Is it
working?
 Customer Relationships: How do you interact with the customer through their
‘journey’?
 Revenue Streams: How does the business earn revenue from the value propositions?
 Key Activities: What uniquely strategic things does the business do to deliver its
proposition?
 Key Resources: What unique strategic assets must the business have to compete?
 Key Partnerships: What can the company not do so it can focus on its Key Activities?
 Cost Structure: What are the business’ major cost drivers? How are they linked to
revenue?

5. CONCLUSION

End with a brief conclusion and the next step of action to be taken. The conclusion can
include the entrepreneur’s decision on how to proceed next. It can be a statement providing
viability of the Technology Blueprint report.

6. APPENDICES (if any)

Attach any material that does nots easily fit into the body of a business plan such as:
 Photos or diagrams of product or prototype
 All charts, financials, visuals, and other related items can be placed here and
referenced in the report.
 Market research projections.
 Source of market data
 Capital equipment and facility requirements
 BMC(ENT600) : GUIDELINES & TEMPLATE

TEMPLATE

COMPANY LOGO

BUSINESS MODEL CANVAS

TECHNOLOGY ENTREPRENEURSHIP (ENT600) : BUSINESS MODEL CANVAS

FACULTY & PROGRAMME :

SEMESTER :
PROJECT TITLE :
NAME :
LECTURER :
 BMC(ENT600) : GUIDELINES & TEMPLATE

TABLE OF CONTENT

PAGE

TITLE PAGE i

ANKNOWLEDGEMENT ii

TABLE OF CONTENT iii

EXECUTIVE SUMMARY vi

1. INTRODUCTION

1.1 Company Background

1.2 Purpose Of Business Model Canvas Preparation
1.3 Problem Statement
1.4 Opportunity Recognition & Solution

2. BUSINESS MODEL CANVAS ANALYSIS

2.1 Business Model Canvas (BMC)

2.2 Details of BMC

3. CONCLUSION

4. APPENDICES